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The SAP Community NetworkAccelerating SAP’s Leadership in Social Business<br />Mark Yolton | SAP Community Network<br />Ma...
Intro to SAPThe world’s leading supplier of business software …  <br />VISION<br />Make the World Run Better<br />MISSION ...
Strategy & Key Technology ElementsDelivering Instant Value To One Billion People<br />On DEVICE<br /><ul><li>All devices
All user experiences
Easy to extend</li></ul>Mobile<br />Collaboration<br />Analytics<br />On DEMAND<br />SAP Business ByDesign<br /><ul><li>In...
Line of business or suite
Integrated to On Premise</li></ul>ORCHESTRATION<br />LoB on Demand<br />On PREMISE<br /><ul><li>SOA-enabled
Best-practicespackages
Non-disruptiveenhancements</li></ul>SAP Business Suite 7<br />Technology Foundation<br /><ul><li>Platform
In-Memory</li></li></ul><li>The SAP Community NetworkWhat is it…?  <br />SAP Community Network (SCN) is the <br />Social N...
The SAP Community NetworkKey Elements of our Social Business <br />Social Insight<br />Social<br />Innovation<br />Social<...
Extracting intelligence from customer behaviors and conversations to equip our field force with insight into customer hot ...
Using the wisdom of the crowd to drive higher quality solutions and innovations that better meet customer needs and theref...
Leveraging the reach of our online channel and the unique tools of our platform to drive dramatically increased  leads and...
Social Media – Tim O’Reilly on Web 2.0 “…a set of technology, social, and economic trends...”<br />Leverage the power of c...
Business Challenges That Social Networking Could Address <br />Exponential rate of change: Cycle times compress and  accel...
How Does Social Networking Address These Business Challenges? <br />Connect with others to find answers and insight<br />E...
SAP Community Network (SCN) A Rich, Global Network of Communities and Assets <br />Customers<br />
SAP Community Network: Snapshot  Three Major Components <br />Community In-Person Events: <br /><ul><li> SAP TechEd
 SAP Tech Tour,                        Virtualization Week,         Developer Challenges,          Partner Pinnacle Awards …
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SAP Community Network (SCN) overview - March 2011

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This is a foundational overview of the SAP Community Network (SCN), which is the social network for SAP professionals.

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Transcript of "SAP Community Network (SCN) overview - March 2011"

  1. 1. The SAP Community NetworkAccelerating SAP’s Leadership in Social Business<br />Mark Yolton | SAP Community Network<br />March 2011<br />
  2. 2. Intro to SAPThe world’s leading supplier of business software … <br />VISION<br />Make the World Run Better<br />MISSION <br />Make Every Customer a Best-Run Business <br />STRONG FOUNDATION <br />100,000+ customers<br />25 industries<br />All market segments<br />~49,000 employees<br />38 years of business process experience<br />#1 business applications<br />#1 business intelligence<br />#1 in SME<br />
  3. 3. Strategy & Key Technology ElementsDelivering Instant Value To One Billion People<br />On DEVICE<br /><ul><li>All devices
  4. 4. All user experiences
  5. 5. Easy to extend</li></ul>Mobile<br />Collaboration<br />Analytics<br />On DEMAND<br />SAP Business ByDesign<br /><ul><li>Instant value
  6. 6. Line of business or suite
  7. 7. Integrated to On Premise</li></ul>ORCHESTRATION<br />LoB on Demand<br />On PREMISE<br /><ul><li>SOA-enabled
  8. 8. Best-practicespackages
  9. 9. Non-disruptiveenhancements</li></ul>SAP Business Suite 7<br />Technology Foundation<br /><ul><li>Platform
  10. 10. In-Memory</li></li></ul><li>The SAP Community NetworkWhat is it…? <br />SAP Community Network (SCN) is the <br />Social Networkfor SAP professionals<br />(covering developers, IT professionals, business process experts, <br />business users, business intelligence pro’s, professors and students)<br />delivering <br />to SAP customers, partners, employees,and independent experts<br />Social<br />Innovation<br />Social<br />Commerce<br />Social Intelligence<br />Social Insight<br />
