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These Are Not              The Droids           You’re Looking For      Making Social Media More HumanTonya Oaks Smith#min...
What is a human?    #minnewebcon         Shari Erwin, Aaron Rester, and Tonya Oaks Smith                                  ...
What do        others         think?    #minnewebcon        Shari Erwin, Aaron Rester, and Tonya Oaks Smith               ...
What do we think?    #minnewebcon          Shari Erwin, Aaron Rester, and Tonya Oaks Smith                                ...
@marleysmom   • Communications director at the     UALR William H. Bowen School     of Law   • Worked as a reporter, inter...
These are                not the                droids                you’re             looking for...    #minnewebcon   ...
What will we learn?                        • Define and compare interpersonal                         and mass media    #mi...
What will we learn?                        • Define and compare interpersonal                         and mass media       ...
What will we learn?                        • Define and compare interpersonal                         and mass media       ...
What will we learn?                        • Define and compare interpersonal                         and mass media       ...
What will we learn?                        • Define and compare interpersonal                         and mass media       ...
Who are you?    #minnewebcon             http://www.flickr.com/photos/highedweb/2922852848/in/photostreamTuesday, April 16,...
And why are you here?    #minnewebcon                  http://www.flickr.com/photos/highedweb/5090342543/in/photostreamTues...
*activity break*    #minnewebcon              http://www.electrowow.net/2012/07/robot-dancing-competition-in-china.htmlTue...
Section 1    #minnewebconTuesday, April 16, 13
Interpersonal                        vs. mass                    communication    #minnewebconTuesday, April 16, 13
Interpersonal communication    #minnewebcon        Shari Erwin, Aaron Rester, and Tonya Oaks Smith                        ...
Mass communication    #minnewebcon          Shari Erwin, Aaron http://www.flickr.com/photos/40893278@N06/6041890351/       ...
Social media?    #minnewebcon        Shari Erwin, Aaron Rester, and Tonya Oaks Smith                                 http:...
#humanity    #minnewebcon        Shari Erwin, Aaron Rester, and Tonya Oaks SmithTuesday, April 16, 13
Getting to know your org    #minnewebcon        Shari Erwin, Aaron Rester, and Tonya Oaks Smith                           ...
Think about your                  organization’s                 mission, vision,              core values. Where         ...
*activity break*    #minnewebcon              http://www.electrowow.net/2012/07/robot-dancing-competition-in-china.htmlTue...
Section 2    #minnewebconTuesday, April 16, 13
So what are our rules?    #minnewebcon            Shari Erwin, Aaron Rester, and Tonya Oaks Smith                         ...
Set boundaries    #minnewebcon        Shari Erwin, Aaron Rester, and Tonya Oaks SmithTuesday, April 16, 13
The best way to find          out if you can trust          somebody is to trust          them.                        - Er...
Attend to face    #minnewebconTuesday, April 16, 13
I think you still          have no idea the          effect you can have.                        - Suzanne Collins    #min...
Interrupt sometimes    #minnewebcon           Shari Erwin, Aaron Rester, and Tonya Oaks Smith                             ...
The river is everywhere.                        - Herman Hesse    #minnewebconTuesday, April 16, 13
Share care    #minnewebcon        Shari Erwin, Aaron Rester, and Tonya Oaks SmithTuesday, April 16, 13
Through the Thou,          a person becomes I.                         - Martin Buber    #minnewebconTuesday, April 16, 13
Think about these                 rules. We follow them                  well in person, right?                     Have y...
*activity break*    #minnewebcon              http://www.electrowow.net/2012/07/robot-dancing-competition-in-china.htmlTue...
#bostonmarathon    #minnewebconTuesday, April 16, 13
#minnewebconTuesday, April 16, 13
WTF    #minnewebconTuesday, April 16, 13
#minnewebconTuesday, April 16, 13
Boundary respect    #minnewebconTuesday, April 16, 13
Face attention    #minnewebconTuesday, April 16, 13
Strategic interruption    #minnewebconTuesday, April 16, 13
Empathy    #minnewebconTuesday, April 16, 13
Section 3    #minnewebconTuesday, April 16, 13
Strategy... Or the ultimate                           chance to be human    #minnewebcon             Shari Erwin, Aaron Re...
Bah.    #minnewebconTuesday, April 16, 13
There’s Life Beyond          the Four-Year University        I suggest a new strategy,        R2: Let the Wookie win.     ...
