Women in Videogames
Who am I? <ul><li>Marlin Sugama </li></ul><ul><li>Co-Founder, Main games studio </li></ul><ul><li>IGDA Jakarta Chapter Coo...
General  Facts Games revenue beats Music and DVD’s in 2008 … In 2007 music sales were overtaken and in 2008 games had a sh...
Videog ames are for MEN, not for us
<ul><li>Where are the Women? </li></ul>
 
VIDEO
Games
 
Games
http://www.pocketgamer.biz/FCKEditorFiles//iphone-games-genres.jpg
Study Case:  Evolution of VG Market 1994 Sold 102 M units In 10 years 1999 Sold 140 M units In 10 years 2006 Sold 21.3 M u...
Evolution of Videogames VIDEO
Nintendo Wii 2006 Sold 29.6  M units In its first year
Gamers use to look like ….
Gamers use to look like ….
Now they look like…..
And like ….
Or like ….
Or .....
Nintendo's Wii console captures new game market “ Alpha mothers, pre-teen girls, senior citizens ... these are just three ...
Wii Fit VIDEO
Nintendo Dual Screen (NDS)
 
 
Women Celebrity Endorser Nicole Kidman Carrie Underwood Liv Tyler VIDEO
Fact 1: Women as videogame market Women control 80% of every dollar spent. Women will willingly spend $100 on shoes if the...
Woman Developers
Some Facts <ul><li>Less than 10% of game developers are women </li></ul><ul><li>Companies that don't actively recruit wome...
Barriers to Enter the Industry for Women <ul><li>Lack of women in the industry makes it hard to recruit women. It's a vici...
Women in Video Games Tanya Biron Clinical Psychologist Admirable common sense - looking from the outside in. “… an attempt...
Women in Video Games Jennifer MacLean VP of business development at 38 Studios Getting to grips with fair credits for deve...
Women in Video Games Susan Panico Sony Computer Entertainment in America Revamping PSN and the heroic introduction of Play...
Women in Video Games Louise Copley Executive Producer of Fable II - Lionhead Studios Managing one of the most complex and ...
Fact 2: Women as videogame developer It's good to have women on the design side, because it brings more ideas to the table...
 
 
Fact 3: Women as parents
<ul><li>to bring awareness and education to both the workplace and the marketplace in terms of influence and value of fema...
 
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Women in Videogames

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Women in Videogames were developed for an event held by the Department of Foreign Affairs called Empowering IT for Women. The participants were all respected bright women from 17 Asia countries.
The goal of this presentation is to give insight that women has irreplaceable role on IT (specially videogames) development and for passing IT knowledge to the next generation

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Transcript of "Women in Videogames"

