Mark Yolton

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I'm a Marketing and Digital executive who had the good fortune to believe, way back in 1994, that "this new Internet thing could be big!" In hindsight it seems obvious and inevitable that the world would be forever changed in profound ways. Back then, not so obvious... but nevertheless I was lucky to jump in early and to move with my family from Philly to the San Francisco Bay Area. My approach to Marketing shifted to focus on the web, e-commerce, e-business, change leadership, and later to online communities, social media, mobile, cloud, video, analytics -- and the many other components of today's shift to "digital." I've had the great fortune to work at the center of the storm -- ...

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Activity
About

Mark Yolton

Presentations

Osmb Keynote Jan2009 Yolton Final

Sap CN Frost And Sullivan Web Experience Excellence Dec 2009 Final

Jive new way_tour_my_sap_24_may2011 final

BlogWell 20June2011 Mark Yolton @ SAP

Ten Tips to Grow Your Community for Member Benefit & Business Value

Moscow preso SAP social business MY final

Yolton mark going beyond social media to social business

Gamification Summit (GSummit) Mark Yolton 2013

What is Digital?

Documents

Scn briefing book for sapphire now 2010

Likes

Key Digital Trends for 2018

The Future of Marketing 2016: New Roles, and Trends

Top Digital Transformation Trends and Priorities for 2016

Hooked Workshop

Social Media: Driving Business Impact (Part 2 of 2)

10 Leadership Lessons I Wish I Learned In My 20's

Best Practices for Enterprise Social Media Management by the Social Media Dream Team

The new power of the customer voice - social media's place in business

Social Business Journal v02

Now Is The Time To Build Your Personal Brand

Thinking Strategic About Social Business - The Community Roundtable

Social Media? #WTF

The Rise of the Social Customer and Their Impact on Business

Smart Business, Social Business: A Playbook for Social Media in Your Organization

Gamification Workshop 2010

(20)11 things to think about

What is Social Media?

Building 21st Century Tribes

The 8 Success Criteria For Facebook Page Marketing

Early Peek Tribalization Of Business 2009