There’s Life Beyond        Our Four-Year lies not        the greatness University        so much in being able        to r...
My ally is the Force, and a       powerful ally it is. Life creates       it, makes it grow. Its energy       surrounds us...
What composes our plan?    #minnewebcon        Shari Erwin, Aaron http://www.flickr.com/photos/jim-in-times-square/68664091...
#OMGWTFBBQ strategy?!    #minnewebcon                   S/O @robin2goTuesday, April 16, 13
Objectives    #minnewebcon        Shari Erwin, Aaron Rester, and Tonya Oaks Smith                                         ...
Audiences    #minnewebcon        Shari Erwin, Aaron Rester, and Tonya Oaks Smith                                          ...
Action    #minnewebcon        Shari Erwin, Aaron Rester, and Tonya Oaks Smith                                           ht...
Benefits    #minnewebconTuesday, April 16, 13                           +                        Shari Erwin, Aaron Rester,...
Evaluation    #minnewebcon        Shari Erwin, Aaron http://www.flickr.com/photos/59654451@N02/5468569076/                 ...
Section 4    #minnewebconTuesday, April 16, 13
Human goals    #minnewebcon               http://www.flickr.com/photos/gingerbugjones/413135185/Tuesday, April 16, 13
Be authentic    #minnewebconTuesday, April 16, 13
Be accurate    #minnewebconTuesday, April 16, 13
Be respectful    #minnewebcon            http://www.time.com/time/photoessays/10questions/0,30255,1966496,00.htmlTuesday, ...
Be positive    #minnewebconTuesday, April 16, 13
Be a listener    #minnewebcon                  http://www.flickr.com/photos/hewebne/8579846277/Tuesday, April 16, 13
Practically,                        you should...    #minnewebconTuesday, April 16, 13
Section 5    #minnewebconTuesday, April 16, 13
Wrapping it up    #minnewebconTuesday, April 16, 13
You be a                        human.    #minnewebcon                   S/O @plautmaayanTuesday, April 16, 13
It all comes down to this...                                          Marley photo by @bootsmc                        #dol...
Get with me...        Tonya Oaks Smith             tosmith@ualr.edu             @marleysmom             501.324.9896      ...
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These Are Not the Droids You Are Looking For: Making Social Media More Human

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Three-hour workshop for Minnewebcon 2013. Focused on using interpersonal communication rules to help SM practitioners more human.

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Transcript of "These Are Not the Droids You Are Looking For: Making Social Media More Human"

  1. 1. These Are Not The Droids You’re Looking For Making Social Media More HumanTonya Oaks Smith#minnewebcon http://www.flickr.com/photos/ 50847131@N05/4693243571/Tuesday, April 16, 13
  2. 2. What is a human? #minnewebcon Shari Erwin, Aaron Rester, and Tonya Oaks Smith http://www.youtube.com/watch?v=YWNPeNEvMN4Tuesday, April 16, 13
  3. 3. What do others think? #minnewebcon Shari Erwin, Aaron Rester, and Tonya Oaks Smith http://www.flickr.com/photos/elliotjo/2777611718/Tuesday, April 16, 13
  4. 4. What do we think? #minnewebcon Shari Erwin, Aaron Rester, and Tonya Oaks Smith http://www.flickr.com/photos/elliotjo/2777611718/Tuesday, April 16, 13
  5. 5. @marleysmom • Communications director at the UALR William H. Bowen School of Law • Worked as a reporter, internal comm for private company, for central communications, and the law school • Board member for Higher Education Web Professionals #shoes #positivity #minnewebcon http://www.flickr.com/photos/hewebne/8581156870/in/set-72157633059736963/ @marleysmom by @radiofreegeorgyTuesday, April 16, 13
  6. 6. These are not the droids you’re looking for... #minnewebcon http://www.flickr.com/photos/atmosttv/7014377287/Tuesday, April 16, 13
