Vibrant Communities Fuel
SAP’s Customer-Focused Ecosystem
Communities of Innovation at SAP
Mark Yolton
SVP, SAP Community Network
Global Ecosystem & Partner Group
June 23, 2009

Vibrant Communities Fuel
SAP’s Customer-Focused Ecosystem
Communities of Innovation at SAP
Abstract:
The world’s largest enterprise software company has built an extremely strong and robust customer-focused
ecosystem of customers in all sizes and from all industries across 200+ countries and territories, partners of
all types, bloggers/analysts, SAP employees in every department, and many others.
A key differentiator is SAP’s network of communities, each targeted to serve specific roles and titles …
full-featured virtual communities augmented by physical events and rich programs that connect more than
1.6 million individuals from around the world who actively collaborate and co-innovate.
Learn how SAP is delivering extraordinary value to the members of its vast global ecosystem through the
SAP Community Network.

The Best-Run Businesses Run SAP
Large, Medium, and Small ... In All Industries ... Globally
SAP 2008 revenues: €11.5 billion
~85,000 companies in ~25 industries
12 million users in 120+ countries
Unique global ecosystem of:
>1.6 million community members in
~200 countries and territories
>2,000 partner solutions and companies
– service, software, technology, channel
CAGR total revenues: 10% 51,536
CAGR operating income*: 15%
43,861
39,355
35,873
32,205
29,610 9,402 10,242 11,567
28,410 28,797
8,513
24,178 7,514
7,341 7,413
20,975 7,025
2,842
6,265 2,705
2,735
5,110 2,410
2,086
1,880
1,688
1,471
1,244
796
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008
Revenue Employees Operating income*
© SAP 2009 / Page 3

Dynamic Market Forces Are at Work
Business Collaborative Innovation Globalization
Networks
Consumerization Quickening Pace of Change
© SAP 2009 / Page 4

Market Shifts and Competitive Dynamics
Are Driving Business Transformation
From “build to last”… …To “build to adapt”
Consolidation and efficiency Agility and innovation
Command and control Connect and collaborate
Internal R&D Co-Innovation
Mechanical Organic
Rigid Fluid
© SAP 2009 / Page 5

New Ecosystem Approaches are Developing
Old ecosystem approach New ecosystem approach
A few companies dominate Many companies participating in an
the landscape extended value chain
One-to-many connections managed Ecosystem of customers, partners,
as distinct relationships suppliers, influencers, and others
Mechanical and linear Organic and interconnected
Dynamic system or business network
© SAP 2009 / Page 6

Rethink Success
Customer-Focused Ecosystem
Trusted and Relevant Partner
Communities of Innovation
Solutions and Services
Software Solution Channel Business Process SAP BusinessObjects
Partners Partners Expert Community Community
Open Source
Standards &
Customers
Customers
Customer & Industry
Value Networks
Service Technology SAP Developer Enterprise Services
Partners Partners Network Community
SAP EcoHub
© SAP 2009 / Page 7

Community Architecture
Business v. Technical and Companies v. Individuals
BusinessObjects
community
Business
SAP EcoHub Report designers, developers,
LOB heads, purchase business users
decision-makers Share insights on business
Online solution marketplace Business Process intelligence and information
Expert community
Discover, evaluate, and buy management
partner and SAP solutions
Business analysts, enterprise
University
architects, consultants
Business topics by solution and
industry Alliance
Best practices in business Community
process
Companies Individuals
Students and
Standards
Professors
Technology and
and Open Source Business tracks
Customers, Industry Leaders Learn, connect…
Common business and
technology standards
Lower cost of integration & IT
Technical
ownership
SAP Developer Network
IT pros, developers, enterprise architects,
sysadmins
Enterprise Services NetWeaver platform products and extensions
Community Configure, install, run, optimize, innovate
IT pro’s at customers, partners,
and SAP
Create SOA services specs for
deployment in ESR
© SAP 2009 / Page 8

Introducing the SAP Community Network:
A Large, Global Online Network of SAP Experts
Members >1.5 million members
>200 countries / territories
~20,000 new members/month
Business and
Traffic
~600,000 unique monthly visitors IT Professionals
>2 million unique visits per month working for
Customers,
~20 million pageviews per month
System
Integrators, ISVs,
Contributors >150,000 have contributed
Consulting Firms
>70,000 in 2008 alone and SAP
>7,000 highly active
>4,500 bloggers
Momentum
~6,000 posts per day in 200+ forums
>1 million topic threads
>5 million total messages
© SAP 2009 / Page 9

