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ICA Conference 2014: Self-help Passive Income Strategies
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  • 1. Create Passive Income with Online, Self-help Products IDAHO COUNSELING ASSOCIATION MARLENE M. MAHEU, PH. D. MMAHEU@TELEHEALTH. ORG EXF CUTIVE DIRFCTOR TELEMENTAL HEALTH INSTITUTI
  • 2. ' TFLEMFNT/ l. HFALTH ((( l H K I I U T E ‘ telehealtimorg Learning Objectives ° 1. Identify at least 3 relatively quick and easy formulas to develop a research-based, self-help blog, eBook, podcast or continuity program within 2-6 months. ° 2. Cite at least 3 ethical standards relevant to developing materials for the | nternet—based consumer or professional. ° 3. Name at least 3 ethical and legal strategies to successfully market self-help or professional training materials worldwide through the Internet.
  • 3. TFIFMFNT/ ll HFALTH ((( I , Y K ‘ _ , teleheaIth. org . F. ‘ ‘— l i Disclaimer - I am an MFT and clinical psychologist, not an attorney. physician or Information Technology specialist. The information presented is my best attempt to bring you timely and relevant information in a rapidly evolving area. I therefore make no warranty, guarantee, or representation as to the accuracy or sufficiency of the information contained in my training. - My goal is educational only. I seekto outline the issues and alert you to what's happening, including legal, ethical and other risk management issues. You are encouraged to seek specific advice related to your circumstancefrom your qualified authorities. - Whilel make reference to specific services inthis presentation, lam not encouraging you to purchase from them, but rather, am informing you of their services so that you may investigate such services for your own specific needs. Buyer beware. O 2014 Teleuemal Helm Insmua. Inc
  • 4. K j3.", ;:. ""_l: '1'! ."’_‘{“f“"i’. ‘3’: ) ‘<, -.llili‘x= ,r-'l[i'ii. ‘_-i’(g‘: :- i. 'ir. rii, ': Today's Agenda ° Distance Counseling vs. Distance Services ** Big Picture Considerations ° Basic Considerations ° Law & Ethics ° Social Media ** eBooks & eBook Promotions ° Podcasts & Webinars *1 Affiliate Marketing
  • 5. Tn FMFNT/ ll IIFALTH ((( V , teleheaIth. org Ii'. “1l -. ,li'i Definition of Telehealth ° Telehealth includes: — office management — educational services offered to health-related businesses and clinicians (CMEs and CEUs) — direct services from the provider to the patient — commercial products and services to consumers such as self-help programs and materials (Maheu, 2001,Journal of Computer Mediated Communication) 0 2014 Telauemal Helm Insmtta. In:
  • 6. Tri FMFNTAI iir '«lTH ((( teleheaIth. org Inillii Psychotherapy or Psychoeducation? ' Psychotherapy defined: a method of working with patients and clients to assist them to modify, change, or reduce factors that interfere with effective living (Corsini, 1998). 0 Psychotherapy- 5 commonalities: — 1) the developmentof a therapeutic contract in which the patienthas an active role (including purpose, format, terms, and limits) - 2) therapeutic interventions(confrontation, immediacy of affective expression, etc. ) — 3) resulting emergence of a therapeutic bond (also termed ”therapeutical| iance") — 4) the patient's self-relatedness (lack of defensiveness) and — 5) therapeutic realizationsand impacts in—session (Orlinsky and Howard (1986) l O 2014 Telauemzl Health Insmna. Im:
  • 7. Why does working as a behavioral or mental health entrepreneur make sense now? O 2014 Teleuemal Helm Insmua. Inc
  • 8. Mental Disorders in America ° 26.2 percent of Americans ages 18 and older — about one in four adults — suffer from a diagnosable mental disorder in a given year. ° Equals 57.7 million people ° http: //www. nimh. nih. gov/ health/ publications / the-numbers-count-mental—disorders-in- america/ index. shtml
  • 9. ( ‘l‘v", ¥'. :"‘_’~"‘7{. "§‘%‘-f~‘~’. *i‘£"" ‘(, =llilft= ,!'ll[i’ci. ‘_-1'15‘: :- i. 'rr. :ii, ': Mental Disorders in America * Mental disorders are the leading cause of disability in the U. S. ° Many people suffer from more than one mental disorder at a given time. ° 45% of those with any mental disorder meet criteria for 2 or more disorders, with severity strongly related to comorbidity * http: //www. nimh. nih. gov/ health/ publications/ th e~numbers—count—mentaI—disorders-in- america/ index. shtml
  • 10. L’/ ‘ We Are Re-tooling
  • 11. ( ‘I ‘K, ’-llilu‘i=1=’ll‘ii. ‘_-1’(5? In-person Interventions vs. Self- help & Social Networking * In-person talk therapy will always be needed by some people e * Not required for everyone I suffering with a mental illness ' or experiencing a difficult time without mental illness — Health Care Reform will not support all services insurance covered now — What will happen to individual practitioners?
  • 12. ( 'l3.5?f‘l5”li‘%‘-f-L3f‘£’‘l i, :Ilil3i'grllliii. ‘_-'i'(! ? Distance Counseling vs. Distance Services
  • 13. Internet Users in the World Distribution by World Regions - 2012 Q2 I Asia 44.8% I Europe 21.5% I North America 11.4% I Lat Am I Caribb 10.4% I Africa 7.0% I Middle East 3.7% I Oceania / Australia 1.0% Source: Internet World Stats - www. internetworldstals. com/ slats. htm Basis: 2,405.51 8,376 Internet users on June 30. 2012 Copyright©2012. Mlniwatts Marketing Group INTERNET USAGE STATISTICS The Internet Big Picture World Internet Users and Population Stats
  • 14. INTERN ET USAGE STATISTICS The Internet Big Picture World Internet Users and Population Stats WORLD INTERNET USAGE AND POPULATION STATISTICS June 30,2012 World Re ions Population | nternetUsers Internet Users Penetration 9 (2012Est. ) Dec. 31,2000 Latest Data (“So Population) 20002012 ofTable 1073330925 4514400 167,335,676 3606.795 N 0020000000 000 000 000 0-000-000-000 200000 mm 000-000
  • 15. ( ‘I'v''.9'fA_'. *''‘u‘;3u''L'*7‘‘f*‘*’0‘i‘5'‘‘’ ‘K, ’-IliIi"t= ,t'§IlIti. '_-1'15? Jump Start Your Online Practice Many consumers are not comfortable with the thought of traditional counseling or therapy. ‘ ' I o n o ‘I I . — Stigmatizing A y 0 ‘ — Embarrassing . ‘ X — Expensive ‘ ' — Confusing ‘ if’: 3" ’ — Time consuming ‘ — Inconvenient
  • 16. “‘¢'éjf{%j{? ;‘e—ff3§‘§"‘ ‘t, -II: ’ti‘r= ,r'llli'vi; _-rig? Develop Products and Services to Augment Your Practice -' Free—| owcost 0. I * Toe-in-the-water 7:. approach . », _‘ *0 internationaiaudience ‘. , *0 Repeat sales with different products (”upse| |s”) *0 Develop mailing list for ’’alerts, specials and bonuses” but also to have an inexpensive way to reach people
  • 17. ( j3,",3.""_I: ""I’_, ";‘i, “": “‘T’: ‘£m z, -.iraia‘x= ,r: rra*. ..‘, -my. » 0- 0.'ir. :i0,': 11 Reasons to Get Online Now Reach people worldwide 24/7 Spread Your Message Give Back Learn Far fewer legal/ ethical mandates than counseling — but you still may want to run your plans by your licensing board and malpractice carrier G 9 4‘ Connection / Community / Support Collegiality/ Mentoring Low cost for generating multiple streams of income Very little competition Exposure -9 Profits while you sleep Health Care Reform supports your efforts
  • 18. ( ’I3_5§7,‘‘l5”Ji‘%‘-f-l3€‘E’‘l ‘<, =It: ’ti'i= ,‘r'llli'n. ‘_-'iig‘. v Big Picture Considerations
  • 19. Why is mHealth important to consider?
  • 20. . aawta w. ,ma. s - I . l_i Llfl. s_§ii-. |«- -. . _r» c ,4 a y __t. . 7 I _. .._ . iI. r.Ls. n : ; ‘ 1 . _ r ‘ . aatsss I ' ’ 0 Baaaésaaafll ‘L 0 - . - T nazmssnsér 5 0 H ' : .t§‘§, c_ir: .:gsr: I'; .~'} “ . A *“-: ?‘* I "“"7'j". ‘£5: 3’ sue G. t, “_
  • 21. ( ‘I'v''.9'fl_'. *''‘s‘;3s''L'*7‘‘f*‘*’0’i‘5'‘‘’ ‘K, ’-Ilili"t= ,t'§ll3ti. '_-1'15? Smart Phone Explosion 0* More than half of American adults are smartphone owners *0 Smartphone owners are now more prevalent within the overall population than owners of more basic mobile phones e Rates will only increase e 85% of healthcare will be delivered ”to the home” within 5 years *0 Many existing services will be delivered via smart devices
  • 22. ( I’ ‘<, =irai. u,r:1tii. ;,-m‘. » Internet vs. Mobile Device Users 0* Most likely Internet users: caregivers, women, whites, younger adults, and adults with at least some college education. e Least likely to look online for health information include: African Americans, Latinos, people living with disability, older adults, and adults with a high school education or less.
  • 23. ( I’ ‘<, =irai. u,r:1tii. ;,-m‘. » Internet vs. Mobile Device Users 0* Young people, Latinos, and African Americans are increasingly likely to use mobile devices to gather information, including health advice.
  • 24. Broadband and smartphone adoption Among all Amencan adults ages 18 and older, the 96 in each group who. .. All adults 70% Men . I 71 Race/ ethnicity White, Non-Hispanic I _ NJ 5 Black, Non-Hispanic. ‘ ,0 Hispanic V :2 illl 3-294' . O U H ducation attainment No high school diploma —. ugh school grad - some College m ‘I Ul V N L N! ollege + 00' ' ' Household income Less than $30,000/yr . $30,000-5419,9991: . ’ $50,000-$74,999 . J ‘I 5‘ I. NJ G '0 N U) C 3 W ao. 2’: C 7 SUbUI'b3l'l , - 3 73 59‘ 33 10 Rural v 1 I 62 40 70 8 Source: Pew Research Centefs Internet 8. Amencan Ltfe Project Spring Tracking Survey, Atml 17 - May I9, 2013. N-2,252 adults ages 18‘. Interviews were zonducted In English and Spanish and on Iandline and cell phones. The margm of error (or results based on all adults IS o/ — 2.3 percentage poms. Note: Percentages marked with a superscrtpt letter (e. g., ) Indicate a stattstlcalty stgmftcant drflerence between that row and the row destgnated by that superscnpt letter, among categones of each demograpmc charactensttc (e. g. age).
  • 25. ( ‘i: T', T:. ‘'’‘. I‘I‘, ‘'I, '‘L'%‘'f'‘30’: ‘£’; ‘l i, ‘-Il= ’t’u‘r= ,t'lll3ti. ‘_-1'15?’ 0- 0.'ir. :i0,': So what? 0* Issue is one of "penetration” to Be sure your service or product is accessible through smart devices
  • 26. ( ’’3.5r7,‘‘l5”Ji‘%‘-f-‘3€‘3’‘’ i, =Il= ’t’o'i= filli'n. ‘_-'iig‘: Basic Considerations
  • 27. Which products are best for you to develop online as an online entrepreneur? 0 21114 Teteuemal Health Insmtta. Inc
  • 28. K ‘I3,", T=. ""_I‘I'I{, ";‘*, “": ““T-’: ‘£’: ‘l ‘(; —Iliti"t= ,t'§l[i'ri. '_-I’(5‘: 0- 0.‘: -'. ri-', ': Where to Start 00 Your Own Content — Handouts — Book tables, images or chapters you've copied — Stories x. .- — Drawings zjgg — Presentations/ . %* T _ Webinars / Podcasts ~-. " — Blogs / Articles 0 - Book Chapters — Video Training ilopvright 2013 Tel-3l. l-zntal Health lnstitut-3,| Iti: . -‘-. |l l’lgIll£I":5Ef'-. 'i: L'I.
  • 29. ( ‘I'T''. T'fl_', *''‘. ‘;3.'‘L'*7‘‘f*‘*’-’i‘5'‘‘’ ‘K, ’-lI£l‘u"r= ,t'lll‘tl. ‘_-1'15? Start w/ Something You Have Done (Retain Your Copyrights If Possible) llll ll. .l. l ill l‘l'li l': 'tllI“‘ll‘ l . 't. l)Tll2 | W l'l'k_'llll'>l_t‘. -IEIIB
  • 30. II. II. How do you identify the best format for your program: audio, video, text or a combination of 0. 00;: 0.. , th E m ? #3.] dirty "*%; .:_ xi - » >7 v — — — — — _ ll; _ . _ . . _ _ _ . S _ . __ _: .‘ "K } ”‘‘”‘‘‘‘= e*--- '01; . -ii ___, il. ozou meuenizi mam insmme, Inc. I
  • 31. ll. ‘-3l.5.4‘. é"", '.~‘: “’_—"'; ‘*_‘-I-‘, ~’t“E’0“* a,4iaar-, r:iian; yiae'. - For you, which one of these is the easiest to develop ? ° eBook * Audio book 0 Virtualbook tour * ”/ Mops" * Webinar * Podcast * Continuity program and *0 Professional training program 0* Proprietary blend, like our Telehealth Summit
  • 32. Where can you find the quickest, most relevant research base from which I to draw when developing i your materials? fl. __ ', ; '__. _._. ;r. __. .._ x. .. ___j , ,I'": "_; _ E ' i £7 ; : . ,-1‘ -I , ,’ ozou meuenizi mam institute. me; I
  • 33. FREE Online Research ° Google Books ° Google Scholar ° Google Alerts ° Subscribe to the Index Pages of Relevant Journal Articles ° Go to Cybertowers. com for more
  • 34. Which areas are potentially the most lucrative? “I "*"‘ T , u ‘X ‘ "—**‘ ’ ll‘ , ../ are-_= :s¢_Hs. __. ?_ M in I? K ozou Telellenlzl neaim rnsmme, rm-I I
  • 35. © PRV/ eb Oniino Vrshlcy inri-i Vows HOME Front Page Arts Business s. ir~. «1.. y April in mi: Education NEWS CENTER BLDG Environment Government Self-Improvement Market Has Unfilled Niches For Entrepreneurs Turmoil and Scandals Hamper $11 Billion Market, Says Marketdata Tampa, FL (PRWEB) March 26. 2012 rrariretoaia Enterprises. Inc. a leading iriaeperinoril market research publisher since 1979, has released a 360-page reoon entitled The U S. lilarketFor Selhwlplovemenl Proauds & Services This is the only puolidy available study about this 511 billion business The study races the market lrom 2003-2014. uamiriing IMOMEIGBIS, Holistic IFISIIIIIES, Books 5 Auaobooks, Molmtional Speakers, websites. Seminars. Personal coaching. online edL|12lOI| , welqit Loss and Stress Management Programs An elite handful ol celebrities have leveraged their names to build multi-media empires consisting or books. tapes. CDsIDVDs. seminars. workshops. websites and 0flIlfl9 ‘urirrersihesi personal coaching, infomercials. and consullng According to Research Dlredor John LaRosa' ‘ll appears that small. entrepreneurial companies often late better in this manietthaii large ooiporahons We expect them to ill voids in the market Lactdusler peilormance or such companies as Nimtirigale Conant and more recently, OWN, show that many don‘t yet understand the still-iinorrmniaril consumer or don't embrace newtechnologr M310! Findings: Market Value The U S sell-iriiproveriieriit mailretirras worth an estmaled S11 11 billion last year we loiocast 5 5% average yearly gains lrom 2010-2011 The recession took a toll on most market segments Itivoot own or marina ctr-nil. Industry 2 United States Login Create Free Account > Lilestyle Sports Tech other Join Lawosa llanieldala Enterprises inc 813-907-9090 Email ®Altnctuoonts Sell-lmplOvEf1'I! l1lH3l’I‘eISI’. E A Segments Sell-irnpravernem Marvel Size 6 Segments
  • 36. ‘<, =Il: ’li'i= fi|li'ir. ‘_-'iig‘: The U. S. Market For Se| f—| mprovement Products & Services (March, 2012) *2 Attendance at live events and small training seminars (a $400-500 million market) has taken a major hit, due to increased travel costs. Webinars have filled the void, more popular due to lower cost and 24/ 7 availability.
