Videogames: raising interactive digital entertainment industry Marlin Sugama IGDA Indonesia Chapter www.inaigda.org www.igda.org

Section 1- Introduction to Videogames Wider understanding of videogames Definitions in Videogames Opportunities in developing games

Wider understanding of videogames

Definitions in Videogames

Opportunities in developing games

What is video game A video game is a game that involves interaction with a user interface to generate visual feedback on a video device.

A video game is a game that involves interaction with a user interface to generate visual feedback on a video device.

Playing Video Games Can Take Away Your Life

Wider Understanding of Games Universal Fun Competitive New Media Interactivity Relationship

Platforms and Genres The term "platform" refers to the specific combination of electronic or computer hardware which, in conjunction with low-level software, allows a video game to operate. The term "system" is also commonly used. Genres are dependent on content for definition, genres have changed and evolved as newer styles of video games are created (ex MMORPG)

The term "platform" refers to the specific combination of electronic or computer hardware which, in conjunction with low-level software, allows a video game to operate. The term "system" is also commonly used.

Genres are dependent on content for definition, genres have changed and evolved as newer styles of video games are created (ex MMORPG)

Platform Arcade PC Consoles (Nintendo, Playstation, Xbox) Handheld Devices (Mobile phone, PDA, MP4 player, etc) Customized Hardware (machine in amusement center)

Arcade

PC

Consoles (Nintendo, Playstation, Xbox)

Handheld Devices (Mobile phone, PDA, MP4 player, etc)

Customized Hardware (machine in amusement center)

Arcades

Consoles

Handhelds

Market Research: DFC Intelligence Estimates Worldwide Portable Game Market to Exceed $10 Billion in 2007 March 21, 2007 http://www.dfcint.com

DFC Intelligence Estimates Worldwide Portable Game Market to Exceed $10 Billion in 2007

March 21, 2007

http://www.dfcint.com

Other Handhelds MP4, iPhone, whatever……

MP4, iPhone, whatever……

Genres Action Action Adventures Adventures Construction and Management Simulation Life Simulation Role Playing Strategy Vehicle Simulation Music, Party, Programming, Puzzle, Sport, Traditional

Action

Action Adventures

Adventures

Construction and Management Simulation

Life Simulation

Role Playing

Strategy

Vehicle Simulation

Music, Party, Programming, Puzzle, Sport, Traditional

Who is this?

SIM City, The Sims, Sims Theme Park, etc SIMS Will Wright

Will Wright

Wright’s Unified Grand Theory, 2004

Spore

Types Advergames Edutainment Propaganda Games (Militainment) Games for Change (Social) Games for Health (Health Care Application) Exergaming (non entertainment purposes)

Advergames

Edutainment

Propaganda Games (Militainment)

Games for Change (Social)

Games for Health (Health Care Application)

Exergaming (non entertainment purposes)

There are a lot more than just MMORPG MAIN STREAM GAMES (MMO, Actions) Mobile Community Games Casual Games Advergames Mods Serious Games Edugames

Advertising + Games Advergames Example

Advergames Example

InGame Product Placement Sponsor Logo

Sponsor Logo

Edugames

Casual Games

Market Research 2007: The Year the Video Game Industry Went Casual? January 30, 2008 http://www.dfcint.com/wp/?p=204

2007: The Year the Video Game Industry Went Casual?

January 30, 2008

http://www.dfcint.com/wp/?p=204

Community Games

Section 2- Game Industry Business Model Options to enter the industry Closer look to Game Developers Challenge in developing games

Business Model

Options to enter the industry

Closer look to Game Developers

Challenge in developing games

Industry Overview Business Model Developers Publishers Gamers Distributors/ Retailers

Business Model

Options Start a career Developer Publisher Start a new company Developer Publisher Aggregator

Start a career

Developer

Publisher

Start a new company

Developer

Publisher

Aggregator

Developers Overview Profession Engine Programmer Tools Programmer Graphic Programmer AI Programmer Game Play Programmer UI Programmer Network Programmer Porting Programmer Character Concept Background/Level Concept Digital Painters 3D Modeler 2D/3D Animator Compositor Audio Executive Producers Line Producers Producers Studio Head TECH ART BIZ

