Japan Asean Digital Content Developer Forum

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This presentation was chosen to represent Indonesia in Japan ASEAN digital content developer forum- a meeting between Japan and ASEAN countries to discuss collaboration possibilits

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Japan Asean Digital Content Developer Forum

  1. 1. CELEBRATING POP CULTURE IN INDONESIA BY ANDI MARTIN
  2. 2. MOST POPULAR CONTENT IN INDONESIA • TV SERIES • MUSIC • NOVEL • MOVIE • COMIC • ANIMATION • GAME
  3. 3. CONTENT DISTRIBUTION• 11 NATIONAL TV STATIONS• 10 TELCO COMPANIES• MORE THAN 350 KFC OUTLETS• MORE THAN 200 BOOK STORES• MORE THAN 600 MOVIE SCREENS
  4. 4. IP CREATION STARTS• AS A COMIC• AS A NOVEL• AS A SHORT ANIMATION/MOVIE• AS A TOY PRODUCT• AS A MOVIE
  5. 5. COMICS
  6. 6. RAIBARONGTHE MOST READ COMIC AT MAKKO MAKKO IS THE FIRST ONLINE COMIC PUBLISHER IN INDONESIA
  7. 7. MAKKO HAS MORE THAN 10.000 READERS DAILY
  8. 8. FULL COLOR AND CONTEMPORARY APPROACHON THE CLASSIC WAYANG STORY. BY CARAVAN STUDIO
  9. 9. SHORT ANIMATION
  10. 10. “ONCE UPON A TIME” BY
  11. 11. HEBRINGBY MAIN STUDIOSTV SERIES COMING SOON
  12. 12. A NEWBIE SUPERHERO ADVENTURE COMIC MORE THAN 89600 ONLINE READERS HEBRING
  13. 13. GROWING LOYAL FANBASE
  14. 14. TOYS
  15. 15. GOD COMPLEX BY FOX STUDIO
  16. 16. MOVIES
  17. 17. THE RAID BY MERANTAU FILMTHE BOX OFFICE MOVIE FROM INDONESIA
  18. 18. THE RAID COMICBY CURHAT ANAK BANGSA
  19. 19. INDONESIA’S BIGGEST POPULAR CULTURE CONVENTION [VIDEO]
  20. 20. FAILURE FACTORS FOR INDONESIAN IP• INCOMPLETE CREATIVE INDUSTRIES ECOSYSTEM – LACK OF GOVERNMENT SUPPORT – LACK OF INFRASTRUCTURE – LACK OF INTEGRATED DISTRIBUTION CHANNELS – SCATTERED AND UNREFINED HUMAN RESOURCES• NO CAPITAL SUPPORT• NOT ADAPTING LOCAL CULTURE• UNPROVEN INTEGRATED BUSINESS MODEL
  21. 21. SUCCESS FACTORS FOR INDONESIAN IP• CAPITAL SUPPORT• WELL CRAFTED VISUAL ART• LOCAL CULTURE ORIENTED• MAINTAINING CHARACTER EXISTENCE• LOYAL FANBASE
  22. 22. BUSINESS COLABORATION POTENTIAL • CO-PRODUCTION • LOCALIZATION • LICENSING • COMBINING CONTENTS
  23. 23. LET’S COLLABORATE! THANK YOU

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