  11. 11. The SAP Community NetworkKey Elements of our Social Business <br />Social Insight<br />Social<br />Innovation<br />Social<br />Commerce<br />Social Intelligence<br /><ul><li>Enabling customer success through the active sharing of knowledge, solutions and best practices
  12. 12. Extracting intelligence from customer behaviors and conversations to equip our field force with insight into customer hot topics, burning issues and new opportunities
  13. 13. Using the wisdom of the crowd to drive higher quality solutions and innovations that better meet customer needs and therefore have greater market impact
  14. 14. Leveraging the reach of our online channel and the unique tools of our platform to drive dramatically increased leads and revenues with a focus on big plays through targeted campaigns </li></li></ul><li>SCN: The Social Network for SAP Professionals <br />The Engine for Social Business Acceleration<br />Social insight<br />OUTCOMES<br />Social<br />Innovation<br />Social<br />Commerce<br />Social Intelligence<br />ORCHESTRATION <br />ENABLERS<br />SOCIAL PLATFORM <br />
  15. 15. Social Media – Tim O’Reilly on Web 2.0 “…a set of technology, social, and economic trends...”<br />Leverage the power of crowds in a low-cost, high-leverage, extremely engaged model <br />http://wordle.net<br />
  16. 16. Business Challenges That Social Networking Could Address <br />Exponential rate of change: Cycle times compress and accelerate <br />Globalization: How to engage appropriately and effectively with inter-connected economies, societies, and cultures<br />a × 10b<br />101 0111<br />110 1011<br />110 1001<br />110 1001<br />Explosive growth: <br />Dissemination and management of high-volume information can overwhelm<br />Fewer resources: <br />Pressure to reduce costs for higher efficiency and productivity at scale <br />Fragmentation: Sources of information are generated by a multitude of formal and informal influencers <br />Proliferation of devices: Increasing need to access information on new form factors, anywhere, anytime <br />
  17. 17. How Does Social Networking Address These Business Challenges? <br />Connect with others to find answers and insight<br />Exchange information in knowledge stores and via knowledge flows<br />Get just-in-time solutions to urgent business or tech challenges<br />Save time and $$ by re-using or adapting solutions built, proven, recommended by trusted others <br />Build and refresh skills in a dynamic peer learning environment for career growth <br />Increase success, quality, value by adopting shared best-practices<br />Discover, evaluate, and buy based on peer recommendations and with more info and knowledge <br />Gain insight and generate net-new knowledge thru innovations<br />
  18. 18. SAP Community Network (SCN) A Rich, Global Network of Communities and Assets <br />Customers<br />
  19. 19. SAP Community Network: Snapshot Three Major Components <br />Community In-Person Events: <br /><ul><li> SAP TechEd
  20. 20. SAP Tech Tour, Virtualization Week, Developer Challenges, Partner Pinnacle Awards …
  21. 21. 35,000+ attendees annually
  22. 22. Financially self-sustaining
  23. 23. Satisfaction >95%
  24. 24. Tremendous market influence
  25. 25. Customer / partner technical education & enablement
  26. 26. Best practice: beyond virtual </li></ul>Community Online Engagement: <br /><ul><li> SCN = SDN, BPX, BOC, UAC
  27. 27. Forums, Blogs, Wiki, Articles, eLearning, Downloads, Newsletters, Code Exchange, Idea Place, InnoCentive, Career Center, Reputation Program, Mentors
  28. 28. 2.3M members @ 200+ countries
  29. 29. Rich, expansive, innovative, world-class programs / practices
  30. 30. Long-term relationships + enablement + influence
  31. 31. Recognized leadership position
  32. 32. Strategic business value </li></ul>Community-Powered Marketplace: <br /><ul><li> SAP EcoHub
