Yolton Community Day at SAP TechEd 2008 Bangalore


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Mark Yolton's welcome to the Community Day attendees prior to SAP TechEd 2008 in Bangalore, India on November 11, 2008

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  • Dear Developer, Partners and friends of SAP – it is my honor to welcome you here in the Shanghai International Convention Center for our TechED07. 尊敬的各位来宾 , SAP 的客户,合作伙伴,以及业界的各位朋友,早上好。非常高兴与各位相会在这里,共同来见证 SAP 全球研发者大会的首次中国之行。 SAP Community Network
  • Yolton Community Day at SAP TechEd 2008 Bangalore

    1. 1. SAP Community Network ~ Bangalore Community Day ~ November 2008
    2. 2. The Essential “Strategic Argument” for Communities of Innovation <ul><li>Business Network Transformation provides competitive differentiation </li></ul><ul><ul><ul><li>In a fast-changing market, marked by high expectations and requirements </li></ul></ul></ul><ul><ul><ul><li>With agility, reach, scalable co-innovation </li></ul></ul></ul><ul><ul><ul><li>From … 1:many  many:many  community:community network relationships </li></ul></ul></ul><ul><li>Social networks open-up enterprises to reach across entire ecosystems </li></ul><ul><ul><ul><li>Web 2.0  Enterprise 2.0  Communities 2.0 … </li></ul></ul></ul><ul><ul><ul><li>By enabling virtual and physical community collaboration </li></ul></ul></ul><ul><li>SAP orchestrates &quot;communities of innovation&quot; to create value and to share benefits across its global ecosystem </li></ul><ul><ul><ul><li>Faster, broader product adoption with higher customer satisfaction </li></ul></ul></ul><ul><ul><ul><li>Stronger affiliation to SAP and partners with deeper commitments </li></ul></ul></ul><ul><ul><ul><li>Extensive co -innovation  differentiation, value </li></ul></ul></ul><ul><ul><ul><li>Best-run customers who are successful in their markets </li></ul></ul></ul><ul><ul><ul><li>Individuals build expertise, share solutions, experience career acceleration </li></ul></ul></ul><ul><ul><ul><li>Economic impacts and advantages for all </li></ul></ul></ul><ul><ul><ul><li>Transformed relationships between customers, partners, suppliers, independents… </li></ul></ul></ul>
    3. 3. SAP Community Network’s components <ul><ul><li>Developers, consultants, analysts, systems integrators, SAP </li></ul></ul><ul><ul><li>Ask and answer technical questions </li></ul></ul><ul><ul><li>Get expert advice; share detailed solutions </li></ul></ul><ul><ul><li>Find tools and documentation for implementation and operations </li></ul></ul><ul><ul><li>Business analysts, enterprise architects, consultants, SAP </li></ul></ul><ul><ul><li>Best practice sharing by industry and application type (CRM, ERP) </li></ul></ul><ul><ul><li>Discuss business process, solutions and software implementation </li></ul></ul><ul><ul><li>Report and dashboard designers, enterprise developers, IT professionals, SAP </li></ul></ul><ul><ul><li>Resources and insight to transform data into information for better decision-making </li></ul></ul><ul><ul><li>Business intelligence and information management solutions </li></ul></ul>SAP Developer Network Business Process Expert Community Business Objects Community
    4. 4. SAP’s 2x2 Communities Industry Value Networks (IVNs) <ul><ul><li>SAP, customers, ISVs, SIs, tech partners </li></ul></ul><ul><ul><li>>300 member companies, 52 CDGs </li></ul></ul><ul><ul><li>>50% of the services in the latest enhancement pack. Example CDGs: </li></ul></ul><ul><ul><ul><li>SOA services for banking and healthcare </li></ul></ul></ul><ul><ul><ul><li>Cross-industry RFID </li></ul></ul></ul><ul><ul><ul><li>Tax and revenue management for public sector </li></ul></ul></ul>Enterprise Services Community <ul><ul><li>>450,000 individuals at customers, partners, SAP, independents, thought leaders </li></ul></ul><ul><ul><li>Bridge the gap between business and IT </li></ul></ul><ul><ul><li>Collaborate on