Working with the Bird Part Deux

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This was a presentation for CALI from October 2009.

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Working with the Bird Part Deux

  1. 1. Working with the Bird Part Deux Tools for #CALItweet http://www.nicksflickpicks.com/2006/05/im-late-bird.html
  2. 2. What is Twitter ? Twitter is a free social networking and micro-blogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers. Senders can restrict delivery to those in their circle of friends or, by default, allow open access. Users can send and receive tweets via the Twitter website, Short Message Service (SMS), or external applications. (http://en.wikipedia.org/wiki/Twitter)
  3. 3. Why Tweet ? Twitter continues to grow in popularity and importance in both the consumer and corporate worlds. No longer just a platform for friends to stay connected in real time, it has evolved into an important component of brand marketing. Unique visitors to Twitter increased 1,382 percent year-over-year, from 475,000 unique visitors in February 2008 to 7 million in February 2009, making it the fastest growing site in the Member Communities category for the month. (McGiboney, 2009, http://blog.nielsen.com/nielsenwire/online_mobile/twitters-tweet-smell-of-success/)
  4. 4. Twitter Browser Tools <ul><li>Twitter desktop browsers: </li></ul><ul><ul><li>Tweetdeck </li></ul></ul><ul><ul><li>Tweetie for Mac </li></ul></ul><ul><ul><li>cotweet </li></ul></ul><ul><li>Twitter mobile browsers: </li></ul><ul><ul><li>Tweetie </li></ul></ul><ul><ul><li>Tweetie 2 </li></ul></ul><ul><ul><li>Tweetdeck </li></ul></ul><ul><ul><li>Simply Tweet </li></ul></ul>
  5. 5. Twitter Stream Aggregators <ul><li>Twitt(url)y </li></ul><ul><li>Retweetist </li></ul><ul><li>Tweetmeme </li></ul><ul><li>TweetLists </li></ul><ul><li>TwitterTrend </li></ul><ul><li>Twitter search </li></ul><ul><li>Browser tools </li></ul>http://www.toprankblog.com/2009/02/12-twitter-stream-aggregators/
  6. 6. Other Twitter Tools <ul><li>Twitpic </li></ul><ul><li>Twiddeo </li></ul><ul><li>We Follow </li></ul><ul><li>Mr Tweet </li></ul><ul><li>Twitter Grader </li></ul><ul><li>Qwitter </li></ul>http://www.phinneycenter.org/programs/tool-lending.shtml
  7. 7. Reduce Uncertainty? <ul><li>Charles Berger’s uncertainty reduction theory: </li></ul><ul><ul><li>Axiom 1 - As verbal communication increases, the level of uncertainty decreases. </li></ul></ul><ul><ul><li>Axiom 2 - As nonverbal expressiveness increases, the level of uncertainty decreases. </li></ul></ul><ul><ul><li>Axiom 3 - Uncertainty causes increased levels of information seeking. </li></ul></ul><ul><ul><li>Axiom 4 - High levels of uncertainty result in low levels of self disclosure. </li></ul></ul><ul><ul><li>Axiom 5 - Uncertainty causes increased levels of reciprocity. </li></ul></ul><ul><ul><li>Axiom 6 - Similarities decrease uncertainty whereas dissimilarities increase uncertainty. </li></ul></ul><ul><ul><li>Axiom 7 - High levels of uncertainty cause a decrease in liking whereas low levels of uncertainty increase liking. </li></ul></ul>
  8. 8. Use Twitter how? <ul><li>Promote events, lunches, training sessions </li></ul><ul><li>Share news, information on your school </li></ul><ul><li>Tie Twitter to Facebook, LinkedIn, other social media </li></ul><ul><li>Drive traffic to your homepage, blogs </li></ul><ul><li>Emergency notifications </li></ul><ul><li>Remember that more information reduces uncertainty </li></ul>http://www.piedmontpark.org/programs/bird_walks.html
  9. 9. Assignment <ul><li>Now that you’ve established your account(s): </li></ul><ul><ul><li>Follow me (@marleysmom) and the UALR Bowen School of Law (@bowenlaw) </li></ul></ul><ul><ul><li>Pick an event at your school this coming week – National Pro Bono Celebration </li></ul></ul><ul><ul><li>Tweet a picture, video, or live-tweet the event – remember to create a hashtag </li></ul></ul><ul><ul><ul><li>We’ll be using #bowenprobono for ours </li></ul></ul></ul><ul><ul><li>#ff the first week of November for everyone who does :-) </li></ul></ul>hongkiat.com

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