7 free ways to build buzz for startups


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7 free ways to build buzz for startups

  1. 1. 7 Free Ways To Build Buzz For Startups What I’ve learned the last two years building SocialGrow’s brand with no marketing budget Marsh Sutherland Boston BizSpark Meetup September 8, 2011 ©2011 SocialGrow, Inc.
  2. 2. <ul><li>Tweeters? </li></ul><ul><li>Tonight’s hashtag is #BostonBizspark </li></ul><ul><li>My Twitter profiles are @SocialGrow and @MarshSutherland </li></ul><ul><li>Please tweet out things you learn using either or both of the above! </li></ul>©2011 SocialGrow, Inc. Page 2 of 10
  3. 3. Page 3 of 10 ©2011 SocialGrow, Inc. <ul><li>Speaking of…. </li></ul><ul><ul><li>Add a custom background with your logo and personalize with main tweeter’s photo </li></ul></ul><ul><ul><li>Demonstrate original THOUGHT LEADERSHIP in your target customers’ vertical and in the startup world. #startups </li></ul></ul><ul><ul><li>Follow tweeters who tweet using RELEVANT hashtags. i.e. #BizSpark </li></ul></ul><ul><ul><li>Tweet 3X+ per day and ENGAGE other tweeters in your specialty and #startups </li></ul></ul><ul><ul><li>Share “LINK LOVE” by tweeting about posts from the thought leaders in your field. Best way to get noticed. </li></ul></ul><ul><ul><li>@SocialGrow grew to 46K+ followers using these methods </li></ul></ul>
  4. 4. SocialGrow Proprietary (Restricted) DO NOT PRINT OR SHARE Page 4 of 10 <ul><li>Email Lists </li></ul><ul><ul><li>Again, demonstrate THOUGHT LEADERSHIP by SHARING interesting articles RELEVANT to startups and to your customers’ vertical </li></ul></ul><ul><ul><li>Meetup.com, Yahoo! Groups, and Google Groups are excellent forums. </li></ul></ul><ul><ul><li>ENGAGE in email list discussions about startups & your vertical. SHARE and GIVE referrals if requested. </li></ul></ul><ul><ul><li>Email to the list so your auto-signature is seen. </li></ul></ul><ul><ul><li>I post to BostonBizSpark Meetup, LeanStartup Circle Boston Meetup, and Harvard Startups Yahoo! Group regularly. </li></ul></ul>
  5. 5. Page 5 of 10 ©2011 SocialGrow, Inc. <ul><li>Groups </li></ul><ul><ul><li>Jazz up your LinkedIn profile describing your startup & create a Company page </li></ul></ul><ul><ul><li>Join RELEVANT LinkedIn groups focused on startups and your customers’ vertical </li></ul></ul><ul><ul><li>Again, demonstrate THOUGHT LEADERSHIP by posting new discussions in these groups & ENGAGE in relevant discussions, especially with thought leaders </li></ul></ul><ul><ul><li>Invite other RELEVANT group members to connect with you on LinkedIn </li></ul></ul><ul><ul><li>Share interesting posts on your LinkedIn Status. </li></ul></ul>
  6. 6. Page 6 of 10 ©2011 SocialGrow, Inc. <ul><li>Videos </li></ul><ul><ul><li>Get your YouTube channel with your startup’s name. i.e. www.youtube.com/socialgrow </li></ul></ul><ul><ul><li>Demonstrate THOUGHT LEADERSHIP by doing video blogs about working on a startup & issues RELEVANT to your customers </li></ul></ul><ul><ul><li>Post up interviews with people on RELEVANT topics </li></ul></ul><ul><ul><li>Use ANIMOTO to make some killer videos like we have on the SocialGrow YouTube channel and tweet about them </li></ul></ul><ul><ul><li>Share these videos on your Facebook Like page </li></ul></ul>
  7. 7. Page 7 of 10 ©2011 SocialGrow, Inc. <ul><li>Like Page </li></ul><ul><ul><li>Get a Facebook Like page for your startup </li></ul></ul><ul><ul><li>Invite all your friends to join </li></ul></ul><ul><ul><li>Tweet about your Like page and send emails out to your email lists asking people to join </li></ul></ul><ul><ul><li>Once you get 25 people liking it, get a custom domain like www.facebook.com/socialgrow </li></ul></ul><ul><ul><li>Demonstrate THOUGHT LEADERSHIP and INITIATE topical discussions with your fans </li></ul></ul><ul><ul><li>Sign up for Involver.com to automatically share other social media </li></ul></ul>
  8. 8. Page 8 of 10 ©2011 SocialGrow, Inc. <ul><li>Blogs </li></ul><ul><ul><li>Put up a branded-looking blog. Great themes at Themeforest.net </li></ul></ul><ul><ul><li>Again, demonstrate THOUGHT LEADERSHIP by posting original articles on relevant topics </li></ul></ul><ul><ul><li>Have links to your other social media channels on your blog, like Twitter, Facebook, LinkedIn, and CrunchBase </li></ul></ul><ul><ul><li>Announce your latest blog posts on email lists, Twitter, LinkedIn groups, and Facebook Like pages (Brad Harkavy is *awesome* at this. www.harkador.com </li></ul></ul><ul><ul><li>Comment original value-adding comments on thought leaders’ blogs relevant to startups and your customers’ vertical. Don’t just say “I agree. You’re so smart!” </li></ul></ul>
  9. 9. Page 9 of 10 ©2011 SocialGrow, Inc. <ul><li>HelpAReporter.com </li></ul><ul><ul><li>Sign up for HARO – HelpAReporter.com </li></ul></ul><ul><ul><li>Email comes out 3X per day </li></ul></ul><ul><ul><li>Respond immediately to articles as soon as you see a relevant one. </li></ul></ul><ul><ul><li>Free PR drives people to your site & helps you demonstrate THOUGHT LEADERSHIP!! </li></ul></ul>
  10. 10. Page 10 of 10 ©2011 SocialGrow, Inc. Thanks! Any Questions? Marsh Sutherland President | Co-Founder SocialGrow, Inc. [email_address] (888) SOC-GROW Ext 1