process optimization, change management, business model innovation… </li></ul></ul><ul><ul><li>Content, tools, models, best practices… </li></ul></ul><ul><ul><li>18 vertical industries + 12 horizontal apps </li></ul></ul><ul><ul><li>>1,400,000 individuals </li></ul></ul><ul><ul><li>Technologists: developers, IT architects, systems administrators … </li></ul></ul><ul><ul><li>Share information on SAP NetWeaver, emerging technology, components… </li></ul></ul><ul><ul><li>Content, whitepapers, downloads, forums, blogs, wiki, eLearning, premium content … </li></ul></ul><ul><ul><li>SAP, customers, ISVs, SIs, tech partners </li></ul></ul><ul><ul><li>15 industries </li></ul></ul><ul><ul><li>Long term, industry-specific, by invitation only </li></ul></ul><ul><ul><li>Coordinate business plans, go-to-market plans, composite app / integration scenario development </li></ul></ul>Technical Business Companies Individuals SAP Developer Network Business Process Expert Community © SAP 2008 / Page
    5. 5. SAP TechEd and TechTour Locations 2008 Expecting 30,000 attendees in more than 70 worldwide events © SAP 2008 – SAP Tech Tour, Page SAP Tech Tour TechEd Events Tech Tour Events APJ: Bangkok Beijing Chennai Dalian Jakarta Kuala Lumpur Manilla Mumbai Osaka Seoul Shenzen Singapore Sydney Taipei Tokyo EMEA: Al Khobar Athens Barcelona Belgrade Bled Bratislava* Brno Brussels Bucharest Capetown Copenhagen* Cyprus Dubai Istanbul Jurmala* Lisbon London Madrid Milan Moscow Mragowo Oslo* Paris Prague* Stockholm* Tallinn* Tel Aviv Tihany Utrecht Vienna Vilnius Zagreb Zurich N. America: Atlanta* Boston* Calgary Chicago* Columbus* Houston* Philadelphia Pittsburg San Francisco San Diego* St. Louis* Toronto South America: Bogota B. Aires (2) Caracas Lima Mexico City Monterray Santiago (2) Sao Paulo 12,000 13,000 10,000 Bangalore Shanghai Berlin Las Vegas Total 2007 Tech Tour attendees APJ ≥ 2,900 Total 2007 Tech Tour attendees EMEA ≥ 7,550 Total 2007 Tech Tour attendees Americas ≥ 3,050
    6. 6. Core Contributors Power the Communities ~70 SAP Mentors <1/100 th of 1% ~6,000 Highly Active Contributors ~½ of 1% ~60,000 in 2008 Contributors ~6% >135,000 Lifetime Contributors ~10% >1,400,000 Total Community Members
    7. 7. SCN Top Contributors <ul><ul><li>Top three point earners in each of ~30 categories annually </li></ul></ul><ul><ul><li>High visibility and credibility within the community </li></ul></ul><ul><ul><li>Special recognition at Community events and online </li></ul></ul><ul><ul><li>Recognized for consistent contributions to sharing knowledge and spreading success in the community </li></ul></ul>
    8. 8. TechEd ’08 Addressing the Pace of Change <ul><li>India Statistics (October) : </li></ul><ul><li>300,000+ SCN members </li></ul><ul><ul><li>450,000 in all Asia </li></ul></ul><ul><ul><li>1.4M worldwide </li></ul></ul><ul><li>450,000 visits last month </li></ul><ul><li>Top companies: </li></ul><ul><ul><li>Intelligroup </li></ul></ul><ul><ul><li>Yash </li></ul></ul><ul><ul><li>Satyam </li></ul></ul><ul><ul><li>Infosys </li></ul></ul><ul><ul><li>TCS </li></ul></ul><ul><ul><li>Wipro </li></ul></ul><ul><ul><li>L&T Infotech </li></ul></ul><ul><li>Most active cities: </li></ul><ul><ul><li>Bangalore </li></ul></ul><ul><ul><li>Chennai </li></ul></ul><ul><ul><li>Mumbai </li></ul></ul><ul><ul><li>Hyderabad </li></ul></ul><ul><ul><li>Pune </li></ul></ul>SAP Community Network – Global and India
    9. 9. TechEd ’08 Addressing the Pace of Change SAP Community Network – Top Contributors in India (since 1/1/08)
    10. 10. SAP Mentors <ul><ul><li>Role models for the community, providing passion and energy </li></ul></ul><ul><ul><li>Mentors take on a leadership role </li></ul></ul><ul><ul><li>Create a sense of belonging </li></ul></ul><ul><ul><li>Candid feedback and direction to SAP </li></ul></ul><ul><ul><li>Trusted semi-private communication channel </li></ul></ul>Special status to exceptional and high-value members of our SDN, BPX, and Business Objects communities