  • 37. rm. -.mm-u llFlTH ((( ’ _‘ ,7 Y , ‘ teleheaIth. org Convergence: Multimedia Programs & Mobile Phone Applications (iPhone Apps)
  • 38. H te| eheaIth. org The U. S. Market For Self-Improvement Products & Services (March, 2012) Marketvalue ° The U. S. self-improvement market was worth an estimated $11.17 billion last year. We forecast 5.5% average yearly gains from 2010- 2014. The recession took a toll on most market segments
  • 39. Size of The U. S. Self-Inibrovement Products & Senices Market (S millions) infomercials . 1ail order catalogs . 1oti‘ational Speakers = Personal coaching Holistic institutes Books Audiobooks Weight loss programs ' - Commercial - Medical (excluding SWECQ’) Stress managemerit Products programs TOTAL VALUE Source: .Iarketdata estimates. & forecasts 'ntpe‘ : ran 10 cznpaln-re nnlv 2005 $1,290 328 2,400 320 693 3,020 1,950 310 9,735 VA . rnmnaralalp (lat: nm arailalalr for tlaic -par 2007 333 1,500 498 808 320 11,064 2009 $1,041 . ' A 396 1,290 564 7'17 10,534 2011 2009-14 avg. groiith/ yr $1,166 6.0 336 6.8 1,370 6.2 63-1 6.2 776 3.4 455 6.0 3,398 4.7 2 735 7.1 3 I 0.0 11,175 5.5
  • 40. m wmrm. HEALTH l H K‘ Y I U T F te| eheaIth. org Do Market Research w/ in Your Area(s) of Interest ° Conduct a ”keyword analysis” — Many keyword analysis tools online — No need to pay for one at first — Secret Strategies ° Have a teenagerthis work for you - Go to Fiverr. com
  • 41. Downban v Soned by Global Llaritnty Searches v Ccyriios v — Search 0er11u(1) 1- 1 on ljl < > Keyword Competition V Global Monthly Searches Local monthly searches stress ' Low 11.100.000 3.350.000 - Keyword Ideas (100) 1- 50 01100 13! < > Keyword Competition V Global Monthly Searches Local Monthly Searches whgit 13 stress v Low 11.100.000 3.350.000 the stress - Low 11_100,000 3,350,000 about stress ~ Low 11.100.000 3.350.000 stress {>351 - Low 550,000 246,000 test for stress v Low 550,000 246,000 ll5J'7131lC stress v Low 301.000 201.000 post traumatic stress ~ Low 301,000 165,000 stress (llSCl(1>: l v Low 301.000 201.000 maiiagr. -merit stress - Low 301.000 110.000 about stress nianag-yii-air: ~ Low 301.000 110,000 maviagem-arit of stress v Low 301.000 110.000 stress management ~ Low 301,000 110,000 post stress disorder ~ Low 246.000 165.000 traumatic stress disorder ~ Low 246.000 165.000 stress relief - Low 246.000 135.000 lrfiit-EM-E stress ~ Low 201,000 110,000 less stress ~ High 201.000 40.500 stress less ~ High . ""‘ 0"" "‘ 5"“ _1 ~]t. |"dn| Ll)
  • 42. L141. t-it-IFH1 -1 Ad group ideas (Beta) 9 Ccnrmc ~ 5c'? P.dE‘y'LJC«llUL 1 51 swam - Ca‘-. 'As v - Soardltermstil t-ioti I < 3 Keyword Competition Globatllootlity Searches V Local Monthly searches depression ' Low 9.140.000 4.001.000 - Itpywntttltleiutsotll 1-sooisoo. c 3 Keyword competition Glooamonrtity Searches V Localltloritttty Soarctiiis - .2:-: ~u1 depression - Low 9.140.000 4.090.000 1 1‘ is depression ' Low 9.140.000 4.090.000 in»; depression ' Low 9,140,000 4,090,000 ~'. :1i rdepression ~ Low 301.000 201.000 t1QpI1?S. Sl0llIEZ1'i]>' - Medium 350.000 201.000 3,‘ “1:4.": s depression ' Hifit 358.000 201.000 depression $. i"; ‘."ii*~ ' High 368.000 201.000 - :1»; or’ depression - Hiji 360.000 201,000 Tr: ."'. r depression ' Hifll 350.000 201.000 'r1‘ardeprc-ssioii - Higi 246.000 110.000 iv. ‘ .11 depression ' Hiyi 246.000 110.000 "~l depression - Hifli 246.000 110.000 dQplQ5Si0lll': ‘.'v'l '-'01 ' Higi 246.000 110.000 past depu-ssioii - Low 301.000 110.000 depression [7/~r‘ - Low 165,000 110,000 . t.i' 1.». 1-: depn. -ssloit - Low 165,000 110,000 :11‘: if depression ' Low 165.000 110.000 depression t , :-.131 - Medium 135.000 90.500 t 01131 3'10 depression ' Medium 135.000 90.500 t : -:i€ai depression ' Medium 135.000 90.500
  • 43. How can programs be layered to easily feed each other with both content and marketing efforts over time? fl. __ ', ;_'-_. _’__; .__. ._. T . . . . 'x. .._. e A___ K , _,‘_> , ,»: ozou meuemzn mam msmme, Inc. J
  • 44. ( ’’3_5r7,‘‘J5”Ji‘%‘-f-43€‘E’‘’ i, =lt= ’l‘o'i= ,‘r£lli'n. ‘_-'iig3 Re-purpose Your Material to Maximize Sales
  • 45. Where do you find help? '~. ——. ,_. .?j. ‘‘‘‘‘‘ -“- ‘ ‘T " ozou meuemzn mam msmute, Inc; 1
  • 46. TflFMFNT/ l HEALTH ((( I _‘ W ‘ _ , telehealtnorg ”Experts” ° Localcolleges ° Craigs| ist. com ° Barefootstudent. com ° Fiverr. com ° Odesk. com ° Free| ancer. com ° Bestjobs. ph
  • 47. ‘H()F‘P| H(; SYARVSSIIIPK: B MIKRKEHIM 9‘ ' L L. [l l Searr‘. l‘i H St ills lot‘ ‘jingle’ H a ‘ rm» i l -- l r iv: . l ~ llngle‘ (lirktwre Show: a High Rating E‘(p7?$SC1l_V, S Withvw-Jet: Nev. Iwill puppetyo Jingle lwillsingvour jingle Iwillsingyoxxjirgle In-ill wrltessgirlgletoryoa. ( mlomr And-o lnrlqlrs I will sing and whlsllea happy I will p. 'odL. (eA Pop lvluszc I will sing A Jingle To Sell I will sing your commercial iingle Jingle You Procuct jingle LE AIO IIG. RE, QTY 0 ZCHA TEIEMEMEI Sam! lflsfll I‘.
  • 48. 5HOPPlH(. STA| U')lLllN<; M. /Rl1NlM Sh V ', :‘, ,l, :", ». . _;; ;u, .4 8: : ;n roll I < rat Ills lr >1 ‘jingle’ : ' iiimjl-3 'Clu: o-, nr, ~r= = Show: R1', 'H'll'll"I('ll<f€'(1 Emvv-s, w3:gs wnnvu1+; «"v V e ju ' right music style to reach a. ‘ Your Target 3 Audience 9' I will co: n;3os~’- .1 Im‘. -:— mtcl lmll compose Music. I will «. reate a sham 51ng‘onrjing! c- AMAZING Mg or song for aim RC'(Ol'{'? a , lirgl(- Smg pmlt-<. r.i«mal lnngle? or an W. )Ll'. .DP3 Lliaviiiel pr: .r, l.l mfih your Lw itb 4 10¢ Alf? A DAY {~ - HT. s1l- ‘uif-v“"“i v l will make VOL. Tm? Best I will Skg yo. .rjEr_2_l-2 1 ‘. -.il: wmr: — VOL. :1 nkL. lvi-le C’ ,2 2' : l:; r ‘-4; GUM. “ JLE ‘WE’, Iwillprcic-, .c«= APo;1Music Jinglr: O 2014 TEIEMEMRI Heal‘? ! IHSUMIE‘ In:
  • 49. ad for $5 Jl| '|GLE & ED EXBM LES Use just the ‘ right m ic E‘ style to ch py. , Your Target I: Audience " Check out my Gig Extras
  • 50. ( ‘l‘r‘§'. ’‘l~''f‘!7i‘*_‘-f*‘~’if‘§’‘‘’ i, ‘-tl= ’li‘t= ,t'lll3ti. ‘_-1‘(! ? ‘- i. 'ir. :w, ': Start with a Business Plan * Will organize you * Will let you know your areas of strength and weakness * Will give you an idea of finances up front * Find business plans online — some are free — www. NoloPress. com
  • 51. COOSIC business plan template Web Images Maps Shopping More ' Search tools it] peistiiial resiills ll‘; -€00,000 alliei results Ms related to business plan template G Business Plan Template 1(s17) 530 9230 vwvvv. growlfirltcon'VBIlslnessP| an1hnIp| ate with My FilHirTheBlanlcs Template Personalize, Print & You're Donel Venture Capital Business Plan - Bank Business Plan -Angel Investor Business Plan Business Plan Templates - gloaltocom www. paloaIto. ooniIltlsinessP| In1Unp| ates Business Ptan Software for $19.95. A Successful Company Starts l-lerel Only $19.95 For a Limited Time - Customers_Love LivaPlan ~ Get Started in Minutes Free Business Plans - 0nlineForms. LawDepot. com onlineiorrrislewdepotoonil Create a professional business plan to suit your needs. Fast & easy. Download Your Free Business Plan Template - Bplans vi/ vM. bp| Im. com/ buslness__| hll_Btnp&I There are a lot of ways to approach wnting your business plan, and some are better than others Should you use a free business plan template? Can you find a Build Your Business Plan - SBA. gov ww. sba. govIbusli'iess-plan! Are you interested in starting a business? Creating a business plan is one of the most important steps you will take because the plan serves as your road map for Register ~ Financial Projections Q Marlene Maheu | Ads CD Free Business Plan Form buslnessplsn. roclretlawyei. oom/ Free Business Plan. All States Print, Save, Sendl 100% Free 753 people + l'd or follow Rocket Lawyer Business Plan buslness. cari: lellmedia. oom/ Important Tips and Advice. Create a Business Plan that works Fmi i . ‘1if.5l'-“-2 Subscrbe Pnvacy Free Business Plan Examples ask. coni/ Free+Iueinese+Plari+Examples Explore Free Business Plan Examples. Get Answers Now on Askoom. 4,726 people +t'd or lollow Ask com Make a Business Plan Now www. quiokbooksonline. ooml Get Quicliflooks Online to Build Your Business Plan Try 100% Freel
  • 52. ( ‘l'v''.9'fA_'. *''‘e‘;3e''L'*7‘‘f*‘*’i‘i‘5'‘‘’ ‘K, ’-lliii"i= ,!= '1l3h. '_-i’(! ? 5 Internet Marketing MYTHS It takes a long time to make a product Need a book Need to understand technology Need to be the authority Need to have money to make money
  • 53. ( ‘l'v''.9'fA_'. *''‘e‘;3e''L'*7‘‘f*‘*’l’i‘5'‘‘’ ‘K, ’-llili"t= ,l'5ll3h. '_-i’(! ? 7 Basic Principles 1. Start w/ specialty area ' 2. Do market analysis 3. Outline sales path . 4. Organize content ~15- _ “ 5. Follow legal & ethical ' _ . : requirements - 6. Re—purposed content ‘ ’ ’ a. Blog/ Webinar 4 b. Newsletter / YouTube ’ # u, c. Other Social Media . . ' d. Revise Online Marketing Plan 7. Write it all out into a business plan and have it reviewed Copyright 2013 Tel-: l.l-zntal Health lnstitut-2.lnc, -ll rights I es»: -wed
  • 54. cam ‘tueuuhl mam lilsfllifiz. Ila.
  • 55. /(c '%= P'_}': ';‘«El'E‘§—f‘3»§‘: "l . ,..4.»a; .._a. .., .., . All Legal & Ethical Rules Apply Copyright 2001 Randy Gin-_‘. bc-rgon. wnv. glnsbcrgcn. com “I typed up my résumé on the computer. The spell-checker accidentally changed ‘Mid-State Junior College’ to ‘Harvard’. ”
  • 56. ((¢ "—3.5.-‘. §"’, ':‘. :“r’, *"'; ‘*, ‘-f-‘_~’t'L1’»" ": ,=ttiii’Ikilli‘ii. f-'i’(g‘. ~ ACA Code of Ethics (2005) r A.12.h. Sites on the World Wide Web Counselors maintaining sites on the World Wide Web (the Internet) do the following: 1. Regularly check that electronic links are working and professionally appropriate. 3. Provide electronic links to relevant state licensure and professional certification boards to protect consumer rights and facilitate addressing ethical concerns. C opy right 2012 Te Ielvle ntal Health In slitute. Inc. All rights re served.
  • 57. "—3.5.-‘; '*_': ‘.: “1—"; ‘*, ‘—f—‘_~’t“; "’»" ‘i’:1lili(l? :ll3iL-‘Q"l’(g': ACA Code of Ethics (2005) A.12.h. Sites on the World Wide Web 6. Strive to provide a site that is accessible to persons with disabilities. 7. Strive to provide translation capabilities for clients who have a different primary language while also addressing the imperfect nature of such translations. 8. Assist clients in determining the validity and reliability of information found on the World Wide Web and other technology applications. Copyright 2012 Telelt-lental Health Institute. Inc. All rights reserved.
  • 58. ( ‘l‘r''.4'. ‘'‘‘, '~''‘. ‘»! .''; ‘*_‘-f*‘~’l*i‘§’‘‘’ ‘K, ’-Il= ’li"x= ,t'lll3h. ‘_-i’(! ? ‘- l. 'ir. :w. ': Directory & Brochure Websites Are they social media? Are they subject to legal and ethical codes? Copyright 2012 Telelwlental Health Institute. Inc. All rights reserved.
