Web Design Today<br />Mass Bay Community College<br />Adrian Mendoza<br />Mendoza Design & Marlin Mobile<br />
Your Sister<br />(Tools)<br />Facebook<br />Iweb<br />Wordpress<br />Your Grand-father<br />Who is a web designer?<br />Bl...
User Experience or UX<br />
How can YOU describe UX?<br />Client:<br />“I want to build a better mousetrap”<br />I tell them:<br />Adrian:<br />“What ...
How does User Experience fit in?<br />UX<br />Web Design<br />Usability<br />
User Experience is about them not you.<br />
User personas<br />Bob<br />Users<br />Tommy<br />Jordon<br />Jennifer<br />Jill<br />
User Scenarios & Sitemaps<br /><ul><li>What will Jennifer do on your website?
What pages will she go to?
How will the website work for her?</li></ul>“Jennifer commonly shops online”<br />
Wireframes<br /><ul><li>Show placement, size, and location of page elements.
Focus should be on the layout and function.
This will help us design better.</li></li></ul><li>The Mobile Web<br />
So many devices, browsers, & OS’s<br />
What makes mobile unique?<br />Barrier to entry<br />Perusal vs. purpose<br />Users have habits<br />
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Web Design Today

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Set of slides for presentation given at Mass Bay Community College on April 2010. This covers where the web is going; this includes a conversation about user experience and the mobile web.

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Web Design Today

  1. 1. Web Design Today<br />Mass Bay Community College<br />Adrian Mendoza<br />Mendoza Design & Marlin Mobile<br />
  2. 2. Your Sister<br />(Tools)<br />Facebook<br />Iweb<br />Wordpress<br />Your Grand-father<br />Who is a web designer?<br />Blogs<br />Your Cat<br />Myspace<br />Twitter<br />Dreamweaver<br />Expression<br />Your<br />Friends<br />The web is maturing<br />
  3. 3. User Experience or UX<br />
  4. 4. How can YOU describe UX?<br />Client:<br />“I want to build a better mousetrap”<br />I tell them:<br />Adrian:<br />“What cheese <br />to use”<br />And if they are lucky…<br />Adrian:<br />“What kind of mouse trap to build”<br />Adrian:<br />“What type of mice will go there”<br />Adrian:<br />“What color to paint the mouse trap”<br />Getting the mice to go there, that’s up to your client!<br />
  5. 5. How does User Experience fit in?<br />UX<br />Web Design<br />Usability<br />
  6. 6. User Experience is about them not you.<br />
  7. 7. User personas<br />Bob<br />Users<br />Tommy<br />Jordon<br />Jennifer<br />Jill<br />
  8. 8. User Scenarios & Sitemaps<br /><ul><li>What will Jennifer do on your website?
  9. 9. What pages will she go to?
  10. 10. How will the website work for her?</li></ul>“Jennifer commonly shops online”<br />
  11. 11. Wireframes<br /><ul><li>Show placement, size, and location of page elements.
  12. 12. Focus should be on the layout and function.
  13. 13. This will help us design better.</li></li></ul><li>The Mobile Web<br />
  14. 14. So many devices, browsers, & OS’s<br />
  15. 15. What makes mobile unique?<br />Barrier to entry<br />Perusal vs. purpose<br />Users have habits<br />
  16. 16. You what your mobile users to do 3 things:<br />Transactions<br />Generate leads<br />Brand Awareness<br />
  17. 17. User Experience, design, and usability are more important than ever!<br />UX<br />Web Design<br />Usability<br />
  18. 18. Who is Adrian?<br />Adrian's career is highlighted by over 10 years of design and user experience in the handheld, pharmaceutical, financial, and education sectors. His first studio, Synthesis3, worked with several Palm OS software companies in creating their brand for both a web and retail presence. In the financial and education sector, customers included Sovereign Bank, Houghton Mifflin, MIT and Harvard. Adrian has consulted in UX and Information Architect lead roles for Fidelity's E-business design group, Thomson Financial, and T.Rowe Price. Adrian earned his Bachelors from the University of Southern California and his Masters from the Harvard Graduate School of Design.<br />Currently, he is the UX principal at Mendoza Design a Brookline, MA based UX consultancy, and the mobile UX principal at Marlin Mobile, a user experience, performance, and optimization company. Additionally, he is a senior lecturer at the School of Art and Design at Suffolk University in Boston, MA.<br />Questions? Contact:<br />adrian@mendoza-design.com<br />adrian@marlinmobile.com<br />Follow Adrian on Twitter @marlinUX<br />Or read his mobile UX blog at http://www.marlinmobile.com/blog/<br />

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