    11. 11. SAP Community Network Recognition Program Supports United Nations WFP <ul><ul><li>Announced: TechEd'07 Bangalore </li></ul></ul><ul><ul><li>Effective: January 1, 2008 </li></ul></ul><ul><ul><li>Period: Calendar year </li></ul></ul><ul><li>€ 100K at 2.5M points (achieved) </li></ul><ul><li>€ 150K at 3.0M points (achieved) </li></ul><ul><li>€ 200K at 3.5M points (2008 target) </li></ul>Community Knowledge Contributions are converted into donations to the United Nations World Food Programme: Food for Education <ul><li>Asia (Laos) </li></ul><ul><li>Africa (Ethiopia) </li></ul><ul><li>Latin America (Colombia) </li></ul>http://www.wfp.org/food_aid/school_feeding/
    12. 12. SAP Communities & The U.N. World Food Program Target Goals + Actual Results € 200 K € 150 K € 100 K SAP Donation 2008 YTD Update: November 2008
    13. 13. Gain SAP Expertise at Your Own Pace SAP Content Subscriptions & Virtual SAP TechEd <ul><ul><li>An online library of continuous learning content to help build skills </li></ul></ul><ul><ul><li>Live recordings of SAP TechEd conference sessions </li></ul></ul><ul><ul><li>On-demand streaming video with printable PDFs </li></ul></ul><ul><ul><li>Easily learn at your own pace from the experts so you can: </li></ul></ul><ul><ul><ul><li>employ SAP technologies to exploit new and emerging trends (Enterprise SOA, Business Processes) </li></ul></ul></ul><ul><ul><ul><li>update and expand working knowledge SAP NetWeaver </li></ul></ul></ul><ul><ul><ul><li>apply newly learned information to resolve current challenges </li></ul></ul></ul><ul><ul><li>For more information visit https://www.sdn.sap.com/irj/sdn/subscriptions/content </li></ul></ul><ul><ul><li>Access five free sessions now at https://www.sdn.sap.com/irj/sdn/virtualteched-free </li></ul></ul>© SAP 2008 / Page On-Demand Training
    14. 14. SOA in SCN © SAP 2008 / Page SOA Community Wiki The SOA Community Wiki was set up to foster collaboration around key topics contained within the Starter Kit for SOA. Members can earn double points collaborating on the projects listed. As a community project, members have complete freedom to shape it the way they feel best reflects the subject matter. Link : https://www.sdn.sap.com/irj/sdn/soacommunity Starter Kit for SOA Designed to illustrate the value of Service-Oriented Architecture (SOA), the starter kit provides hands-on support to get initial SOA projects underway. The kit contains detailed information about Value and benefits, Governance , Architecture, Composition and Operations, and contains a methodology for SOA projects and hands-on developer guidance. It also contains an animated Customer Journey for SOA, and access to SOA Customer Showcases . Link : https://www.sdn.sap.com/irj/sdn/starterkitforsoa SOA in SCN viral widget The SOA in SCN widget is a viral mashup of multiple hand-picked SOA feeds from SCN that can be embedded on sites ranging from personal homepages and blogs, to iGoogle, Jive Clearspace, and pretty much anywhere Java script can be displayed. The widget is provided by NewsGator in collaboration with SCN. Link : http://www.NewsgatorWidgets.com/widget/141448
    15. 15. ERP @ BPX <ul><ul><li>[email_address] front-page features “hot” topics </li></ul></ul><ul><ul><li>ERP Wikis launch-pads for topical and collaborative writing and editing </li></ul></ul><ul><ul><li>ERP Blog topic refers to business view, experience, and value proposition </li></ul></ul><ul><ul><li>ERP Forum engage with others in Q&A </li></ul></ul>https://www.sdn.sap.com/irj/sdn/bpx-erp <ul><ul><li>THE OPPORTUNITY – ERP is the heart of SAP </li></ul></ul><ul><ul><li>THE MOMENTUM – Tap into this highly active ERP community to engage, interact, and, communicate </li></ul></ul>