  • 59. Aliiiiil Hing Hiriiis lhiyiiiviil Prat lit v Welcome Dr. Maheu Is your relationship a them in your side? Are your worries getting the best of you? Eager to get relief from depression or loss’ Want to find more happiness in your everyday life? Having trouble getting along with people, even at work’ Have your bad lntemet habits gotten you into trouble? Womed that your use of drugs, alcohol or nicotine is interfenng with your life’ Welcome to my online office. I have extensive training and experience in the areas above - and others. This website was designed to help you learn a bit about me. my services, my ofiice. experience, training, and policies. It also is where you can come monthly to pay for my services by credit card, and check your account. Here you can also gain direct access to the website I founded in 1994, called SelfhelpMagazirie. From withing the “My Therapy Center" website, you can access the magazine's thousands of free articles, cartoons, community forum posts and other services. As for my pnvate consultation and psychotherapy services, it may interest you to know that while I work with some people remotely, that is, over the lntemet or by telephone, 1 always require an intial period of face-to-face meeungs. Before I agree to work with you remotely, i want to get to know you as a whole person in my office - at least for a little while. Blog Posts fl ls_Y_o_i. ir_T. li£: anls1J. lsln£l 9.nl]nsL‘[l: u:i: an¥. _Qnlln. e 9.nline_A1aIar; l1§$: i1 ; $¥mjo¢ counseling and web m Instisancclllcsallfl n You finally found a counselor or Many military personnel spend Siiro Vnii An: Safe
  • 60. THF FNTAI (6 , Copvright 2012 Ttlalvlental Heahh Institute. Inc. All rights reserved. CONTACT . lE . I'' PRACTICE l'NSU'R. NCE welcome People are happier when they identify and deploy their strengths in every major area of their lives. Happy people live longer and are more productive. ‘ Do any of these describe you‘? - I have to manage stress more e_fi'ecti1-eIy. - I want to grow as a person. but don 'r know where to start. - I wish I could feel less depressed. - I can’! seem (0 make my reIa! ionship(s) work. - I need to cope and be more productive. - I want to have better self-esteem. be more confident and slap dwelling on mistakes. Laura Struhl, Ph. D. If you see yourself In some of these statements. you will likely benefit from my psycholherap_' and counseling practire. ‘For supporting psynhotherapy research and resources 50 lo the I7ni'ersit_' of Pennsyl'ania. Manin Seligman. Ph. D. u. .nLo-$9.. . s. .u. .4s. u.—L. —. . _. leuemzl Heaml Insmue. Inc
  • 61. M WISH T*{ I PSIIIIIININ Tllflflll ‘my Fr-vx I V! ‘-rIa: v~-. V Ln-J A ynu; »'; :-1-w : :~u! n-, ~muI- 539;, “ pygru, P1 m “any: -cuqvuq and la mend '1 HIV! woornhally worked wuzh vault: and Gulann annulus Orv: frnnluu‘ ma bath gum-ncn us: uamalgx ngods My approndz -5 henna on wrung. body exne-Inrmal unvulccmeni Iauesunq Ind vocmrvq through us: MOMGIIQ5 Inn mane present any pemechon) Mel-nqs. I-"Q aehuuacs It Is Hal-st-c an Inn: 1! «mm s', mo| .-ms ti hfidlflnll scenes it among We won togozhv nuulusmng n ulm. pcnmlul ulna: wuhm , o.a. trwmgn mo Q-wvnnaemen: at nevsanal resaurczs no aeveioamg ooomq svregtes, we Men oraoress beyond occur-q mus mcvmg man no Waugh xv-e roots :11 aka Iunmg so mu yam mung: n last: -ug from the msrae out My txmelrvcn mdalu womnq IF1 bcm a sum csyfiuom: “menial lor 1? yous sud Ioanl cnlnmunnry menu! nullh pgvau In nmuan :5 Huang: ma hvruly : nuAc, , I lm nmea m EMDR ; e-,9 mos-amen: aammunxnan nu reptoaumnqy‘ IFS “mmnnl Onrmly synern) tuna’, Ana DST lIl| O:11a| bO7|lvIcIlH"C¢lDy}, lHd| lm IDIO to u'. aIc: o znu nulls In «on «uh vuvaus uauu mduamg I-ax-er, vmmu snnPTSE mm. -Imo bounces l"‘. ! oeocnnl-ry anordon ' faking ha Iirsl flop untold young hdp In anon he most ufllioull Plath darn hunch 1o tend an gmgnl Q §_1;nIu Fm’: General Specualues Gondor Mnlo r: -v~vn rum vurs In Pucucc 8 Van -‘W W W ‘cm Avg Cost (vor suslon) 570 » 5100 “I-301 M0 ‘V33 snamg Scale vu Accepts Credvl Cards No [sauna A590! Munagomoni Accepted lnsuunct Plans WWW? " Aging Emanonnl Ovnuvbana Blwcrt. -M nndnv amsmla ‘am-I1 C°""'3 u. ,.—, A 3 5 Obscuwe-Comoulmc : OCD} 5”‘ °' ”°''"-’'‘' Monlzl Hum: Vevw your hum: maurince ‘mum con”, Dwdv‘ °°""’? ‘ ""‘°" 7°“ Mood Du-solders p. .w. ... ,, p. ,me. , Inc
  • 62. SHM Community Forum El-loln Codeofconduix Seardi Admin Moderate mm nyumage. Nanbou Locum SHM Community Forum Forums Unread Posts - flfidfiflflflflfi Announcements Start Here ~ General Bulletin Board Anxlety identifvino and managing anxiety. panic, stress, post traumatic stress (PYSO), obsessive compulsive disorder (OCD), and phobias. indudino shyness and social phobia. Book In Movie Recommendations or Reviews Do you have a favorite book or movie you‘d like to recommend? Did you read a book or see a movie and find it a waste of time or poorly wntterw All opinions welcomed! Clildliood & Parenting Parenting, child abuse, neolect, divorce, school and teachers for xnlants. toddlers. vounq children and teens. Mulb-cultural issues. Cyberaflairs Solving the problems that can result from using the Internet to meet and date new partners for sex or relationship. Death of a Loved one Coping with sudden or lingering death and its complicated aftermath. indudinq bereavement and healthy onevinq. Depression I: Bipolar Depressive situations as well as depression, mama and bipolar disorders. Drug, Alcohol & Nicotine Coping with one's own addictions. or coping with loved ones who have these addictions. Eating Disorders no. -.. .>. c.. ... .. -. -.4 ‘An-an . ... u. -. ... u.. ... -. L. ..i. -.. ... .-. .. ... u.. .». .-. . -. .-. .4 Au. .. «.44.. -o. ... . ~. ... -.4. -1 616 P0‘: 238 Topic 1219 Post: 165 Topic: 423 Pofi In Tonia 544 Posts no Tonia 1048 Posts 125 Topic OX9 Posts 72 Yopéa 732 Pnfi 78 Tonia 425 was 63 Topics 416 70$ Last post by douamooov in Re: iritroduono myselfl on Apn|17. 2013. 08:48:23 AM last post by douorrimoy in Re: hypochondnac on April 08, 2013, xO:27:1D PM Last post by buioas un Re: Ever see the movie F. .. on April 21, 2013, 05:26:01 PM Last post by douqmceoy in Ito: should i choose an April 17, 2013. 08:50:10 AM Last pofl by dougrnoooy in Re: Roscardiina this on April 08, 2013, X0:42:11 PM Last post by douqmcooy In Re: STUCK IN YHIS LXVING. .. on Anril O8, 2013, X1:02:54 PM Last post by Staylor in Re: I'm so ndiculously on Apnl OS. 2013. 09:52:33 AM last post by roseannaanna in Re: Hazards of Smoking on April 06. 2013. 07:42:31 PM Lanpostb some . . n-- n. .- o‘r')77
  • 63. m FMFNTAL HEALTH ((( I r ‘ _ , te| eheaIth. org ACA Code of Ethics (2005) ° Discuss time zone differences, local customs, and cultural or language differences that might impact service delivery. Copyright 2012 Telelilental Health | nstitule, lnc. All rights reserved.
  • 64. . 7 I I V -l . ; . ‘ . . , . N p_, ‘xv _' 4 '6 -. ‘ ‘ . ‘ " Z. ’ - _ 5 F ‘ V _ ' xx -'. opv right 2 [I12 Te lelul emal Health Institute, inc. ‘-. |l right: re served. ell
  • 65. TflFMfNTAl llF‘«lTH ((( _ _ , Y , ‘ teleheaIth. org Linguistic & Cultural Diversity Copyright 2012 Telelwlental Health Institute. lnc. -‘-JI rights re served.
  • 66. (Cr "-"_5¥’. ""‘_'. ~‘«“’_s"'; ‘*_‘-f-‘, ~’. t“E"“’ i, =Il= ’Ii’ierllliii. ‘_-’ii! 'r Multicultural/ Multilingual Issues Selfhe| pMagazine. com * Canada * Singapore -* Netherlands * Greece A United Kingdom * South Africa * Australia * Malaysia *9 Japan * Israel ~ Germany * Belgium * New Zealand * Sweden Copy ri gm 2 012 Te Ielvlemal Health In slitute, Inc. All rights re served.
  • 67. ( '‘§5§7f‘l5”J'i‘%‘-f-[3f‘E’’l ’<, =Il= ’Ii'i= _r3lliii. ‘_-'i'¢! ? Multicultural/ Multilingual Issues Selfhe| pMagazine. com * Malaysia * Ireland * Israel * France A Belgium * Russia * Sweden * Spain *9 Mexico * Brazil ~ Finland * Austria * Saudi Arabia * Poland
  • 68. ((6 9.99999-W-~<. *9’-e‘«* Multicultural/ Multilingual Issues SelfhelpMagazine. com *9 Denmark 9* Thailand 9 Argentina 9* Croatia *9 Turkey *9 Indonesia *9 Philippines 9 Norway 9 Portugal 9 Romania 9 Peru 9 Italy 9 Hong Kong *9 United Arab Emirates *9 Pakistan 9 Cyprus
  • 69. TFLFMFNTAI llF‘«lTH ((( _ _ , Y , ‘ teleheaIth. org Multicultural/ Multilingual Issues SelfhelpMagazine. com ° Brunei Darussalam - Bulgaria - Latvia - Uruguay - Ecuador - Former USSR - Venezuela - Lithuania - Mauritius - Kazakhstan ° Bosnia—Herzegovina ° Ukraine ° Slovak Republic - Zimbabwe ° South Korea - Georgia
  • 70. TFIFMFNTAI IIFKITH ((( _ _ , Y , ‘ teleheaIth. org Multicultural/ Multilingual Issues SelfhelpMagazine. com - Iran - Nicaragua - Guatemala - Virgin Islands (USA) - Macedonia - Netherlands Antilles ° Botswana - Oman Aruba Qatar El Salvador Jordan Kenya Papua New Guinea Dominica Madagascar Malta Namibia
  • 71. ms. -«mm IIFlTH ((( V _V V V V V teleheaIth. org Multicultural/ Multilingual Issues SelfhelpMagazine. com 9 Andorra 9 Iceland 9 Jamaica 9 Egypt 9 Maldives 9 China 9 SriLanka 9 Chile 9 Faroe Islands 9 Czech Republic 9 Zambia 9 Luxembourg 9 Estonia 9 India 9 Trinidad and Tobago 9 Colombia to pyright 2012 Telelvlental H ealth Institute. In c. All rights reserved.
  • 72. ms. -«mm IIFlTH ((( V _V V V V V teleheaIth. org Multicultural/ Multilingual Issues SelfhelpMagazine. com 9 Taiwan 9 Lebanon 9 Dominican Republic 9 Yugoslavia 9 Bermuda 9 Slovenia 9 Hungary 9 Costa Rica Moldavia Yemen Switzerland Bolivia Ethiopia Burkina Faso Bahamas Belarus
  • 73. .9’ '‘’‘'9e We f — — _ A Z“ T’ -£: ‘:_;7—_ ""llV§éVt‘V; ?VVV I What are the legal and 9»; *5 ethical codes that rule l program development V and marketing? '1‘v.9 . ‘ii A -_ * 9i} _, .vs ~ 9 — v ~ — — « 9 - ‘-. VI 7''‘ _ ~_. -' —_ —' 1-‘ j ——‘ Z‘ V . ._, .__%. @_V__§A _‘‘‘t: ‘'; ''_ _ ~ _, I. A ». ‘$§"“'_V$—‘. :, ‘*= : ,5 ‘VV ts‘ . VVV )’ :1; “A iV*V ozrm meueman Health msmme. Inc I
  • 74. TEI EMFNT/ ll. HEALTH ((( V VV V V V VV V V V telehealtnorg Legal and Ethical Codes 9 Federal Trade Commission — Tax code for online products is being discussed now 9 State Business Laws 9 Professionals 9 Licensing Law 9 Ethical codes issued by professional associations 9 Some state professional codes mimic professional association ethical codes — California
  • 75. T'iT9.irNTAi iirmii ((( ‘V VV V V VV'V telehea| th. org Federal Trade Commission (FTC) 9 What is an unfair ad? 9 When it is likely to cause substantial consumerinjury V (physical or economic). ' Q It is not reasonably avoidable by consumers themselves. 99-’ 9 And it is not outweighed by benefits to consumers or competition.
  • 76. TFIFMFNT/ ll IIFAITH ((( V V V V V V telehealtnorg . .9.‘ *— I . , I i Dot Com Disclosures: FTC Business Education/ Guidance To make disclosures clear and conspicuous, online advertisers should: 9 Place disclosures close to the triggering claim. 9 When using hyperlinks to disclosures, make the link uniform and obvious, label the type of information it leads to, and monitor click-th rough rates for effectiveness. 9 Disclose material purchase terms on order page, near order button, as well as in Terms & Conditions.
  • 77. ( j'v''.9'VV‘A_'V*''‘. ‘;3.''L'*V‘*f*‘*’9’i‘5'‘‘’ ‘K, ’-lliIi"T= J'lll3ll. ‘_-1’(! ? Competent and Reliable Scientific Evidence What It Isn’t What It I_s Methodologically sound tests, studies, scientific research Anecdotal evidence from consumers POPUIGTPTGSS aFtICI€5 Based on expertise of professionalsin field Sales materials from manufacturer Objecfivelyconducted by Low return rate qualified people Using procedures accepted as accurate *'$99*¢99¢99$9999$9 Money-back guarantee 9l!599¢99¢99$9**$9 Yieldingstatistically significant results
  • 78. TEIFMFNT/ ll HEALTH (6 V _V V V V V _ V teleheaIth. org FTC Substantiation Standard 9 Weight Loss Claims — at least 2 controlled clinical studies on advertised product by separate, independent ' researchers
  • 79. TFI EMFNT/ ll. HEALTH ((( V VV V V V VV V V V telehealtnorg Revised FTC Endorsement Guides 9 Testimonials still must represent what consumers ’‘typically’’ will achieve 9 BUT: if they don't, ’’Results not typical” disclaimer no longer suffices, clear & conspicuous disclosure of ”generally expected results” now required, unless advertiser can prove consumers don't think the results are typical. No FTC enforcement of this yet but cases can be expected
  • 80. m FMFNTAI. HEALTH V VV V V V VV V V telehealtnorg Revised FTC Endorsement Guides (cont. ) 9 Disclosure of material connections between advertisers and lay (non-expert) endorsers must be made. This now applies to bloggers endorsing products, who also can be held liable for making false claims, and to celebrities endorsing products in unconventional formats (i. e., talk shows) or social media where consumer may not think celebrity is being paid. Advertiser principally liable for failure to disclose.
  • 81. ms, -.imm iinmi ((( V VV 7 V V V T telehealtnorg Federal Trade Commission inc) 9 FTC Powers to Regulate o Merchant—Advertiser Deception 39 Unf3Im955 Responsibility & Liability 9 FTC/ AG Enforcement 0 Affiliate/ Network Responsibility & Liability 9 Merchant-Advertiser/ Affiliate Best Practice-Compliance Tips Priorities 9 Ad Substantiation 9 Clear & Conspicuous Disclosure/ Negative _ _ Option 0 Mobile Marketing 9 FTCEndorsement 9 PFlV3CY Guidelines
  • 82. ( ‘I ‘K, ’-ll£Iui= ,T'lll‘ll. ‘V-i’(! ? Legal Issues 9 Speak with an attorney familiar with laws in your state for direction related to you and your business
  • 83. ( 'l‘v'§f_‘{3fl7€f‘-f*‘35‘E’‘l ‘(, -lliIui= ,rlll3’il. ‘,'i‘(! ? Legal Issues *9 Other groups may be involved: — Copyright — Taxation — Privacy
  • 84. How do you need to portray yourself as a professional to make your products successful online? F TWP T l I I : __. :..2_j: .j. .
  • 85. TFIFMFNT/ ll HEALTH ((( V _V V V V VV V V telehealtnorg APA Ethics Code — Standard 5 9 5.01 Avoidance of False or Deceptive Statements- ads, endorsements, resumes, CV5, published materials 9 5.02 Statements by Others — we remain responsible, do not compensate media, clearly identify paid ads — webmasters and plagiarism 9 5.03 Descriptions of Workshops and Non-Degree-Granting Educational Programs — accurate 9 5.04 Media Presentations— based on literature and practice 9 5.05 Testimonials— not from current clients 9 5.06 In-Person Solicitation — protect others from our undue influence O 2014 Teleuentil Helm Insmua. Inc
  • 86. K Tj: T'T: .‘T’T. L:“‘1."L'%‘*: :‘39’: ‘£’; ! ‘t, '-ll= ’I‘u"i= .i'-'lli'il. ‘_-'iig‘: «. i| ‘l. '.l]i’I"I Why & How to Think about Social Media
  • 87. TFI EMFNT/ ll. HEALTH ((( V VV_V V V V VV V V V telehealtnorg Use a Blend of Social Media 9 Google — search and advertising 9 Blogs - writing 9 Facebook — connection, pictures, games 9 Twitter — 140 characters of text 9 Pinterest - images 9 Yelp - ratings 9 Linkedln — professional contacts 9 YouTube — videos 9 Social bookmarking sites — links to your material
  • 88. Social Media Management . Kl lii['! ii‘llL)'-il1illI‘l"rI‘olIlT‘ yriiii am inl ii»-Iwriilvc-. f Sign Up Using Face k 922.99‘ ‘V l I - Manage mumpkz soczai networks - Schedcfe messages and tweets o Track brand mentions - Anafyze social media traffc - 6 m on+ satisfied users Plans & Pricing . ".9f
  • 89. Z Z T l I Do you need websites or blogs anymore? _/9 - 9 9 9 9 9 9 9 -
  • 90. K Ii: T'T: .‘T’T. I‘= I‘. ‘{. "L'%"f"39’. I£’; I i, '-ll= ’l’u'‘x= ,T'lll3li. ‘_-i’(! ? *- w. *ir. :i9,': Yes, we need websites *9 Mobile devices are where the action is, 9* But they often use websites
  • 91. Where do you buy domain names and hosting accounts?
  • 92. K Ii: T'T: .‘T’T. I!‘? ’,. 'i'%"= "39’. I£’; I ‘K, ’-ll= ’l’u"x= ,T'lll3li. ‘_-1'15? ~. l| 'VI, ',l]i'. ": Domain Names & Hosting Accounts *9 GoDaddy 9* Hostgator 9 Liquid Web
  • 93. I Where can you go online to get the best, free legal advice for your website
  • 94. FREE Legal Advice 9 Search for these key terms: — Internet Lawyer — Internet Law Blog Sites (look for recent posts) 9 Find| aw— directory for lawyers of all types 9 Partner with a lawyer 9 Invite a lawyer to do a webinar with you and ask them all the questions you have 9 Invite a lawyer to do a guest blog post for you
  • 95. I What size font, color, and layout are the most successful for behavioral , and mental health I clients and patients?
