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The WOW Factor: Leveraging Technology to Build Buzz Before, During and After Your Event
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The WOW Factor: Leveraging Technology to Build Buzz Before, During and After Your Event

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How to leverage technology to help grow your event community before, during and after your event

How to leverage technology to help grow your event community before, during and after your event

Published in: Business, Technology

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  • 1. The WOW! FactorLeveraging technology to build buzz before, during and after your event
  • 2. Who I Am Marna Friedman Business Strategist Mpressive Solutionshttp://mpressivesolutions.com http://wpeventsites.comLinkedIn: /marnafriedman Twitter: @marnafriedmanAuthor of EVENTually Perfect
  • 3. Event Engagement
  • 4. Event Technologies include:WebsiteWordPress forweb-basedcontent management system that can beused to quickly launch and maintain anevent website.
  • 5. Event Technologies include:Social MediaIntegrate SocialMedia into yourwebsite, appor as stand-alone technology.Understand how to leverage technology, i.e.,event hashtag on Twitter, consistency inbranding
  • 6. Event Technologies include:GPS based AppsProvide check-insfor badges andaudienceinteraction
  • 7. Event Technologies include:Mobile AppsA native mobileapp for your event
  • 8. So where do you begin ….Engagement before, during & after• Start with the website• Use the necessary tools• Consider your audience• Share informationRemember that social media is aboutengagement, not a megaphone.
  • 9. Consider youraudience• Event site launched• Squeeze page vs. landing page• No event location• No speakers or sessions
  • 10. Theme Selection• Is design an issue?• What functionality do you need?• Use custom menus to release information in an organized, timely manner• Integrate social media for engagement
  • 11. Make access to info easy to navigate
  • 12. Important info above the foldDATE
  • 13. LINKS TO INFO
  • 14. Plugin SelectionDetermine basic functionality needs• Calendar• Registration• Maps• Information gathering• Links to social media
  • 15. EventBrite• Create registration widget• Create registration page• Create countdown widget• Offers links to social media• Create discount codes• Email blasts• Name badges• Check-in list
  • 16. Social Media Integration• Additional avenues to build community• Create conversations• Build interest• Create “games” and contests• Choosing the right platforms
  • 17. Create an app for during the event• Don’t need internet acceess• Connect with attendees• Puts your brand in their hands• Quickly update events due to crowd, weather and other issues
  • 18. Post event strategy• Build email list• Gather presentations• Save “tweets”• Use Facebook page• Convert website to blog