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These Are Not the Droids You're Looking For
 

These Are Not the Droids You're Looking For

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Workshop on making social media more human presented at the PSU Web Conference 2013.

Workshop on making social media more human presented at the PSU Web Conference 2013.

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    These Are Not the Droids You're Looking For These Are Not the Droids You're Looking For Presentation Transcript

    • Tonya Oaks Smith#psuweb13 http://www.flickr.com/photos/50847131@N05/4693243571/These Are NotThe DroidsYou’re Looking ForMaking Social Media More HumanFriday, June 7, 13
    • Shari Erwin,Aaron Rester, and Tonya Oaks SmithWhat is a human?#psuweb13 http://www.youtube.com/watch?v=YWNPeNEvMN4Friday, June 7, 13
    • Shari Erwin,Aaron Rester, and Tonya Oaks SmithWhat doothersthink?http://www.flickr.com/photos/elliotjo/2777611718/#psuweb13Friday, June 7, 13
    • Shari Erwin,Aaron Rester, and Tonya Oaks SmithWhat is a human?http://www.flickr.com/photos/96601789@N00/2394663481#psuweb13Friday, June 7, 13
    • Shari Erwin,Aaron Rester, and Tonya Oaks SmithWhat do we think?http://www.flickr.com/photos/elliotjo/2777611718/#psuweb13Friday, June 7, 13
    • @marleysmom by @radiofreegeorgy@marleysmomhttp://www.flickr.com/photos/hewebne/8581156870/in/set-72157633059736963/#psuweb13•Communications director at theUALR William H. Bowen Schoolof Law•Worked as a reporter, internalcomm for private company, forcentral communications, and thelaw school•Board member for HigherEducation Web Professionals#shoes#positivityFriday, June 7, 13
    • These arenot thedroidsyou’relooking for...http://www.flickr.com/photos/atmosttv/7014377287/#psuweb13Friday, June 7, 13
    • Shari Erwin,Aaron Rester, and Tonya Oaks SmithWhat will we learn?#psuweb13• Define and compare interpersonaland mass mediaFriday, June 7, 13
    • Shari Erwin,Aaron Rester, and Tonya Oaks SmithWhat will we learn?#psuweb13• Define and compare interpersonaland mass media• Discover relevant interpersonal rulesfor social media communicationFriday, June 7, 13
    • Shari Erwin,Aaron Rester, and Tonya Oaks SmithWhat will we learn?#psuweb13• Define and compare interpersonaland mass media• Discover relevant interpersonal rulesfor social media communication• Process best practices for socialmediaFriday, June 7, 13
    • Shari Erwin,Aaron Rester, and Tonya Oaks SmithWhat will we learn?#psuweb13• Define and compare interpersonaland mass media• Discover relevant interpersonal rulesfor social media communication• Process best practices for socialmedia• Set goals with a communication planfocused on both strategies and tacticsFriday, June 7, 13
    • Shari Erwin,Aaron Rester, and Tonya Oaks SmithWhat will we learn?#psuweb13• Define and compare interpersonaland mass media• Discover relevant interpersonal rulesfor social media communication• Process best practices for socialmedia• Set goals with a communication planfocused on both strategies and tactics•Determine the best ways to driveengagement with real humans Friday, June 7, 13
    • Who are you?http://www.flickr.com/photos/highedweb/2922852848/in/photostream#psuweb13Friday, June 7, 13
    • And why are you here?http://www.flickr.com/photos/highedweb/5090342543/in/photostream#psuweb13Friday, June 7, 13
    • *activity break*http://www.electrowow.net/2012/07/robot-dancing-competition-in-china.html#psuweb13Friday, June 7, 13
    • Section 1#psuweb13Friday, June 7, 13
    • Interpersonalvs. masscommunication#psuweb13Friday, June 7, 13
    • Shari Erwin,Aaron Rester, and Tonya Oaks SmithInterpersonal communicationhttp://www.flickr.com/photos/hewebne/8579845715/in/set-72157633063526748#psuweb13Friday, June 7, 13
    • Shari Erwin,Aaron Rester, and Tonya Oaks SmithMass communicationhttp://www.flickr.com/photos/40893278@N06/6041890351/#psuweb13Friday, June 7, 13
    • Shari Erwin,Aaron Rester, and Tonya Oaks SmithSocial media?http://www.flickr.com/photos/hewebne/8580945712/in/set-72157633063526748#psuweb13Friday, June 7, 13
    • Shari Erwin,Aaron Rester, and Tonya Oaks Smith#humanity#psuweb13Friday, June 7, 13
    • Shari Erwin,Aaron Rester, and Tonya Oaks SmithGetting to know your orghttp://www.flickr.com/photos/ianmain/12744620/#psuweb13Friday, June 7, 13
