Online Marketing Mass Transmit1

Mass Transmit Capabilities Presentation October, 2008 CAPABILITIES OVERVIEW

We are online marketing experts .

We create powerful online marketing experiences that generate positive business results .

We help businesses:

Acquire new leads or customers

Convert prospects into customers

Increase customer value and retention

Create word of mouth and customer advocacy

Partial Client List

Interactive Production

Web Site Development

Case Study: RainX For RainX, we have developed a re-branded Web site that features new design and functionality. The .Net site featues new content and design, database integration, as well as video and Flash interactive programming. Features include a product spotlight, online video, dealer locator, and special offers. Rebuilding the site required a redevelopment of the content database as well as integration with e-commerce and dealer databases.

Email Transmit

Professional Email Marketing

We combine strategy and execution to create strategically sound email marketing strategy with flawless implementation and delivery :

Set ROI objectives and program goals

Provide scale and natural evolution in program development

Provide strategic direction in campaign development

Provide additional production services to compliment the email marketing strategy

Provide strategic analysis post-campaign

Email Transmit

Case Study: MetLife We are working with MetLife to develop and transmit email marketing campaigns and email communications with clients, resellers and other third-parties, as well as customer emails and announcements. Mass Transmit regularly produces business-to-business email communications that include newsletters, memos, press releases and other corporate information. Delivered to MetLife agents and brokers, the emails are vital to MetLife’s communication process. Results: With Email Transmit's email marketing tool, MetLife is able to create fast, targeted communications for a range of internal and partner audiences, with real-time tracking. Flexible email templates make for ease of use and low-cost update of content and messaging.

Peersuasion

What is Peersuasion?

A robust, flexible platform for word-of-mouth marketing online

On the front-end , Peersuasion provides users with a fast, simple way to tell their friends about brands they care about, with an added incentive for doing so

On the backend , a flexible infrastructure for building referral and viral marketing programs, sweepstakes and email communications

A range of programs : sweepstakes, communities, referral, Facebook applications, surveys, panels, mobile marketing

Peersuasion Examples

Case Study: Liz Claiborne Online Referrals Liz Claiborne took advantage of the power of Peersuasion to run a successful referral coupon campaign to drive in-store traffic.

Online Advertising

Online Advertising Strategy

Online advertising is a natural extension of the traditional advertising plan. Flexible, creative and measurable, marketers can gauge the success and impact of advertising efforts.

Gather real-time feedback on the metrics of your advertising

Dynamically swap under-performing ad units

Change creative in real time

Measure the exact success and ROI of your advertising

Target your exact demographic

Leverage your existing media buys to include interactive exposure for minimum financial commitments

Online Advertising Examples

Event Marketing

Event Marketing Our Event Marketing platform manages email invitations, secure RSVP and event scheduling, as well as follow up surveys and email marketing.

Benefits of Email Event Marketing:

Speed

Personalization

Flexibility

Security

Forwarding

Tracking

Costs

Approved Emailer

Approved Emailer Approved Emailer allows sales teams and other third parties to send powerful, customized, branded email messaging. Administrators can view activity statistics by user and across campaigns.

Design Transmit

Design Transmit is a powerful creative and viral marketing tool that lets users design animated content through a non-technical, Web-based interface and email their designs to friends.

Select from a library of assets to create a unique design:

Static graphics and animations

Paint Tool

Customizable text

Audio and video clips

Completed designs can be saved, searched, viewed later or sent to anyone via email. Design Transmit is a Flash application, making it immediately accessible to nearly all web users.

Case Study: Bombay Sapphire Design-A-Glass extended the famous Bombay Sapphire "As Expressed" print campaign to the Internet, allowing users worldwide to create their own works of art online and to capture opt-in email addresses for brand communication.