• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Case   american airlines and the sabre system
 

Case american airlines and the sabre system

on

  • 2,622 views

 

Statistics

Views

Total Views
2,622
Views on SlideShare
2,622
Embed Views
0

Actions

Likes
1
Downloads
41
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Case   american airlines and the sabre system Case american airlines and the sabre system Presentation Transcript

    • ITS 510 Information Management Case Study: American Airlines and the SABRE System
    • Introduction
      • This case looks at the implementation of all the six waves of innovation
      • Wave 1 – Reducing costs
      • Wave 2 – Leveraging investments
      • Wave 3 – Enhancing products and services
      • Wave 4 – Enhancing executive decision making
      • Wave 5 – Reaching the consumer
      • Wave 6 – Leveraging partnerships through supply chain management or other forms of collaboration
    • Introduction (continued)
      • AA and IBM jointly announced their plans to develop Semi-Automatic Business Research Environment (SABRE)
      • The concept led to the 1 st real-time business application
      • It allowed to replace the hand-written system of the 1950s with the Web-based inter-airline reservation system in the 2000s
    • Waves 1 and 2
      • 1960 in Briarcliff Manor, NY
      • Built to
        • reduce the costs of making airline seat reservations
        • leverage the reservation making assets of the airline
      • System saved 30% on its investments
    • Wave 3
      • 1976
      • System expanded to be used by travel agents
      • Means of reservations through online terminals
      • Offering enhanced by adding functions of importance to travel agents (e.g. finding low fares)
      • EasySabre® was introduced in 1985 to allow customers to tap into the reservation systems
    • Wave 4
      • 1985
      • Reservation service expanded to include hotels and rental cars
      • Transform from airline company to travel company
      • In 1988, the company offered services for yield management and crew scheduling and a host of decision support tools
    • Wave 5
      • American introduced its frequent flyer program, AAdvantage
      • Program allied with credit card and long-distance telephone companies
      • Wave 5 connections broadened via the Web
      • Customers can plan trips, get real-time flight information, etc.
      • Formed a joint venture with ABACUS to target the Asian market
    • Wave 6
      • American works with Citibank allowing credit card users and frequent travelers various offers (e.g. earning miles)
      • American’s site offered NetSAAver service to send email stating empty seats to customers signing up
      • Hence there are less empty seats
      • In addition, Sabre Holdings made multiple collaborations with others, e.g. acquiring major portions of shares of Travelocity.com and ShowTickets.com
    • Conclusion
      • This case shows that as the benefit of IT increases, the executive management’s guidance also increases