    16. 16. PLM @ BPX SAP PLM and the Business Process Expert Community <ul><ul><li>PLM @BPX </li></ul></ul><ul><ul><li>Engage with the community in </li></ul></ul><ul><ul><li>discussion forums and blogs </li></ul></ul><ul><ul><li>Find the latest information on </li></ul></ul><ul><ul><li>SAP Product Lifecycle Management </li></ul></ul><ul><ul><li>View educational demos , videos </li></ul></ul><ul><ul><li>and webcasts </li></ul></ul><ul><ul><li>LEARN. FIND. SHARE. </li></ul></ul>https://www.sdn.sap.com/irj/bpx/plm <ul><ul><li>THE OPPORTUNITY PLM@BPX is the ultimate source for </li></ul></ul><ul><ul><li> SAP PLM-related information </li></ul></ul><ul><ul><li>THE MOMENTUM Tap into the highly active BPX community </li></ul></ul><ul><ul><li> to collaborate around PLM topics </li></ul></ul>
    17. 17. Launched Today! New Design / UX across SCN New Homepages, Tabbed Design, Clearer Navigation… <ul><ul><li>All-new design, navigation, tabbed community COMPLETE REDESIGN areas, alignment with SAP corporate standards, new uber-home, crisper, color-coordinated community areas, expanded homepage links, expanded RH column with contextual content … </li></ul></ul>
    18. 18. The Business Process Expert (BPX) Community eBook <ul><ul><li>“ Process First&quot; describes the evolution of the Business Process Expert (BPX) </li></ul></ul><ul><ul><li>The BPX role adds value by increasing effective communication and program leadership skills across technical and business boundaries </li></ul></ul><ul><ul><li>Book was written through collaborative contributions from the BPX community in 2008 </li></ul></ul>
    19. 19. Business Objects Community (BOC) The Business Intelligence Community for the Developers & IT <ul><li>BUSINESS OBJECTS COMMUNITY </li></ul><ul><li>Business Objects & NW BI Roadmap </li></ul><ul><li>Trial software, sample code, sample reports </li></ul><ul><li>Getting Started on SAP guides </li></ul><ul><li>Product portals, wiki, Blogs, Articles </li></ul><ul><li>Collaborate with experts and other peers </li></ul><ul><li>Cost Savings/Revenue generation </li></ul><ul><li>Offload end-user support to self-service site </li></ul><ul><li>Find time saving tips & tricks to BI projects </li></ul><ul><li>Reduce barriers to entry for adoption of BI </li></ul><ul><li>Leverage tools and insight to go beyond cost saving and increase revenue generation </li></ul><ul><li>BENEFITS of BUSINESS OBJECTS </li></ul><ul><li>Business Objects software transforms data into information </li></ul><ul><li>Turn BW & SAP R3 data into powerful dashboards </li></ul><ul><li>Build comprehensive reports in 10 minutes </li></ul><ul><li>Browse data and find correlations visually </li></ul><ul><li>Business Objects SAP integration is a mature solution with over 8 years of product delivery </li></ul>
    20. 20. SAP & Innocentive <ul><li>Open innovation marketplace where experts solve challenges in technology, science, and business </li></ul><ul><ul><li>Prize-based open innovation </li></ul></ul><ul><ul><li>SAP , customers, and partners sponsor challenges </li></ul></ul><ul><ul><li>Community members solve for financial rewards! </li></ul></ul><ul><li>Visit online at </li></ul><ul><li>https://www.sdn.sap.com/irj/sdn/innocentive </li></ul>SAP Innovation & Technology Pavilion
    21. 21. SAP EcoHub Connecting for Success © SAP 2008 / Page Offering Trusted Engagement Enabling Accelerated Discovery Delivering Power of Insight Visit online at http://ecohub.sap.com Community-Powered Online Solution Marketplace
    22. 22. SAP Communities YouTube Channel Video from, by, and for the SAP Community © SAP 2008 / SAP TechEd 08 / <Session ID> Page <ul><li>Learn more from SAP and community member experts themselves </li></ul><ul><li>Use cases, experiences, commentary, testimonials, event recaps… </li></ul><ul><li>Vibrant, engaging new media content available regularly </li></ul>
