The Joneses: Communication Networks to Do Your Dirty Work
by Tonya Oaks Smith, Director of Communications at UALR William H. Bowen School of Law on Apr 18, 2012
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Keeping up with the Joneses… That idea is an integral part of selling anything – whether it's a car or a spot in an upcoming freshman class. ...
Keeping up with the Joneses… That idea is an integral part of selling anything – whether it's a car or a spot in an upcoming freshman class.
We all know that we have to have conversations with our audiences and more importantly listen, but why is this approach so important? Does this engagement approach directly oppose the traditional idea of marketing our wares? Do folks actually listen to what we have to say when we tweet, Facebook, email? How do we engage them – and convince them to do what we want?
The answer is often not in how we engage, but in how we help communication networks develop. In this session, you'll learn the characteristics of a strong communication network and of great opinion leaders as well as what communication behaviors individuals bring to social media. Finally, you'll find out best practices for engaging with opinion leaders and how to *use* them wisely.
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