SAP Community Network (SCN) overview - March 2011

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This is a foundational overview of the SAP Community Network (SCN), which is the social network for SAP professionals.

This is a foundational overview of the SAP Community Network (SCN), which is the social network for SAP professionals.

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  • 1. The SAP Community NetworkAccelerating SAP’s Leadership in Social Business
    Mark Yolton | SAP Community Network
    March 2011
  • 2. Intro to SAPThe world’s leading supplier of business software …
    VISION
    Make the World Run Better
    MISSION
    Make Every Customer a Best-Run Business
    STRONG FOUNDATION
    100,000+ customers
    25 industries
    All market segments
    ~49,000 employees
    38 years of business process experience
    #1 business applications
    #1 business intelligence
    #1 in SME
  • 3. Strategy & Key Technology ElementsDelivering Instant Value To One Billion People
    On DEVICE
    • All devices
    • 4. All user experiences
    • 5. Easy to extend
    Mobile
    Collaboration
    Analytics
    On DEMAND
    SAP Business ByDesign
    • Instant value
    • 6. Line of business or suite
    • 7. Integrated to On Premise
    ORCHESTRATION
    LoB on Demand
    On PREMISE
    • SOA-enabled
    • 8. Best-practicespackages
    • 9. Non-disruptiveenhancements
    SAP Business Suite 7
    Technology Foundation
  • The SAP Community NetworkWhat is it…?
    SAP Community Network (SCN) is the
    Social Networkfor SAP professionals
    (covering developers, IT professionals, business process experts,
    business users, business intelligence pro’s, professors and students)
    delivering
    to SAP customers, partners, employees,and independent experts
    Social
    Innovation
    Social
    Commerce
    Social Intelligence
    Social Insight
  • 11. The SAP Community NetworkKey Elements of our Social Business
    Social Insight
    Social
    Innovation
    Social
    Commerce
    Social Intelligence
    • Enabling customer success through the active sharing of knowledge, solutions and best practices
    • 12. Extracting intelligence from customer behaviors and conversations to equip our field force with insight into customer hot topics, burning issues and new opportunities
    • 13. Using the wisdom of the crowd to drive higher quality solutions and innovations that better meet customer needs and therefore have greater market impact
    • 14. Leveraging the reach of our online channel and the unique tools of our platform to drive dramatically increased leads and revenues with a focus on big plays through targeted campaigns
  • SCN: The Social Network for SAP Professionals
    The Engine for Social Business Acceleration
    Social insight
    OUTCOMES
    Social
    Innovation
    Social
    Commerce
    Social Intelligence
    ORCHESTRATION
    ENABLERS
    SOCIAL PLATFORM
  • 15. Social Media – Tim O’Reilly on Web 2.0 “…a set of technology, social, and economic trends...”
    Leverage the power of crowds in a low-cost, high-leverage, extremely engaged model
    http://wordle.net
  • 16. Business Challenges That Social Networking Could Address
    Exponential rate of change: Cycle times compress and accelerate
    Globalization: How to engage appropriately and effectively with inter-connected economies, societies, and cultures
    a × 10b
    101 0111
    110 1011
    110 1001
    110 1001
    Explosive growth:
    Dissemination and management of high-volume information can overwhelm
    Fewer resources:
    Pressure to reduce costs for higher efficiency and productivity at scale
    Fragmentation: Sources of information are generated by a multitude of formal and informal influencers
    Proliferation of devices: Increasing need to access information on new form factors, anywhere, anytime
  • 17. How Does Social Networking Address These Business Challenges?
