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#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
#FAIL - Infamous Social Media PR Disasters
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#FAIL - Infamous Social Media PR Disasters

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  • 1. A long-term erosion of trustamong a significant group of customers or fans ...
  • 2. … due to the misuse or the failure to usethe power of social media
  • 3. TrueConfession
  • 4. “A hazard of social media is that people will read what you write.”
  • 5. The Lesson: You are notin a vacuum
  • 6. Laugh Riot
  • 7. 1. Gaffe2. Outrage3. Apology4. Parody5. Humor6. Indifference7. Repeat
  • 8. Photo by mikest on Flickr
  • 9. “Your error will be multiplied in its impact by the trail ofonline wreckage it creates…”
  • 10. The Lesson:Err on the side of caution
  • 11. #amazonfail
  • 12. “Amazon Rank”
  • 13. “In consideration of our entirecustomer base, we exclude ‘adult’material from appearing in somesearches & best seller lists.”
  • 14. “That night, theywere not divided.”
  • 15. 57,310
  • 16. It was “a glitch…”
  • 17. “Amazon Rank”
  • 18. FAILFAILFAILFAILFAILFAILFAILFAIL
  • 19. “This is an embarassing andham-fisted cataloging error froma company that prides itself onoffering a complete selection.”
  • 20. #amazonfail
  • 21. The Lesson: Be vigilant,respond swiftly
  • 22. UnitedBreaks Guitars
  • 23. $3500 Taylor 710
  • 24. $1200.00
  • 25. 10,000,000
  • 26. $1200.00
  • 27. ?
  • 28. “Fight social media firewith social media water.” Ramon DeLeon
  • 29. The Lesson:Update your tactics
  • 30. Re-United
  • 31. The Lesson:Context matters
  • 32. Not-so-silent Bob
  • 33. The Lesson:If you apologize, mean it
  • 34. PepsiAmps it Up
  • 35. The Lesson:Don’t be crass
  • 36. Motrin Moms
  • 37. The Lesson: Mocking yourcustomers = bad
  • 38. FloggingAcross America
  • 39. “We believe in honesty and transparency at all times: Honesty of relationship, opinion and identity … ”
  • 40. “yo where all u hatas com from… juzcuz you aint feelin the flow of PSPdun mean its sum mad faek websiteor summ… youall be trippin.”
  • 41. The Lesson:Be transparent
  • 42. Dammit, Janet
  • 43. The Lesson:Have trustedstaff in place
  • 44. 1. Gaffe2. Outrage3. Apology4. Parody5. Humor6. Indifference7. Repeat
  • 45. The CatDeserved It
  • 46. “The Streisand Effect”
  • 47. The Lesson:Sometimes, youare the problem
  • 48. The Lessons
  • 49. Think. Be nimble.Show respect.
  • 50. delicious.com/marlaerwin/fail

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