How you position your mission-driven organization is a vital part of your identity, as it differentiates you from others. A firm positioning strategy can become a strong center of gravity for all your communications.
On their face, Profit driven and mission driven organizations may look very different. Their core goals are certainly based on different values. From the inside out, many non profits, and institutes of higher education may consider their missions to be very different from those of a profit driven organization.But as you can see, the strategies at the end of the day are not all that different. And where we consider how brand positioning can help – not just from a communication perspective, but from a cultural and operational perspective as well.Now, you may be asking yourself, why isn’t having a clear, understandable, believable, and supportable mission enough?