Strategic Thinking for the Student Services Web

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Talk for the Student Services Web Team at UALR. Focus on developing strategy to drive content for any communication - including the web.

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Strategic Thinking for the Student Services Web

  1. 1. #SSWATmeetflickr.com/photos/digitstudio/3076017564/Tonya Oaks SmithStrategic Thinkingfor the Student Services WebWednesday, May 8, 13
  2. 2. Shari Erwin,Aaron Rester, and Tonya Oaks SmithWhere are we now?flickr.com/photos/fsse-info/2792355658/#SSWATmeetWednesday, May 8, 13
  3. 3. Shari Erwin,Aaron Rester, and Tonya Oaks SmithWhat are we talking about?#SSWATmeet•Who am I?•Who are you?• How did the Bowen site get ranked?•What’s the student services goal?• How do we get to that goal?Wednesday, May 8, 13
  4. 4. @marleysmom by @radiofreegeorgyWho am I?#SSWATmeetWednesday, May 8, 13
  5. 5. Who are you?flickr.com/photos/highedweb/2922852848/in/photostream#SSWATmeetWednesday, May 8, 13
  6. 6. What are the rankings?#SSWATmeetWednesday, May 8, 13
  7. 7. Shari Erwin,Aaron Rester, and Tonya Oaks SmithRanks pages on...#SSWATmeet• Design patterns and metadata• Search form• RSS autodiscovery• Content carousel• Embedded media• Microformats• Dublin coreWednesday, May 8, 13
  8. 8. Shari Erwin,Aaron Rester, and Tonya Oaks SmithRanks pages on...#SSWATmeet• Accessibility and validation• HTML5• Headings•Wave errors• CSS• alt attribute•Valid markup• ySlow scoreWednesday, May 8, 13
  9. 9. Shari Erwin,Aaron Rester, and Tonya Oaks SmithRanks pages on...#SSWATmeet• Marketing and communications• Meaningful page title•Address• Phone• Social media links•Thumbnail images• News headlines• FaviconWednesday, May 8, 13
  10. 10. Bowen came out 24 in the ranking#SSWATmeetWednesday, May 8, 13
  11. 11. But wait...flickr.com/photos/imarlon/5869890155/#SSWATmeetWednesday, May 8, 13
  12. 12. What’s YOUR goal?flickr.com/photos/37882053@N04/3485860760/#SSWATmeetWednesday, May 8, 13
  13. 13. Think aboutyour area’smission, vision,core values.#SSWATmeetWednesday, May 8, 13
  14. 14. What are yourgoals for yourspace on theInternets?#SSWATmeetWednesday, May 8, 13
  15. 15. *activity break*http://www.electrowow.net/2012/07/robot-dancing-competition-in-china.html#SSWATmeetWednesday, May 8, 13
  16. 16. Shari Erwin,Aaron Rester, and Tonya Oaks SmithWhat makes the studentservices web strategy?http://www.flickr.com/photos/bearseye/7929020134/#SSWATmeetWednesday, May 8, 13
  17. 17. Use technologyeffectively foreducational andinstitutional purposes- Council for the Advancementof Standards in Higher Education#SSWATmeetWednesday, May 8, 13
  18. 18. Lead comprehensivecommunication process tothe campus community ofthe relationship ofprocesses to learningoutcomes and goals- National Association of StudentPersonnel Administrators#SSWATmeetWednesday, May 8, 13
  19. 19. Use appropriate technologyto aid is identifyingindividuals with diversebackgrounds as well asassessing progress towardintegration of theseindividuals- National Association of StudentPersonnel Administrators#SSWATmeetWednesday, May 8, 13
  20. 20. Demonstrate visionaryand forward thinking inthe work of the studentaffairs profession- National Association of StudentPersonnel Administrators#SSWATmeetWednesday, May 8, 13
  21. 21. Identify and allocate thetechnological needs ofthe unit; maintain a levelof technologicalknowledge- National Association of StudentPersonnel Administrators#SSWATmeetWednesday, May 8, 13
  22. 22. Discern the pace inwhich technologicaladvances should beincorporated intoorganizational life- National Association of StudentPersonnel Administrators#SSWATmeetWednesday, May 8, 13
  23. 23. Shari Erwin,Aaron Rester, and Tonya Oaks SmithWhat composes our plan?http://www.flickr.com/photos/jim-in-times-square/68664091/#SSWATmeetWednesday, May 8, 13
  24. 24. #OMGWTFBBQ strategy?!S/O @robin2go#SSWATmeetWednesday, May 8, 13
  25. 25. Shari Erwin,Aaron Rester, and Tonya Oaks SmithObjectivesflickr.com/photos/willowpoppy/6613082663/#SSWATmeetWednesday, May 8, 13
  26. 26. Shari Erwin,Aaron Rester, and Tonya Oaks SmithAudiencesflickr.com/photos/thinkmedialabs/6176869823/#SSWATmeetWednesday, May 8, 13
  27. 27. Shari Erwin,Aaron Rester, and Tonya Oaks SmithActionflickr.com/photos/birdsbarbershop/6893807298/#SSWATmeetWednesday, May 8, 13
  28. 28. Shari Erwin,Aaron Rester, and Tonya Oaks SmithBenefits+#SSWATmeetWednesday, May 8, 13
  29. 29. Shari Erwin,Aaron Rester, and Tonya Oaks SmithEvaluationflickr.com/photos/59654451@N02/5468569076/#SSWATmeetWednesday, May 8, 13
  30. 30. Wrapping it up#SSWATmeetWednesday, May 8, 13
  31. 31. Marley photo by @bootsmc#dolesswrong S/O @bpmore and @carriehphillipsIt all comes down to this...#SSWATmeetWednesday, May 8, 13
  32. 32. Get with me...Tonya Oaks Smithtosmith@ualr.edu@marleysmom501.324.9896Through theThou, a person becomes I.Wednesday, May 8, 13
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