Soroptimist Social Media
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Soroptimist Social Media



Recent presentation for the Soroptimist of Merced on Social Media and Marketing to grow results. I also discussed the growing problems in the workplace with age differences and as parents ...

Recent presentation for the Soroptimist of Merced on Social Media and Marketing to grow results. I also discussed the growing problems in the workplace with age differences and as parents understanding the content of what our children are involved in. Much of this presentation was "borrowed" from other presentations I found online or re-created some of their strategy.



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  • How many people in this room were affected by WWII? How many people in this room remember Pearl Harbor Day? How many people in this room remember the vietnam war? How many people in this room were seriously affected when the Challenger exploded? 9/11 Generation gap becoming a major issue in the work place – growing source of frustration & disagreements Age divide in the workplace – social media! How many people in the room have facebook account?
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Soroptimist Social Media Soroptimist Social Media Presentation Transcript

  • Is Social Media a Fad?
    • By 2010 Generation Y will outnumber babyboomers
    • If Facebook was a country it would be the 4 th largest country in the world
    • 80% of companies are using linked in as the primary way of finding employees
    • In 2009 Boston College stopped distributing email to new students (because they are not using email)
    • 1 out of 8 couples married in the US last year met via social media
  • Same Page
    • Any online technology or practice that people use to share (content, opinions, insights, experiences, perspectives and media).
    • Examples of social media applications:
    What is social media?
  • Forums and Online Communities
  • Social Networks
  • Multimedia Sharing
  • Social Bookmarking
  • Diggs
  • RSS Readers
  • Microblogging
  • A few more examples
  • Same Page
    • YouTube = 10 percent of all internet traffic
    • (source: Ellacoya Networks)
    • YouTube & Wikipedia among top brands
    • (source:
    • Five of the top 10 websites are social
    • (source: Alexa)
    • Over 100 million blogs exist
    • (source: Technorati)
    • 120,000 new blogs launched every day
    • (source: Technorati)
    • 1.5 million posts per day (17 per second)
    • (source: Technorati)
    • Blog readership?
    Why should I care about social media?
  • What are the NEW web uses?
  • Consumers behave differently
    • Follow them !
    • They meet in different places
    • Social networks, blogs, forums
    • They share content and spread the voice
    • Viral videos, blogs, Twitter
    • They influence
    • They comment
    • They advertise themselves
  • Consumers communicate more
    • Go where they are !
    • People regroup on communities
    • Word-of-mouth is stronger
    • People read blogs and consume more user generated content
    • People tend to take part in online conversations and are happy to communicate with brands
  • Strong trends
    • Follow again !
    • 41% of users read blogs
    • 47% of the time people spend on the internet is spent looking at content and 33% spent communicating
    • 91% of users are likely to buy on recommendation
    • 330 million online video viewers
    • Twitter is 1 million users and 3 million messages/day
    • LinkedIn is 19 million users
    • MySpace is 110 million users
    • Reaching out person-to-person
      • Facebook
      • Twitter
    • Making Resources Available Online
      • YouTube
      • Blog
    • Organizational Communication
      • GoToMeeting
    • Personal Learning/Bussiness Network
      • LinkedIn
      • Twitter!
  • Why set up a Social Media Strategy?
  • With or without you…
    • … the content, growth, conversations, and connections will happen !
    • For a better control of your brand, you must participate in the conversations
    • Once you trigger a conversation, you should not leave it
  • The ultimate effect
    • Reach the right people at the right time!
    • Connect with people
      • Reach the people where they are
    • Keep brand positioning
      • Keep brand awareness to relay offline marketing campaigns
    • Generate & sustain more excitement, more buzz, more traffic
    • Enlarge the targeted recruitment group
    • Increase fundraising visibility
  • Positive building behaviors…
    • ….to embrace!
    • Embrace transparency
    • Do not delete critical comments or discourage new ideas
    • Build trust – by showing you are listening.
  • Combine the tools
    • Use multiple tools and spread your presence!
    • Leverage the effect by using multiple tools
    • One media or one profile is not enough to see the effects
    • It is the combination of multiple tools that will make you successfull
  • Follow conversations…
    • …and reply!
    • Read conversations about events, articles, and people who are related to our goals
    • Participate in these conversations by replying and commenting
    • Respond quickly for a stronger effect
    • Share quality content
    • 192 references to Soroptimist International on YouTube
    • 193 Facebook organization pages and 192 individual profiles referencing Soroptimist
    • 37 Soroptimist groups on LinkedIn
    • 33 Slide Presentations referencing Soroptimist on SlideShare
    • Over 9,000 blogs on blogspot reference Soroptimist
  • Are you ready?
    • In your business
    • To support your children? Your grandchildren?
    • To promote your organizations?
    • To promote yourself?