Potentials and Challenges in Indonesia’s Game
Developer Industry
Marlin Sugama
IGDA Jakarta Chapter Coordinator
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Who are you? and Why should I care?
Marlin Sugama: in game industry since 2002
• Designer and Project Manager for INSPIRIT Arena
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• Involved in over 10 game projects
• Indonesia representatives for various international gaming
events
• Women in Videogames
• Co‐ Founder of Main Games and Main Motion Studio
• IGDA (International Game Developer Association) Jakarta
Chapter Coordinator
• MIKTI (Masyarakat Industri Kreatif TIK Indonesia) Assistant
Secretary General
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Main Games Studio Productions

Main Games/Motion
“Main Games/Motion Studio
Portfolio Clip”
Clip

Videogame Industry Value Chain
Developers Publishers Distributors Retailers End Users
1.Engine
1.Marketing
2.Application
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2.Promotion
3.Art Assets
www.wikipedia.org

Indonesia Videogame Industry Overview
Number of Game Published
Year No of Games Published
2002 3
2003 2
From 31 published
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games, only 1
2004 1
made in Indonesia
2005 9
2006 6
2007 4
2008 6
www.inaigda.org‐ Indonesia Game Developer Catalog

Indonesia Videogame Industry Overview
Game Publishers
1 Boleh Game
2 Lyto
3 Dream Web Technology
4 Play On
5 Borneo X
6 Global World Technology
7 Infomedia Nusantara
8 Jaspace
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9 Megaxus Infotech
10 Datakom Wijaya Pratama
11 WaveGame
12 Kreon
13 Serenity
14 Apple Tree
15 AMP
www.inaigda.org‐ Indonesia Game Developer Catalog

Indonesia Videogame Industry Overview
Game Publishers
1 Matahari St di
M t h i Studios 11 Wreckers Game Studio
2 Altermyth Studio 12 Strategocorp
3 Menara Studio 13 BGLS
4 Max Studio 14 AMP
5 Agate Studio
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6 Wandah Flash 16 Art and Logic
7 Loki Laki Studio 17 Sangkuriang Studio
8 A Box 18 Divine Kids
9 Caravan Studio 19 IplayAllDay
10 Main G
M i Games Studio
St di
www.inaigda.org‐ Indonesia Game Developer Catalog

Indonesia VS Other SE Asia Countries
What We Have What We Don t have
Have‐ Don’t
What We Have What We Don t Have
Don’t
1. Extremely competitive 1. Exposure to global standards
2. Hands on training and
costing experience in working on
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2. Raw “refinable” high quality AAA title
(arts) talents 3. Specific school or programs
that teaches game
3.
3 ASIAN culture and mindset development based on
industry needs
4. Passion and population that 4. Except for a few, our
grew up playing games capabilities remain unproven
5. Large and fast growing 5.
5 Lack f
L k of strong government
policy (Singapore, Korea,
market Malaysia)
6.
6 Multicultural background 6. Out of touch with big players
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marketing and development

Challenges for the Industry
1. Nation identity and positioning
2. Strong educational support
3.
3 Proof of nation capabilities
4. Network with “the Big Boys”
5. Strong government policies

Challenges for the Industry
1.
1 Identity and Positioning – “Selling Ourselves
Selling Ourselves”
3rd Party Casual Games
Contractor
Art / Technical Social Network
Contractor
Main Stream Games
Games
Join Mobile Games
Development
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Foreign Direct
g Serious Games
Investment

Challenges for the Industry
2.
2 Strong educational support
– Specific game developers major
Art Tech Biz
– Based on industry needs (local and
international)
– NEVER start with game design

Challenges for the Industry
3. Proof of nation capabilities
Skill Knowledge Attitude
COMPETITION COACHING

Competition
Indonesia ICT Awards Competition: 15 Feb‐31 May 2009
www.inaicta.web.id

INAICTA Game Developer Category Winner
2007 Winner
Dino Duel Master
Matahari Studios
2008 Wi
Winner
Lil’ Online
Antar Mitra Prakarsa
www.inaicta.web.id

Challenges for the Industry
4.
4 Nation Network with “the Big Boys
the Boys”
– Join IGDA Indonesia
– Participate in National Game Developer
Catalog
– Participate in international/national game
developer competition
– Participate in international game developer
conference and exhibition

Potentials
“Indonesia’s Game Developer
Portfolio Clip”
Clip

Challenge for Game Developers
1. The art of making game
– Talents
– Relevance in the global market
– Culture of gaming
– Collaboration and Network
2. The business of making game
– Episodic contents (make more money)
– Additional feature IP: adding competitive advantage
– Licensing
– Merchandising
– Ability to “bootstrapping” (earn revenue and grow at
the same time)

10 Tips for Indonesia Game Developers
1. When the industry grow, so will you
2.
2 Relationships matter
matter.
3. Everyone knows everyone.
4. Start small, win big
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5. Investors are easy to find, talents are not
6. Turn over is always high
7. MMO is not a starter project
8. Find your focus
9. Prove your capability, sell yourself more
10. Game Developer is entertainment, entertainment
business
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