Lululemon Marketing Plan
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Lululemon Marketing Plan

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Marketing plan created for lululemon Athletica in the New Media Drivers License class at Michigan State University.

Marketing plan created for lululemon Athletica in the New Media Drivers License class at Michigan State University.

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  • Title Page
  • Business/Mission Statement
  • Challenges
  • Social Media – facebook, twitter, blog
  • Grassroots Campaign
  • Google Analytics
  • Metrics of Success
  • Budget
  • Timeline

Lululemon Marketing Plan Lululemon Marketing Plan Presentation Transcript

  • lululemon athletica By Marla Sternberg
  • Live a longer, healthier, more fun life
  • GOALS + CHALLENGES• Increase sales and brand awareness• Social media presence• Open stores in new communities• Increase participation at local events• Promote healthy and active lifestyle
  • NOW:Facebook – 416,776 likesTwitter – 132, 474 followersTHE GOAL IS TO DOUBLETHESE NUMBERS SOCIAL MEDIA
  • GRASSROOTS• Community service projects• Local charity events• Environmental awareness• Complimentary yoga/fitness classes
  • GOOGLEADWORDS• Pay-per-click advertising• Ranking and bidding• Local, national and international• Tracking toolsBEGIN USING THISADVERTISING METHOD
  • PROMOTIONS + AWARENESS• Birthday coupons• Discount with multiple items purchased• Rewards program for loyal customers• “Ambassadors” increase brand awareness • Yoga teachers • Personal trainers • Fitness instructorsKEEP THE CUSTOMERS HAPPY
  • Metrics of Success • Monitor social media • Revenue • Store and website traffic • Google Adwords • Participation at events
  • BUDGET• Social media – $• Grassroots campaign – $$• Google Adwords – $$$• Promotions and coupons – $• Brand “ambassadors” – $$Total advertising per month:Lululemon is known for its effective word-of-mouth advertising
  • • Participation in social media year-round. • Google Adwords purchased during holiday season, spring and summer, and back-to-school months. • Grassroots efforts year-round.TIMELINE