Social Media for Social Change

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A brief overview of Social Media in South Africa and how the Reconstructed Living Labs are using it for social change.

A brief overview of Social Media in South Africa and how the Reconstructed Living Labs are using it for social change.

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  • 1. Social Media for Social Change By @marlonparker
  • 2.  
  • 3.  
  • 4.  
  • 5. 91% of mobile phone users go online to socialize compared to only 79% of PC users
  • 6.  
  • 7. 4,000,000 Toll FREE Numbers
  • 8. 5,000,000 PC Web Users
  • 9. 36 Million
  • 10. R0.75c per SMS 10 Billion SMS/Texts
  • 11. 38% Disposable Income
  • 12. 12 Million Mobile Web Users
  • 13. 22Million Mobile Chat
  • 14.  
  • 15. “ Hope is like a road in the country; there was never a road, but when many people walk on it, the road comes into existence.” Lin Yutang
  • 16. Stories of Hope Digital Voice Community Education Employment Upliftment
  • 17. Community Social Media Mom 3.0 SM Teens Senior Mobile Sessions The Reconstructed
  • 18. Mobile Blogging
  • 19. Social Media Surgery
  • 20.  
  • 21. Mobile Counselling 3:41 PM @mxit: i've got this friend of mine i don't know whats wrong with her she tried commiting suicide a couple of times and she smokes weed how can i help her? 3:46 3:42 PM  me : hw old is she? how old is your friend 3:45 PM @mxit: She's 14 PM   me : do her parents knw dat she tryd 2 commit suicide? 3:47 PM I c.Do you know why your friend wants to commit suicide?    that is young so does her parents know she is smoking 3:50 PM  @mxit : Ja her parents know they caught her smoking it so she tried 2 commit suicide and i want to help her but i don't know how 3:52 PM  me : Does she mix with friends who smoke? 3:53 PM  @mxit :Ja we are 6 in the group 4 of them are smokers its just me and my sister who dont smoke 3:54 PM  me : Wil she spk 2 sum1 in person if she cn get help? 3:53 PM  @mxit :Ja she wants hlp and I dnt know what 2 do 3:55 PM me: which area do u live? 3:56 PM    @mxit: In pta 3:56 PM me: we will gt sum1 in pta 2 help. Can u wait online 4 da numbers?   3:58 PM @mxit: k
  • 22. # Social Media Trainers: 16 # Trained in Social Media: 276 # of Mobile Subscribers: + 80,000 # of Interactions: +2,500,000
  • 23. All labor that uplifts humanity has dignity and importance and should be undertaken with painstaking excellence.
  • 24. Thank You www.rlabs.org www.marlonparker.co.za [email_address] Marlon Parker @marlonparker marlonct +2721 469 1138 +2721 637 4037 +2776 403 4920