  • 96. K ‘I ‘<, -.iiai. u,r: im. .*V-m‘. » Size, Font & Layout *9 Best to use 10 or 12 point font 9* Ariel or Myriad Pro font 9 Most consumer—oriented sites are blue and white, with an occasional pop of yellow, red or orange
  • 97. ((( TE. r'. 'i; iV. .-TAT9ir: iiT*i VeVeVVeaVVVVV0Vg This is Times Roman font in a 10 point size. This is Times Roman font in a 12 point size. This is Ariel font in a 10 point size. ) This is Ariel font in a 12point size. This is Myriad Pro font in a 10 point size. This is Myriad Pro font in a 12 point size. O 2Cll-1 TEIEMENEI Heallfl lrlsfllme, ll'lI:
  • 98. facebook 9 out of 10 new customers would recommend Progressive. (area! sawgs i{: ie. »i1s. er~. icr: Se: for vcuirseé‘ Flo, the Progressive Girl run It I1 hnnnue din aoahero - Flo, the Progressive Girl "“""""""""°" 5.163.269 was ' 37,463 35000 abotiiha ggggqugpg, PHJEIIHI/ I/I _ :36 D11 Erigish (us) Ester‘-:6 F’: /tugué: em", Frangmsfwnct) 'L‘cs. .‘. :.: h ltahano M. » “rag . . nature) an: We-Evie Fn->dFr¢i-15 E». sd; »:s 92:94: Pages Piece: A»: Game: My»: About Creetean-14:‘. Czeateaflaqe Deaeiopess Careers P‘r: .a: V Coo’-:2: Term: Heb Faccboot t 9213 Erghsfi (LS)
  • 99. Welcome to Twitter. Find out what’s happening, right now, with the people and organizations you care about. iozou Telallemal neami insmma. inc. 1
  • 100. Sign in to Twitter leieps; rchcIog; .i F-arc-:7 mi uSern3."1e'~‘ F: rqr3! mu casswor-:7 Remember me $990 up now u Acmate vain account . O Zfll-5 TEIEMENEI Hkaml Insmm Inc
  • 101. C: - Articles Blog Forums Features Sell-help Products About LOCAL GUIDES . l. -lE A DIFFERENCE I. . CHILD'S LIFE: a n W BECOME A THERAPIST All Guides , . Alabama 3 Erica L Fenei, Fri D lheres is much-useo aoage that M55“ " says. To be successful. you must love iririat you do ' 7 when choosing the career path that's right for you. SelfhelPMagazine lollow your heart and l-Jioirv where your strengths lie For those who have a gift for working with ctiiloren. becoming a child therapist is a career to consider N9""519n91' Find a 'l'lierapi'st ‘ ' seaicriiiyzioorciry —~—s@ SellhelpMa9azine‘s Directory Partner Advocating for Healthy Psychotherapy Practices Email" THE ROLE OF . -CCOU. T. -BlLlTY COURTS l. ' . lE. 'T. -L HEALTH CARE tgmell gmgbg. V in a worm where access to mental t-ealth services iS increas-ngly GllT| lntE!1-ngdfld awareness of mental health conditions is often appallingly low. the court system 75 oecomingthe new repository for people wiLh mental ano substance-abuse issues ' NlIIOkUI&X$ i‘ wore than rialf of all inmates are oiagnoseo with a mental health issue. and people with _ _ g _ mental health conditions are significantly more likely to be homeless and to be arrested ' H. -‘D. - THl. l'. ‘ . eating Jail (5 not an ideal setting for people with mental health issues to recover. ano in many cases incarceration may mane ‘ , such issues worse Moreover. many court systems now recognize the importance of reducing the prison population. 8 Under which circumstances would no some iudges are much more Interested in rehabilitation than l€t! iDU'iIDn. particularly for nonviolent crimes you see an onl. ne therapist’ Only for me alone —— - as 43’:
  • 102. iii How do you choose a a‘ content management system that will make it easy and fun 5 for you to create new pages A and publish them i immediately? i -~"'= “'c H £2 “E. c _, ,_ ' ' ' ’ '_’_‘_'_; ___ A _ ‘Q ? F:‘: v>‘¥ 3 {Tl qr % W. “ X if ya ’ y 5:,
  • 103. Wordpress & Blogger Easy to use WYSYWG Free Can buy ”themes” Have them installed by a reputable company who understands your limits Use a service such as manageWP. com for managing multiple blog sites, too We use elegantthemes. com for our themes Copyright 2013 Te| el. il°. ntal Health Institute In: -All rights rese rved.
  • 104. How do you profit financiallyfrom a website or blog?
  • 105. Copyright 2012 Tel-1l. lentalHealthlnstitutalnc -'-. lIrightsI-: -5-': "
  • 106. Sunaay. Januarv15th. 2012 T LEHEALTH. NET Your Iiusteo intomiation and networking souici: lot enealtn. Xtfllfflhfflllh, home health and ielein-zdicine About Vs Articles Blog Books (‘aleiiclar Discussion G1ossar_‘ Iiitewiews Training Programs What W'e VS/ ill Be Doing in mHealth by 2015 or Before! Reiinbursement: Recent Legal and . Iarl-tetplace Changes ‘»'»«= ~ ‘N weal ; ‘i — [H L|5Y'4‘: Li WV’ ". ‘i: l _ ‘ _ ~ ‘ _ ‘ > Free Reimbursement Handbook with Suicide Preparedness: 7 btrategies tor Teleinenlal Health or Online Therap)‘ Te| eMenta| Hea| thNaw§ S| gnup! V I}! l. l.)h€-u Jl ,1lj‘ 1‘ ; -': ‘:F<l“‘J Vi , ‘l Fiee Access . I. ~ND: TED CHILD . -Bl'SE REPORTING IN ONLINE THERAPY —— A Sobering Reali't_". ’ ilidilii liuiiiusc ,1 ii l‘ _, i A: 4: gm -zopmgm 2D12T-: il: :1.l: rrit3a$laHea| tIlnstitute. |n-: .%| | - — . . - .1 Ilrun n. e.. ..m A‘ Vi » i. .."l i» _
  • 107. I-had me Go to Lnmtn A6: » - Monene M vane-i. an o Ana Connecborls Horne Profile Contacts Groups Jobs lnboxl Companies News More | Grnuos- Search a 6 ( Te| eMental Health Institute (TMHI) Dltctmiorrs Members Promotions Jobs Search Manage More Share giouplcroup rules Take a minute to set up your open group for success, "'"°°°r' ch°k° Maggy W 9,, -“gym, 5,. 5", ”, swing, , I Now Accessible FREE replay of today's webinan "Psychological Em Your Gm” Rules ' Assessment Telemental Health Strategies Using Video‘ start: 3 §Poll Liarerierr uaneii Piio seen. Start 3 discussion or share something v. iln the group- Lotest Updates it tho goup on Hi Everyone! l am a Doctor at Psytliology and a Licensed Professinnd Counselor in pnvate practice in Phoenix I also write practical advice articles tor our Inca! Ahwatukee Foothills News : HI Dean. We do has good at rnuseurnsi 4) And our winter weather is absoltlety incredible I think an online nice site could work well. . Lle - Commentlzi - thour ago ' Kristina Walker. PsyD comrnonted Latest Discussions Suicide Preparedness. 7 Strategies for Telemental Health or Online Therapy Potentialy suicidd clients and patients pose one of the most rigorous challenges tsced by tolornontd hodth prritusionnts. This hm! L .4 I Medical sensors could phone for help niumonmmn 4 pm“ M, M, “ 9,, gm 3;‘: "“W"'9 W’ ‘W9 ‘°'“". " "°" 3 “W9 °°""“9 9"~ °“‘ "'° "_""'*"?7 ‘°P°""'"°. "“5 hdtldilg Chellie Morrison. Pii. o., Inolror vrulc Ricitavray. hrs oollptiono tnizzns. rllonng a brewing across, a motiraorid mam" mm“ ‘M Sm“ son message. fl GVBII NSK 3 ‘Sin rC'4"‘I". ;.1I: .I‘ 5 hour‘ ago riscussion by Daia Moira Hil rm a clinical psychologist in Los Using telephone field notes in qualitative research analysis Angelas County I am looking into Hey. fin in a bit ot a pickle . I'm currently conducting research and I received fantastic using technology to reach client unexpected ptiorio cal: and am planning on populations in rural areas . i -. 'e: ‘:‘ 1,2. Ah. ‘ Ln“) . Hnwnaw Seomorep 59° ‘W9 > I Magnlle Brewer. Psy. D. lilies this See ol iiwdtes n - Hi All, I am wondenng what are the most commonly used services for online H irmnmii i hflkfh rim. .. v, rnuu(rnn rI| lIrIurIIr llf‘lllI rlnlnn Illl - IDPFHFHRIIINCF
  • 108. Sign In (@AWeber 4':1u. ;ur-Lu 25.491) eL°9‘“e e. I V Customer Login AWeber Facebook APP Put you: Aweber web form on your Facebook page in just a few clicks! Web FQrm Templates? _ Modern Tennis Cassette Passport
  • 109. TELEMENT AL HEALTH —— N E w s - In this SSUE . Suicide Preparedness Strategies . FREE Webinar: Reimbursement 7 Strategies for Working with Suicide in Telemental Health or Online Therapy What our colleagues are saying Potentially suicidal clients and patients pose one or the most Dr‘ mm“ 5 pswhobgy 5 ngorous cnaiienges raced by ieiementai neaiin proiessionais ‘°""‘e"'"‘ "5’°"""7' '°3‘”“9 °"' This one! amcie will give a glimpse ot the advance preparation mleagves mr°“gh pm'ess'°"" you “gm co. -.5,¢e, training In ethics and Innovative technologies since the mid-90's. Institutional Telemental Health Practice May institutional work settings already have emergency . ... ... ... .. . __. ._ _. _.. r—. ..___. ... - _. .. ._. .____. __. .-. ._ O 331-! TEIEMEY'I3I"1€aiT, ‘tIr1El'iL1E'. Int
  • 110. THFMFNTAI HEALTH ((( I , Y K ‘ _ , teleheaIth. org . F. ‘ ‘— l i Newsletter Dissemination — Email Newsletter ° Aweber ° Constant Contact ° PHPList — Where to Promote ° Have opt-in box on your website Copyright 2012 Telemental Health Institute, Inc. All rights reserved‘ O 2014 Teleuemal Helm Insmua. Inc
  • 111. ‘rmo: ;/a-. -.ebe commllfiefo Acres L’) nanny A xele<maJ': . n exchange for «art Vi at-Moo-r-u cu Harnqfadn 5:-no vw rwne. deqee. 5-pe-sfxét fa hate! :u; < niodmlewmlsuesm com '- Telemenulllenkh lnstflute (K( g VleelwTeleHenbll| ulflIlewIlf| d.Decembet20.mll 1Persan Reached (D L): Carma-‘-I ; ’>e: c~' : v,-- 2‘) I11‘. 3' 2 W 4 E". .:: '-'1-tlw; l'e| emetI‘laI Mealh lnstinte Sutdde Preparedness 7 Strategies for Idealuhl Malt ovoline Ihenw ‘leleflenhl Healh lens . h: ta: ,r‘/ awebe. h : orw‘l, «'5fava Sveoc-e Ezgyaxe-: (U Lb: ‘ Corwive-t Se. -row in ’. Fr: ..1 -'<-365". " Em. V. ‘-r Yelelnenbllieaflllnsflhte IlIckFf| dlv7¢IeHaIh| IlulI! II! lect1'olIiI: Showinnfi-id: -. hm: /a‘av. eberi mmll! I."!9.‘) Need CE ‘zrmg arivtme r: the next 5 max’ 641 at-Jnhe. (ram be ccnbvr of yut horr-: ,aoffoce. evv1 at from the field: lcadecsn zelernmml hedth nnng voui ind the n- .1 cv7'urche'7re, resouo: -lied. «<1 cuttrv; edge n‘orrruoon anrmeve. U2 the canon code below hour mocutro ur Hy“ , . Er). "'3'~cCr4; TQkll| ¢lKI"‘¢I”IIllfl@K (6 I -1 OIIldAbunclle9omnowIhOa| ue‘lheta9yud '‘ ' tdefleubmeallt mrn news _ rm; ::/ /ar. ebev : cmi‘I,4;- Lady Shade Reached [0 Liz: Cnrwnen! 'w: -.: -*: -:' 2-‘ . l3I: v* ‘. .4 .1.'. ¢-: ~:' Erw‘ l"Y‘c: ‘—'; _ Yelemennlnealhlnmtute <( filfiRtPIAVof"HovIhoDevelopaflwvmq . '| ‘eIeuIeublIIuMPrIcnoefioaIVoorl§oune'THn V. Wehhot hm: uiarbh Imlytmnl"
  • 112. Copvright 2012 Te Ieli-Iental H ealth Institute. Inc Allriglits reserved. (1 Kevin Pho. M. D. ‘ The Confrontation (A Les Miserables Parody) a. ,’. .-I31 ‘i, 'll "- '.71i'. ',‘_~”r Cc Thanks jrl ‘. l"i1 Marlene Maheu i Suicide Preparedness 7 Strategies for Telemental Health or Onlzne -2 ll: ‘ill — '—v - v ' . n ‘ i What you need to know about popular diets - Ir! 7' ; w Kevin Pho. M. D. Why the tamiiy meeting is important ~ ijii iJ. r"Ti . - ESPN E: '5'F Syracuse rust sent a message to everyone iiatching ‘You do not want to play us in March" it 304 Best regular season record in 3.’ ti J basketball history _i ti Jennlferaarbour riot too shabby Thanks to -' , 3.2 and , ~_: :1‘ , :'i: r‘~: ~ lord years , i., ,~i: . r'l l ml. -., ‘ H Jennifer Barbour Let's go : ii, r- ! "i’w'i‘l lil'~. Jr; Kevin Pho. M. D. Doctors Don't be ashamed about going bankrupt in 'f 1 «ij: '- ii; R-A Jennifer Barbour APAHI-Jlpcenter The Psychologists Daily is outl : i' u -: i,; i . i,; r - Top stories today via I’ 3: .3ri' -'i» ‘1'~%rii: _;<; 'l ‘C ; ;’i ri (' Kevin Pho. M. D.
