Creating an Event Website with WordPress
Who I Am               Marna Friedman              Business Strategist            Mpressive Solutions       http://mpressi...
WordPress is usedby 15.7% of allthe websites,that is a contentmanagementsystem marketshare of 54.1%
Event Engagement
Engagement before, during & after•   Start with the website•   Use the necessary tools•   Consider your audience•   Share ...
Consider youraudience• Event site  launched• Squeeze page vs.  landing page• No event location• No speakers or  sessions
Theme Selection• Is design an issue?• What functionality do you need?• Use custom menus to release  information in an orga...
Make access to info easy to navigate
Important info above the foldDATE
Important info above the foldLINKS TO INFO
Important info above the fold                 Call to action
Plugin SelectionDetermine basic functionality needs• Calendar• Registration• Maps• Information gathering• Links to social ...
EventBrite•   Create registration widget•   Create registration page•   Create countdown widget•   Offers links to social ...
MapsComprehensive Google Maps• Offers map to event location• Offers direction option• Auto generates unique ID for  each m...
Information GatheringGravity Forms•   Minimal investment $39•   Unlimited forms•   WordPress integration•   Data export•  ...
Social Media Engagement•   Links to social media•   Twitter feed•   Facebook feed•   Scheduled posts etc.•   QR CodesPing....
Post event strategy• Build email list  http://mailchimp.com/• Gather presentations  http://www.slideshare.net/• Save “twee...
Much like an invitation,       your website  is a first impression      of your event - make it memorable!
Slides and plugin recap        can be viewed athttp://nwatlwp.com/creating-an- event-website-with-wordpress/
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How to quickly create an event website with WordP

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Event presentation

  1. 1. Creating an Event Website with WordPress
  2. 2. Who I Am Marna Friedman Business Strategist Mpressive Solutions http://mpressivesolutions.com LinkedIn:http://www.linkedin.com/in/marnafriedman Twitter: @marnafriedman Author of EVENTually Perfect
  3. 3. WordPress is usedby 15.7% of allthe websites,that is a contentmanagementsystem marketshare of 54.1%
  4. 4. Event Engagement
  5. 5. Engagement before, during & after• Start with the website• Use the necessary tools• Consider your audience• Share informationRemember that social media is aboutengagement, not a megaphone.
  6. 6. Consider youraudience• Event site launched• Squeeze page vs. landing page• No event location• No speakers or sessions
  7. 7. Theme Selection• Is design an issue?• What functionality do you need?• Use custom menus to release information in an organized, timely manner• Integrate social media for engagement
  8. 8. Make access to info easy to navigate
  9. 9. Important info above the foldDATE
  10. 10. Important info above the foldLINKS TO INFO
  11. 11. Important info above the fold Call to action
  12. 12. Plugin SelectionDetermine basic functionality needs• Calendar• Registration• Maps• Information gathering• Links to social media
  13. 13. EventBrite• Create registration widget• Create registration page• Create countdown widget• Offers links to social media• Create discount codes• Email blasts• Name badges• Check-in list
  14. 14. MapsComprehensive Google Maps• Offers map to event location• Offers direction option• Auto generates unique ID for each map• Widget enabled
  15. 15. Information GatheringGravity Forms• Minimal investment $39• Unlimited forms• WordPress integration• Data export• Unlimited forms for speaker & sponsor submission, and more
  16. 16. Social Media Engagement• Links to social media• Twitter feed• Facebook feed• Scheduled posts etc.• QR CodesPing.fmHootsuite
  17. 17. Post event strategy• Build email list http://mailchimp.com/• Gather presentations http://www.slideshare.net/• Save “tweets”• Use Facebook page• Convert website to blog
  18. 18. Much like an invitation, your website is a first impression of your event - make it memorable!
  19. 19. Slides and plugin recap can be viewed athttp://nwatlwp.com/creating-an- event-website-with-wordpress/
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