Using Social Media Footprints Slide Share

Using Social Mediato grow better events
Presented by The Other Side Studios
Ottawa Festivals 2009 Fall Seminar/Workshop Series

Introductions
Social Media 101
What do you do?
Got an online profile?

Social Media Buzzwords

www.socialmediacircle.com

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Popular Social Actions
Connect
Collaborate
Comment
Rate
Share

Jumping in Social Media
1. PLAN
Are you ready?
2. LISTEN
3. ENGAGE
4. INITIATE

1. PLAN
Who should be involved & take the lead?
What are the objectives?
When is a good time to begin?
Where should you be in the social sphere?
Why should you do it?
How will you measure success?

2. LISTEN
...to conversations about you,
...to conversations about your industry,
and identify key influencers

2. LISTEN
Monitoring tools

2. LISTEN
Find the Influencers
Source: David Armano & Stefano Maggi

3. ENGAGE
Don’t be afraid to participate...
...but make sure to be “genuine”

3. ENGAGE

4. INITIATE
Prepare your site
Select your social media footprints
Create content
Spread it around

4. INITIATE
Prepare your site

4. INITIATE
Select your social media footprints
Corporate Profile Strategy
“Sustainability” Plan
Exit Strategy
Select your footprint for:

Microblogging
Social Networking
Photo Sharing
Video Sharing

4. INITIATE
5 Tips for facebook
Create an event from yourfacebook page with good info & links
Post pictures & videos
Invite influencers
Give incentives to spread
Ask for ideas & feedback

4. INITIATE
5 Tips for twitter
Follow the influencers
Find relevant discussions (#)
Tweet using hash tags (#)
Re-Tweet and replywhen people talk to/aboutyou and your event
Be human

4. INITIATE
5 Tips for flickr
Join relevant groups
Post your pictures torelevant groups
Give titles & descriptions
TAG your pictures
Organize them (sets)

4. INITIATE
5 Tips for YouTube
Subscribe to relevant influencers
Give titles & descriptions, tags & categories
Make videos relevant tocurrent events
Keep it under 3-5 minutes
Submit your videos as relevant video replies

4. INITIATE
Create content & spread it around
Team Brainstorming
Pre-Event
During Event
Post-Event
Recruiting volunteers(Influencers)
Ticket sales campaign
Sponsorship
Ask for ideas, get “them”involved in the planning
Post planning progress updateson your siteand spread it
Participants to post/upload their photosor videos during the event
Create your own photos/videos of the eventpost/upload it live!
Promote a twitter hash tag
Don’t forget you have anaudience outside yourevent
Participants to post/upload their photosor videos post-event
MAKE SURE to create yourown post-event report usingphotos/videos...
Feedback campaign

Conclusion
Social Media allows you to be connected with your audience
before, during & after your events

Let’s help you create a plan in 10 steps
Worksheets
Preparing your website
Monitoring strategy
Identifying potential influencers
Engagement strategy
Publishing strategy
Selecting social media footprints
Corporate profile strategy
Keyword analysis
Content strategy
Deployment plan

tw
twitter @marquiscote