  • 113. TE. F'. 'x? P-. 'M‘. i «rm W telehealtnlorg DEVELOP A WEBINAR _I N s T I T U TE Horuc Blog P.1r1m-rs Re! -ouru: s Strvkrs‘ Store Yralnlm) Aboul Us TMHI Webinars Skype Update 2012: The Good, the Bad, the Ugly -- and Affordable Alternatives by Marlene M. Maheu, Ph. D FREE 1-hourTralmng webmar (LIVE) -‘V vmy 3:2»-vs been uS>r, .‘; :1., ;=»: , nv1 L'}fi: Vvls If your [1 ‘u; ,v uni-‘»N’«lrn1 km: m so 4: rr» Lrc. . rm. 9- ; .a'. «u: :- Dr. ‘ W; nun yn. -.n k «,1 -: 'v- ‘-‘H! Aflrmiflvv-:5 vm DIIDAA L-. up .531 JV 6-WAA LcV'. ~V’-, -d‘ pLl(‘v_! 'v1~. .: ...1:L. vL"e '. (HJ. xv‘/ (yr; «L-u | f‘: ‘Jn Mm > dc-my to rr‘. nrV 5 vuu mg: no L-1: ‘ W01-41-v. INI57;‘u‘. |r mama mm at to um. -1r, ~ -. v» pr-Hr, and : n.~un: , xmz an )r. -n Lu Mmrnr Mahvu . u so-~. nab. .»r».1 [mm Vu'. sru; ‘.~1', :I* mm)’ . ,1~uar-z .1~1hr n :2 -. o!u. z!-azh-: -'. g.'»1~: fl pL2M: »v-rt: um: as-v n-1- gum “K-3 .13 a. ‘t-amarnv: Ir- r1 you In‘ mr: hy . .-.5 . to . u .1 ; .v1.xI'cm ‘rv c H: :: m.«py ‘ ypr: u', d.1lt mm m r-m, m,L. vx LLJVH; to --u, ,.m—, 5;. -p. ,»-. »<: :>: .;. ‘, m.p». m,. -~ u my um: -|>f.1T‘-'-Ix; ., M. »ms. —.r'rr. r. on‘ 3w’! 'u7r. '. ha. -4 ir: -n. :r. u nenh g‘n">_ . <‘r. 'alc mnq amp: nnm - )[1:V_'v>_< mvm -2 Lctwevw >4r: A.-. hwy; -Aav-. v: INWAI. Wm-4,a: u_. n' 0 4.3. mtg-. :. rm vv~-: vv! :44'-2:17:11‘. -c “:4-, :r».9}: . aw: m 3 . y:-. --: L>«. |UZ)H'I Vm / ,Cru’1;», ~hl-; !'»—, v.': Lv LN -. ‘ . ;.. -«w. .«n : o w , :1wms are. rm» 1: = ’eve 0'0! : n.1;<7 0 . .m. .-_ -‘ ‘ go - pmr: ,~g. mu 1- vIr;1‘d"‘_¢L, v'rw. h_»[»v; » », x.; u:mm><1F': «.: -.; .;m. ,:. n.; Free Webmar Date: March 27, 2012 Cupyrlghl 2912 TeleMamal Health Institute. In: .All riflns reserved. um n. m.. ... ... .u n. ..a». .,u n m. n.. .u ». .m. n-. .u. n.. u. ... -7.2.‘. ulwm View Hy Cart x 7TJhal others are sayi}Ig 7 “Dc Nnheu u nw«n. sIoq. ,'s arm»-. Im vnwnnry, lvadmu our coueauueu unww» pvolzcuvnnl [ram-liq m arm: ma vnnovn u mrmoloqu-. umc Hm muse‘- lelepcynholoqy n lhe nu century and mu utmvlhcvwrs m pmu ular nun! Inuvmn knouledaaalhk. “ vn Dntoavn, mo -«M. )0. r. r «- ‘. __V J-not Icnv. Imo. mu‘. .-4. w. :~ -‘HIPCFIIC fill hurled AI I52 5 nmvmu ol In-lchnallh far many 5 ~. ’ run my rm mbmnml >1 QITPQPVIIQ All "I: lrlzl. I Iirvnuly rvtuvnmrnd ha-7 . . . .901." and umluflnnl In IMI an-no ' O ZCH-I YEIEMENEI Hearth | nSmL.1E‘ In:
  • 114. T'1l'. 'TsmT-T. -TT. -um (( tclel~. ealxh. ora Telemedi A "T T n5IP¢Chtal‘yu: v‘n. -us-_-nu: -s Not Sure Where to Start or Get Funding for Telemedicine? Mental Health 0 23!-1 TEIEMEMBI -lean]: lnSIm.1E. In:
  • 115. Tn rT-. ir~Tm “FAITH ((( , teleheaIth. org IT. rl', l'r TMHlChannel‘s channel E a can (. 'rTmr N ADOUI Tmllcnanners channel l ll‘ Add a featured video Dosln rnannulcnnllnenl Uploaded videos T w Featured Playlusts T 1 ‘ Online Therapy 8. New Vork Times "W, . other Channels New Perspectives Ethics in Therapy E ‘ a mu Telauemal Hum Insmtle. In:
  • 116. ((( TE l F'. 'T? P-. ‘Ti‘Tl 'llr'«l Pl telehealtnlorg COURSEWORK & CONSULTATION Yott_ueIomedmasMgi1enelA, .llmeu. PnD. >(Lagul) TELEMENTAL HEALTH lNSTlTUTE Course Catalog CCIMMI Us Lesson - Time 0! 99” Principles, Standards 1 Guidelines wueotnsu-urns: ESSENTIAL POINTS Cancun 0 Standards (and some gufidoflnui an nuts ptomulgatnd by professional organization: and associafions and by prohsslonnl Iiconiing boards. which in many can: an govornmnnt agnnchs 0 In tho Unitod Statu. local and regulatory requirements an Iniotcod by anti licensing boards. which rugttlato arns oi pmlluional practice 2 Prohsslonal associations police their own ranks and may take action agsinst members who do not adbon to their omlcal standards by mum of sanctions. expulsion or turning dtoitt Into It» approprlato Stan boom Slal'IGi1lGS(a-‘id some gwdelinesi are rules p¢oniu'~g. t:: .-.1 tiy pioiewonal organizations and assoc-. a'. ions and by con“. comgnu pvoiessional licensing boards which :0 many cases are Qovcrnrnenl 2Ja€l'It= tS § 5 Clinical standards adatess '— * ‘l o Pvufessscnal conduct TT T) Piaaice and treatment lclimcall 7" ‘ (_]LDCElli'i95 o 'Starv. Sai<1s oi cam‘ l - » T T c» Sropt alpractrcc ‘ T " " ' o Othev related issues O ZCIM TEIEMENBI Hearth | nSml.1E. lrll:
  • 117. ( j3,",3.""_l: "": ";‘i, “": “"": ‘£m ‘t, -.Ii£li"t= ,rll[iii. ‘_-1’(5‘: ‘- w. ':r. :w, ': path #5 Process Review * Blog ** Linkedln ° Newsletter ° Facebook ° Twitter ** YouTube ° Courses*** rt Consu| tation***
  • 118. lstl; -lsiijrr; l.l2l. l‘rl2.i; ,r2.r_4iii-. — Elms 3-Jul rib 54’-: U,I'—"r“ ’, ~".3-l'! i:ail-II: /c-‘I-‘ll: -l§~"9 lo the Inlemers mosltruslad sell-help 8. psychology portal, developed by hundreds olvolunleers as a labor otlove Since 1994 our licensed prc-lessionals onng you me sdence olpsymolog, ‘ complete with a ivonavitde support communrr, Cmon | l'l - and help yourself‘ Copyright 2012 Teleli/ lentil Health Institute. |n(. All rights reserved. categories -v; inu -‘-mi-: -ti and S»: -tr-esteem : rull. rr‘: g Chi! -1r-: «n CLIPS FROM SHM DISCUSS'Orl F'. ’>RUlr'S Crossrzressing ': rC"l~lO’V1.iFiC'C‘ C, -:r—: r~5tal>ing and Cg: -9-'~ rrrfri-: -irt. Depression E= -carers v5.l'if. l€M‘v Cr"l{'. ;l! PeO{. ‘l= dome3lig~. role. 'rC? CR l, 'i>'«HEU Dream- Drugs 3 Al her will "APPS" Soon Replace Your What if I have An Emergency or Therapist? Feel Suicidal While Receiving Online Therapy? 3-‘ ya in Arecent PEW report dated March tsl. 2012 stated many ha" (55%) ommmcan “um are smanvmme ‘Iorlr. rng w. ln emergencies and suicidal clients can be ownem as °, Fe_. ’ma, ’. 2012. an "mas? o, ‘1 3 challenge lor an, therapist The more well-trained Demmage poms om me 35% oumemans who yourtne-rapist IS, both in narrating ClIfl| C<3l issues such Wmwa smmphone '35‘ us’. Two m me aouns (41%) as suicidal teelinus or other emergencies as well as own 3 CE" phone ma‘ .5 not 3 Smanmone meaning online counseling ormelapy. the better he or she mll be able ID handle any Ol your emergencies Online lhal smartphone owners are now more prevalent within me overall population than owners or more °""'“° l"'3"= Di‘ and onrrne counseling lall underlhe sneciatri area 0| Mistreated by An Online Online Therapy Anyone? Therapist or Doctor? Your 3 Best _ , . _ Solutions / ‘ 9"‘ -‘T-“A T')03y I'm slamng a new series ol blog posts about online merap; -‘ You can loolr lorward to seeing me
  • 119. Fiida, March 4 2011 Breaking Up Show All relationships have their ups and downs an marriage made in heaven in medic at school t patients But there's nothing on the curnculum U netshoutout fl 2Tag m100:a'ir1ad0lr 3 Zlinirme H A.1-weomarks fl ‘-00 I0 ‘ Adrtni [II All Li, Faves I I-men Me‘ [I -‘-rmenu This week two GPS share painttul expenences they least expected it A patient advocate and ' giving doctors the heave-no We also show no care relationship gone wrong A doctor from th trom a patient to make his practice better Our show airs Saturday at 11 am (11 30 am it pm MT) on CBC Radio One B -"-Mafy Capture Click below to listen to the show or download t { 8iqgerPoclr. ets Settings Prmcy Categories: Blog Archives. Communication. Famiy Comments U 10 Rer: r:~l~m: ~/ S PYQVIOUS P0513 Stay connected 1-?
  • 120. ((( TEILEMENTAL HEVALTH teiehealmlorg HST Illif 0 2014 ‘mleuerial Hearth lnstrtme. lie.
  • 121. ( ‘‘'r‘§7‘§3¢!7i‘%‘-f*‘3f‘§’‘‘ ‘(, -it= ’t’i‘i= ,i'lll3ii. ‘_-iii: ‘- i. 'ir. :w, ': Start w/ Something You Have Done (Retain Your Copyrights? ) - -’-,7: "" ll. .i. l iii l’l'li f ’ in»iriil~~iui 5 , (- ‘ 'tl. Tli'; ‘ié ‘ g i ‘ l'i‘i_‘li. i>1_iti2I1‘_
  • 122. ( TELEMENTAL HEALTH te'eheammrg V INSTIYUTE - Many different types - ”Compi| ation” copyright allows you to own the copyrighted elements of others if ° You have their permission ° You assemble them in a unique way 0 H14 Tllllufl IIIM llififl. ll:
  • 123. Tfl EMFNTAL HFAlTH ((( l H K‘ Y I U T F ‘ teIeheaIth. org Which Areas Have Most Potential for Profit? - Anything related to primary health and disease ° Formats that deliver education and interactivity ° Pick one and stay focused — will take a while - Products that deliver convenience | II - Areas with natura upsells”
  • 124. T'lF'. 'l. ‘NTl'-I llF: LTll (G K’ _; Y : ‘_ telehealth. org Conduct Keyword Searches Regularly Many sites can help — Google Adwords is a good place to start f-: x.4i my 4.12.: no group ldr. -as (Born) 0 l. /:wr"Lo: - - )0?‘-ESL) . :-: n u; »~~: » ‘. -1.1-'c'«<I - i. ax. «n - - Search Iaumm 1 I-: ‘1 - < ) Kf: )’w<IlD comirnuiion rairxiai uonrriry Searches v tour unniniy Searches i on parenting - Med-iim 27 ion 15 we - Kwywmdldonsltlj 0 05'! ) - 1 1 Kn-wort: Lotllptlibon lskxul flonlnly S4-. xiLnv. -5 v local Monthly seaiuiu no search results were tour-id Please try again 0 ZDIA TEIEMEMEI Heal‘? ! Insmme‘ lnl:
  • 125. Mo-lihisdaa gr - Momuoflnllfl-bl l C Am Irywmnol -l ‘Emir? ! mm euro; l‘ yaw mm -l u. -«Vin my -l ‘§, .g¢'g, u,iig. ..'.5]. .§. .., ‘¢. '.. ;.. .4 i-: SIIr= |HIIII(1I I-1d1El r l at E: Kmart cu-union rauuiluniysouucwv uuuuunusoucowjy E i-MI-o ' Loni 1.o3o. ooo i. ooo. ooo - Kcmrdlile-st153l 1-sooussa o l )4 E lawn cu-mica (iibdlulltysouclugiv uuinunysnucus-3, E mat is wlllho - Loni i. a3o_ooo i. ooo. ooo E rm-Ii-o dam ' High sosoo uooo E ii-MI-o class ' iirgii n, ooo so. soo [= _ o-who mm ' riot sosoo 49.500 E i-Mi-o mu - ray. moo «am I: bu-v i-who - rug: oo,5oo moo I: v-M-I-o -Mes - Lou man 40500 E on-duo in-ii-z-no ' Lari 49.soo oosoo E | '|'0"lI mm - Hui: oosoo moo E it-r-ui-o vim - Lou 4o, soii : i3.ioo E i-MI-o -mo-ms ' M-aim rosoo moo E w-i---u-o - Low 4o. soo 22/zoo E nu-r-Inn inns - Lovr moo moo K I-r-mu nook - Lou 2r, ioo moo E on panning - Medium moo iu, ioo E inn-lino cums ' Lori moo io. iiio E was about nu-II-I ' Lou zzzoo moo C tun-in in-amino ' mum 222oo more I: M on-illno ' Lou moo um C our on-Ilka ' Lin moo uooo
  • 126. Ad group ram mm) v ' . ‘ 'r . - - Soalchlcnluli) 1-1311 - ( ) Keyword Corvipetmori Gtobai Ilonrhry Searcher. V Local Ilontriry Searches stup palehiitri) — Law 12100 8112-0 - Knywoodkleum 0—()‘rll)- 4 ) Keyword corripemtxr Global "M1171-‘f Searches ' “X45, Lloniriry Searches no search resu1s ‘Av. -rt round Pu. -ase try again
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  • 130. K ‘l‘r‘§'. L"_'~‘1‘7£. 'i‘%‘-f-‘~’-€‘£"l 1i, -.iioiai= .r: iiaii; ,-mu 1- i. 'i-xii-', ': Book vs. eBook * Zero delivery costs * No printing CIDD. 1-1 Noinventory * Noshipping 1* Instant access * Can charge premium prices * List on Amazon
  • 131. 'i.3!3._i'il3_i‘J! Jf li‘l»_'. ifl Cir‘ 51' Apps 3 Toshiba ! i*ternetT. -I‘-; R.-. dro| ... ‘wwv. amazon. com«lii~«‘ H7 l'«». '-4 . ';l"i'2l' '‘lir'i'i- ‘.1 illl(l: ‘.' . .’(li3" Ecouise Bonuses: T. .. Amazon Best Sellers Ocr most pop-Jar products based on sa'cs Update: -d l‘OU’ly 3 Great uarnpl: c1.-i 5.. . I < Any Department ( Kindle Store Best Selers 1 . .'. arriage (Kindle GBOORS Top 100 Paid Top 1C3 Fr c Heath, Fitness 8. Dieting Relationslvps 1- 1 ‘7"~"17F '"_5', _°§‘ 2- interpersonal Relations " Love & Romance ' i ' ‘l 1 . '.'iarri: me STRONG Mate Seeking 556% u: :=z= ::= = rI: ,"—. “<. N-0-u¢cn’ Strong Women, Strong Love The Llissi by Poonam Sharma : ':; ‘:; ‘:‘f: :‘. : V (8) Kind 9 Ed ion Free
  • 132. iii (- C fl ‘ www. amazon. com. 91- 1.l *2. llt‘. '- i. i:. :lli Qiiiii, _(i. i' ~ii . -~ . .i-. . i’ 5 ; ‘i, E1'. iApps . Toshrba | ntem¢I‘l'aIILRadoo| ... i“ Ecours¢Boous¢s: T.. . oGruterunplcolas. .. _ Buy a Kindle Kindle eBooks Advanced Search Daily Deals Free Reading Ap Amazon Best Sellers i”. ‘iiir most popular products based on sale‘: llpdiitod hourly < N‘-'-' fli-‘ii-‘ii’-ii‘-“VI Best Sellers in Love 8. Romance ( Kindle Store (Kim ! _ . AB(. mk Top 100 Paid Top 100 Free cllealtn l‘ill'lC’S‘3 8. Dretino Ri}l. i?ii)i'1.l:1p: . 1. LOQ INSIDE! 2. Infr. -rpi: -r~: o'*. .2i Reiitions STRONG Love 8 Romance WOMEN l. "l(2l'. 'I? --3'3 STRONG l.1ali, .- Sr; --; lr. irig 4%” Q‘ ——Ic-—l| .E~lioii= ,_; ‘. 'i'c)'i: -.-ii E‘llU! I~_, ,‘ LLI'. r_' T112,-l. 'i, »‘; .i by Poonam Sharma iifiii iv if‘-i Klildlt Ed lion Free I 201-1 TEIEMENEI Heami lnsmmé. In:
  • 133. ; What are five easy strategies to write an i eBook in less than three months? <1_V . t 7 in L. Jim‘! ’ A ’ V V ‘ ‘ I ' ' ’ I’ T1. 0-‘ fit V 1' Jr ‘H’ g 5;. ‘ " _ ‘V ’ 97 ‘ k, ‘ “i ’ ’-“ , £.‘: ‘l ’ E" ‘ V‘: 3+ K)‘ H 13 02014 meuemzi Hum msmme, Inn 1
  • 134. eBook Strategy#1: Write You Own eBook
  • 135. ( ‘i'v''.9'fA_'. *''‘g‘;3g''L'*7‘‘f*‘*’t’i‘5'‘‘’ ‘K, ’-ll= ’li‘x= ,rlll3h. ‘_-1'15?’ eBoo| < Writing Strategy #1: * Start w/ specialty area ° Do market analysis * Re—purposed content — B| og/ Webinar — Newsletter/ Youtube — Othersocial Media * Boil down concept » ° Outline 10 chapters/ 10 _, I , pages per chapter = 100 page eBook (at most) * Write 1 page per day 4* Get best domain name -* Outline Product Path
  • 136. eBook Strategy#2: Transcribe a Webinar
  • 137. ( ’’3_5r7’‘‘l5”li‘%‘-f-l3€‘£’‘’ ‘<, =lt= ’ii'i= _t'llli'ii. ‘_-'i'ig‘: Transcribe a Webinar ii Record webinar tr Transcribe C h . Edit transcription or ask eftmg Online: a friend to edit %__i: " ‘ Build in links ' Sell from website i nene,1,, _ Maheu, Ph. D.. 1‘ r Email list K S
  • 138. eBook Strategyi‘-#3: Expert Interview
  • 139. TFIFMFNTAI IIFAITH ((( _ _ , Y , ‘ _ teleheaIth. org Expert Interview ° Interview on telephone / video — Have some one ask you questions, or you ask them questions related to your topic - Record ° Make it a webinar (live or recorded) - Transcribe/ PDF — eBook Cover ° Sellfrom website - Email list
  • 140. ,. /2. . a:'i. ‘a‘z. i‘. ‘.‘. ’.; .. . '.l4': i.‘. .'. » We bi na rs . Cutting-Edge Timely, 1-hour, discussions topical discussions are fully accessible from your desktop or telephone. Send questions ahead of time if you can‘t attend, and have up to 48 to access free information. Only $27 each for 1 unit of continuing education. Stay up-to-Date Webinars Recorn/ nended webinar, Beyond S/ type; 50- HIPAA Comp/ /ant Alternatives 8. Related Issues Timely, I-hour recordings of topical discussions are fully accessible from your desktop «iv. » Only $32 so each for 1 unit of Continuing Education (CEU) S’ E: :_ . ~ v. -. «:3 . -.. - :3 a ‘E . p: -v. - : : r. -:. -.- A : . . '~_- i. iL'. E'L>Z'. "SIf. ’ : t C: : *': :.'¢ A"*: .": 'i ‘E , :. Training Price 7o3N - New Frontiers in Psychological Assessment Telemental Health Strategies Using Video $32 so _7_9_4W ~ Telephone GrouiLTheraQy Legal 84 Ethical Issues $32 so 705W » Reimbursen*ient Recent Legal and Marketplace Changg S32 50 700W — Secrets of Online i'la! K€tIi1g for Your P$ychotherap_y Private Practice Ethical and Practical $32 so Considerations 707W - Ethical 8; Legal Issues in TeleSupervision 81 Telepractice S32 50 708W - How to Develop_a Thriving Telemental Health Practice from Your Home 532 50 709W ~ Skyge Update 2012 HIPAA—Compliant Affordable Alternatives 332 so 7l0W « Bgy_o_nd Slgype soo HIPAA~Coi; i3pliant Video Companies 8. Related Issues 532 so 7liW - Text Messaging 12 Risk Management Considerations to Keep You Out of Hot Water S32 50 712W - I5 Crucial Issues for Client/ Patient Education about Telepractice 532 so 7i3W - l2 Facts Your Licensing Board Probab| y_Won't Tell You About PracticingOver State Lines S32 50 7lgW » Why Consider_Efii-“is Now? An Electronic Health Record (EHR) Primer $32 so 715W ~ Overview of Passive income Strategies ~~ Creating Legal .3. Ethical S€| f~H9!_Q_-'§; aIE‘| ’laiS $32 so 715W - The HIP/ .A. Savvy_ginician < - 5 New Lessons for Adherence to HIPAA 532 so 717W -10 Top Strategies for Finding a Successful Niche in Telehealth Practice 532 so
  • 141. '| 'El. EMEN‘l’AI. HEALTH ' J‘- i Successful Legal & Ethical Risk Management Strategies I I‘ , 'l il [vi Lmniim. ximxmai Mum M. Mmw JD . mo. rsvn p"_D_ Telehealth Summit Schedule and Topics Meet the Experts Bonuses If you’ve been looking for cutting edge information about practicing legally and ethically online, you’ve found it. Register now and take the course anytime you want in the next year. (See below for details of how we can deliver on this promise. ) First, let us tell you how to find evidence-based strategies to get started online AND eam Continuing Education Units (CEU) or Continuing Medical Education (CME) professional training at the same time. Dear Colleague, You may have been thinking about these common practitioner frustrations - Whether or not to use email or Skype - How to understand your ethics code so that you can work online 0 What to do when a client or patient calls from out of state for continuity of care 0 The limitations imposed by conflicting, outdated state. federal and international laws 0 What to put into your informed consent process to protect both yourself and your client/ patient o How to handle an emergency with a clientlpatient from a distant location when you don't know the clients local resources In-nu. ll’ . ..~ bun. .. Inn. .. on . .;-A nun . -nAa~r-«nmn Irei4uI Clam. ‘ car-r5r1I. : ’= loaeIl -um! nun-5. rverurn bun ha. ..‘ Luv. .. | al'pOu-ere In nan ha. ..
