Is it possible to create applications that rely on fewer volumes of data? Can applications really be made more intelligent if they deal with less data? And if so, in what ways can they reason? Can this be done on the existing data storage solutions or should we adopt new ones? Furthermore, how can applications deal with multimedia in order to take full advantage of them? How can multimedia be treated differently than text content? And finally, how can we apply all the mentioned above in today’s applications?