News in brief
Starwood Celebrates "Global Out of Office Day" G.O.O.D
On September 15th, Starwood invited New Yorkers, along with more than 600 Starwood Corporate associates, to swap their ties for
t-shirts and ditch their wing tips for flip flops. They spent the day working remotely in Central Park as part of the Sheraton brand’s
first-ever “Global Out of Office Day” (G.O.O.D). G.O.O.D launches Sheraton’s new signature hotel offering: the “Link@SheratonSM
experienced with Microsoft®,” a unique lobby lounge that enables today’s travelers to stay connected with instant access to information
and technology for work, leisure and social networking. G.O.O.D. also kicks off a newly inked sponsorship of free Wi-Fi in Central Park’s
iconic Sheep’s Meadow and marks Sheraton hotel’s partnership announcement with PepsiCo, the event sponsor, naming SoBe Life
Water the official vitamin-enhanced water brand of Sheraton and the Link@Sheraton.
Designed for today’s professionals who are no longer chained to the office, and can seamlessly maintain productivity while working
remotely, The Link@Sheraton is rolling out in Sheraton hotels worldwide as a key component of a comprehensive effort to revitalize the
iconic Sheraton brand and enhance the guest experience at Sheraton’s 408 hotels in 75 countries.
Global Out of the Office Day continued around the globe with events happening in Buenos Aires, Lisbon, New York, Shanghai and
Sydney. Thousands of people stayed fully connected while out of the office thanks to the Link@Sheraton experienced with Microsoft.
Starwood Preferred Guest Flights
On September 2, Starwood Preferred Guest® launched SPG® Flights, a groundbreaking
redemption opportunity that is a first for the hotel industry. Members are now able to redeem
Starpoints® for airline tickets on hundreds of airlines worldwide with no blackout dates, even
during peak periods such as holidays and for last-minute flights. If a participating airline has a
seat for sale, members can redeem Starpoints to purchase it. Members can even earn their
airline miles on most flights. To learn more about SPG Flights, visit SPG.com/flights.
ELEMENT Paves a Green Path for Developers – 20 hotels by 2009
Designed for longer stays, and consisting entirely of new-build hotels, ELEMENT is uniquely positioned in
the industry to spur widespread green development. ELEMENT designated its first hotel, Starwood-owned
ELEMENT Lexington, MA, as a working laboratory to test the latest in green construction, products, design
and operations. Using these learnings, the ELEMENT brand has created a road map for developers which
streamlines certification pursuits and provides a pathway to cost-effective green building. Starwood’s re-
search indicates that LEED certification is achievable at a minimal cost premium. In addition, ELEMENT’s
research shows that the initial investment can be recouped within a few years, given associated
ELEMENT is committed to bringing more green building to our communities, including more than 20 planned ELEMENT hotels which will
pursue LEED certification in markets including New York, Chicago, Orlando and Las Vegas.
Great for the Earth, Great for Guests
ELEMENT’s key green features are cleverly designed to be as appealing aesthetically as they are eco-friendly, so travelers never
compromise on style and comfort. They include energy efficient stainless steel appliances and lighting, water-efficient faucets and fixtures
and bins for paper, plastic and glass which make recycling easy. Filtered water in guest rooms and amenity dispensers in the showers
reduce plastic bottle waste. In addition, ELEMENT hotels use low VOC (Volatile Organic Compound) paints and carpets with up to 100%
recycled content and anti-microbial carpet pads which improve indoor air quality for guests and staff. Guests driving hybrid cars are
rewarded with priority parking. Even the ubiquitous “Do Not Disturb” sign gets a green makeover, replacing the traditional paper tag with
the environmentally-friendly magnet.
Each ELEMENT hotel is infused with natural light, featuring a 16-foot window wall in the lobby and oversized windows in each guest room
providing sightlines to the outdoors. Biophilic design—literally meaning the love of living systems—is the art of bringing the outside world
in and natural colors and patterns are reflected in the ELEMENT rooms and public space design and furnishings.
