In Sync Local Business Success
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In Sync Local Business Success

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The 8 Steps a local business must take to get to the top of Google Search and attract new customers

The 8 Steps a local business must take to get to the top of Google Search and attract new customers

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In Sync Local Business Success In Sync Local Business Success Presentation Transcript

  • How a Local Business Builds Business andFinds Balance in a World Gone Digital
    The 8 Steps
  • First some basics and facts….
  • Some things haven’t changed
    MARKETINGADVERTISING&PROMOTION
    drive the success of a business,each with well-defined objectives, strategies and tactics
  • Some things haven’t changed
    Some things have…
    MARKETINGADVERTISING&PROMOTION
    traditional, expensive, “outbound” media have moved to the back burner
    drive the success of a business,each with well-defined objectives, strategies and tactics
    new, inexpensive, “inbound” searchand social media have come to the fore
  • the facts
    • 80% of your business comes from people who live or work 5 miles from your location
    • The majority of people search the internet for information and customer reviews BEFORE they call or visit your business, most through Google
    • Over 90% of people today use the Google Map/Google Places to find a local business
    • Over 60% are using a mobile device
    • If your business is not near the top of the local search results, you are losing customers to your competition
    • If you are near the top but don’t have a “mobile” web site, you are losing customers to your competition
  • today’s new world
  • the good news
    It is highly likely that Google has already createda places page for your business.
    If so, you already have abasic mobile site!
  • the good news
    the bad news
    It is highly likely that Google has already createda places page for your business.
    If you haven’t “claimed” your
    Page and “optimized” it,you’re still losing customersto your competition!
    If so, you already have abasic mobile site!
    So where do you begin?
  • Step 1. Claim your Google Places Page
    • If it doesn’t exist, create one and claim it.
    • Enhance it. Ad pictures, video, additional information
    • Make an effort to get more reviews and citations (business listings – these take time). With Google, the businesswith the most reviews (positive are better) and citations wins!
  • Example of a Places Page Not Claimed
    Not Claimed
    Wrong Information
    No Rating
    Poor Photos
    Non-Optimized Features
    Few Reviews
  • Step 2. Set up other location-based, review-collection services
    • Yahoo Local
    • Bing
    • Facebook Places
    • Fore Square
    • Yelp
    • Merchant Circle
    • City Search
    • Insider pages
    • Local.com
    • Yellow Pages
  • Step 3. Mobile-ready your existing site
    • Make existing site (if you have one)mobile-ready, or create a new mobile-optimized site, or create a mobile landing page
  • Step 4. Set up promotional campaigns
    • QR (Quick Response) code
    • Mobile Coupons
  • Step 5. Set up ad campaigns (if needed)
    • Google
    • Groupon
    • Yahoo Local
    • Amazon Local
    • Yelp Deals
  • Step 6. Create Custom Facebook Business, Twitter and/or YouTube Pages
    Carry your BRAND across all platformsand engage with your customers.Drive traffic, capture leads and track results.
  • Step 7. Create/update your website and/or blog
    • Optimize them for search engines using keywords
    • Keep them updated with fresh content
    • Capture leads through opt-ins
    • Provide links to Facebook, Twitter, YouTube
    • Encourage social sharing and bookmarking
    • Set up related RSS content feeds
  • Step 8. Don’t try to do this yourself
    • Your priority is to run your business, not get bogged down in the frustrating and time-consuming process of online marketing, and the need to stay current on rapidly evolving developments
    • Don’t call on your nephew, niece or neighbor (Unless they do this type of work full time of course)
    • Don’t expect that the mission is accomplished once the initial work is completed – this takes a long term commitment to be effective
    • Do hire a firm with marketing experience and the special expertise to help you rise above your competition in this new mobile world
  • We humbly suggest you consider
    • In Sync is on top of all the strategies, tools, techniques, and tactics necessary to optimize the local search, mobile and social media marketing efforts of its clients
    • In Sync works with clients to develop marketing objectives and strategies, and provides monthly strategic consulting
    • In Sync works diligently to synchronize all elements of a client’s marketing program to achieve the maximum results
    • In Sync services include professional design and copywriting, status updates, progress reports, and more
  • One more reason to consider
    In Sync, unlike many online firms, is led by anexperienced marketing and advertising professionalwho knows and understandsthe needs of small businesses,the importance of dialogue,and the meaning of client service
  • Building Your Business is Our Business
    (give us a call)
    Marnie TendenChief Synchronizer310-775-1490
    marnie@insyncsocialmedia.com
    Insyncsocialmedia.comfacebook.com/insyncsocialmedia
    Twitter.com/insyncsocialLinkedIn.com/in/marnietenden