  1. 1. Women in Videogames
  2. 2. Who am I? <ul><li>Marlin Sugama </li></ul><ul><li>Co-Founder, Main games studio </li></ul><ul><li>IGDA Jakarta Chapter Coordinator </li></ul><ul><li>MIKTI Secretary General Assistant </li></ul><ul><li>Mom of 2 children </li></ul>
  3. 3. General Facts Games revenue beats Music and DVD’s in 2008 … In 2007 music sales were overtaken and in 2008 games had a share of 38% of all entertainment sales, putting it in first place in the category, beating music and DVD sales. China's online game market reaped sales revenue of RMB 18.38 billion in 2008 , representing an increment of 76.6% from a year earlier, according to a latest industry report. Computer and Video Game Industry Tops $22 Billion in 2008 Analyst: U.S. Game Market To Reach $20 Billion In 2009 by Eric Caoili Gameloft Revenues Up Following 2 Million iPhone Game Downloads
  4. 4. Videog ames are for MEN, not for us
  5. 5. <ul><li>Where are the Women? </li></ul>
  6. 7. VIDEO
  7. 8. Games
  8. 10. Games
  9. 11. http://www.pocketgamer.biz/FCKEditorFiles//iphone-games-genres.jpg
  10. 12. Study Case: Evolution of VG Market 1994 Sold 102 M units In 10 years 1999 Sold 140 M units In 10 years 2006 Sold 21.3 M units Predicted turned down production in 2010 What happened?
  11. 13. Evolution of Videogames VIDEO
  12. 14. Nintendo Wii 2006 Sold 29.6 M units In its first year
  13. 15. Gamers use to look like ….
  14. 16. Gamers use to look like ….
  15. 17. Now they look like…..
  16. 18. And like ….
  17. 19. Or like ….
  18. 20. Or .....
  19. 21. Nintendo's Wii console captures new game market “ Alpha mothers, pre-teen girls, senior citizens ... these are just three demographical groups that video games company Nintendo is targeting…” John Sterlicchi for BBC News Wednesday 10 October 2007 15.56 BST Wii confirmed as market leader “… VG Chartz reports currently that 11.45 million Wiis have been sold, 10.89 million Xbox 360s have been sold and 4.57 million PS3s have been sold. …” James Delahunty 13 September 2007 VIDEO
  20. 22. Wii Fit VIDEO
  21. 23. Nintendo Dual Screen (NDS)
  22. 26. Women Celebrity Endorser Nicole Kidman Carrie Underwood Liv Tyler VIDEO
  23. 27. Fact 1: Women as videogame market Women control 80% of every dollar spent. Women will willingly spend $100 on shoes if they feel like it's worth the money If there's a game that women like, they are very loyal to the brand and will give referrals to everybody The shelf life for games that females play is much longer. Nancy Drew titles from six years ago are still in stores. &quot;Profiling the Female Gamer: A Look at How She Buys and Plays.&quot; GDC 2003 Source: http://www.gamedev.net/reference/articles/article1889.asp
  24. 28. Woman Developers
  25. 29. Some Facts <ul><li>Less than 10% of game developers are women </li></ul><ul><li>Companies that don't actively recruit women are missing the boat (of higher profits) </li></ul><ul><li>Women are underrepresented in the game dev workforce, and in products produced </li></ul>
  26. 30. Barriers to Enter the Industry for Women <ul><li>Lack of women in the industry makes it hard to recruit women. It's a vicious cycle </li></ul><ul><li>There are 7 to 1 woman in game developers class </li></ul><ul><li>Some of the girls are scared to express they're smart. </li></ul><ul><li>Once the women get in, there's still an intimidation factor. You're working with mostly males. Companies need to do whatever they can to reduce that intimidation. </li></ul><ul><li>Glass ceiling for women’s career in game developers companies </li></ul><ul><li>Wrong perception that games are something many women wouldn't want to be involved with. </li></ul>
  27. 31. Women in Video Games Tanya Biron Clinical Psychologist Admirable common sense - looking from the outside in. “… an attempt to map out the future relationship between interactive entertainment and government censors…” British Government “… we need to move from a discussion about the media 'causing' harm to one…,[to] what they bring to technology and how we can use our understanding of how they develop to empower them to manage risks and make the digital world safer. ” Tanya Biron Source: http://www.edge-online.com/features/the-top-25-game-industry-heroes-2008?page=0%2C2
  28. 32. Women in Video Games Jennifer MacLean VP of business development at 38 Studios Getting to grips with fair credits for developers. “… &quot;The lack of accurate, fair, and consistent credit standards in the industry poses a serious problem for every game developer&quot; …” Jennifer Maclean Source: http://www.edge-online.com/features/the-top-25-game-industry-heroes-2008?page=0%2C2
  29. 33. Women in Video Games Susan Panico Sony Computer Entertainment in America Revamping PSN and the heroic introduction of PlayStation Home. … she led the introduction of 
a vast new video delivery service and she directed the revamp of the PlayStation Store, streamlining navigation and improving performance Source: http://www.edge-online.com/features/the-top-25-game-industry-heroes-2008?page=0%2C3
  30. 34. Women in Video Games Louise Copley Executive Producer of Fable II - Lionhead Studios Managing one of the most complex and entertaining adventures ever made. Copley pulled together a dramatic masterpiece, weaving together the work of a creative team and satisfying an extremely demanding public. Source: http://www.edge-online.com/features/the-top-25-game-industry-heroes-2008?page=0%2C3
  31. 35. Fact 2: Women as videogame developer It's good to have women on the design side, because it brings more ideas to the table and also can show the team what's not going to appeal to a woman Position for women in game developers art, audio, writing, design, and marketing There are more and more women enter the industry as it grows. Source: http://www.womeningames.com/
  32. 38. Fact 3: Women as parents
  33. 39. <ul><li>to bring awareness and education to both the workplace and the marketplace in terms of influence and value of female game professionals and female players; </li></ul><ul><li>to assess the numbers of women working in the games industry in a variety of roles, and track changes over time, using a combination of available data and primary research; </li></ul><ul><li>and to execute a variety of programs to recruit women into the games industry and to make games a more attractive field for women. </li></ul><ul><li>The IGDA Women in Games SIG works to develop methods to support, promote and encourage women currently employed in the industry; </li></ul>

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