Be the first to like this
Why should you care about content marketing? Content marketing is selling without all the hype. According to Wikipedia: "Content marketing is focused not on selling, but on simply communicating with customers and prospects. The idea is to inspire business and loyalty from buyers by delivering “consistent, ongoing valuable information”.
Your clients want information, so that by the time they contact you, they are ready to buy. They have made the decision to work with you or buy from you based on the information you have given them beforehand and what they have heard from their friends on social networks.