Sales Pipeline: A linear events sales people use to forecastSocial Media: A non-linear, inter-dimensional free-for-all with nowhere to hide Disconnect between what Execs think they want, and what they want
SAP manages 86% of the world’s athletic footware or 70% of the worlds chocolate production or 72% of the worlds beer production . . . So we can talk about SAP in terms of beer and chocolate which is more humanizing and interesting
In general, the SAP social and community platforms have a lot of momentum, and have been viewed in the industry as being highly successful.1M Fans (SCN, Facebook, Twitter, LinkedIn, Google+, Weibo)16.5M Video views (Youku + YouTube)1.5B Impressions YTD (China digital work plus Twitter)6.2M clicks YTD (China digital work plus Twitter, Facebook)700K mentions of SAP YTD (English only)
25,000 digital campaigns, emails, landing pages, and virtual events delivered across all countries
Cumulative social media followers for the HANA social accounts grew from 4K+ to 12K+ in 2012; 182% growthContent shared in those channels reached 7M impressionsThat social content led to 78K clicks to SAPHANA.com or industry articles on HANA1.2M visits cumulatively to saphana.com, plus the the HANA spaces on SAP.com and SCN350K HANA blog views - 260K for SAPHANA.com, 90K for SCNTop 2 blogs were the Vishal “Setting the Record Straight” post: 36K; and Steve Lucas’ “What Oracle Won’t Tell you about SAP HANA” post; 32K
Holistic: Collaborate across your entire businessSingle, secure collaborative foundation (non-siloed)Extended business network – employees, customers, and partnersContextual: Collaborate where you workSeamlessReal time when you need itIntegrated with business process and applicationsMobileResults-driven: Collaborate for faster, better decisionsDeliver bottom line resultsMake informed decisions with enterprise data
Transcript of "Yolton mark going beyond social media to social business"
Going Beyond Social Media to Social BusinessMark Yolton | SVP of Digital, Social, and Communities at SAP2013 Social Media Strategies Summit – Las Vegas