  7. 7. What will we learn? • Define and compare interpersonal and mass media #minnewebcon Shari Erwin, Aaron Rester, and Tonya Oaks SmithTuesday, April 16, 13
  8. 8. What will we learn? • Define and compare interpersonal and mass media • Discover relevant interpersonal rules for social media communication #minnewebcon Shari Erwin, Aaron Rester, and Tonya Oaks SmithTuesday, April 16, 13
  9. 9. What will we learn? • Define and compare interpersonal and mass media • Discover relevant interpersonal rules for social media communication • Process best practices for social media #minnewebcon Shari Erwin, Aaron Rester, and Tonya Oaks SmithTuesday, April 16, 13
  10. 10. What will we learn? • Define and compare interpersonal and mass media • Discover relevant interpersonal rules for social media communication • Process best practices for social media • Set goals with a communication plan focused on both strategies and tactics #minnewebcon Shari Erwin, Aaron Rester, and Tonya Oaks SmithTuesday, April 16, 13
  11. 11. What will we learn? • Define and compare interpersonal and mass media • Discover relevant interpersonal rules for social media communication • Process best practices for social media • Set goals with a communication plan focused on both strategies and tactics •Determine the best ways to drive engagement with real humans  #minnewebcon Shari Erwin, Aaron Rester, and Tonya Oaks SmithTuesday, April 16, 13
  12. 12. Who are you? #minnewebcon http://www.flickr.com/photos/highedweb/2922852848/in/photostreamTuesday, April 16, 13
  13. 13. And why are you here? #minnewebcon http://www.flickr.com/photos/highedweb/5090342543/in/photostreamTuesday, April 16, 13
  14. 14. *activity break* #minnewebcon http://www.electrowow.net/2012/07/robot-dancing-competition-in-china.htmlTuesday, April 16, 13
  15. 15. Section 1 #minnewebconTuesday, April 16, 13
  16. 16. Interpersonal vs. mass communication #minnewebconTuesday, April 16, 13
  17. 17. Interpersonal communication #minnewebcon Shari Erwin, Aaron Rester, and Tonya Oaks Smith http://www.flickr.com/photos/hewebne/8579845715/in/set-72157633063526748Tuesday, April 16, 13
  18. 18. Mass communication #minnewebcon Shari Erwin, Aaron http://www.flickr.com/photos/40893278@N06/6041890351/ Rester, and Tonya Oaks SmithTuesday, April 16, 13
  19. 19. Social media? #minnewebcon Shari Erwin, Aaron Rester, and Tonya Oaks Smith http://www.flickr.com/photos/hewebne/8580945712/in/set-72157633063526748Tuesday, April 16, 13
  20. 20. #humanity #minnewebcon Shari Erwin, Aaron Rester, and Tonya Oaks SmithTuesday, April 16, 13
  21. 21. Getting to know your org #minnewebcon Shari Erwin, Aaron Rester, and Tonya Oaks Smith http://www.flickr.com/photos/ianmain/12744620/Tuesday, April 16, 13
  22. 22. Think about your organization’s mission, vision, core values. Where is the humanness? #minnewebconTuesday, April 16, 13
  23. 23. *activity break* #minnewebcon http://www.electrowow.net/2012/07/robot-dancing-competition-in-china.htmlTuesday, April 16, 13
  24. 24. Section 2 #minnewebconTuesday, April 16, 13
  25. 25. So what are our rules? #minnewebcon Shari Erwin, Aaron Rester, and Tonya Oaks Smith http://www.flickr.com/photos/djbrady/1205847589/Tuesday, April 16, 13
  26. 26. Set boundaries #minnewebcon Shari Erwin, Aaron Rester, and Tonya Oaks SmithTuesday, April 16, 13
  27. 27. The best way to find out if you can trust somebody is to trust them. - Ernest Hemingway #minnewebconTuesday, April 16, 13
  28. 28. Attend to face #minnewebconTuesday, April 16, 13
  29. 29. I think you still have no idea the effect you can have. - Suzanne Collins #minnewebconTuesday, April 16, 13
  30. 30. Interrupt sometimes #minnewebcon Shari Erwin, Aaron Rester, and Tonya Oaks Smith http://www.flickr.com/photos/zoot42/2526993321/Tuesday, April 16, 13
  31. 31. The river is everywhere. - Herman Hesse #minnewebconTuesday, April 16, 13
  32. 32. Share care #minnewebcon Shari Erwin, Aaron Rester, and Tonya Oaks SmithTuesday, April 16, 13