    • Think about yourorganization’smission, vision,core values. Whereis the humanness?#psuweb13Friday, June 7, 13
    • *activity break*http://www.electrowow.net/2012/07/robot-dancing-competition-in-china.html#psuweb13Friday, June 7, 13
    • Section 2#psuweb13Friday, June 7, 13
    • Shari Erwin,Aaron Rester, and Tonya Oaks SmithSo what are our rules?#psuweb13 http://www.flickr.com/photos/djbrady/1205847589/Friday, June 7, 13
    • Shari Erwin,Aaron Rester, and Tonya Oaks SmithSet boundaries#psuweb13Friday, June 7, 13
    • The best way to findout if you can trustsomebody is to trustthem.- Ernest Hemingway#psuweb13Friday, June 7, 13
    • Attend to face#psuweb13Friday, June 7, 13
    • I think you stillhave no idea theeffect you can have.- Suzanne Collins#psuweb13Friday, June 7, 13
    • Shari Erwin,Aaron Rester, and Tonya Oaks SmithInterrupt sometimes#psuweb13 http://www.flickr.com/photos/zoot42/2526993321/Friday, June 7, 13
    • The river is everywhere.- Herman Hesse#psuweb13Friday, June 7, 13
    • Shari Erwin,Aaron Rester, and Tonya Oaks SmithShare care#psuweb13Friday, June 7, 13
    • Through the Thou,a person becomes I.- Martin Buber#psuweb13Friday, June 7, 13
    • Think about theserules. We follow themwell in person, right?Have you seenexamples of themin social media?#psuweb13Friday, June 7, 13
    • *activity break*http://www.electrowow.net/2012/07/robot-dancing-competition-in-china.html#psuweb13Friday, June 7, 13
    • Section 3#psuweb13Friday, June 7, 13
    • Shari Erwin,Aaron Rester, and Tonya Oaks SmithStrategy... Or the ultimatechance to be human#psuweb13 http://www.flickr.com/photos/bearseye/7929020134/Friday, June 7, 13
    • Bah.#psuweb13Friday, June 7, 13
    • There’s Life Beyondthe Four-Year UniversityShari Erwin,Aaron Rester, and Tonya Oaks SmithI suggest a new strategy,R2: Let the Wookie win.- C-3PO#psuweb13Friday, June 7, 13
    • There’s Life Beyondthe Four-Year UniversityShari Erwin,Aaron Rester, and Tonya Oaks SmithOur greatness lies notso much in being ableto remake the worldas being able to remakeourselves.- Mahatma Ghandi#psuweb13Friday, June 7, 13
    • My ally is the Force, and apowerful ally it is. Life createsit, makes it grow. Its energysurrounds us, binds us.Luminous beings are we, notthis crude matter. You mustfeel the Force flow around you.-Yoda#psuweb13Friday, June 7, 13
    • Shari Erwin,Aaron Rester, and Tonya Oaks SmithWhat composes our plan?#psuweb13 http://www.flickr.com/photos/jim-in-times-square/68664091/Friday, June 7, 13
    • #OMGWTFBBQ strategy?!http://www.flickr.com/photos/7345228@N03/2604691971/#psuweb13Friday, June 7, 13
    • Shari Erwin,Aaron Rester, and Tonya Oaks SmithObjectives#psuweb13 http://www.flickr.com/photos/willowpoppy/6613082663/Friday, June 7, 13
    • Shari Erwin,Aaron Rester, and Tonya Oaks SmithAudiences#psuweb13 http://www.flickr.com/photos/thinkmedialabs/6176869823/Friday, June 7, 13
    • Shari Erwin,Aaron Rester, and Tonya Oaks SmithAction#psuweb13 http://www.flickr.com/photos/birdsbarbershop/6893807298/Friday, June 7, 13
    • Shari Erwin,Aaron Rester, and Tonya Oaks SmithBenefits#psuweb13+Friday, June 7, 13
    • Shari Erwin,Aaron Rester, and Tonya Oaks SmithEvaluation#psuweb13 http://www.flickr.com/photos/59654451@N02/5468569076/Friday, June 7, 13
    • Section 4#psuweb13Friday, June 7, 13
    • Human goalshttp://www.flickr.com/photos/gingerbugjones/413135185/#psuweb13Friday, June 7, 13
    • Be real#psuweb13Friday, June 7, 13
    • Be accurate#psuweb13Friday, June 7, 13
    • Be respectful#psuweb13 http://www.time.com/time/photoessays/10questions/0,30255,1966496,00.htmlFriday, June 7, 13
    • Be positive#psuweb13Friday, June 7, 13
    • Be a listenerhttp://www.flickr.com/photos/hewebne/8579846277/#psuweb13Friday, June 7, 13
    • Section 5#psuweb13Friday, June 7, 13
    • Wrapping it up#psuweb13Friday, June 7, 13
    • You be ahuman.S/O @plautmaayan#psuweb13Friday, June 7, 13
    • Marley photo by @bootsmc#dolesswrong S/O @bpmore and @carriehphillipsIt all comes down to this...#psuweb13Friday, June 7, 13
    • Get with me...Tonya Oaks Smithtosmith@ualr.edu@marleysmom501.324.9896Through theThou, a person becomes I.#psuweb13Friday, June 7, 13