ITS 510 Information Management Case Study: General Mills and Land O’ Lakes
Introduction <ul><li>This case is an example of “working across” </li></ul><ul><li>Working across means collaborating with...
Problem <ul><li>General Mills faces transportation problems for supplying their goods in supermarkets </li></ul><ul><li>Th...
Outcome <ul><li>The two combined their deliveries on General Mills trucks </li></ul><ul><li>This results in better use of ...
Potentials <ul><li>The success enabled the two to look into integrating their order-taking and billing processes, so that ...
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General Mills and Land O’ Lakes

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Case from McNurlin's Information systems management in practice; 8th Edition

Published in: Business, Education, Technology
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General Mills and Land O’ Lakes

  1. 1. ITS 510 Information Management Case Study: General Mills and Land O’ Lakes
  2. 2. Introduction <ul><li>This case is an example of “working across” </li></ul><ul><li>Working across means collaborating with non-competitors </li></ul><ul><li>The companies have the same customers but do not compete with each other </li></ul><ul><li>This case looks at the collaboration between General Mills and Land O’ Lakes </li></ul>
  3. 3. Problem <ul><li>General Mills faces transportation problems for supplying their goods in supermarkets </li></ul><ul><li>They have 15% of refrigerated goods business, which is not enough volume to fill-up trucks for one supermarket </li></ul><ul><li>General Mills collaborated with Land O’ Lakes to eliminate this problem </li></ul>
  4. 4. Outcome <ul><li>The two combined their deliveries on General Mills trucks </li></ul><ul><li>This results in better use of trucks and higher supermarket satisfaction and fewer late shipments </li></ul><ul><li>Land O’ Lakes ships its butter to General Mills’ warehouse (either for delivery or for pickup by customers) </li></ul>
  5. 5. Potentials <ul><li>The success enabled the two to look into integrating their order-taking and billing processes, so that they have only one </li></ul><ul><li>Furthermore, they are creating joint initiatives for customers to order more from both companies at the same time </li></ul><ul><li>The trucks will be more filled </li></ul>

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