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Marsha Kent - SURFING THE WAVES OF SUCCESS
 

Marsha Kent - SURFING THE WAVES OF SUCCESS

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Marsh Kent is one of the founder pioneers of the DRTV industry. By 1990, she had already produced her first major hit, the Miracle Blade Infomercial. She is one of the founders of Kent & Spiegel ...

Marsh Kent is one of the founder pioneers of the DRTV industry. By 1990, she had already produced her first major hit, the Miracle Blade Infomercial. She is one of the founders of Kent & Spiegel Direct. By 1992, she had already created Kent TV Marketing.

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    Marsha Kent - SURFING THE WAVES OF SUCCESS Marsha Kent - SURFING THE WAVES OF SUCCESS Document Transcript

    • Marsha Kent - SURFING THE WAVES OF SUCCESSMarsh Kent is one of the founder pioneers of the DRTV industry. By 1990, she had alreadyproduced her first major hit, the Miracle Blade Infomercial. She is one of the founders of Kent& Spiegel Direct. By 1992, she had already created Kent TV Marketing.This is Marsha Kent for you. Having amassed a wealth of experience in strategy, creativedirection and product positioning, she is the spearheading, dynamic trend leader of the DirectResponse TV industry, and a wizard in the art of, or should we say, science of direct marketing.Marsha Kent is an Angeleno. Wondering what that is? Well, Marsha is from the city of LosAngeles, having been born and brought up in this American hotspot locale, the “City of Angels”.She has had a fast-paced, checkered life, having grown up along the Santa Monica beach, takingto surfing by the time she was 15, and already completing 7 years of higher education by theage of 21 years. When she was 25, she was running her own jewelry design and sales business;all major deparment stores were selling her pieces off their shelves.Marsha was excellent in academics, but art stumped her.And then one day, her teacher put upher clay sculpture for the class to see, and Marsha saw where her future lay. This insight was toshape her life and career. Marsha Kent found her passion in interior design, and the thenunexplored vistas of the TV world. Direct Marketing was at its nascent stages then, and thecreative side of Marsha soon began to envisage manifold possibilities. She soon had Kent TVMarketing up and running, with her first Infomercial, Miracle Blade I turning into a runaway hit.An infomercial is a television commercial mainly talking about the product that it wants topromote, usually with a telephone number or a website address given. Miracle Blade was sucha huge success that it grossed millions of dollars in sales within a very short time. Miracle Blade,a set of multi-purpose knives, opened up the portals to the tele-shopping world. A slew ofinfomercials soon followed, and when Marsha Kent joined forces with Peter Speigel, to formKent & Spiegel Direct, there was no looking back. Many products that this duo successfullylaunched made it to the top, within weeks of their being aired on television. “Marsha is able togauge the consumer’s minds so well, that even before they bat an eyelid, they have the perfectproduct in their laps, delivered to their doorsteps!” gushes a marketing pro. “Marketing talentat its best!” he says.Marsha Kent devotes a lot of her time to various charities and philanthropy, something that isvery close to her heart. “I do not like to create a buzz about the work I do in this field”, she says.
    • Resource box:Marsh Kent a leading name of the DRTV industry creator of product - The Miracle BladeInfomercial and one of the founders of Kent & Spiegel Direct and Kent TV Marketing can becontacted here for guidance and queries. More information on Marsh Kent can be sought byvisiting www.marshakent.com