What the Heck is Content Marketing?

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Why should you care about content marketing? Content marketing is selling without all the hype. According to Wikipedia: "Content marketing is focused not on selling, but on simply communicating with customers and prospects. The idea is to inspire business and loyalty from buyers by delivering “consistent, ongoing valuable information”.

Your clients want information, so that by the time they contact you, they are ready to buy. They have made the decision to work with you or buy from you based on the information you have given them beforehand and what they have heard from their friends on social networks.

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What the Heck is Content Marketing?

  1. 1. The Content Marketing Recipe What The Heck Is Content Marketing? MC www.marliescohen.com
  2. 2. Content Marketing  Content Marketing is the opposite of advertising  Content Marketing is about engaging consumers with the stuff they really want -Keith Blanchard MC www.marliescohen.com
  3. 3. Content Marketing Wikipedia Definition Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. This information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos, etc. MC www.marliescohen.com
  4. 4. Content Marketing Wikipedia Definition Content marketing is focused not on selling, but on simply communicating with customers and prospects. The idea is to inspire business and loyalty from buyers by delivering “consistent, ongoing valuable information” MC www.marliescohen.com
  5. 5. Content Marketing  Customer benefits are highlighted  What you can do for them?  How your service or product can help them achieve their goals and make them more successful MC www.marliescohen.com
  6. 6. Content Marketing Word-of-mouth exposure Improved SEO ranking Your business is easily found MC www.marliescohen.com
  7. 7. Content Marketing  Pre-qualify customers  Based on information you have given them  Prospect is ready to buy MC www.marliescohen.com
  8. 8. Content Marketing  Content Marketing is NEVER about you  Your customers don’t care about you, your products, your services  They care about themselves, their wants and their needs MC www.marliescohen.com
  9. 9. Content Marketing Your business goal is for people to get to know, like, and trust your brand MC www.marliescohen.com
  10. 10. Content Marketing View the post on the website: http://marliescohen.com/content-marketing/ MC www.marliescohen.com
  11. 11. Content Marketing For more information contact Marlies Cohen Social Media Maven & Success Coach For Small Businesses In Thrifty Ways www.marliescohen.com MC www.marliescohen.com
  12. 12. Content Marketing Created by grafika.mcuniverse.com MC www.marliescohen.com

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