    Connect with others to find answers and insight
    Exchange information in knowledge stores and via knowledge flows
    Get just-in-time solutions to urgent business or tech challenges
    Save time and $$ by re-using or adapting solutions built, proven, recommended by trusted others
    Build and refresh skills in a dynamic peer learning environment for career growth
    Increase success, quality, value by adopting shared best-practices
    Discover, evaluate, and buy based on peer recommendations and with more info and knowledge
    Gain insight and generate net-new knowledge thru innovations
  • 18. SAP Community Network (SCN) A Rich, Global Network of Communities and Assets
    Customers
  • 19. SAP Community Network: Snapshot Three Major Components
    Community In-Person Events:
    • SAP TechEd
    • 20. SAP Tech Tour, Virtualization Week, Developer Challenges, Partner Pinnacle Awards …
    • 21. 35,000+ attendees annually
    • 22. Financially self-sustaining
    • 23. Satisfaction >95%
    • 24. Tremendous market influence
    • 25. Customer / partner technical education & enablement
    • 26. Best practice: beyond virtual
    Community Online Engagement:
    • SCN = SDN, BPX, BOC, UAC
    • 27. Forums, Blogs, Wiki, Articles, eLearning, Downloads, Newsletters, Code Exchange, Idea Place, InnoCentive, Career Center, Reputation Program, Mentors
    • 28. 2.3M members @ 200+ countries
    • 29. Rich, expansive, innovative, world-class programs / practices
    • 30. Long-term relationships + enablement + influence
    • 31. Recognized leadership position
    • 32. Strategic business value
    Community-Powered Marketplace:
    • SAP EcoHub
    • 33. SW, Services, Business Analytics, Sustainability, Micro-Apps, and ALM
    • 34. ~700 storefronts w/ >1000s of leads
    • 35. 2010 revenue 150% growth from 2009
    • 36. Partner Work Center, Online Ads, Referral Partners, Themes, iPad app, and Lead-Gen Campaigns
    • 37. Real leads / pipeline / revenue traction with significant partner & SAP benefit
  • SAP Community NetworkLeadership in Social Innovation, Social Commerce and Social Intelligence
    > 2.3 million members strong
    > 200 countries and territories
    ~ 20,000 new members / month
    Members
    > 1.5 million unique visitors / month
    > 4 million visits @ 20 million pages / month
    Traffic
    > 200,000 have contributed (ever)
    > 100,000 last year w/ 2,000 top contributors
    ~ 6,000 bloggers … 100+ SAP Mentors …
    Contributors
    ~ 4,000 posts / day in 350+ forums
    ~ 2 million topic threads @ 7M messages
    ~ 2 million monthly newsletter impressions
    “SAP Community Network may be the most extensive use to date of social media by a corporation.”
    Leveraging the Talent-Driven Organization The Aspen Institute - 2010
    Momentum
    ~ 700+ SAP ecosystem solutions
    Thousands of demos and trials delivered
    Serving >200 countries @ all industries
    Impact
  • 38. SAP Communities Drive Value to…
    • Open access to subject matter experts for fast implementation + issue resolution
    • 39. Many support resources reduce customer operations costs (TCO)
    • 40. Increase knowledge and insight
    • 41. Connect with peers and partners; increase influence
    • 42. Co-innovate by connecting experts for surprising results
    • 43. Discover, evaluate, and buy partner and SAP solutions
    Customers
    • Subject matter experts for solutions, innovation, and market insight
    • 44. Many implementation and support resources reduce support costs
    • 45. Demonstrate expertise, generate leads to > 2M members globally
    • 46. Gain access to massive SAP installed base
    Partners
    • Quick product/service adoption and market ramp-up
    • 47. Speed, agility, better decision making, and risk reduction via rich insights
    • 48. Higher customer satisfaction and loyalty; better retention, up-sell, and cross-sell
    • 49. Improved product and information quality with outside-in feedback on our products, services, processes, and customer experiences
    SAP
    • Proof of strong commitment to ecosystem enablement and success
    • 50. Lead generation for the ecosystem – SAP and partners
    • 51. Co-innovation by connecting experts with others = leadership
    • 52. Gateway to solution certification, roll-out, ramp-up, and success
    Our Ecosystem
  • 53. SAP Communities Deliver Value thru…
    • Skills Enhancement
    • 54. Member-Granted Points
    • 55. Awards Program
    • 56. Appreciation, Status, Awareness, Visibility
    • 57. Education, Development
    • 58. Skills Certification
    • 59. SAP Mentor Program
    • 60. Career Center Job Board
    • 61. Configuration & Optimization Examples
