Online Marketing Mass Transmit1

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    Online Marketing Mass Transmit1 - Presentation Transcript

    1. Mass Transmit Capabilities Presentation October, 2008 CAPABILITIES OVERVIEW
      • We are online marketing experts .
      • We create powerful online marketing experiences that generate positive business results .
      • We help businesses:
      • Acquire new leads or customers
      • Convert prospects into customers
      • Increase customer value and retention
      • Create word of mouth and customer advocacy
    2. Partial Client List
    3. Interactive Production
    4. Web Site Development
    5. Case Study: RainX For RainX, we have developed a re-branded Web site that features new design and functionality. The .Net site featues new content and design, database integration, as well as video and Flash interactive programming. Features include a product spotlight, online video, dealer locator, and special offers. Rebuilding the site required a redevelopment of the content database as well as integration with e-commerce and dealer databases.
    6. Email Transmit
    7. Professional Email Marketing
      • We combine strategy and execution to create strategically sound email marketing strategy with flawless implementation and delivery :
        • Set ROI objectives and program goals
        • Provide scale and natural evolution in program development
        • Provide strategic direction in campaign development
        • Provide additional production services to compliment the email marketing strategy
        • Provide strategic analysis post-campaign
    8. Email Transmit
    9. Case Study: MetLife We are working with MetLife to develop and transmit email marketing campaigns and email communications with clients, resellers and other third-parties, as well as customer emails and announcements. Mass Transmit regularly produces business-to-business email communications that include newsletters, memos, press releases and other corporate information. Delivered to MetLife agents and brokers, the emails are vital to MetLife’s communication process. Results: With Email Transmit's email marketing tool, MetLife is able to create fast, targeted communications for a range of internal and partner audiences, with real-time tracking. Flexible email templates make for ease of use and low-cost update of content and messaging.
    10. Peersuasion
    11. What is Peersuasion?
      • A robust, flexible platform for word-of-mouth marketing online
      • On the front-end , Peersuasion provides users with a fast, simple way to tell their friends about brands they care about, with an added incentive for doing so
      • On the backend , a flexible infrastructure for building referral and viral marketing programs, sweepstakes and email communications
      • A range of programs : sweepstakes, communities, referral, Facebook applications, surveys, panels, mobile marketing
    12. Peersuasion Examples
    13. Case Study: Liz Claiborne Online Referrals Liz Claiborne took advantage of the power of Peersuasion to run a successful referral coupon campaign to drive in-store traffic.
    14. Online Advertising
    15. Online Advertising Strategy
      • Online advertising is a natural extension of the traditional advertising plan. Flexible, creative and measurable, marketers can gauge the success and impact of advertising efforts.
        • Gather real-time feedback on the metrics of your advertising
        • Dynamically swap under-performing ad units
        • Change creative in real time
        • Measure the exact success and ROI of your advertising
        • Target your exact demographic
        • Leverage your existing media buys to include interactive exposure for minimum financial commitments
    16. Online Advertising Examples
    17. Event Marketing
    18. Event Marketing Our Event Marketing platform manages email invitations, secure RSVP and event scheduling, as well as follow up surveys and email marketing.
      • Benefits of Email Event Marketing:
      • Speed
      • Personalization
      • Flexibility
      • Security
      • Forwarding
      • Tracking
      • Costs
    19. Approved Emailer
    20. Approved Emailer Approved Emailer allows sales teams and other third parties to send powerful, customized, branded email messaging. Administrators can view activity statistics by user and across campaigns.
    21. Design Transmit
    22. Design Transmit
      • Design Transmit is a powerful creative and viral marketing tool that lets users design animated content through a non-technical, Web-based interface and email their designs to friends.
      • Select from a library of assets to create a unique design:
      • Static graphics and animations
      • Paint Tool
      • Customizable text
      • Audio and video clips
      • Completed designs can be saved, searched, viewed later or sent to anyone via email. Design Transmit is a Flash application, making it immediately accessible to nearly all web users.
    23. Case Study: Bombay Sapphire Design-A-Glass extended the famous Bombay Sapphire "As Expressed" print campaign to the Internet, allowing users worldwide to create their own works of art online and to capture opt-in email addresses for brand communication.
      • Results:
      • Over 240,000 glasses been designed
      • Over 200,000 email addresses captured
      • Several hundred new glasses made each day.
    24. Marla Chupack Mass Transmit 453 West 17th Street,4th Floor New York, NY 10011 646.797.4349 x 102 [email_address]

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