Videogames: Raising Interactive Digital Entertainment Industry

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Videogames: Raising Interactive Digital Entertainment Industry

  1. 1. Videogames: raising interactive digital entertainment industry Marlin Sugama IGDA Indonesia Chapter www.inaigda.org www.igda.org
  2. 2. Section 1- Introduction to Videogames <ul><li>Wider understanding of videogames </li></ul><ul><li>Definitions in Videogames </li></ul><ul><li>Opportunities in developing games </li></ul>
  3. 3. What is video game <ul><li>A  video game  is a game that involves interaction with a user interface to generate visual feedback on a video device. </li></ul>
  4. 4. Playing Video Games Can Take Away Your Life
  5. 5. Wider Understanding of Games Universal Fun Competitive New Media Interactivity Relationship
  6. 6. Platforms and Genres <ul><li>The term &quot;platform&quot; refers to the specific combination of electronic or computer hardware which, in conjunction with low-level software, allows a video game to operate. The term &quot;system&quot; is also commonly used. </li></ul><ul><li>Genres are dependent on content for definition, genres have changed and evolved as newer styles of video games are created (ex MMORPG) </li></ul>
  7. 7. Platform <ul><li>Arcade </li></ul><ul><li>PC </li></ul><ul><li>Consoles (Nintendo, Playstation, Xbox) </li></ul><ul><li>Handheld Devices (Mobile phone, PDA, MP4 player, etc) </li></ul><ul><li>Customized Hardware (machine in amusement center) </li></ul>
  8. 8. Arcades
  9. 9. Consoles
  10. 10. Handhelds
  11. 11. Market Research: <ul><li>DFC Intelligence Estimates Worldwide Portable Game Market to Exceed $10 Billion in 2007 </li></ul><ul><li>March 21, 2007 </li></ul><ul><li>http://www.dfcint.com </li></ul>
  12. 12. Other Handhelds <ul><li>MP4, iPhone, whatever…… </li></ul>
  13. 13. Genres <ul><li>Action </li></ul><ul><li>Action Adventures </li></ul><ul><li>Adventures </li></ul><ul><li>Construction and Management Simulation </li></ul><ul><li>Life Simulation </li></ul><ul><li>Role Playing </li></ul><ul><li>Strategy </li></ul><ul><li>Vehicle Simulation </li></ul><ul><li>Music, Party, Programming, Puzzle, Sport, Traditional </li></ul>
  14. 15. Who is this?
  15. 16. SIM City, The Sims, Sims Theme Park, etc SIMS <ul><li>Will Wright </li></ul>
  16. 17. Wright’s Unified Grand Theory, 2004
  17. 18. Spore
  18. 19. Types <ul><li>Advergames </li></ul><ul><li>Edutainment </li></ul><ul><li>Propaganda Games (Militainment) </li></ul><ul><li>Games for Change (Social) </li></ul><ul><li>Games for Health (Health Care Application) </li></ul><ul><li>Exergaming (non entertainment purposes) </li></ul>
  19. 20. There are a lot more than just MMORPG MAIN STREAM GAMES (MMO, Actions) Mobile Community Games Casual Games Advergames Mods Serious Games Edugames
  20. 21. Advertising + Games <ul><li>Advergames Example </li></ul>
  21. 22. InGame Product Placement <ul><li>Sponsor Logo </li></ul>
  22. 23. Edugames
  23. 24. Casual Games
  24. 25. Market Research <ul><li>2007: The Year the Video Game Industry Went Casual? </li></ul><ul><li>January 30, 2008 </li></ul><ul><li>http://www.dfcint.com/wp/?p=204 </li></ul>
  25. 26. Community Games
  26. 27. Section 2- Game Industry <ul><li>Business Model </li></ul><ul><li>Options to enter the industry </li></ul><ul><li>Closer look to Game Developers </li></ul><ul><li>Challenge in developing games </li></ul>
  27. 28. Industry Overview <ul><li>Business Model </li></ul>Developers Publishers Gamers Distributors/ Retailers
  28. 29. Options <ul><li>Start a career </li></ul><ul><ul><li>Developer </li></ul></ul><ul><ul><li>Publisher </li></ul></ul><ul><li>Start a new company </li></ul><ul><ul><li>Developer </li></ul></ul><ul><ul><li>Publisher </li></ul></ul><ul><ul><li>Aggregator </li></ul></ul>
  29. 30. Developers Overview <ul><li>Profession </li></ul><ul><li>Engine Programmer </li></ul><ul><li>Tools Programmer </li></ul><ul><li>Graphic Programmer </li></ul><ul><li>AI Programmer </li></ul><ul><li>Game Play Programmer </li></ul><ul><li>UI Programmer </li></ul><ul><li>Network Programmer </li></ul><ul><li>Porting Programmer </li></ul><ul><li>Character Concept </li></ul><ul><li>Background/Level Concept </li></ul><ul><li>Digital Painters </li></ul><ul><li>3D Modeler </li></ul><ul><li>2D/3D Animator </li></ul><ul><li>Compositor </li></ul><ul><li>Audio </li></ul><ul><li>Executive Producers </li></ul><ul><li>Line Producers </li></ul><ul><li>Producers </li></ul><ul><li>Studio Head </li></ul>TECH ART BIZ