Click here to visit Element Hotels (CTRL + click)
Current Promotion Page 2
With Starwood Preferred Planner, you can save money and earn rich rewards for
meetings and events booked by December 31, 2008 and actualized by December
31, 2009: GRAND OPENINGS
• Save 3% on your master bill
Earn thousands of Starpoints two ways: up to 100,000 bonus Starpoints W Scottsdale
when you book, and additional Starpoints when your meetings and events Opened September 5, 2008
actualize (one Starpoint for every three U. S. dollars in eligible revenue).
Redeem your Starpoints for Free Night Awards at more than 900 distinctive hotels
and resorts, frequent-flyer miles, in-hotel indulgences and more. You’ll achieve
significant savings for your company and with the Starpoints you earn, you can start
planning your own delightful getaway.
The Westin Riverfront Resort & Spa Avon
To learn more about Starwood Preferred Planner and Starwood’s renowned
Opened October 1, 2008
collection of distinctive hotels and resorts, go to starwoodmeetings.com
Click Here to Read Terms and Conditions
Welcome Sheraton Phoenix Downtown Hotel
Opened October 16, 2008
Number of Guest Rooms : 1000 ♦ Number of Meetings Spaces: 17
With more than 80,000 square feet of state-of-the-art meeting space and an ideal location
directly next door to the Phoenix Convention Center, the Sheraton Phoenix Downtown Hotel
will be one of the most sought-after event destinations in the Phoenix area. Their great
meeting space includes a 29,000-square foot ballroom and 16 meeting rooms. Every room
includes the latest in meeting technology, including High Speed Internet Access, video
conferencing capabilities, and audiovisual resources.
Sheraton Chicago Northbrook
Conveniently located in the center of the city, the Phoenix hotel is adjacent to the Convention Opened October 16, 2008
Center and just five miles from the Sky Harbor International Airport. The 31-story hotel will
redefine the city's skyline with its cloudlike white rooftop that turns stunningly translucent at
night. This urban style will be reflected within the hotel, as well, with 1,000 guest rooms,
modern meeting space, restaurants with exceptional city views, a large outdoor pool, and an
onsite fitness center. Click here to visit the Sheraton Phoenix Downtown Hotel.
CLICK ON PHOTOS TO VISIT
Featured Properties Page 3
Number of Guest Rooms : 134 ♦ Number of Meetings Spaces: 3
Largest Meeting Space: 308 sq. ft. (28 sq.m)
Where can you find the first W and its signature Jean-Georges Spice Market
restaurant on the Eurasia continental divide? Why, at the W Istanbul, of
course. The coolest address in the city's haute-est neighborhood, the
Relax in the soothing, trend-spotting but Zen-inspiring W Lounge, or host the
year's most memorable soiree at their private event space set against
stunning views of the spectacular Bosphorus and magnificent city skyline.
When you're ready, retreat to your spacious room, fully stocked with every
comfort, including a state-of-the-art entertainment system and a Munchie
Box full of delightful surprises. For taking care of business, your room is
completely wired so you're always connected with the world. And if you need
anything else, the Whatever/Whenever® team is on duty 24/7/365.
Click here to visit The W Istanbul
Turkish Delight Sensual Indulgences Sultans of Swing
The modern centerpiece of the historic Make like a dervish and take a whirl of the Live like a king in the W rendition of opulent
Akaretler Row Houses. A glittering tower decadent offerings. Sip a local raki in the cozy seraglios for modern explorers - rooms and
amidst gilded domes and minarets. Dynamic W Lounge, then savor the Southeast Asian suites with garden, terrace or cabana adorned
finance and chic shopping here, old city and flavors of Jean-Georges’s Spice Market before with Wi-Fi, flat screen TVs, the signature W
monuments there. It's always the best of both working it off at the state-of-the-art SWEAT® bed and a whimsical harem of stylish luxuries.
worlds at the W Istanbul. Fitness Center. And yes, ottomans too.