  33. 33. SW, Services, Business Analytics, Sustainability, Micro-Apps, and ALM
  34. 34. ~700 storefronts w/ >1000s of leads
  35. 35. 2010 revenue 150% growth from 2009
  36. 36. Partner Work Center, Online Ads, Referral Partners, Themes, iPad app, and Lead-Gen Campaigns
  37. 37. Real leads / pipeline / revenue traction with significant partner & SAP benefit </li></li></ul><li>SAP Community NetworkLeadership in Social Innovation, Social Commerce and Social Intelligence <br />> 2.3 million members strong<br />> 200 countries and territories <br />~ 20,000 new members / month<br />Members<br />> 1.5 million unique visitors / month <br />> 4 million visits @ 20 million pages / month <br />Traffic<br />> 200,000 have contributed (ever) <br />> 100,000 last year w/ 2,000 top contributors <br />~ 6,000 bloggers … 100+ SAP Mentors … <br />Contributors<br />~ 4,000 posts / day in 350+ forums<br />~ 2 million topic threads @ 7M messages<br />~ 2 million monthly newsletter impressions <br />“SAP Community Network may be the most extensive use to date of social media by a corporation.”<br />Leveraging the Talent-Driven Organization The Aspen Institute - 2010 <br />Momentum<br />~ 700+ SAP ecosystem solutions <br /> Thousands of demos and trials delivered<br />Serving >200 countries @ all industries<br />Impact<br />
  38. 38. SAP Communities Drive Value to…<br /><ul><li>Open access to subject matter experts for fast implementation + issue resolution
  39. 39. Many support resources reduce customer operations costs (TCO)
  40. 40. Increase knowledge and insight
  41. 41. Connect with peers and partners; increase influence
  42. 42. Co-innovate by connecting experts for surprising results
  43. 43. Discover, evaluate, and buy partner and SAP solutions</li></ul>Customers<br /><ul><li>Subject matter experts for solutions, innovation, and market insight
  44. 44. Many implementation and support resources reduce support costs
  45. 45. Demonstrate expertise, generate leads to > 2M members globally
  46. 46. Gain access to massive SAP installed base</li></ul>Partners<br /><ul><li>Quick product/service adoption and market ramp-up
  47. 47. Speed, agility, better decision making, and risk reduction via rich insights
  48. 48. Higher customer satisfaction and loyalty; better retention, up-sell, and cross-sell
  49. 49. Improved product and information quality with outside-in feedback on our products, services, processes, and customer experiences </li></ul>SAP<br /><ul><li>Proof of strong commitment to ecosystem enablement and success
  50. 50. Lead generation for the ecosystem – SAP and partners
  51. 51. Co-innovation by connecting experts with others = leadership
  52. 52. Gateway to solution certification, roll-out, ramp-up, and success </li></ul>Our Ecosystem<br />
  53. 53. SAP Communities Deliver Value thru… <br /><ul><li>Skills Enhancement
  54. 54. Member-Granted Points
  55. 55. Awards Program
  56. 56. Appreciation, Status, Awareness, Visibility
  57. 57. Education, Development
  58. 58. Skills Certification
  59. 59. SAP Mentor Program
  60. 60. Career Center Job Board
  61. 61. Configuration & Optimization Examples
  62. 62. Audio / Video Demos, eLearning
  63. 63. Widgets, Wizards, Editors
  64. 64. Previews, Trials, Add-On Downloads
  65. 65. Tools, Analyzers, Development Kits
  66. 66. Solution Composer
  67. 67. InnoCentive for Open Innovation
  68. 68. Partner and SAP Solutions + Services
  69. 69. Peer Networking
  70. 70. Major Conferences & Local Events
  71. 71. Industry & Solution Forums
  72. 72. Thought Leader Blogs
  73. 73. Collaborative Wikis
  74. 74. Expert Discussion Forums
  75. 75. Access to Influencers + Execs
  76. 76. Partner to Partner
  77. 77. Leading Practices and Solutions
  78. 78. “How-to” Guides, Whitepapers, Articles
  79. 79. Newsletters and eLearning
  80. 80. Enterprise Services Definitions, Business Maps, and Implementation Documents
  81. 81. SAP EcoHub Partner Solutions & Services Marketplace