  30. 31. Careers in Game Development <ul><li>Business </li></ul><ul><ul><li>Executive producer </li></ul></ul><ul><ul><li>Line producer </li></ul></ul><ul><ul><li>Licensing Producer </li></ul></ul><ul><ul><li>Project Manager </li></ul></ul>
  31. 32. Careers in Game Development <ul><li>Art </li></ul><ul><ul><li>Character designer </li></ul></ul><ul><ul><li>Environment designer </li></ul></ul><ul><ul><li>Sound engineer </li></ul></ul><ul><ul><li>UI Designer </li></ul></ul><ul><ul><li>2D Digital Artist </li></ul></ul><ul><ul><li>3D Modeler </li></ul></ul><ul><ul><li>3D Animator </li></ul></ul>
  32. 33. Careers in Game Development <ul><li>Technical </li></ul><ul><ul><li>Lead programmer </li></ul></ul><ul><ul><li>UI programmer </li></ul></ul><ul><ul><li>Database programmer </li></ul></ul><ul><ul><li>Game mechanic programmer </li></ul></ul><ul><ul><li>VFX programmer </li></ul></ul>
  33. 34. Challenge <ul><li>The art of making game </li></ul><ul><li>The business of making game </li></ul>
  34. 35. Art of Making Games <ul><li>Several issues to address: </li></ul><ul><li>Talents </li></ul><ul><li>Relevance in the global market </li></ul><ul><li>Culture of gaming </li></ul><ul><li>Collaboration and Network </li></ul>
  35. 36. Culture of Gaming?
  36. 37. Culture of Gaming
  37. 38. Culture of Gaming
  38. 41. Business of Making Game <ul><li>Episodic contents (make more money) </li></ul><ul><li>Additional feature IP: adding competitive advantage </li></ul><ul><li>Licensing </li></ul><ul><li>Merchandising </li></ul><ul><li>Ability to “bootstrapping” (earn revenue and grow at the same time ) </li></ul>
  39. 42. Section 3- A Closer Look to the Market <ul><li>Market Survey Exercise </li></ul><ul><li>Questions: </li></ul><ul><li>What device are “IN” now? </li></ul><ul><li>What is the regional market focus? </li></ul><ul><li>What gamers looking for in games? </li></ul><ul><li>Answers </li></ul><ul><li>What are the implications ? </li></ul>
  40. 44. What device are you play games on? <ul><li>Asia Pacific still </li></ul><ul><li>very PC focused </li></ul>Mobile phones started to appear as gaming platform DCI- Sept 2008
  41. 45. Game Market Overview- Regional <ul><li>Compared to North America and Europe, Asia remains mostly a PC gaming, rather than console market </li></ul>DCI- Sept 2008
  42. 46. What do gamers looking for in games? <ul><li>Challenge </li></ul><ul><li>Competition </li></ul><ul><li>Emotional </li></ul><ul><li>Fantasy </li></ul><ul><li>Social </li></ul>
  43. 47. Asian Market Implications <ul><li>Online is the “key feature” for games in Asia </li></ul><ul><li>Early signs of where online games are going </li></ul><ul><li>Social and Communicate </li></ul><ul><li>Virtual Ecosystem </li></ul><ul><li>Mobile </li></ul><ul><li>Signs of potential problems </li></ul><ul><li>Rudeness and Bullying </li></ul><ul><li>Poor connections and networks hindering game play </li></ul><ul><li>HW/SW divide in emerging markets </li></ul>
  44. 48. The Crims
  45. 49. Serious Games
  46. 50. Asian Market Implications <ul><li>Platforms </li></ul><ul><li>PCs by far dominate over consoles- but mobiles are key emerging platform </li></ul><ul><li>Games sales </li></ul><ul><li>… but piracy minimizes that lead when it come to game SW sales </li></ul><ul><li>More affluent and developed markets are not more willing to pay based on subscriptions, but, </li></ul>
  47. 51. Asian Market Implications <ul><li>There are alternatives </li></ul><ul><li>Advertising (in-game, pre-game, post-game, brand building) </li></ul><ul><li>Virtual items </li></ul><ul><li>And there are also (so far) largely untapped eyeballs </li></ul><ul><li>The long tail of casual gamers </li></ul>
  48. 52. Recap <ul><li>There are a lot more games genres besides MMO </li></ul><ul><li>It takes art, tech and biz to create a game </li></ul><ul><li>Videogame is all about technology, but selling is all about the market </li></ul><ul><li>Do what others think they can do next year, TODAY </li></ul>
  49. 53. Refferences <ul><li>http://gambit.mit.edu </li></ul><ul><li>www.orisinal.com </li></ul><ul><li>http://www.dfcint.com </li></ul><ul><li>www.gamasutra.com </li></ul><ul><li>www.gamedev-id.org </li></ul><ul><li>www.inaigda.org </li></ul><ul><li>www.igda.org </li></ul>
  50. 54. <ul><li>Stay Creative, Have Fun </li></ul>

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