Profession

Engine Programmer

Tools Programmer

Graphic Programmer

AI Programmer

Game Play Programmer

UI Programmer

Network Programmer

Porting Programmer

Character Concept

Background/Level Concept

Digital Painters

3D Modeler

2D/3D Animator

Compositor

Audio

Executive Producers

Line Producers

Producers

Studio Head

Careers in Game Development Business Executive producer Line producer Licensing Producer Project Manager

Business

Executive producer

Line producer

Licensing Producer

Project Manager

Careers in Game Development Art Character designer Environment designer Sound engineer UI Designer 2D Digital Artist 3D Modeler 3D Animator

Art

Character designer

Environment designer

Sound engineer

UI Designer

2D Digital Artist

3D Modeler

3D Animator

Careers in Game Development Technical Lead programmer UI programmer Database programmer Game mechanic programmer VFX programmer

Technical

Lead programmer

UI programmer

Database programmer

Game mechanic programmer

VFX programmer

Challenge The art of making game The business of making game

The art of making game

The business of making game

Art of Making Games Several issues to address: Talents Relevance in the global market Culture of gaming Collaboration and Network

Several issues to address:

Talents

Relevance in the global market

Culture of gaming

Collaboration and Network

Culture of Gaming?

Culture of Gaming

Culture of Gaming

Business of Making Game Episodic contents (make more money) Additional feature IP: adding competitive advantage Licensing Merchandising Ability to “bootstrapping” (earn revenue and grow at the same time )

Episodic contents (make more money)

Additional feature IP: adding competitive advantage

Licensing

Merchandising

Ability to “bootstrapping” (earn revenue and grow at the same time )

Section 3- A Closer Look to the Market Market Survey Exercise Questions: What device are “IN” now? What is the regional market focus? What gamers looking for in games? Answers What are the implications ?

Market Survey Exercise

Questions:

What device are “IN” now?

What is the regional market focus?

What gamers looking for in games?

Answers

What are the implications ?

What device are you play games on? Asia Pacific still very PC focused Mobile phones started to appear as gaming platform DCI- Sept 2008

Asia Pacific still

very PC focused

Game Market Overview- Regional Compared to North America and Europe, Asia remains mostly a PC gaming, rather than console market DCI- Sept 2008

Compared to North America and Europe, Asia remains mostly a PC gaming, rather than console market

What do gamers looking for in games? Challenge Competition Emotional Fantasy Social

Challenge

Competition

Emotional

Fantasy

Social

Asian Market Implications Online is the “key feature” for games in Asia Early signs of where online games are going Social and Communicate Virtual Ecosystem Mobile Signs of potential problems Rudeness and Bullying Poor connections and networks hindering game play HW/SW divide in emerging markets

Online is the “key feature” for games in Asia

Early signs of where online games are going

Social and Communicate

Virtual Ecosystem

Mobile

Signs of potential problems

Rudeness and Bullying

Poor connections and networks hindering game play

HW/SW divide in emerging markets

The Crims

Serious Games

Asian Market Implications Platforms PCs by far dominate over consoles- but mobiles are key emerging platform Games sales … but piracy minimizes that lead when it come to game SW sales More affluent and developed markets are not more willing to pay based on subscriptions, but,

Platforms

PCs by far dominate over consoles- but mobiles are key emerging platform

Games sales

… but piracy minimizes that lead when it come to game SW sales

More affluent and developed markets are not more willing to pay based on subscriptions, but,

Asian Market Implications There are alternatives Advertising (in-game, pre-game, post-game, brand building) Virtual items And there are also (so far) largely untapped eyeballs The long tail of casual gamers

There are alternatives

Advertising (in-game, pre-game, post-game, brand building)

Virtual items

And there are also (so far) largely untapped eyeballs

The long tail of casual gamers

Recap There are a lot more games genres besides MMO It takes art, tech and biz to create a game Videogame is all about technology, but selling is all about the market Do what others think they can do next year, TODAY

There are a lot more games genres besides MMO

It takes art, tech and biz to create a game

Videogame is all about technology, but selling is all about the market

Do what others think they can do next year, TODAY

Refferences http://gambit.mit.edu www.orisinal.com http://www.dfcint.com www.gamasutra.com www.gamedev-id.org www.inaigda.org www.igda.org

http://gambit.mit.edu

www.orisinal.com

http://www.dfcint.com

www.gamasutra.com

www.gamedev-id.org

www.inaigda.org

www.igda.org

Stay Creative, Have Fun

Stay Creative, Have Fun