Lululemon Marketing Plan

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Marketing plan created for lululemon Athletica in the New Media Drivers License class at Michigan State University.

Published in: Lifestyle, Technology, Business
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  • Title Page
  • Business/Mission Statement
  • Challenges
  • Social Media – facebook, twitter, blog
  • Grassroots Campaign
  • Google Analytics
  • Metrics of Success
  • Budget
  • Timeline
  • Lululemon Marketing Plan

    1. 1. lululemon athletica By Marla Sternberg
    2. 2. Live a longer, healthier, more fun life
    3. 3. GOALS + CHALLENGES• Increase sales and brand awareness• Social media presence• Open stores in new communities• Increase participation at local events• Promote healthy and active lifestyle
    4. 4. NOW:Facebook – 416,776 likesTwitter – 132, 474 followersTHE GOAL IS TO DOUBLETHESE NUMBERS SOCIAL MEDIA
    5. 5. GRASSROOTS• Community service projects• Local charity events• Environmental awareness• Complimentary yoga/fitness classes
    6. 6. GOOGLEADWORDS• Pay-per-click advertising• Ranking and bidding• Local, national and international• Tracking toolsBEGIN USING THISADVERTISING METHOD
    7. 7. PROMOTIONS + AWARENESS• Birthday coupons• Discount with multiple items purchased• Rewards program for loyal customers• “Ambassadors” increase brand awareness • Yoga teachers • Personal trainers • Fitness instructorsKEEP THE CUSTOMERS HAPPY
    8. 8. Metrics of Success • Monitor social media • Revenue • Store and website traffic • Google Adwords • Participation at events
    9. 9. BUDGET• Social media – $• Grassroots campaign – $$• Google Adwords – $$$• Promotions and coupons – $• Brand “ambassadors” – $$Total advertising per month:Lululemon is known for its effective word-of-mouth advertising
    10. 10. • Participation in social media year-round. • Google Adwords purchased during holiday season, spring and summer, and back-to-school months. • Grassroots efforts year-round.TIMELINE

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