Rise of Social Games

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Presentation slides from my talk at Sparxup, the goal of the talk was to give audience ideas about social games. …

Presentation slides from my talk at Sparxup, the goal of the talk was to give audience ideas about social games.
June 2011

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  • 1. The Rise of Social GamES
    Sparxup 2011- Marlin Sugama
  • 2. Social Networks
  • 3. What is Social Media Game?
    Budget: USD 100,000- 300,000
    Dev. Time: 4-12 weeks
    Dev. Team: 10 or more people
    Weekly new features update
    Responses to user feedback
    Source: Dean Takahashi, GamesBeat, Febuary 2010
  • 4. Why Do People Play Games?
    Core Gamers: main form of entertainment (maximize gaming time)
    Status Gamers: pride
    Social Gamers: communal experience (play with people they care, forming social link, coordinate social function around gaming)
    Active Gamers: use gaming as a physical release.
    Casual Gamers:use gaming as an emotional release and as a way to play different roles.
    Source:IDC And IDG Entertainment Unveil Groundbreaking Video Game Research, 2007
  • 5. If all internet time condensed to 1 hour....
  • 6. Why Do People Play Games?
    Core Gamers: Core Gamers choose gaming as their main form of entertainment and want to maximize their time gaming. They prefer gaming over going to the movies or out to dinner.
    Status Gamers: Status Gamers are proud of their gaming skills and enjoy being the first to try the newest and hottest titles. They also like to discuss their gaming experiences at school or work.
    Social Gamers: Social Gamers view gaming as a communal experience. They prefer to play games with people they care about, forming a social link, and coordinate social functions around gaming.
    Active Gamers: Active Gamers prefer games where movements are reflected in the game and allow gamers to get out of their chairs. They use gaming as a physical release.
    Casual Gamers: Casual Gamers use gaming as an emotional release and as a way to play different roles. Casual gamers view gaming as a secondary form of entertainment and don't feel the necessity to be the first to try a new game.
  • 7. Who Play Games?
  • 8. Who Play Social Games?
    43
    Source:http://mashable.com/2010/02/17/social-gaming-survey/
  • 9. How many willing to pay?
    Source:http://mashable.com/2010/02/17/social-gaming-survey/
  • 10. How much ?
    100,000,000
    USD 100,000,000,000
    (2010)
    ++100% growth rate each year
    Source:http://mashable.com/2010/02/17/social-gaming-survey/
  • 11. [Every other week, we examine the most popular Facebook games (according to monthly active users), looking at the top titles and developers on the social network to see who's attracting or losing players.]Less than three weeks after the turn-based strategy title debuted, Zynga'sEmpires & Allies has become the fourth most popular social game on Facebook, amassing almost 33 million monthly users.It already has more than two times the audience of another Zynga hit, FrontierVille (#6, 13.8 million), and will soon overtake the developer's Texas Holdem Poker (#3, 35.2 million) if its userbase continues to grow and players decide not to abandon the new title.CityVille remains the most popular game this week with 90.1 million citizens, and FarmVille holds onto holds onto #2 with 40.2 million players. Cafe World is the only other Zynga game in the Top 10 we haven't mentioned yet, claiming 11.8 million virtual patrons.On the non-Zynga side, Gaia Online'sMonster Galaxy at #5 has enjoyed considerable growth to 16.2 million users (12.5 million two weeks ago), and Disney/Playdom'sGardens of Time is at #7 with 13.3 million.Finishing out the Top 10, there's PopCap'sBejeweled Blitz at #9 with 10.6 million players, followed by Wooga'sDiamond Dash with 9.5 million. Electronic Arts/Playfish's Pet Society was knocked off the list to #11, as Empires & Allies strode in.You can see the full list of the top 20 Facebook games along with exact monthly active user counts below:
    http://www.gamasutra.com/view/news/34928/Empires__Allies_Conquers_Popular_Facebook_Games.php
  • 12. Facebook Games
    Source:http://www.gamasutra.com/view/news/34928/Empires__Allies_Conquers_Popular_Facebook_Games.php
  • 13. Business Models
    Subscribe
    Download
    F2P
  • 14. Free to Play
    F2P
    Item Mall
    Donations
    Exclusive Sponsorship
    In-Game Ad
    /Advergaming
  • 15. Videogame Business Model
  • 16. Mobile Game Business Model
  • 17. Social Game Top Developers
  • 18. Key Sucess Factors
    Gather information immediately (anything you can think of)- 10 Social Game Metrics
    Look to history to create initial and subsequent updates
    Huge cross-promotion networks
    Viral growth is dead its about ARPU (Average Revenue Per User)
    Source:http://www.slideshare.net/kontagent/kontagent-top-10-social-game-metrics
  • 19.
  • 20. Future
    Facebook Planning HTML5-Based Mobile App Distribution
    provide developers easy access to Facebook's credits payment platform.
    Developers dont have to go through apps store
    will overtake current de facto web game standard Flash in three years.
    Source: http://www.gamasutra.com/view/news/30202/SPIL_Games_HTML5_To_Overtake_Flash_In_Three_Years.php
    http://www.gamasutra.com/view/news/35289/Report_Facebook_Planning_HTML5Based_Mobile_App_Distribution.php