Westin Verasa Napa
Number of Guest Rooms : 180 ♦ Number of Meetings Spaces: 5 ♦ Largest Meeting Space: 3128 sq. ft. (290 sq.m)
Nestled on the banks of the Napa River, in the heart of North America’s premiere wine growing region, The Westin Verasa Napa is a serene,
relaxing haven seamlessly blended with natural beauty and rich cultural heritage. Explore Napa's beautifully restored architectural gems,
attend outstanding performances in the renowned Napa Valley Opera House, frequent fine art exhibitions, drop in on jam sessions, and
sample world famous cuisine.
At The Westin Verasa Napa, each of the stylish suites encourages you to
unwind with soft Heavenly® Beds and inspiring views of historic down-
town or the Napa River. Channel your energy in the 24-hour Westin-
WORKOUT® fitness facility or dive into the calming essences of the
heated outdoor pool. Indulge in award-winning cuisine at La Toque or
savor a nightcap at the newly designed wine bar—Bank Café and Bar.
Whether you're planning a business meeting or the social event of the
season, the Westin Verasa Napa assures an outstanding experience
characterized by a modern elegance and effortless style. Upon entering
the serene oasis, you will find 7,000 square feet of flexible function space
all opening to a refreshing outdoor terrace, blending the exterior and inte-
rior into one flowing, continuous environment. Plan a breathtaking wed-
ding ceremony in the outdoor Conference Courtyard, followed by a lovely
reception in the 3,128-square-foot Amphora Room. Hold an important
meeting in the 558-square-foot Domaine Boardroom, or gather in any of
the meeting rooms for a strategy session. Partnered with state-of-the-art Click here to visit The Westin Verasa Napa Online
audiovisual services and banquet cuisine, you can trust your next meet-
ing will be the success you expect from a Westin.
Featured Properties Page 4
SLS Hotel at Beverly Hills
Number of Guest Rooms : 297 ♦ Number of Meetings Spaces: 11
Largest Meeting Space: 4264 sq. ft. (396 sq.m)
Retreat to a space that is
spacious, elegant, and filled
with opulence. Individual
design traits pay homage to
the surroundings at SLS –
a unique opportunity for those
wishing to truly experience
Located in the heart of LA’s vibrant landscape, SLS Hotel at
Beverly Hills offers a luxurious and sophisticated hospitality
experience where life is an imaginative féte extraordinaire,
rich on pleasure and comfort. RSVP required.
Softly lit ambient tones set off by Philippe Starck-designed
décor create a chic and stunning environment for each of the
hotel’s 297 guest rooms which feature plush bedding, 40” flat
screens and a host of personalized indulgences and
Whether luxuriating in the elegant spa, sipping fresh libations
poolside or indulging in the culinary innovations of award
winning chef José Andrés, guests of SLS Hotel at Beverly
Hills will enjoy first class service that defies even the highest
Click here to learn more about the SLS Hotel at Beverly Hills
W Fort Lauderdale - Opening March 1, 2009
Number of Guest Rooms : 517 ♦ Number of Meetings Spaces: 11 ♦ Largest Meeting Space: 4264 sq. ft. (396 sq.m)
Located on a 4-acre site on Fort Lauderdale Beach, W Fort Lauderdale will wow its guests with views of the Atlantic Ocean. Lounging on
Florida’s Gold Coast and just a wave away from Millionaire’s Row and private islands, W Fort Lauderdale is the perfect balance of both
style and soul. Play in the Venice of America, where you can twinkle your toes in the Atlantic and yacht the day away. Overlooking the
famed South Florida beach with unobstructed ocean views, W Fort Lauderdale has sand and surf on one side, and inter-coastal elegance
on the other. W Hotels draws its inspiration from the elements of the earth, water, fire and air to deliver the ultimate WOW experience.
Laze in the W Living Room with a cocktail, or take a dip in the oceanfront infinity pool. Dine at their restaurant or let Whatever/Whenever
pamper with room service. Work out at Sweat Fitness center, or bring on a glow at Bliss Spa.
We hope you have enjoyed the Starwood Source. Questions or Comments? Please contact your Starwood global sales contact for more info.