  82. 82. Solution Demos and Specs</li></ul>Exclusive Content<br />Rich Assets<br />Connectivity<br />Career Enhancement<br />
  83. 83. Gain More Value from SAP Via the SAP Community Network<br />Efficiencies – reduce wasted resources, cycles, and money, by re-using existing experiences and solutions<br />Impact – drive higher quality and better business results by leveraging the community and known best practices<br />Speed – accelerate execution through access to technologies, models, and a network of experts <br />Insight – innovate and differentiate with the benefit of collective wisdom and a broad perspective <br />
  84. 84. Customers Gain Insight with CommunitiesDirect Access to Best Practices<br />Colgate Palmolive saved 10% to 20% of project time using the SAP Communities as a resource. <br />“SCN has been a very helpful resource for many questions that we encountered during the development phase of our SAP implementation; easily saving us 10-20% of overall project time. Finding a similar solution ourselves might have taken an extra 2-3 weeks, in some cases.”<br />Faisal MehmoodBusiness Process Analyst Colgate Palmolive<br />Standard Bank is using SDN enterprise service use cases to ensure accuracy and shorten cycles.<br /> “Project resources together with the SAP Community Network are proving paramount to us realizing our vision. We were able to capitalize on the content and lessons learned on SCN to significantly shorten our learning curve and development lifecycles.”<br />Phillip ParkinsonIntegration Developer Standard Bank<br />Hamelin learned from trusted sources what worked and didn’t, leading to informed decisions and successful implementation.<br />“ We wanted technical information, step-by-step instructions on how to get [SAP BusinessObjects solutions and SAP ERP] to work together. The SAP BusinessObjects community gave us what we needed to implement the software successfully.” <br /> Jean-Marc ViallatteManaging Director Hamelin<br />
  85. 85. SCN Delivers Value across ConstituenciesCustomers, Partners, Individuals, SAP, Influencers…<br />“There are many instances when my clients have read my blogs and articles in SCN and as a result, it was much easier to convince them or make them listen to my proposal. …It actually creates a brand for you in the SAP community.”<br />Dipankar SahaSAP MentorIBM India<br />“Siemens resolves NetWeaver-related technical problems using SDN 50% faster than through other channels.”<br />Richard Hirsch<br />Senior Portal/SAP NetWeaver® Consultant<br />“[My customers] hear directly from peers about the solution, and get comfortable that they’ll have a vast network to tap into once they’ve deployed. I’m glad Chevron has over 1,000 members in the communities - it speeds up sales cycles, improves customer satisfaction and ultimately increases revenue for SAP.”<br />Jen CampbellSAP AE for Chevron<br />“SAP EcoHub is an easy to use single source that will streamline the process for identifying trusted, relevant solutions that meet our business needs and work within our existing SAP installations. This is something that I have been searching for a long time” <br />Matt StultzVice President, Global Information Technology<br />“SCN offers SAP partners like us the opportunity to get connected with 2 million members of the SAP ecosystem, who live and breathe SAP, to exchange know how and to demonstrate our thought leadership. It’s a great way to connect directly with SAP customers, partners and SAP employees.” <br />Ross MorisDirector of Alliance Sales<br />SAP Community Network… may be the most extensive use to date of social media by a corporation.”<br />Leveraging the Talent-Driven Organization, <br />The Aspen Institute, March 2010<br />
  86. 86. http://scn.sap.com<br />The Social Network for SAP Professionals<br />sap.com/techtour<br />
  87. 87. Thank You!<br />Contact information:<br />Mark Yolton | Senior Vice President<br />SAP Community Network<br />Mark.Yolton@sap.com<br />
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