  • 142. eBook Strategy#4: Hire Help
  • 143. Tfl EMFNT/ ll. HEALTH l H K‘ Y I U T F teleheaIth. org Hire Help ° Hire someone, research, layout or record content for you (fiverr, odesk, elance, guru etc. ) — Royalty-free books, papers, articles — YouTube Links — Images — Quotes ° Use as a lead generator on your newsletter subscription sign—up box (on your website)
  • 144. TELEMENTAL HEALTH ((( telehealtl Incl l_ili DETERMINATION EBOOK By Marlene M. Maheu, Ph. D. Thoughts Originally Com piled by Chris Hill Puuinzl IN! Oopugmzd in my homtrttiiebpnntrzoutci. In; All Igril Innate 20M Telellemal Health Institute. inc. 3
  • 145. i. ‘l‘i'-‘ l*l telehealthoiq Keep it Simple DETERMINATION EBOOK2 AN INSPIRATIONAL GUIDE FOR SELF-MOTIVATION A desire can overcome all objections and obstacles. GUNDERSON If the single man plant himself indomitably on his instilcts, and there abide, the huge world will come round to him. RALPH WALDO EMERSON A man's limitations are not the things he wants to do and can't; they are the things he ought to do but doesn't. The difficult we will do eventually, the impossible will just take a little more time.
  • 146. ‘K, ’-llili‘i= .r5ll3ti. '_-I’(! ? Use Powerful Images You may have to fight a battle more than once to win it. MARGARET THATCHER Resolve that whatever you do, you will bring the whole man to it; that you will fling the whole weight of your being into it. ORISON SWE'l'l' MARDEN
  • 147. WANT MORE? Over the years, we've gotten lots of feedback about how people use our Se| fhe| pMagazine Meditation department to take a “relaxation break" while at Q their desk, after a run-in with a difficult family member, or a tough boss, or when just plain stressed out and need a few minutes to re-group. For other inspirational information, see our www. SelfhelgMagazine. com where you might also enjoy our: « Meditative slideshows and videos: htt 2 selfhel ma azine. com articles meditation. h — Articles with lots of suggestions to relax and take better control of your life, see httg: [[selfhelQmagazine. com[article[stress - cartoon: for quick chuckle. Our version is called "l? _,s‘yc_l)_t__qo~r1vs_" httpzj/ selfhelpmagazine. com[psychtoons[glasbergen/ randy; glasbergenphg - Podcastsorotherwoak: htt : selfhel ma azine. com selfhel ma zine-sho ~ Amazon bookstore at httgzg[astore. amazon. com[selhelmag—20[, where Amazon send us 5% of your receipts to help defray our costs without any additional cost to you ~ Email Newsletters where you get our thoughts emailed to you for FREE book reviews, parenting, relationships, sex, jobs and careers: htt : selfhel ma azine. com self-hel -newsletters. h
  • 148. Negotiating for Hired Help ° $500 - $10k ”Lookingfor 100 page book, here's my budget, ” then wait for bids ° Carefully review samples — Behavioral sample ° Contract — ”Work for hire” — You own copyright — Get a copy of everything in WORD and PDF
  • 149. eBook Strategy#5: Lookfor Contributors
  • 150. THFMFNTAI nrmm ((( I , Y K ‘ _ , teleheaIth. org . F. ‘ ‘— l r Where to Find Contributors ° Paid — He| paReporter -— want a site with some traffic — Ebay— authors with products for sale — Amazon. com / TURK — Answers. yahoo. com — C| ickbank— mention you in their book for crosspromotion — EzineArticles. com — RT| ROn| ine. com— experts pay to be interviewed ° Volunteers— Interns & Colleagues X Linkedln — mental health or coaches :3 Partner with Colleagues
  • 151. One of the world's first mental health websites, established Novemlrer1. 1994 / $elfltelpMagaz_i11e Swch I __; M_____b_>____, (“_A w _ _ . _ Our Site! w Amcus w DISCUSSION FORUMS uzoiriuioii posrcrirzos iasvcnotocv iuzsourzcss vsvorroous Aachio-oea D a I§_H.9_QlIl.9_31l_D.9_°_L| 10.02 1) Enter His Email Address 2) See Hidden Pics 8. Social Profiles Now‘! Best 10 Dating Sites 2012 Compare Top 10 Online Dating Sites Try the Best 10 Dating Sites Free ! W i ’ V W W > C_'ber-affairs Survey Results by . lar‘iene . I. Maheu, Ph. D. How ‘O F. you > C>'ber-affairs - Early Survey Answers by Kristin Levine Maflflgg > Ciber-aftairs Sunev Opinions Opposed to C_'berRomance by . larlene . I. .lalieu. Ph. D. 7—3'eC, e‘S to Fixing you, > Cyber-aftairs Survey Opinions in Favor of C‘'bei-Romance by . Iarlene . l. .Iaheu. Ph. D. Mamage Alternative to ) The Future of Cyber-sex and Relationship Fidelity: A Brave Neiv 'orld Booklet bf. ‘ Marlene . I. Itlaheu. Mamage Counseling, Pb-ll , _,_ _ _. .T7,_»: Crossing the line Online by David N. Greenfield. Ph. D. 8: . -l Cooper. PhA D. Selt'—help for Cjcbersexxial Addiction by Marlene . l. Maheu Ph. D. v 250 BUSNIESS cards - 5.1.0. Free Shipping. Design ADDIIIONAL your Premium Business Rfs()UR(j[s Cards Online, All for $10 ___ ‘ . _'_ '_. Read related Questions 8: . -triswers by Professionals
  • 152. ((( TELEMENTAL HEALTH telehealthflrg | h‘1T| .JTI Infidelity on the Internet Virtual Relationships and Real Betrayal 0 20M Teiellemal Hum: msmme. Inc. 3
  • 153. 7» T»fiw“. '~1 r-1-4: rm; m—= ,.= =,~—m fr u , 4 wt. ‘ En: n:- , 7 ~. H'7‘: :V 2 an Depanmentv Search mahe” ‘"f’demY , 3" YourAccountv . .-lcanv List v “'7:. 'm~: u : 'w'rd_ ’ snowmgmesuns Ex; - ‘ ‘ Infidelity on the Internet Virtual Relationships and Real Betrayalby', 'v1en: - H '. ‘anv: ;x(P: pert: ack—Nov1 2001) Pm-, T‘-5 tromsws“ . %;: rvom3ca21 ‘ x V‘ ‘ 7.‘ 'I‘.1(' -$4.4 “'“"“ Citizen Hughes : The Power. the Money and the Madness by P. ‘ : h3-': I C-vosn n (Paperback - Nov 2 2004) S$L95$17.32 : :.re. -.1vom 73 75 us»: —;; from S0 " Gem Dy Yuesday. llar 6 than order In the nextu finutfi and choose onena, -' smppmu TN. L M W E! ".‘| ir -w: ":= r FGN1 H . ' 1 Secrets from the Sex Lab: From First Kiss to Last Gasp . . . How You Can Be Better in Bed by Judy Sutton (Paperback ~ Aug “"5 L 10 2010) ‘. $1-L99 810,9-4 :3!‘‘a= w 3' M. ;! sum mhunw Get It by Iuesday. Mar 6 :1 you order lfl the next 37 my « 1 rs and choose one—d3;r shnpccng 3"‘. I left m P (:0 ~31 . .. '§‘l“
  • 154. F---7"“); mg"-3. W , V J 5 How much does It g cost to publish an Q t E eBook? . “I e eeee "—j— 02014 Telemental Health msmme, Inc; 1
  • 155. ( ‘l'v''.9'fi_'. *''‘s‘;3s''L'*7‘‘f*‘*’i’i‘5'‘‘’ ‘(, -il= ’ti‘i= ,i'lll3ti; _-nu? Costs of Publishing * Cost of webinar platform (FREE) ** Cost oftranscribing ° Cost of layout template ($150) * Cost of images ($1.75 — $2 in bulk) ° Cost of software (WORD, PDF, Camtasia, Screen Flow) ° Go to www. cybertowers. com for links
  • 156. W2 l l l v, ... ._ 4. B- W = ____, How do you include self- promotional material on your website without looking unprofessional? _~. v’ ~ A — « V — — « v V _ - . ._, ___. ,,a, “‘i': :"; "_ _ V9,? ' '°"ser. . «: - A‘ “‘ "xi . .l 2/: 3; Vf féénv‘; n_ J. '1u. —‘ 1"‘ 7 5|! lrf i 13" eam meuemzn Health msmme. Inn 1
  • 157. m EMFNT/ ll, HEALTH l H K‘ Y I U T F telehealth. org Se| f—Promotional Material ° Testimonials or ”What others are saying. ..” — Be sure to include picture of person with eyes pointed inward toward page — Do not solicit testimonials from clients/ patients — Use your colleagues to review your materials and give you short statements to post on your website (no more than 15-20 words)
  • 158. -. _ 1 . 5 _ 9’ ——e—— * _. &; —.; _ r, » . v-. '4 ( Where can you go for free or | ow—cost E resources to build ( your products? l > A _ V _ ‘ _ _ _7'_v _ xffl . _ . , _. ... ._. .,_, ,, _, ,_____. _?_j__. _‘_ , '¢_w xx 7 in i. Y 4'. ‘ I’ T1. 0-‘ fit V 5' Ji ‘H’ g 5;. ‘ " — ‘V ’ 97 ‘ . c,: “it 3 ‘-“ , £.‘: ‘l ’ E‘. l W 3*. “Ii H 13 02014 Teieuemzi Health msmme, in; l
  • 159. . CreateSpace: Self Publish x v : (- C S littps. s i'www. createspace. com / createspace ; cr"-mi, vrw~. - Helg E -:3’: Books Musk: Fllh Froombtlshlnokoswrcn Melriborsoodlght MyAccount . -v I . $; Access your Account E‘V’1BllL-AdCiYC'; 'v Tools that help you coinplolo-ycur, book and make ll available to millions of potential readers. = ’asswa'd V: --:1.-_~ I Rea lo 0? . . . . , , . dy 9 ‘l: ". ’.'v'. ';I ! §7:'; "‘. ‘l{>. HE‘. i—3""J"'. "t 4°C. ‘ l! ". u.‘. ‘i }i. -l'. ' -; Ii: ‘i'. "f'7""'. .'. Unload-vvotirfiuind intact-fiioolliioxht. Weunhloraoaflblimoauflonfimhfrym. What’: now? KATIE BUYER FINISH Matte Fnish - now available for your book. Lggm more MAKE YOUR BOOK DlGl‘l_AI. y C'°°°"9 3 K'""'° °3.°°k Indcpondont Publishing with cnuhflpaco has never been easier. L-3am mg; 1 Free and Easy Tools Higher Royaltles « Do-it-yourself and fmish last with tools like Place more If‘ your pocket with some of the l l 'i r Reviewer, Cove’ greet-gr. :"'_VlI.1i, best eizr. -iori-ii-:3 in the Ifld| J5V‘i. View E'3’l'4r'g lfiilifli and Image Gallery. R; ygi; ._; ; video. .‘ t, [3 Comprehensive Book services if-V‘ Always Available Get the help you need to complete your book i m Your want is FT‘Q'7l‘V-E! CY*A’§j to meet demand, with our affordable design, editing, and so your title I5 always in stock. Yhere are no mgr--ting services. upfront costs and no need to carrv inventory.