  33. 33. Through the Thou, a person becomes I. - Martin Buber #minnewebconTuesday, April 16, 13
  34. 34. Think about these rules. We follow them well in person, right? Have you seen examples of them in social media? #minnewebconTuesday, April 16, 13
  35. 35. *activity break* #minnewebcon http://www.electrowow.net/2012/07/robot-dancing-competition-in-china.htmlTuesday, April 16, 13
  36. 36. #bostonmarathon #minnewebconTuesday, April 16, 13
  37. 37. #minnewebconTuesday, April 16, 13
  38. 38. WTF #minnewebconTuesday, April 16, 13
  39. 39. #minnewebconTuesday, April 16, 13
  40. 40. Boundary respect #minnewebconTuesday, April 16, 13
  41. 41. Face attention #minnewebconTuesday, April 16, 13
  42. 42. Strategic interruption #minnewebconTuesday, April 16, 13
  43. 43. Empathy #minnewebconTuesday, April 16, 13
  44. 44. Section 3 #minnewebconTuesday, April 16, 13
  45. 45. Strategy... Or the ultimate chance to be human #minnewebcon Shari Erwin, Aaron Rester, and Tonya Oaks Smith http://www.flickr.com/photos/bearseye/7929020134/Tuesday, April 16, 13
  46. 46. Bah. #minnewebconTuesday, April 16, 13
  47. 47. There’s Life Beyond the Four-Year University I suggest a new strategy, R2: Let the Wookie win. - C-3PO #minnewebcon Shari Erwin, Aaron Rester, and Tonya Oaks SmithTuesday, April 16, 13
  48. 48. There’s Life Beyond Our Four-Year lies not the greatness University so much in being able to remake the world as being able to remake ourselves. - Mahatma Ghandi #minnewebcon Shari Erwin, Aaron Rester, and Tonya Oaks SmithTuesday, April 16, 13
  49. 49. My ally is the Force, and a powerful ally it is. Life creates it, makes it grow. Its energy surrounds us, binds us. Luminous beings are we, not this crude matter. You must feel the Force flow around you. - Yoda #minnewebconTuesday, April 16, 13
  50. 50. What composes our plan? #minnewebcon Shari Erwin, Aaron http://www.flickr.com/photos/jim-in-times-square/68664091/ Rester, and Tonya Oaks SmithTuesday, April 16, 13
  51. 51. #OMGWTFBBQ strategy?! #minnewebcon S/O @robin2goTuesday, April 16, 13
  52. 52. Objectives #minnewebcon Shari Erwin, Aaron Rester, and Tonya Oaks Smith http://www.flickr.com/photos/willowpoppy/6613082663/Tuesday, April 16, 13
  53. 53. Audiences #minnewebcon Shari Erwin, Aaron Rester, and Tonya Oaks Smith http://www.flickr.com/photos/thinkmedialabs/6176869823/Tuesday, April 16, 13
  54. 54. Action #minnewebcon Shari Erwin, Aaron Rester, and Tonya Oaks Smith http://www.flickr.com/photos/birdsbarbershop/6893807298/Tuesday, April 16, 13
  55. 55. Benefits #minnewebconTuesday, April 16, 13 + Shari Erwin, Aaron Rester, and Tonya Oaks Smith
  56. 56. Evaluation #minnewebcon Shari Erwin, Aaron http://www.flickr.com/photos/59654451@N02/5468569076/ Rester, and Tonya Oaks SmithTuesday, April 16, 13
  57. 57. Section 4 #minnewebconTuesday, April 16, 13
  58. 58. Human goals #minnewebcon http://www.flickr.com/photos/gingerbugjones/413135185/Tuesday, April 16, 13
  59. 59. Be authentic #minnewebconTuesday, April 16, 13
  60. 60. Be accurate #minnewebconTuesday, April 16, 13
  61. 61. Be respectful #minnewebcon http://www.time.com/time/photoessays/10questions/0,30255,1966496,00.htmlTuesday, April 16, 13
  62. 62. Be positive #minnewebconTuesday, April 16, 13
  63. 63. Be a listener #minnewebcon http://www.flickr.com/photos/hewebne/8579846277/Tuesday, April 16, 13
  64. 64. Practically, you should... #minnewebconTuesday, April 16, 13
  65. 65. Section 5 #minnewebconTuesday, April 16, 13
  66. 66. Wrapping it up #minnewebconTuesday, April 16, 13
  67. 67. You be a human. #minnewebcon S/O @plautmaayanTuesday, April 16, 13
  68. 68. It all comes down to this... Marley photo by @bootsmc #dolesswrong S/O @bpmore and @carriehphillipsTuesday, April 16, 13
  69. 69. Get with me... Tonya Oaks Smith tosmith@ualr.edu @marleysmom 501.324.9896 Through the Thou, a person becomes I.Tuesday, April 16, 13
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