Magna Global - Ad Markets Key Metrics

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Magna Global - Ad Markets Key Metrics

  1. 1. GLOBAL AD MARKETS KEY METRICS GLOBAL AD MARKET SIZE (USD BN) 2012 ADVERTISING REVENUES MARKET USD (bn) Local (bn) 700 GROWTH RATE 2012 2013 GLOBAL Y-O-Y GROWTH RATE 600 2014 Ad/Capita (USD) 500 400 10% 649 404 354 472 434 486 8% 541 6% 4% 2% 0% 300 GLOBAL 472 3,9% 3,0% 6,1% 84 -2% 200 -4% 100 0 NORTH AMERICA 167 4,8% 0,7% 5,6% USA (Excluding P&O) 151 2,7% 2,3% USA (Including P&O) 154 4,7% 0,4% 5,9% -8% 2000 2005 2010 2012 2013 2015 2018 -10% 3,8% -6% 478 491 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 AD MARKET BY REGION LATAM LATIN AMERICA 34 9,7% 12,5% 12,9% NORTH AMERICA 67 35% 7% G-14 46% 12% emerging APAC 138 Emerging Asia 5,6% 5,9% 8,9% 59 11,3% 7,4% 12,0% 38 EMEA 28% 18 19% 100 14 23 France Germany -2,7% -1,6% 1,5% 243 11 -2,9% -3,3% -1,2% 214 18 -0,5% 0,6% 1,7% 286 Italy 9 7 -13,1% -9,4% 1,0% 6 5 -16,3% -10,4% 1,1% 21 13 3,6% 2,2% 2,5% OTHER EMERGING 22% 33% USA 35% BRIC DEVELOPED MARKETS 13% 129 UK 3% Canada 151 Spain WORLD MARKETS 17% mature 21% WE WESTERN EUROPE APAC 30% 2% MEA 4% CEE 335 65% NORTH AMERICA GLOBAL MEDIA MIX CENTRAL & EASTERN EUROPE 20 6,5% 8,0% 7,9% 50 MIDDLE EAST & AFRICA 12 12,8% 4,1% 9,9% 48 BRICS TOTAL 71 8,6% 11,1% 12,0% 24 Brazil 17 32 6,8% 10,7% 13,6% 84 China 38 242 9,3% 11,6% 12,1% 28 Search Russia 6 10 341 295 4,9% 7,8% 11,4% 11,7% 11,9% 8,9% 5 67 7% 7% 7% Pay TV Display India 7% Free TV 31% 7% 24% Mobile Video Other Digital 21% 7% 6% 15% 31% 2,5% 3,6% 5,7% 62 MEDIABRAND‘S WORLD MARKETS 88 6,0% 5,9% 8,0% 50 DEVELOPED MARKETS 354 2,4% 0,4% 4,1% 118 8,7% 10,7% 11,5% Out-of-home 10% 3% 2% 6% 1% 21% 5% 9% 15% 60% 24% 37% 30% 41% 41% 9% 26 41% 39% 2012 2018 0 2018 GLOBAL MEDIA MIX MAGNA GLOBAL is the investment and research entity of IPG Mediabrands. Global Advertising Forecasts are updated twice a year (June, December). All MAGNA GLOBAL reports and data are available on http://magna. mbww.com for any Mediabrands employee. Contact: vincent.letang@magnaglobal.com. 20% 10% 2012 ABOUT MAGNA GLOBAL Net Media Owners Advertising Revenues, as estimated by MAGNA GLOBAL in June 2013. P&O: Political and Olympic Spending. Only the US estimates are provided with or without P&O; P&O spending is included by default in other markets 4% 10% 40% 304 EMERGING MARKETS Radio 80% 50% 17% Magazine 217 90% 70% Newspaper MEDIABRAND‘S G14 100% US MEDIA MIX

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