  • 160. ( i'T'§'; _5{3‘7;17i'%“f*'35L1_"” ‘t, -Il£h‘u, r-’ll3‘n. ‘g1‘(e‘: TMH Institute Resources * www. cybertowers. com 4* www. pinterest. com/ TMH I nstitute/ boa rds/
  • 161. What is a reasonable price—point for an
  • 162. ( j3,",3.""_l: ""! ,"; ‘i, “f“‘: ":‘£’: ‘! z, -.uaa‘x= ,r: rra*. ..‘, -my. » ‘- w. 'lr. :w, ': Pricing Your Front End Product * eBook — Usually $4.95 to $10.58 — You never know until you split test! * Bottom Line: — The more people you get into the front end, the more people will buy your continuity program, courses, consultation
  • 163. (I Q Consumer Sweet Spot Keep costs low Understand and let them kick the tires Provide value Retain members over time Develop your reputation
  • 164. 5 Strong Woman, Strong LL x (- C Q vvw. amazon. com. Smv, «rrg Wor amazon r. ~, Prrrur $7100 By‘ v . D. p.mn. m_ Search all Books Ac. -ancecsearch New Releases Pr. -ana~r s -‘-'na: on : o~r ‘Face. 3 Deals cm Cards Sell Help strong women strong love en Love '. l|: }‘ . 1:1 '. '|arrlage ops. Hello. Poonam Your Account - Eest Sellers The new vorlr Tlmes3 Best Sellers CHIIOIEH s Eloors Textbooks Textbook. Rentals Sell Us Your Books Try T Wlsh Prlrno v -. '.’Carl- Llst - Strong Women. Strong Love and over one mrllron other books are available for Amazon Kindle. Learn more STRO“ WOME STRONG 11.. Mm. “ t. ... ..r l. .. . r.. -. r.. l.~. . r. ... ... ,;. S nmst’. W’)| ['N s'rrmt: I . See all 2 Images + Add to Collectlon Strong Women, Strong Love: The Missing Manual for the Modern Marriage Pa; .r. _=rr: a.~l< by Dr Daonam Sharma . ‘~, '.rr. ~.r. I I Q C I ' 15 customer rexlews A See all 3 torvrlats an-3 e-amen; Kindle I Paperback I ‘W 51349 Er. |sec‘r" :9 1-Ute»-. l'rr S” '1’ why do strong woman struggle with rrlarrlago problems even though they are so successful in other areas or their Itves? How do you stop leelrng trapped resenttul and alone In your relatlonshrp7 IS ll really possrble '0! a woman IO be strong and have 3 happy rnarnage I007 In Strong Women Strong Love Tne Mrssrng Manual {or the Modem Mamage licensed psycnologrst Dr Poonam Sharma reveals new to eftectrvery navlgate the marnage problems you may have encountered all while rnalntarnrng your seltx onlldence and strength as a woman ' Read more Share [3 ’ . Buy New Qty 1 v FREE Shipping on orders over $35 in Stock Ships from and sold by Amazon com Grlt-wrap ararlable Yes lwant FREE Two-Da, Snlpprng mm Amazon Pnwre Srgn m to turn on r. r:lrtv cvroerrnr; Want it tomorrow. Jan. 22? Order wrlhln 2 hrs 23 min: and choose One- Day Shipping at checkout Dezaris Add to Wlsh List Trade ln your rtem Get a $0.41 Gm cam a Learn More Trade In
  • 165. v. ,_, _ _ __ j__ W _____ F? l l l Should eBooks include aCD? How much do CD5 cost, ‘ and who ships them? ii, ,,:3’k; g;g, ,* Q. V L T - . . ’ ‘ ' ‘ ‘_‘__'__'__: ~ 1;; Fug-j%‘&°7sar. s___‘ 3-—: — fi"""“”” “‘ ~. ‘la 1 A-.3 1 l 02014 meuemzi neaim msmme, In: if
  • 166. ( ‘l‘r‘§7‘l3l!7i‘%‘-f*‘3f‘§’‘l i, "-ll= ’li"x= ,I'lll3n. ‘,-1‘(5‘<’ : - w. 'ir. :w, ': CD5 5* Two types: Music and data so Our experience with Summit was 33% of audience purchased CD5 ** Cost is under $5 each ° Upload mailing list for a bit more, and they mail them out immediately * Many sites offer such services ° We use: Kunaki —— http: //www. kunaki. com/
  • 167. ((( TE‘. l'»'i? l‘-. ‘l/ ‘vi >llr'«! Pl telehealthlorg eBook Cover & eBook Layout - Not home-made — 99designs. com — eBook coverS5 at Fiverr. com ° Google ”book | ayout” — Inside chapters & headers ° $5 - $20 per page independent designers 0 $.50 per page at Fiverr. com (high end)
  • 168. ( :3 ‘<, =iiai. u,r:1m. ;,-ya. » Power of Titles, Images, Keywords & Colors l‘ll| . ’ . ll‘. ."l. l. lll’ lfl"ll l’l'il’l-'l('. l_ . .‘l)TllE: l. ‘' l'l"Cl lUl. U( il! ~99 SS ££*~‘£s‘%'&‘«&%9a? <€'= &‘a? :l’: l’: £‘%£’a%l‘ l‘ 1‘:
  • 169. ( :3 ‘K, ’-ll£lu‘i= ,!'lll‘h. ‘_-in? Power of Titles, Images, Keywords & Colors l'lll. 1, l. l. lll lil‘ll . l)Tlll; ‘ ‘ ‘v Hy} ixnlni . l-. * ~22 isrwrrsesrrersfmzrr :2- Copvrighl 2012 Telemental Health lnstituIe. lnc. -‘-Jl rights reserved.
  • 170. mrwixmi HFALTH (( I M V , _ teiehea| th. org lal Copyright 2012 Telemental Health lnflitute. In(. AJl rights reserved. c 20" WEMEMI‘ Hum mums Inc
  • 171. TELEMFNT/ ll. HEALTH I N s i l u T F l telehea| th. org What's the Difference? Copy ri gm 2 D12 Telelvl emal Health Institute, Inc. All rights reserved. ll 020M Ttlellemzl mam: lnsnfle, Inc,
  • 172. ((( TEILEMENTAL HEALTH teiehealmlorg NSI TIJIF 0 2014 ‘mleuerial Health lnstrtme. lle.
  • 173. THFMFNT/ ll HF lTH ((( y _‘ : W , f telehealth. The Mental Health Fiofessioiwl and the New Get A Free Chapter Technologies: A Hall(Il)OOl4. Ioi Practice Today _ EXDIUIHCO Rtal World I‘ ’. ,_v ,1 M , _ I _, . -, ‘ : Examples Irom Ctuptor 10 ot ' this Amazing Book "The . , Telemeaiclne Book, How To Gel Started" Enter Vciur Name And Bast Email Address In Tho Form ; i Below Now‘ I , ,, 4‘. ri Am L’ W i i-‘ii I ‘V I ii ' HI " ' "BUY NOW“ Ll‘-‘ iv '. ~ I- VISA Z A-. ~ ' Whether you are planning to design a web site, reply to email from .3 I l patient, start an online praclrcui, establish .3 mailing list foi proicssioiials with interests sirililui to your own, or wonder wliuii: the online world IS headed, you will find [in the book] the inloimation you j —Ivan Goldberg, MD. Webmaster, Depic-ssion Central @2014 lehlemzlflealmlnsmne M:
  • 174. Linked in B i Marlene M Maheu‘ Ph D Adi! Ci; -iiim<. tii)iis Home francs priego. I J’ 0 Connect -~ 3* i"‘ t Olllli? CIIF1ll’i- u Laura Rod. Kunz. ‘V —I>' '- 6 Connect All U ' _ pdmes * - D’Arcy Vanderpool. MA. CMC. Linkedln Today 'ecommends lh: S views for you i pccl . j J. _V. ;_. _ V. ‘ L — ' 0 Connect . > See more o In Innovation as in 1 Exploration. Preparation I e Key I 4A| RFORCE. COM 4‘. MEDITATION. It RELAXATION. " DEEP BREATHING. YOUR ARSENAL IS PRETTY POWERFUL. i From ROTJBLS to Smart Technology's Greatest Minds Say Forks The Top Tech Goodbye to Aaron Swartz ‘, “"1"q"""°"5 3‘ C55 gm. I'4'iO(QIl1fiU9l‘. CQl Posts > | _ _‘ Andrew Goodwin 9 cu _) How to Qualify For I Real Estate short Sale - Inland Empire CA ; _.-i. ,ij; . 5. . ’I': ',i"C[) ‘y’-’_ii, i’, :_ F—"_i{i‘: ),L‘, I7:57 "i"—iL; " ", “"’ ""‘ "§-'e“'p. .- :1 "en ‘ -— _ , _ E‘ . W _ _7 ‘ I, y : Voui profile has been newed by 28 people in the past day 52 You haxe shown up in Search results 52 times in the past day Andrew Goodwin '2 . '. ‘ Urizxcii the lul int wtri Lrutli‘ Frerwur. -i in. com/ profile/ view? id=21123908iooback= .nmo *1 ‘1 '1 *1 *1 '1 '1 *1 ‘18ttrl<: spm pic
  • 175. j§, elfhelpMagazine Home U, Vvv -. v 1.1, ? .(>w I771.‘ 1. - ¢ V‘rv. ‘'r: >¢4 1 ; -..4 How Not to Get F red at Your Job: Top Ten Strategies H-=7-= aw —' "wa w[*‘l7l' =71 alr-cw al will lwlp . -<IIl11 531:: v}»"lLlE(, ‘u‘El Ir.3l. .: ILM. -', — gmjl W9‘ How to Repair the Damage Local Guides . . . Ten Tips For Coping With Parkinson's Disease Al Guodes , ‘Z Alabama . _ Alaska k »'«pg-1:1m. .3!e: . one rn: I*1.: .,n 1:»: -aria lnllC1fi. ".»'«r‘1>3l.1:. '_l 3:5 Anxona - 3u? l»: =m'1;lt12r'lPamn; on 5 11159339 . ‘.n-: -n ,1;1u My-:1 Pavalnggn s11<E63Se11:>r3r~.1, 1:l. '1errhmnx1:1‘ln€$: -31.: are slru1;1;lm1;. 1x1h S--'VE‘lF. ''l‘. SlI’‘1.31C3l‘! :16 . , c. erwhel‘mn1; Tr= .»l-'. -lone ln-: - 3ulh1:1v -: l ln: ‘» Je has Flmd a '? !E'37?'} the r1:l§1:1.-.1n1; 'T-en Txrs‘ l1sllor. eI:1 1nar. v1?u3ls‘.1.1ln Pamns-an 3 .1»: -3391:-:11‘? 593,0‘ by Zip 0’ cl" mm 51: we -ollne :13»-; h1:1|t1g11:3I s, 'ncl1:'v1 ‘ Wm-an-'-Ina‘ "wlll11-| ;1M.1(1.a, »'xrw 1‘ [""""7“‘-""‘ "“""‘7' "“""""*“‘”‘7 V” Holiday Care for Yourself: Body Mind and Spirit L‘. P.5l', ‘l'y‘ P~.1.~'1 l1<allwrnga1,1 l". 'm 1lIr“- I‘ H -.1’-5'-yllghl . ‘u ‘: Il"<[ H-:3lYll ln: Vmn~, Inc —| l nzh I /
  • 176. [I Stvono VVlIVomen,7Slvong L x <— C‘ 17': wwwfaceboo i<. com -f, Strong Women, strong Love by Poonam Sharma. Ph. D. Strong Women, Strong lov. .. TImel’uu> ' Remnl ' 1115211-ac‘ ,1,1,3,{ {.15. mg 'l‘llR. -C’l‘lVE ‘I’ I '. ‘i: |a)v ICJIJY CC! ‘ 3l; I.um: mt 'ESS ‘, ',»"~3uI. n Ann: 2.1111111; 1.'.1u1111-1i, sim1.g rm. -c byI'uon. :m ', ~i: _un1.i, r1l1.u. THE BOTTOM LINE ON MARRIAGE SUCCESS - --. 1-. e.. r . ~m. .-nu mm . . . ... ,-. .1,. .. . K. -. . Admin Panel 5.11.-.1111 1.-: .,. mn~. sum-. q Usvr by 511.011.1111 at-. .m11.. . Pl-. l) FREE RF? ‘ D:1.1,11. c.1:1 .11 '.1"lF,11=. ‘. ‘..1.‘>7r1.§etH 1*". aL: ='. :--1 FREE REPORT: "10 Easy Ways to Cut Him to Listen" www. SlrongWomcnStrongl. ove. com . ». ‘$11.11 / ‘1'H. »n» 517., -1..1'. '.or L‘ll. ‘wtrr 1.1 F‘11:,1z1.u:1 H. D
  • 177. ’. ® Strong Women. Strong L X (- C VVV. pI TKEFQSLCOHW ' (Pinter-e. §t Strong Women, Strong Love Inspiration for strong women seeking healthy relationships, 1.vtv1.-.1 StrongWomenStrongLove com a Poonam Sharma Add .1 Pin -‘N5-'~ r an-. d ‘- Your value doesn't decrease based on somcone's inability to see your worth. -, aatcsvh / Ldil Uoam Ali nluvhnr: n. -«inn! -u lli: '-111x44;-‘ ll| r i11 1111 111. -For-um Niar-u. fhll Biog post Strong '. '.'on‘en H~sta‘<e i-'31 5-E| i>: <,ing CC1"1rv113l‘- St " -:7 11* ass-. i'v ions atuut cne another all the tm~. -:- For 1:-’-ran-1:-112 1,1ai; must h3‘. ~3 heard :1-, no. v:hat11-ten are 1 Ho! as emotional as r. o~1‘: _«n 2 Hate a hard tit“-: v sta~,1ng laithtul 3 I_l11aole to rare car-2 otin-: -Wis»; -1~. -25 lei alone we cniimer Continue r-t-acting at SiI(Vllg'If1tI16‘llSlIiil{). V1111--11ln:1n1 80 Pins 4 >1,-1-.1: us, -.311: 1Ii. .iir«1.-.1.4<. . '.rv. ''. ' SilLIllq'. '.'l)lIlL‘ilLi. ‘r’‘/ VI sl m ii 1] Wm iii (1 ll '. l . B i1;111,t11r15 1., t. ;1l11.:1i---1:. -,- LOVE IS ll‘. ll| .~I. lIl| |.H Diib'llH'l T0 ab g_nu>i~Iiui. inzxilluo
  • 178. o I used Word to write my book, then had someone put it in the correct format to self-publish through Create Space. o The final file was converted to and uploaded as a pdf. (Fiverr) o I paid someone to create a cover for me. (Fiverr) o The technical part was not that challenging, since I paid people to do the most technical pieces. 0 I uploaded everything myself to Create Space and then ordered a print copy to review the book before publishing it. The book is available as print book and in a Kindle version. o I am signed up with the KDP select through Amazon. This means I have given Kindle exclusive rights to the electronic version of my book. Amazon then allows me to promote the book through them. a I also signed up with Kindle Matchbook. If someone buys a print copy of my book, they can get the Kindle version for $2.99 0 Anyone on Amazon Prime can borrow the Kindle book for free. Amazon still pays a royalty. o I signed up for extended distribution so the book is available internationally and through libraries. a In November, I did my first Kindle promotion, and my Kindle book was available for free download for 5 days. Approximately 7500 copies were downloaded! 0 I am generating consistent passive income from my book. One important thing I have learned is that continued marketing is very important to keeping this income stream “alive. ” Ranking in Amazon depends on paid sales and reviews. I have a blog ) and a subscription available through Aweber. I have passed along copies of my book to friends, colleagues and other who will enthusiastically promote it I have a Facebook page fan page and a Pinterest page for the book. 0 I am developing a Marriage Success program on the back end that I plan to sell and add some coaching services around. Overall, it has been very gratifying to publish the book and to know people are finding it helpful. I strongly believe more of us need to be out there dissmenating accurate information to the public. Although I personally don't feel that different, I think people do view you differently if you have published a book. I want to use the increased visibility and notoriety to strengthen my private practice. In my opinion, as healthcare changes continue to be implemented, being creative and finding new sources of income will be critical for the survival of practitioners in independent practice.
  • 179. ((( TEILEMENTAL HEALTH teiehealmlorg HST IUIF 0 2014 ‘leleuerial Health lnshime. llc.
  • 180. _ 9’ ' ”‘ j‘ W —&-__. —__- —" . '9 . v. , '4 What's the difference between a podcast and webinar? Does it matter? 2 I I "9 l l > A _ V _ ‘ _ _ _7_v _ xffl _ , , _, __, _'_____'__. _-_ , '1_uvi K V ‘W 49$’: I’ as 0-. —-V V A J1 ‘--»—*~e= «. ~ ~——~ — ‘ A, ‘ “l 3 "‘ ‘i ii; w nJ‘» ‘. 9‘, J1 “Iii! ire’; ozon Ttlellemzl ueaim Institute, in: 1
  • 181. Tfi rmrum urmm ((( V , teleheaIth. org I? .“1l -. ,ii'i Webinar vs. Podcast Webinar Podcast ° Can be live or recorded ° Usually recorded ° Usually used for promotion ° Often has sponsorship, ° Can be hosted and stored in much like 3 radio Show many places, including your ° Stored on large MP3 sites own website like iTunes — Amazon S3 — License & Markup language — Has an intro — Has a jingle, often pre- recorded 1 0 2014 Teiauemal Helm Insmua. In:
  • 182. ll/ What are the l 5 best functions 5 of webinars? l » J , -, .1‘ “' 1 . ll-‘ ll H“ K A» . -,r__ '4 - . . . . - -, - - _- - n , _, ___. '_. ___. .._. j. s x
  • 183. ( ‘l'v''.9'fl_', *''‘, ‘;3,''L'*7‘‘f*‘*’l‘i‘5'‘‘’ z,4masusr:1tis. ;,-. ae‘. » 5 Functions of Webinars . Develop your skills . Name recognition — allow others to find you . Establish your audience/ grow your list -i>-UJIJi— . Product promotion 1. Series of three 5. Create add-on "bonuses” for your products
  • 184. Which online vendor should you choose and why?