    • 62. Audio / Video Demos, eLearning
    • 63. Widgets, Wizards, Editors
    • 64. Previews, Trials, Add-On Downloads
    • 65. Tools, Analyzers, Development Kits
    • 66. Solution Composer
    • 67. InnoCentive for Open Innovation
    • 68. Partner and SAP Solutions + Services
    • 69. Peer Networking
    • 70. Major Conferences & Local Events
    • 71. Industry & Solution Forums
    • 72. Thought Leader Blogs
    • 73. Collaborative Wikis
    • 74. Expert Discussion Forums
    • 75. Access to Influencers + Execs
    • 76. Partner to Partner
    • 77. Leading Practices and Solutions
    • 78. “How-to” Guides, Whitepapers, Articles
    • 79. Newsletters and eLearning
    • 80. Enterprise Services Definitions, Business Maps, and Implementation Documents
    • 81. SAP EcoHub Partner Solutions & Services Marketplace
    • 82. Solution Demos and Specs
    Exclusive Content
    Rich Assets
    Connectivity
    Career Enhancement
  • 83. Gain More Value from SAP Via the SAP Community Network
    Efficiencies – reduce wasted resources, cycles, and money, by re-using existing experiences and solutions
    Impact – drive higher quality and better business results by leveraging the community and known best practices
    Speed – accelerate execution through access to technologies, models, and a network of experts
    Insight – innovate and differentiate with the benefit of collective wisdom and a broad perspective
  • 84. Customers Gain Insight with CommunitiesDirect Access to Best Practices
    Colgate Palmolive saved 10% to 20% of project time using the SAP Communities as a resource.
    “SCN has been a very helpful resource for many questions that we encountered during the development phase of our SAP implementation; easily saving us 10-20% of overall project time. Finding a similar solution ourselves might have taken an extra 2-3 weeks, in some cases.”
    Faisal MehmoodBusiness Process Analyst Colgate Palmolive
    Standard Bank is using SDN enterprise service use cases to ensure accuracy and shorten cycles.
    “Project resources together with the SAP Community Network are proving paramount to us realizing our vision. We were able to capitalize on the content and lessons learned on SCN to significantly shorten our learning curve and development lifecycles.”
    Phillip ParkinsonIntegration Developer Standard Bank
    Hamelin learned from trusted sources what worked and didn’t, leading to informed decisions and successful implementation.
    “ We wanted technical information, step-by-step instructions on how to get [SAP BusinessObjects solutions and SAP ERP] to work together. The SAP BusinessObjects community gave us what we needed to implement the software successfully.”
    Jean-Marc ViallatteManaging Director Hamelin
  • 85. SCN Delivers Value across ConstituenciesCustomers, Partners, Individuals, SAP, Influencers…
    “There are many instances when my clients have read my blogs and articles in SCN and as a result, it was much easier to convince them or make them listen to my proposal. …It actually creates a brand for you in the SAP community.”
    Dipankar SahaSAP MentorIBM India
    “Siemens resolves NetWeaver-related technical problems using SDN 50% faster than through other channels.”
    Richard Hirsch
    Senior Portal/SAP NetWeaver® Consultant
    “[My customers] hear directly from peers about the solution, and get comfortable that they’ll have a vast network to tap into once they’ve deployed. I’m glad Chevron has over 1,000 members in the communities - it speeds up sales cycles, improves customer satisfaction and ultimately increases revenue for SAP.”
    Jen CampbellSAP AE for Chevron
    “SAP EcoHub is an easy to use single source that will streamline the process for identifying trusted, relevant solutions that meet our business needs and work within our existing SAP installations. This is something that I have been searching for a long time”
    Matt StultzVice President, Global Information Technology
    “SCN offers SAP partners like us the opportunity to get connected with 2 million members of the SAP ecosystem, who live and breathe SAP, to exchange know how and to demonstrate our thought leadership. It’s a great way to connect directly with SAP customers, partners and SAP employees.”
    Ross MorisDirector of Alliance Sales
    SAP Community Network… may be the most extensive use to date of social media by a corporation.”
    Leveraging the Talent-Driven Organization,
    The Aspen Institute, March 2010
  • 86. http://scn.sap.com
    The Social Network for SAP Professionals
    sap.com/techtour
  • 87. Thank You!
    Contact information:
    Mark Yolton | Senior Vice President
    SAP Community Network
    Mark.Yolton@sap.com