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Suburbia
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Suburbia

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Discusses outdoor advertising in the suburban environment.

Discusses outdoor advertising in the suburban environment.

Published in: Technology, Business

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  • 1. Outdoor Advertising in Suburbia
  • 2. Almost all outdoor advertising in suburbia fits nicely into one of two categories: Home or Community
  • 3. The urban environment presents a much wider range of subject matter.
  • 4. We are not taking advantage of ad space in Suburbia!
  • 5. Walker Evans 1936
  • 6. Cahan & Associates 1996
  • 7. We can use the vernacular of suburbia to turn suburbia into a more productive ad space without interfering with its landscape.
  • 8. In conclusion our goal as designers and advertisers should be to maximize suburbia’s potential as an ad space but remain sensitive to the suburban environment at the same time.