Community marketplace for
In 2007, the photography industry was worth $136.7 billion
In 2013, it has grown to $230.9
Photography is a growing market and the number of
amateur semi-pro is increasing dramatically.
Rising interest in photography as a hobby
Because digital photography makes it easier for people to
take, process and share pictures
As a photographer, it is very difficult even though its
Photography equipment is expensive!
Lens, camera bodies, accessories oh my
Photography genres galore
That’s why the market size is so large
Who are we
We are a group of friend from the tech industry
professionals who have diverse photography
We get together all the time to talk about
photography. We always end up sharing knowledge
and gear to help each other out.
“I started off using film, then point & shoot,
then DSLR. I have dabbled in portrait
photography. I have accumulated a lot of
expensive gear that I don’t use all the time” -
“I like to rent gears when I'm doing a shoot
or traveling. When I went to shoot some
wildlife, I would rent a long zoom lens.
That'd give me plenty of space between
me and them. After all, nobody wants to
get eaten by a bear” - Victor
“I'm a newbie but i want to take better
pictures and if that means I need better
gear but I'm not ready to invest $2k for
lens/gear- someone please educate me.
Also would love to try before buy.” -
Create an online platform that allows photographers
to share photography equipment and knowledge
How does it work
Rent out your gear Rent gear that you need Community to share
Make some money Save some money Increased knowledge
It’s a win – win – win for all
• Total market is huge, it’s a billion dollar industry and
the number of photographers are growing as a
result of the rising interest in photography as a
o $230+ industry in 2013!!
• Serviceable available market:
o US, photographers, age 18+
• 54 million people!
Willing to rent gear Willing to rent out their gear
If we provide insurance, how many people converted and
said they would rent out their gear