Marketing Myths for SM Use in #highered
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Marketing Myths for SM Use in #highered

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My portion of the Mythbusting Media: Expert Tips and Techniques for Effectively Using Social and Digital Media panel discussion at Educause 2012 annual conference.

My portion of the Mythbusting Media: Expert Tips and Techniques for Effectively Using Social and Digital Media panel discussion at Educause 2012 annual conference.

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  • Time - it takes an enormous amount of time to do SM. \nUse software and tools to monitor your online presence and make the best use of your time.\nRun searches\nUse Tweetdeck or hootsuite\nSocial mention or FB Insights\nBlock 10 minutes each day and just do it then\nYou’ll get quicker and can use your time more effectively \n
  • IMAGE - You should have to separate yourself from your institutional brand\nNo. However, it is helpful to remember that you are always the brand.\nYou can be the face of your school or institution; that’s not bad. \n(Discussion with professor about appropriateness of my twitter handle)\n
  • ANGER - SM allows people to talk negatively about you. \nI won’t dispute that it does. But so what? At least they’re talking. They’re invested. They’re gonna do it anyway. With social media, you know what they’re saying pretty much instantly. It’s not a bad thing, and if you develop relationships with stakeholders, you have a ready group of defenders for your school.\nYou can use the negative to influence the conversation. \n
  • Time - lots?\nImage - together or separate?\nAnger - negative? or can it be turned?\n\n
  • \n

Marketing Myths for SM Use in #highered Presentation Transcript

  • 1. Social Media Myths the marketing side http://houseofgeekery.com/2012/03/07/retro-review-the-muppet-movie/#e12_sem11p #edusocmedia Tonya Oaks Smith
  • 2. myths? Shari#e12_sem11p #edusocmedia Erwin, Aaron http://www.flickr.com/photos/franlopezmarino/5214797718/ Rester, and Tonya Oaks Smith
  • 3. @marleysmom• Communications director at the UALR William H. Bowen School of Law• Worked as a reporter, internal comm for private company, for central communications, and professional school• Ambition: Become a true conquistador in fabulous shoes Photo by @radiofreegeorgy#e12_sem11p #edusocmedia @marleysmom by @radiofreegeorgy
  • 4. There’s Life Beyond @bowenlaw the Four-Year University• No. 9 ranked legal writing program, Top 50 PT WILLIAM H. BOWEN program SCHOOL OF LAW• 500 students, about 30 full- time faculty• Staff of one (me!) provides print, web, and consultation support for: Alumni Relations & Development, Admissions, Career Services, Clinical Programs, Deans Office, Events & Conferences, Student Services, three journals, and whatever else pops up Shari#e12_sem11p #edusocmedia Erwin, Aaron Rester, and Tonya Oaks Smith
  • 5. myth 1 Shari #e12_sem11p #edusocmedia Erwin, Aaron Rester, and Tonyahttp://www.zeusfather.com Oaks SmithTime - it takes an enormous amount of time to do SM.Use software and tools to monitor your online presence and make the best use of your time.Run searchesUse Tweetdeck or hootsuiteSocial mention or FB InsightsBlock 10 minutes each day and just do it thenYou’ll get quicker and can use your time more effectively
  • 6. myth 2 Shari #e12_sem11p #edusocmedia Erwin, Aaron Rester, and Tonya Oaks Smith http://nuptialmystery.com/the-curse-of-narcissus/IMAGE - You should have to separate yourself from your institutional brandNo. However, it is helpful to remember that you are always the brand.You can be the face of your school or institution; that’s not bad.(Discussion with professor about appropriateness of my twitter handle)
  • 7. myth 3 Shari #e12_sem11p #edusocmedia Erwin, Aaron Rester, and Tonya Oaks Smith http://www.mlahanas.de/Greeks/Mythology/Brimo.htmlANGER - SM allows people to talk negatively about you.I won’t dispute that it does. But so what? At least they’re talking. They’re invested. They’re gonna do it anyway. With social media, you knowwhat they’re saying pretty much instantly. It’s not a bad thing, and if you develop relationships with stakeholders, you have a ready group ofdefenders for your school.You can use the negative to influence the conversation.
  • 8. wrap it up http://www.flickr.com/photos/retail-packaging/3407193928/ #e12_sem11p #edusocmediaTime - lots?Image - together or separate?Anger - negative? or can it be turned?
  • 9. get with meTonya Oaks Smithtosmith@ualr.edu@marleysmom501.324.9896