Social Journalist

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Social Journalist

  1. 1. SOCIAL JOURNALISTJournalist Seminar in Turku Nov 26, 2010 Marko Sykkö, Promener Oy
  2. 2. Marko Sykkö11 years in communications and media businessOwn company Promener Ltd. established2006: Change Communications and SocialMedia ConsultancyNokia Corp., project communications, internalsocial media since 2006
  3. 3. BACKGROUND
  4. 4. FROMBROADCASTING TO DIALOGUE
  5. 5. THE DEVELOPMENT OF MEDIA
  6. 6. Mashable/Tech 9.9.2010
  7. 7. THE EVOLUTION OF NEWSPAPER aamulehti.fi DigitalPaper News by Readers Facebook blogs
  8. 8. THE EVOLUTION OF NEWS
  9. 9. Culture - Be open - Participate - Discuss - ShareSocialMedia = + Services
  10. 10. BASIC FEATURESCommentingLikingSharing a linkRatingTaggingAutomatic Recommendations
  11. 11. Social media ≠ media
  12. 12. print radio letteremail event web PR TV social
  13. 13. THE DEVELOPMENT OF SOCIAL MEDIA Michelle Golden http://www.slideshare.net/goldenm/social-media-timeline
  14. 14. JOURNALISM AND SOCIAL MEDIA
  15. 15. INEVITABLE RENEWAL OF JOURNALISM?
  16. 16. ALONE VS TOGETHER
  17. 17. THE PULSE OF THE WORLD
  18. 18. MEDIA CREDIBILITY
  19. 19. OPINION LEADER
  20. 20. SNACK SIZE SOCIETY
  21. 21. PROSUMERISM
  22. 22. ISSUU
  23. 23. OHMYNEWS
  24. 24. IPAD
  25. 25. Media Development
  26. 26. FLIPBOARD
  27. 27. Several magazines in Finnish
  28. 28. WIKILEAKS
  29. 29. Is government ready for openness?
  30. 30. WHAT GOES VIRAL?
  31. 31. EXAMPLES
  32. 32. CROWDSOURCING
  33. 33. http://en.wikipedia.org/wiki/File:Crowdsourcing_process2.jpg
  34. 34. Collective Intelligence http://www.flickr.com/photos/toasty/4440506908/sizes/o/
  35. 35. OPEN STORY
  36. 36. Kuva: Tuija Aalto
  37. 37. Kuva: Tuija Aalto
  38. 38. TODAY’S FOLKLORE
  39. 39. ETHICS
  40. 40. NEDA
  41. 41. THE NEWS SOURCES?
  42. 42. JOURNEY OF A TWEET
  43. 43. R.I.P. MALCOLM MCLAREN
  44. 44. Klo 22.20 Klo 22.21 Klo 22.41 Klo 22.31Klo 21.33 Klo 22.53 Klo 22.54
  45. 45. Precision Newscast
  46. 46. ©opyright
  47. 47. Utilizing readers in journalistic process
  48. 48. All the info in Google Docs
  49. 49. Resignations in Google Docs
  50. 50. http://instagr.am/p/sy4/It is error alone which needs the support ofgovernment. Truth can stand by itself. Thomas Jefferson,1787
  51. 51. THE MEDIA REVOLUTION
  52. 52. THANK YOU. @marsyk www.promener.fi

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