Current Issues in Marketing
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Current Issues in Marketing

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Current Issues class at Post Graduate program at Universitas Pelita Harapan Jakarta

Current Issues class at Post Graduate program at Universitas Pelita Harapan Jakarta
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  • Marketing trends 2014: http://www.cmo.com/slide-shows/slide_show_11_top_ma.html <br /> Oreo black out: http://www.forbes.com/sites/alexkantrowitz/2013/02/06/that-oreo-tweet-was-cool-but-is-real-time-marketing-worth-the-hype/ <br /> Twitter as second screen: http://www.huffingtonpost.com/craig-kanalley/super-bowl-2013-without-twitter_b_2616289.html <br />
  • 1. Nike Fuel Band VS Jawbone Up VS Fitbit <br /> Nike Fuel Band- a new way to get to know your customers? <br /> “Technically, there’s no reason why we couldn’t create the capability so that when you walk into a store, we’ll know you’re there and can give you better service,” <br /> Nike fuel band sharing data to its customers:http://www.adweek.com/news/advertising-branding/nike-sharing-its-new-fuelband-data-marketers-150553 <br /> 2. Real time data <br /> RFID (Radio Frequency Identification)- used for automobile, pets/livestock, pharmaceutical, warehouse, wife tracking (http://www.nowtheendbegins.com/blog/?p=12395) <br /> Mobile location data capture- starbucks survey, mobile promotion instead of credit card in Japan <br /> http://www.forbes.com/sites/patrickmoorhead/2013/11/19/nike-fitbit-or-jawbone-who-is-best-positioned-to-win-in-fitness-wearables/ <br />
  • Crowdsourcing <br /> Redbull:how redbull takes content marketing to the extreme <br /> http://mashable.com/2012/12/19/red-bull-content-marketing/ <br /> Go Pro: <br /> http://digiday.com/brands/top-5-viewed-gopro-videos/ <br />
  • http://www.forbes.com/sites/jaysondemers/2013/09/17/the-top-7-online-marketing-trends-that-will-dominate-2014/ <br /> How to use pinterest: http://www.huffingtonpost.com/jayson-demers/pinterest-online-marketing_b_3206020.html <br /> Visual Micro sharing platform : https://socialmediatoday.com/jdemers/1344646/visual-micro-sharing-platforms-next-big-thing-social-media-marketing <br />
  • http://www.fastcompany.com/3029395/bottom-line/how-the-most-successful-brands-dominate-instagram-and-you-can-too <br />
  • More than 16 billion photos have been shared on Instagram. <br /> With an average of 55 million uploaded each day, that&apos;s a lot of selfies. <br /> But it also means a lot of money for brands who figure out how to use the fast-growing social network. <br /> According to a recent report released by research firm L2 Instagram touts the most engagement and the highest conversion from browser to shopper. <br /> The report also shows that 92% of luxury brands who post an average of 5.5 times a week on Instagram increase their customer base. <br />
  • http://www.fastcompany.com/3030677/why-seasoned-marketers-are-looking-to-newer-tools-like-instagram-and-pinterest <br />
  • http://www.fastcompany.com/3030677/why-seasoned-marketers-are-looking-to-newer-tools-like-instagram-and-pinterest <br />
  • http://www.fastcompany.com/3030677/why-seasoned-marketers-are-looking-to-newer-tools-like-instagram-and-pinterest <br />
  • http://www.fastcompany.com/3030677/why-seasoned-marketers-are-looking-to-newer-tools-like-instagram-and-pinterest <br />

Current Issues in Marketing Current Issues in Marketing Presentation Transcript

  • Current Issues in Marketing July 2014- marlinsugama
  • marketing broadcasting printing digital events and activations
  • companies content developers agencies market digital marketing players
  • shift of trends year content development 2008 content developers 2011 companies and agencies 2013 market
  • marketing trends for 2014 end of desktop prime time 2 real time snackable content
  • marketing trends for 2014 wearable tech data is so yesterday more meet-ups
  • mobile coupon promotion
  • marketing trends for 2014 crowd sourcing no banner, video only
  • “how to” online marketing Top B2B content marketing strategies social media, articles on a business’s website, eNewsletters, case studies, videos and articles on other websites Diversity of Social Media Facebook, LinkedIn Twitter Google+ Tumblr Instagram  Image-Centric Content Will Rule Buzzfeed Pinterest Visual Micro sharing Platform   Less Will be More Simplified customer’s experience
  • successful brands utilizing instragram behind the scenesbehind the scenes projects and contestsprojects and contests selfiesselfies promote new productspromote new products
  • employing socmed for the 1st time
  • employing socmed for 1-2 years
  • employing socmed for 5 years
  • employing socmed B2B , B2C
  • we are all visual slaves
  • best video ads 2013 http://blog.hubspot.com/opinion/top-15-marketing-videos other sources http://www.forbes.com/ http://www.fastcompany.com/ http://www.huffingtonpost.com/ http://adsoftheworld.com/ http://hbr.org/