Event presentation

Creating an Event Website with WordPress

Who I Am Marna Friedman Business Strategist Mpressive Solutions http://mpressivesolutions.com LinkedIn:http://www.linkedin.com/in/marnafriedman Twitter: @marnafriedman Author of EVENTually Perfect

WordPress is usedby 15.7% of allthe websites,that is a contentmanagementsystem marketshare of 54.1%

Event Engagement

Engagement before, during & after• Start with the website• Use the necessary tools• Consider your audience• Share informationRemember that social media is aboutengagement, not a megaphone.

Consider youraudience• Event site launched• Squeeze page vs. landing page• No event location• No speakers or sessions

Theme Selection• Is design an issue?• What functionality do you need?• Use custom menus to release information in an organized, timely manner• Integrate social media for engagement

Make access to info easy to navigate

Important info above the foldDATE

Important info above the foldLINKS TO INFO

Important info above the fold Call to action

Plugin SelectionDetermine basic functionality needs• Calendar• Registration• Maps• Information gathering• Links to social media

EventBrite• Create registration widget• Create registration page• Create countdown widget• Offers links to social media• Create discount codes• Email blasts• Name badges• Check-in list

MapsComprehensive Google Maps• Offers map to event location• Offers direction option• Auto generates unique ID for each map• Widget enabled

Information GatheringGravity Forms• Minimal investment $39• Unlimited forms• WordPress integration• Data export• Unlimited forms for speaker & sponsor submission, and more

Social Media Engagement• Links to social media• Twitter feed• Facebook feed• Scheduled posts etc.• QR CodesPing.fmHootsuite

Post event strategy• Build email list http://mailchimp.com/• Gather presentations http://www.slideshare.net/• Save “tweets”• Use Facebook page• Convert website to blog

Much like an invitation, your website is a first impression of your event - make it memorable!

Slides and plugin recap can be viewed athttp://nwatlwp.com/creating-an- event-website-with-wordpress/

Event presentation

by marnafriedman on Feb 05, 2012

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