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SAP Community Network overview - March 2010 - brief
 

SAP Community Network overview - March 2010 - brief

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    SAP Community Network overview - March 2010 - brief SAP Community Network overview - March 2010 - brief Presentation Transcript

    • SAP Community Network Mark Yolton Senior Vice President Global Ecosystem and Partner Group March 2010
    • SAP Customer-Focused Ecosystem Trusted and Relevant Partner Communities of Innovation Solutions and Services Software Solution Channel Business Technical Partners Partners Communities Communities Open Source Standards & Customers Customers Customer & Industry Value Networks Service Technology Private Community Partners Partners Communities Events SAP EcoHub ©© SAP AG 2009. All rights reserved. / Page 2 SAP 2010 / Page 2
    • SAP Community Network – Online A Vibrant Global Network of Customer-Facing & Partner-Enabling Assets SAP Community SAP Developer Network Business Process Network Expert Customers Business Objects University Alliances Community Community EcoHub © SAP 2010 / Page 3
    • SAP Community Network (SCN) Portfolio Community 2x2 Matrix Business BusinessObjects Community SAP EcoHub Insights on business intelligence and information Online community-powered management marketplace to discover, evaluate, Business Process and buy partner and SAP Expert Community solutions Business analysts and University consultants share best Alliance practice business processes Community Companies Individuals Students and professors Standards learn, connect, collaborate and Open Source SAP TechEd & Tech Tour Physical community event where Common business and developers, architects, and technology standards for consultants discuss, learn and lower-cost integration collaborate on SAP technologies SAP Developer Network Technical Enterprise IT pros, developers, and enterprise architects Services Community configure, install, run, optimize, innovate on the SAP NetWeaver platform Customer-driven SOA specs for development and deployment in ESR © SAP 2010 / Page 4
    • SAP Community Network A High-Profile SAP Success Story for Innovation & Leadership > 2 million members > 200 countries and territories ~ 30,000 new members / month Members SDN + BPX + BOC + UAC + EcoHub Business and IT ~ 1 million unique visitors / month Professionals > 2 million visits / month ~ 20 million pages viewed / month who work for Traffic Customers, ISVs, Systems > 200,000 have contributed Integrators, > 70,000 last year alone Consulting Firms, > 8,000 highly active – lifetime > 4,800 bloggers and SAP Contributors ~ 6,000 posts / day in 200+ forums > 1.5 million topic threads > 6 million total messages Momentum > 400,000 bi-weekly newsletter subscribers © SAP 2010 / Page 5
    • SAP’s Online Ecosystem Connect, Collaborate, Co-innovate with a Network of Experts T h e i m a g e p T h T e h e i m i a m g a e g e p p Collaboration Content Downloads and Tools Marketplace Skills Development © SAP 2010 / Page 6
    • Rich Content, Collaboration, Tools, Solutions… ©© SAP 2009 Page 7 7 SAP 2010 / / Page
    • SAP TechEd and TechTour 2010 ~30,000 attendees at 4 regional and 40 local events worldwide Berlin October 12-14, 2010 Las Vegas Shanghai October 18-22, 2010 December 1-2, 2010 Bangalore November 17-19, 2010 TechEd Events www.sapteched.com Tech Tour Events www.sapteched.com/techtour © SAP 2010 / Page 8
    • Customers Gain More Value From SAP Via the SAP Community Network & SAP EcoHub Efficiencies – reduce wasted resources, cycles, and money, by re-using existing experiences and solutions Impact – drive higher quality and better business results by leveraging the community and known best practices Speed – accelerate execution through access to technologies, models, and a network of experts Insight – innovate and differentiate with the benefit of collective wisdom and broad / diverse perspectives ©© SAP AG 2009. All rights reserved. / Page 9 SAP 2010 / Page 9
    • SAP Communities Drive Value to… Open access to subject matter experts for fast implementation + issue resolution Many support resources reduce customer operations costs (TCO) Increase knowledge and insight Customers Connect with peers and partners; increase influence Co-innovate by connecting experts for surprising results Subject matter experts for solutions, innovation, and market insight Many implementation and support resources reduce support costs Partners Demonstrate expertise, generate leads to > 2M members globally Quick product/service adoption and market ramp-up Speed, agility, better decision making, and risk reduction via rich insights Higher customer satisfaction and loyalty; better retention, up-sell, and cross-sell Improved product and information quality with outside-in feedback on our products, SAP services, processes, and customer experiences Proof of strong commitment to ecosystem enablement and success Lead generation for the ecosystem – SAP and partners Co-innovation by connecting experts with others = leadership Our Ecosystem Gateway to solution certification, roll-out, ramp-up, and success ©© SAP AG 2009. All rights reserved. / Page 10 SAP 2010 / Page 10
    • SAP Communities Deliver Value thru… Exclusive Content Connectivity Leading Practices and Solutions Peer Networking "How-to” Guides, Whitepapers, Articles Major Conferences & Local Events Newsletters and eLearning Industry & Solution Forums Enterprise Services Definitions, Business Thought Leader Blogs Maps, and Implementation Documents Collaborative Wikis SAP EcoHub Partner Solutions & Services Expert Discussion Forums Marketplace Access to Influencers + Execs Rich Assets Career Enhancement Configuration and Skills Enhancement Optimization Examples Member-Granted Points Audio / Video Demos, eLearning Awards Program Widgets, Wizards, Editors Appreciation, Status, Awareness, Visibility Previews, Trials, Add-On Downloads Education, Development Tools, Analyzers, Development Kits Skills Certification Solution Composer SAP Mentor Program InnoCentive for Open Innovation Career Center Job Board ©© SAP AG 2009. All rights reserved. / Page 11 SAP 2010 / Page 11
    • Delivering Industry Best Practices Headlines from the Press and Analysts Many businesses can create stickiness by building user communities. Every year, … SAP hosts “ conferences where customers can meet with IT experts, software developers, and, most important, each other. These aren’t sales events per se, but you can be sure that attendees leave with a feeling of partnership with SAP.” THE Jack and Suzy Welch, The Welch Way Business Week, September 2008 WELCH WAY SAP has set the standard — certainly within the tech industry — and offers a good example of the “ potential. SAP is one of the leaders in the scale, diversity, and integration of its vast ecosystem.” John Hagel and John Seely Brown How SAP Seeds Innovation Business Week, July 2008 SAP has elevated its community development into an entire practice…it allows the most “ dedicated members of its community direct access to senior management to provide feedback on products, services, and strategy. This is the best way to stay customer-focused and relevant in a rapidly changing competitive environment.” Chris Andrews Four Components of Successful Innovation, Forrester, April 2009 SAP ranks in the top ten of "the world's most valuable brands based on how they leverage social “ media to interact with customers.” Charlene Li The World’s Most Valuable Brands. Who’s Most Engaged? Altimeter, August 2009 © SAP 2010 / Page 12
    • SAP Community Network and SAP TechEd Building a Culture of Community – Online and In Person © SAP 2010 / Page 13
    • Contact… Mark Yolton Senior Vice President SAP Community Network http://scn.sap.com T 650-687-4656 E mark.yolton@sap.com Twitter: @MarkYolton © SAP AG 2009. All rights reserved. / Page 14