    23. 23. New: Docupedia <ul><ul><li>Interactive version of SAP NetWeaver product documentation </li></ul></ul><ul><ul><li>SCN members can find, view, comment, organize, and rate our product information </li></ul></ul><ul><ul><li>Wiki-based: community members improve documentation quality and completeness </li></ul></ul><ul><ul><li>Benefit for everyone: more effective, efficient, wisdom-of-experience product documentation </li></ul></ul><ul><ul><li>Launching soon at http://docupedia.sap.com </li></ul></ul>
    24. 24. Our communities drive business value to… <ul><ul><li>Free access to subject matter experts for fast implementation + issue resolution </li></ul></ul><ul><ul><li>Many support resources reduce TCO </li></ul></ul><ul><ul><li>Increase knowledge at low cost </li></ul></ul><ul><ul><li>Connect with peers and partners </li></ul></ul><ul><ul><li>Co-innovate by connecting experts with other experts for surprising results </li></ul></ul><ul><ul><li>Customers </li></ul></ul><ul><ul><li>Quick adoption and market ramp-up </li></ul></ul><ul><ul><li>Speed, agility, better decision making, risk reduction with rich insights </li></ul></ul><ul><ul><li>Higher customer satisfaction and loyalty; better retention, up-sell, and cross-sell </li></ul></ul><ul><ul><li>Improved product and information quality with outside-in feedback on our products, services, processes, and customer experiences </li></ul></ul><ul><ul><li>SAP </li></ul></ul><ul><ul><li>Partners </li></ul></ul><ul><ul><li>Proof of strong commitment to ecosystem enablement and success </li></ul></ul><ul><ul><li>Lead generation for the ecosystem </li></ul></ul><ul><ul><li>Co-innovation by connecting experts with others for surprising results </li></ul></ul><ul><ul><li>Gateway to solution certification </li></ul></ul><ul><ul><li>Our Ecosystem </li></ul></ul><ul><ul><li>Subject matter experts for solutions, innovation, and market insight </li></ul></ul><ul><ul><li>Many implementation and support resources reduce support costs </li></ul></ul><ul><ul><li>Demonstrate expertise, generate leads to ~1M members globally </li></ul></ul>
    25. 25. Our communities deliver value thru… <ul><ul><li>Leading Practices </li></ul></ul><ul><ul><li>&quot;How-to” Guides </li></ul></ul><ul><ul><li>Whitepapers, Articles </li></ul></ul><ul><ul><li>Newsletters </li></ul></ul><ul><ul><li>Enterprise Services Definitions, Business Maps and Implementation </li></ul></ul><ul><ul><li>Exclusive Content </li></ul></ul><ul><ul><li>Configuration and Optimization Examples </li></ul></ul><ul><ul><li>Audio / Video Demos, eLearning </li></ul></ul><ul><ul><li>Widgets, Wizards, Editors </li></ul></ul><ul><ul><li>Previews, Trials, Add-Ons </li></ul></ul><ul><ul><li>Tools, Analyzers, Development Kits </li></ul></ul><ul><ul><li>Solution Composer </li></ul></ul><ul><ul><li>Downloads </li></ul></ul><ul><ul><li>Rich Assets </li></ul></ul><ul><ul><li>Peer Networking </li></ul></ul><ul><ul><li>Events </li></ul></ul><ul><ul><li>Industry and Solution Forums </li></ul></ul><ul><ul><li>Thought Leader Blogs </li></ul></ul><ul><ul><li>Collaborative Wikis </li></ul></ul><ul><ul><li>Connectivity </li></ul></ul><ul><ul><li>Skills Enhancement </li></ul></ul><ul><ul><li>Member-Granted Points </li></ul></ul><ul><ul><li>Awards Program </li></ul></ul><ul><ul><li>Appreciation, Status </li></ul></ul><ul><ul><li>Awareness, Visibility </li></ul></ul><ul><ul><li>Education, Development </li></ul></ul><ul><ul><li>Skills Certification </li></ul></ul><ul><ul><li>SAP Mentor Program </li></ul></ul><ul><ul><li>Career Enhancement </li></ul></ul>
    26. 26. Benefits to: Individual Members <ul><ul><li>Relevancy – join and participate only if valuable and relevant   </li></ul></ul><ul><ul><li>Recognition – contribute knowledge to build reputation   </li></ul></ul><ul><ul><li>Competition – positive and healthy contest for greater good   </li></ul></ul><ul><ul><li>Connections – relationships with interesting + insightful people   </li></ul></ul><ul><ul><li>Productivity – to get your job done better & faster   </li></ul></ul><ul><ul><li>Speed – of answers, insights, solutions </li></ul></ul><ul><ul><li>Growth – to build professional skills for a fast-changing market   </li></ul></ul><ul><ul><li>Access – to information, tools, resources, and other experts   </li></ul></ul><ul><ul><li>Always on – anywhere, anytime, 24x7, global </li></ul></ul><ul><ul><li>Persistent – limitless and growing library of information </li></ul></ul><ul><ul><li>Free & Easy – simple to adopt, use, and engage    </li></ul></ul>