  • 185. H teleheaIth. org Vendors Must Meet Your Needs ° Meetingburner ° Meistroconference ° GotoWebinar/ GotoMeeting ° Stea| thWebinar ° Adobe Connect
  • 186. ~— . — —. T311 W = ___7, l Which webinar platform l features are needed and l which are preferred? . 1 ~——~—««a. ._x. .e — , ~—— — . ,.. _$w_ l glfignfitt, -= ~_’, ; F 1,‘ , 3,)’ ll "17 K’ 4* ‘“~l; ‘.’ er ‘ l l ozou meueman mam msmme, in: l
  • 187. THFMFNT/ ll HEALTH ((( I , Y K ‘ _ , teleheaIth. org . F. ‘ ‘— l i Needed vs. Preferred Platform Features Needed ° Live Tech Support ° Easy to configure ° Recording capacity ° Skype access Preferred Send reminders Sales mechanism Give you copy of attendees for you to email afterwards External Camera? Screen capture? Show your desktop? High resolution (HD? )
  • 188. V. .. . — 4. A- W = ___7, How much content vs. ‘ promotion should be l presented? M '1ll'l . ll — ‘_ an in — r - . ; ‘ ’ ' ' ; .‘_‘__' '____ ' __ . . . . A l **~—*“a-= «A: L. ~ ~-—~ ‘ A I it -. ’ 1 )’ i ,1 02014 meuemzn mam msmme, in: l
  • 189. TflFMfNT/ ll HFAITH ((( I , Y ‘ _ , teleheaIth. org . r. ‘ ‘— i . , l I Content vs. Promotion? Content ° Presentations ° Q&A (15 minutes is optimal) — Have people start submitting questions immediately Promotion 0 linggle Intros Hints Product pitch with discount Discount Reminder 0 2014 Telauemal Helm Insmua. In:
  • 190. _' __ ; _ T _ 9’ ——e—— * 7, r, » , v-. , u '4 2 l How do you structure and , develop your l podcast or webinar? l l l '1_uv£ .1 7 iel .4" ~ A — V V — — - — A — i Ii}. V 1‘ . =. _,: .L ; ':: ‘_"" _ _ lg _ ha if ‘ A, ‘ it --. ’ ~ - I». ‘. Ur . -3*» y .1 Jl "ii-". >l' yrs"? it, 0201: meuemzi Hum msmme. in: l
  • 191. m EMFNTAI, HEALTH l H K‘ Y I U T F teleheaIth. org Interview an Expert — Podcasts & Webinars ° Interview on telephone or video — Have some one ask you questions, or you ask them questions related to your topic ° Record (always have back-up recording) - Make it a webinar or Podcast (live or recorded) ° Transcribe/ PDF — eBook Cover ° Sellfrom website - Emaillist
  • 192. l‘ H teleheaIth. org Process Tips For Interviews, Webinars And Podcasts Content — Outline + Q&A Technology — WebEx, GotToMeeting, |nstantTe| eseminar Transcripts — Pay an expert - roughly $.50 a page Guests, Editors or Readers — Friends or family for 15‘ few times — Ask for feedback
  • 193. YOUT weather l0C3U0l'i has D01 been SCI -. »e: .i. eat'iEr l: :at : -cl $ News Sports Radio TV My Region v More ' Sign Up I Log In cacradio W'i: iie Cocit “° °:3rF. i,L§l: ‘,. ‘i3': .il? i'; i Black Art Main About the Team Past Episodes Dr. Bnan's Side 01 the Gumey i Join Dr. Brian for Live Online Chat comacius Special partnership with Live Right Now — T S-II " C1§lEd3ri3rilili€Cl7C1lCli; ll‘j3i liaiizr1*icigener. i.ithLweRighHlow SEQC iritiati. ~:- , . . eriea: iriiei ‘mu can react" E’l.3’iS 3lSCUS§lCl‘i -‘¢llllf‘i': i eicens amitirie 'l‘liS‘: :‘rl‘-: ‘:'[l'Cli"i5 and truths assiii ii: is. ri; «. eii; *iiriere. Subscribe to the Podcast
  • 194. Webinar and Podcast Recording Tips
  • 195. Tfl FMFNT/ ii, HEALTH I II I I I II I I teleheaIth. org Webinar/ Podcast Formulas ° Music clips — it is pirating to just take a clip from any album — Must buy a commercial podcast license — Some record labels allow you to obtain free music for non-commercial podcasts (educational) — Use music that is roya| ty—free ° Breaking Up Show
  • 196. (6 THFMFNT/ l, l'lFAlTIl . I r-. E i ' * teleheaIth. org Webinar/ Podcast Formulas ° Equipment Issues: Audio Clarity & Continuity — Equipment Quality ' Type of Microphone — Headsets vs. Free Standing 0 Microphone Placement ° Speaker Location
  • 197. ( ‘l'v''.9', I‘l_', *''‘. ‘;3.''L'%‘‘f*‘*’r’i‘5'‘‘’ ‘<, '—ll= ’l’i"i= ,t'lil3Ii. '_-i’(! ? Create PowerPoint Presentation w/ Voiceover * Camtasia (PC) (S200?? ) * Screenflow (Mac) (S100) * Burn to DVD * Burn it on DVD or Digital Download
  • 198. ( ‘l‘r‘§'. ’‘l~''f‘!7i‘*_‘-f*‘~’rf‘§’‘l ‘K, ’-ll= ’I’i"i= ,t= ’il3ti. ‘_-iii: i- i. 'ir. :rr, ': Online Video Accessibility is Required in 2013 it Captioning * Enables audiences with different abilities Consider multiple languages * Kaltura 508 Compliance Player — Features: Audio narration, controlling everything from keyboard
  • 199. .3’ "Wig W8. _ — — - j“ , . . V JP Where do you find i; l people to help you with l your webinars or 1-; _II'I * ‘L, — -_ T ‘Ill J . . . . . . . . . - HI l Jr _ ____ _ __ __ __ __ _‘ __ _ - ’ . A ~——--——%. e,. ._. .., .§_ . ‘‘‘i: ‘; _ ~ . _ ll ! >7‘. a$§"“'_I$—: <, ‘*= : ,5‘ lVI “ lit l “= ’* . i4 I éir. ozou meueniai Health Institute, int; i
  • 200. Microphone Tips Recording Quality Audio Videos Marismith. com
  • 201. ((( TELEMENTAL HEALTH teIeheaIm. °I_g | NSl TUTF 0 2014 Tcteueiiat Hearth Institute. Ilc.
  • 202. Transcriptionist & Layout Artist Lorie Dworkin Words| ntoProfits. com
  • 203. K 'l3,5,3,I""l*"l“’, "‘Ll%‘-f-l3r’fl5”l ‘<, :it: ’ii'i TECHNOLOGY'S ROLE IN CHILD RIENTAL HEALTH & HANDLING EMERGENCIES Ethical Issues in Delivering Pediauic , 'lfeleI_-Iealth in Your Community EVE-LYNN NELSON. PILD. / ’ , , iTiEr‘1.lElMl‘E| NlTt£NL H: a.ALTriH fl i. ii (E ? F- ii T? iiii 1‘? ir- . - es». 4. us»; 7
  • 204. DR MAHEU: DR NELSON: TECH2l0LOGY'S ROLE I. ' C1-nu) IIENI‘AL HEALTH 8; HANDLING E. [£RGE. ’CIES Ethical Issues in Delivering Pediatxic Ielekiealm in Your Commumty EVE -LY. '. ' NEL SON. PB. D. Welcome Dr. Nelson, It‘s a sincere pleasure to have you speak mth us the Tele‘. Iema. l Health Institute. Would you tell us about your organization? Ethical Issues in Delivering Pediatric Telehealth Eve-Lynn Nelson. PhD Associate Director. University of Kansas Center for Telemedrane 8 Telehealth Associate Professor. Pediatrics. Universityof Kensos Medicolcenler Telemental health here at the University of Kansas for telemedicine and telehealth has been an active part since the organization began txventy years ago. It’s really grown over . . . . . ._, ... - 4.. . _1 L- . . Jig. .-. ,n_.
  • 205. ( Il ‘r, -ltili‘i= rilli'ii. ',-tie? Royalty-free, Paid images it Pond5.com ri iStockphoto. com is Getty. com Dreamstime. com it Many more V
  • 206. Where do you market your webinars or
  • 207. ( ‘l‘r''.4'. ‘;'~''‘. ‘»! .''; ‘*_‘-f*‘~’i*i‘§’‘‘’ ‘K, ’-ll: ’I’i'i= ,t'lll3ti. ‘_-iii: i- ii'ir. :ir, ': Marketing ° Buildmailinglist ° Webinars ' Set up SM accounts, post regularly * Send press releases ° Collaborate with colleague who have complimentary products ° Research internet marketing ° Find master-mind groups ' Be careful w/ ”socia| proof” ° Avoid falling for the get—rich quick sales pitches that promise to do it all for you
  • 208. Tfl FMFNT/ ii, HEALTH ((( I I I I II _ I teleheaIth. org Social Media 8i Bookmarking Sites ° Facebook ° Bookmarkingsites ° Linkedln ° REDDIT ° Twitter ° Stumble ' Pinterest ° Buzzfeed ° Myspace ° Delicious ' Google+ ° Digg ° DeviantArt ° Fark ° Livejournal - Friendfeed ° Tagged ° Clipmarks ° Orkut ° Newsvine ' Ning
  • 209. Linked in , , Marlene M Maheu Ph D - ll‘°”‘e NOTIFICATIONS '= llOfl3l Association of Professional Women Register Free 10 people viewed your profile in Mark Leveson and 9 more Jay Schneider endorsed you for J Ell is ll‘-, ‘Vi, ii'ii: ‘i'i‘i_’; -r i. lv’rilia llvaltli l’? i 'l“il ‘-’l i‘ l (JAY KN l‘i"i’ Quickly gro J°'"59l'n6 l-1 -4. Kathe Sltinner. M.A. ,L. M.F. T,, -"t'. '.'ii€-i iii“ iii: ili'i. 'ti. l I , A I 0 Connect . & . Deeltnna Merl Nigel. fi 2 l‘§yi'l'ii ilr"iV“'i71,’i st itiriirri sii-ii . 0 Connect Jessica Stlhl. DBH. ’ " ' ‘ . 'i'. Ei''i-i~_ier Sciiilriierri N» 0 Connect 2 people commented on your discussion in All Things HITECH, "Arr: vritir riirirri :3 LIL". i_ (:5 " See more -. ~ ADS YOU MAY BE INTERESTED IN Chris Apgar CISSP and Chittian Kaul CISSPAIS py Room; B -‘-‘ tin’: ‘"», . i. . l‘~: i:‘ i~‘. i, '.t" John Hamilton . I. ,1 sria endorsed you lill’ L i'= ~:~~ . ' . . m _ I iv. irir, -iaiiimi l‘ilF" ire. .. A} set. » l’3“'°"“° 35°“ Disc‘)? iliin C l'. il‘>i"ii’ ' ESL weeks 4 . ’~‘. . 'r: ‘.. i‘li1“l~. All Updates - 7 people commented on a discussion that you like in American Telemedlcine Association. ‘AM l. i'iki; i«J i'l . w: l iii a: " ii _ ' the Next Big is the Connected Car Sande Olson Peter Ra e. Jim Brennan Kristine Smanphone Form Boolt Publicity Guaranteed “. ‘.-, ll rill l 'l tiii; mug. -.‘~, i rrllitl I WHO'S . /lEWED YOUR F‘RCl. ‘i it E 1 Your profile has been viewed by iii people in the past 3 days ll MBAS Are Use 855' Welre All ln Blg . . - on You have shown up in search results
  • 210. Linked in B i Marlene M Maheu‘ Ph D l(Id C(JI| Ih)(. TIl)l| S Home francs priego. I J’ 0 Connect -~ 3* i"‘ tonm: -(lirirv, u Laura Rod, Kunz. ‘V —i>' '- 6 Connect All U ' _ pdmes * - D’Arcy Vanderpool. MA. CMC. Linkedln Today ‘9COmm9I1d'3 ih: s news for vou i pccl . j J. _V. ;_. _ V. ‘ L — ' 0 Connect . > See more o In Innovation as in 1 Exploration. Preparation I e Key I 4A| RFORCE. COM 4‘. MEDITATION. It RELAXATION. " DEEP BREATHING. YOUR ARSENAL IS PRETTY POWERFUL. i From ROTJBIS to Sman TechnoIogy's Greatest Minds Say Forks The Top Tech Goodbye to Aaron Swartz ‘, “"1"q"""°"5 3‘ C55 gm. More Infiuencei Posts > | _ _‘ Andrew Goodwin 9 cu _) How to Qualify For a Real Estate short Sale - Inland Empire CA ; _«i. ,ij; . 5. i’]1L—', ‘i"C[} ‘y’-(iii; F—"_i{i‘: ).L‘, I7:f7 "i"—iL; " ", “"’ ""‘ . ‘T: *f“"_1I' :1 "en ‘ -— _ . _ E‘ . “ _ _7 ‘ ‘.1. i : Voui profiie has been newed by 28 people in the past day 52 You haxe shown up in Search results 52 times in the pas! day Andrew Goodwin '2 . '. ‘ Unzxch the iul I-at wtn Lrutli‘ Frerwur. -i in. com/ profile/ view? id=2112390&qoback= .nmo *1 ‘1 '1 *1 *1 '1 '1 *1 ‘1&trI<: spm pic
  • 211. ((< TE. F‘. 'i2’I-. 'TAl ‘Ill»'«lT*l I '. ‘ ' telehealttiorg Belcher Buttons '7 ' "R; ;.. ;.; .'p; .;; ‘$. ';. ~;+; .;; ,$I9'; '” T ; Addracari : 1 5 VISA»-Irv-rim-v -‘ Add to Cart Option #2: Gold Program Online Manual — A Staitup Guide to Success Developing a Telemental Health Career (575 value) 10 hours ol speaker interviews with telehealth leaders, including 4 attomeys. 2 physicians and 5 psychologists ($200 value) I Year Membership to Leaming Lounge Communny Forum (5280 value) ‘IrH V‘-_‘ ‘a hi» fi‘ Ir; 3“ _r, _3 __>_‘. ‘I L1pl~4I3Ik 7r. »’. Liam; . iOL)‘. C.Ili - Regular Price $247 Today $197 ernefllso in the area Islioriwy recommend her as a speaker and consultant in his arena ' Gdlld EOOQG PI 0 Pll “$60M Am-nun Pqocotooiui Anoo-boa, Auocnu no-on ll smmoeu Coll-90 ‘Dr Ilaheu is an outstanding leader. educator. and UQJINI men in ma ‘( Iald oltelanealln Sun has burn a long-term amocate lor the use at l'7|D1l'lC3l'Y‘D3SO¢ vtadices in tolopsycrioloqy and has prcmood solid guidance to nradttioners in the ethics and condua of Telenealh SOMCQS ' aoncu Gluten-A Pr 0 Gollogo of Medium ‘bone: 5:»: um-rue: ‘Harlem Mzluu is a tiailblazer in the Ield til Iolonum $710 was one ollne llisl psychologists to even consider me concept o1 provtang eleclonic services to palerils and has been a leader in tria lletd Marlene is also a mom and a shaker and sums to be able to male nearty anything happen ' L. " Emmi, In D , 9-can-at csu Dorrunquu Noni Marlene has eslzbhsned nersetl as a nionnr. exam. andlottetul natural: hvmn, 4 YeleMer*taI HEEIITI Institute. Ini:
  • 212. ;. ,4IeIa't-. r:Ila‘. I.‘; -ng. . Questions? Th C, ;nIg5i U 0 U. Marlene M. Maheu, Ph. D. Te| eMentaI Health Institute, Inc. Email: mmaheu@te| ehea| th. ORG Phone: 619-255-2788