7 free ways to build buzz for startups
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7 free ways to build buzz for startups

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    7 free ways to build buzz for startups 7 free ways to build buzz for startups Presentation Transcript

    • 7 Free Ways To Build Buzz For Startups What I’ve learned the last two years building SocialGrow’s brand with no marketing budget Marsh Sutherland Boston BizSpark Meetup September 8, 2011 ©2011 SocialGrow, Inc.
      • Tweeters?
      • Tonight’s hashtag is #BostonBizspark
      • My Twitter profiles are @SocialGrow and @MarshSutherland
      • Please tweet out things you learn using either or both of the above!
      ©2011 SocialGrow, Inc. Page 2 of 10
    • Page 3 of 10 ©2011 SocialGrow, Inc.
      • Speaking of….
        • Add a custom background with your logo and personalize with main tweeter’s photo
        • Demonstrate original THOUGHT LEADERSHIP in your target customers’ vertical and in the startup world. #startups
        • Follow tweeters who tweet using RELEVANT hashtags. i.e. #BizSpark
        • Tweet 3X+ per day and ENGAGE other tweeters in your specialty and #startups
        • Share “LINK LOVE” by tweeting about posts from the thought leaders in your field. Best way to get noticed.
        • @SocialGrow grew to 46K+ followers using these methods
    • SocialGrow Proprietary (Restricted) DO NOT PRINT OR SHARE Page 4 of 10
      • Email Lists
        • Again, demonstrate THOUGHT LEADERSHIP by SHARING interesting articles RELEVANT to startups and to your customers’ vertical
        • Meetup.com, Yahoo! Groups, and Google Groups are excellent forums.
        • ENGAGE in email list discussions about startups & your vertical. SHARE and GIVE referrals if requested.
        • Email to the list so your auto-signature is seen.
        • I post to BostonBizSpark Meetup, LeanStartup Circle Boston Meetup, and Harvard Startups Yahoo! Group regularly.
    • Page 5 of 10 ©2011 SocialGrow, Inc.
      • Groups
        • Jazz up your LinkedIn profile describing your startup & create a Company page
        • Join RELEVANT LinkedIn groups focused on startups and your customers’ vertical
        • Again, demonstrate THOUGHT LEADERSHIP by posting new discussions in these groups & ENGAGE in relevant discussions, especially with thought leaders
        • Invite other RELEVANT group members to connect with you on LinkedIn
        • Share interesting posts on your LinkedIn Status.
    • Page 6 of 10 ©2011 SocialGrow, Inc.
      • Videos
        • Get your YouTube channel with your startup’s name. i.e. www.youtube.com/socialgrow
        • Demonstrate THOUGHT LEADERSHIP by doing video blogs about working on a startup & issues RELEVANT to your customers
        • Post up interviews with people on RELEVANT topics
        • Use ANIMOTO to make some killer videos like we have on the SocialGrow YouTube channel and tweet about them
        • Share these videos on your Facebook Like page
    • Page 7 of 10 ©2011 SocialGrow, Inc.
      • Like Page
        • Get a Facebook Like page for your startup
        • Invite all your friends to join
        • Tweet about your Like page and send emails out to your email lists asking people to join
        • Once you get 25 people liking it, get a custom domain like www.facebook.com/socialgrow
        • Demonstrate THOUGHT LEADERSHIP and INITIATE topical discussions with your fans
        • Sign up for Involver.com to automatically share other social media
    • Page 8 of 10 ©2011 SocialGrow, Inc.
      • Blogs
        • Put up a branded-looking blog. Great themes at Themeforest.net
        • Again, demonstrate THOUGHT LEADERSHIP by posting original articles on relevant topics
        • Have links to your other social media channels on your blog, like Twitter, Facebook, LinkedIn, and CrunchBase
        • Announce your latest blog posts on email lists, Twitter, LinkedIn groups, and Facebook Like pages (Brad Harkavy is *awesome* at this. www.harkador.com
        • Comment original value-adding comments on thought leaders’ blogs relevant to startups and your customers’ vertical. Don’t just say “I agree. You’re so smart!”
    • Page 9 of 10 ©2011 SocialGrow, Inc.
      • HelpAReporter.com
        • Sign up for HARO – HelpAReporter.com
        • Email comes out 3X per day
        • Respond immediately to articles as soon as you see a relevant one.
        • Free PR drives people to your site & helps you demonstrate THOUGHT LEADERSHIP!!
    • Page 10 of 10 ©2011 SocialGrow, Inc. Thanks! Any Questions? Marsh Sutherland President | Co-Founder SocialGrow, Inc. [email_address] (888) SOC-GROW Ext 1