    27. 27. The SAP Ecosystem makes headlines SAP has set the standard — certainly within the tech industry — and offers a good example of the potential here. SAP is one of the leaders in the scale, diversity, and integration of its vast ecosystem .” John Hagel and John Seely Brown How SAP Seeds Innovation, Business Week, July 2008 “ The route of communities can be a powerful strategy…I can see this as a competitive advantage against Oracle and other vendors. Other vendors don’t have the same approach to communities; they are more instance-oriented and unsophisticated.” Stephen Hendrick SAP Tech Ed Las Vegas Highlights, IDC “ Many businesses can create stickiness by building user communities . Every year, for instance, software company SAP hosts conferences where customers can meet with IT experts, software developers, and, most important, each other. These aren’t sales events per se, but you can be sure that attendees leave with a feeling of partnership with SAP that contributes to the company’s steady share gains . Jack and Suzy Welch The Welch Way Business Week, September 2008 “ THE WELCH WAY
    28. 28. SAP Community Network Large, open, focused on the individual Web pages <ul><ul><li>Web 2.0 technology </li></ul></ul><ul><ul><li>Wikis, forums, blogs, library </li></ul></ul><ul><ul><li>eLearning, downloads, trial licenses </li></ul></ul><ul><ul><li>Reputation, ratings, recognition </li></ul></ul><ul><ul><li>Successful by many measures </li></ul></ul><ul><ul><li>1.4 million members </li></ul></ul><ul><ul><li>25,000 new members per month </li></ul></ul><ul><ul><li>600,000 unique visitors monthly </li></ul></ul><ul><ul><li>20 million pages consumed per month </li></ul></ul><ul><ul><li>6,000 posts per day </li></ul></ul><ul><ul><li>2000 bloggers, 60% not SAP employees </li></ul></ul><ul><ul><li>350,000 newsletter subscribers </li></ul></ul><ul><ul><li>Fast, high quality responses </li></ul></ul><ul><ul><li>World-class member satisfaction </li></ul></ul>Wikis Forums Blogs © SAP 2008 / Page SAP Developer Network, Business Objects, and Business Process Expert Communities
    29. 29. SAP Community Network A culture of community collaboration
    30. 30. SAP Community Network Call to Action © SAP 2008 / Page <ul><ul><li>Directly interact with customers, partners, and SAP </li></ul></ul><ul><ul><li>Demonstrate your expertise through community knowledge sharing </li></ul></ul><ul><ul><li>Participate in a co-innovation project to increase your visibility </li></ul></ul><ul><ul><li>Strengthen your skills and broaden your relationship with SAP’s ecosystem </li></ul></ul><ul><ul><li>The more you give, the more you get in return </li></ul></ul><ul><ul><li>Early insights into emerging products and market trends </li></ul></ul><ul><ul><li>Faster time-to-market, time-to-benefit, competitive differentiation </li></ul></ul><ul><ul><li>Find new customers, partners, solutions through the communities </li></ul></ul>Join Engage Benefit <ul><ul><li>The first step to maximize your relationship with SAP’s ecosystem </li></ul></ul><ul><ul><li>SDN, BPX, and Business Objects for open, individual-based communities </li></ul></ul><ul><ul><li>ESC, IVN, and Standards for private, company-focused communities </li></ul></ul>
    31. 31. Join Us and our SAP Community Network   Mark Yolton Senior Vice President SAP Community Network http://bpx.sap.com http://sdn.sap.com http://boc.sap.com http://sapteched.com T 650-223-4621 E mark.yolton@sap.com