BNT* and Social Media Intersect in Two Ways:
Private, orchestrated communities, focused on companies
SAP Collaboration Workspace
Enterprise Services Community
Collaboratively creates specifications for core
SAP processes for Enterprise Services
Repository
Industry Value Network
Delivers pre-integrated, multi-vendor solutions
to address industry-specific needs
Industry and Technology Standards
Ensures SAP's platform is open and
interoperable with other vendor solutions in
heterogeneous IT environments
Covers business and technology standards,
open source
Private Collaboration:
Protected with selective access
* BNT: Business Network Transformation
© SAP 2009 / Page 10

BNT* and Social Media Intersect in Two Ways:
Large, open communities, focused on the individual
SAP Community Network Content, Collaboration, Events
Forums
Wiki
Blogs
Events
Communities for a Variety of Roles: Web 2.0 technology +
SAP Developer Network
Forums, blogs, wiki
Business Process Experts
SAP BusinessObjects Community Web topic aggregator pages
University Alliances Community Content library, whitepapers, articles
SAP EcoHub = marketplace
eLearning, downloads, trial licenses
… with Physical Events
SAP Tech Ed + SAP Tech Tour Reputation, ratings, recognition …
* BNT: Business Network Transformation
© SAP 2009 / Page 11

Community 2.0 Platform & Programs
Communication, Collaboration, Co-Innovation
© SAP 2009 / Page 12

SAP EcoHub
Community-Driven Online Solution Marketplace
Accelerated Discovery
Power of Insight
Trusted Engagement
© SAP 2009 / Page 13

SAP EcoHub
What Our Customers, Analysts, and Media Are Saying
“SAP’s newly launched EcoHub recognizes the need
for SAP to provide its clients a more… comprehensive
method to find partner or SAP sourced systems. It “SAP puts collaboration at heart of business
is still in the early days, but this community-based strategy... Software company SAP is working with
approach could become a valuable asset for SAP, its third-party suppliers and its customers to tackle
clients, and its evolving ecosystem.” poor trading conditions in the face of economic
Nigel Montgomery, AMR Research, October 2008 downturn.”
– ComputerWeekly.com, October 2008
“SAP EcoHub is an easy to use single
source that will streamline the process for
“EcoHub is a step in a
identifying trusted relevant solutions that
fresh direction for
meet our business needs and work within SAP.”
our existing SAP installations. This is – Dennis Howlett, ZDNet.com,
something that I have been searching for a October 2008
long time”
Matt Stultz, VP., Global Information
Technology October 2008
“SAP calls the EcoHub a ‘trusted
marketplace,’ and the largest element is
that SAP itself hosts the marketplace.
However, a significant element is that the
partners providing solutions and all the
solutions themselves have been certified
“SAP AG has launched an online marketplace offering by SAP.”
software from ISV and solution partners that
complements and extends SAP's applications…the David Bradshaw, Research Manager,
online marketplace is already up and running” Applications and Solutions, IDC EMEA
– Rick Whiting, Channel Web, October 2008 IDC, SAP Launches the EcoHub, Doc # Q83Q,
October 2008
© SAP 2009 / Page 14

SAP Tech Ed and SAP Tech Tour
Events Bring Communities to Life
Community Clubhouse – Munich Community Day – Bangalore
Keynote – Munich Demo Jam – Las Vegas
© SAP 2009 / Page 15

SAP TechEd and TechTour 2009
>28,000 attendees in more than 45 worldwide events
TechEd Events www.sapteched.com
Tech Tour Events www.sapteched.com/techtour
Vienna
8,000 Phoenix
Shanghai
N. America:
(ASUG Chapter Meeting) Bangalore
Atlanta
Chicago 12,000
Minneapolis
TBD EMEA:
TBD
Austria Netherlands
South America: Bahrain Poland
Romania
Baltics
Belgium Russia 8,000
Argentina
Bulgaria Slovakia
Brazil APJ:
Croatia South Africa (2)
Chile
Czech Republic Spain
Columbia (2)
France Switzerland (2) China
Dominican Republic
Greece Turkey India (2)
Ecuador
Hungary West Baltics Japan
Peru
Israel United Arab Emirates Korea
Venezuela
Italy United Kingdom Taiwan
Tech Tour attendees Tech Tour attendees
Tech Tour attendees EMEA 8,000
Americas 4 ,000 APJ 3,000
© SAP 2009 / Page 16

Core Contributors Power the Communities
~70
SAP Mentors
<1/100th of 1%
~7,000
Highly Active
Contributors
~½ of 1%
>70,000
in 2008
Contributors
~5%
>170,000
Lifetime
Contributors
~10%
>1,600,000
Total
Community
Members
© SAP 2009 / Page 17

SCN Top Contributors
Reputation Management System
Top three point earners in
29 categories from 200 topics
Special recognition at events
and online
Recognized for contributions to
improving community
knowledge and understanding

SAP Mentors
The Elite of the SAP Community Network
Special status to exceptional, professional, and high-value members
of our SDN, BPX, and SAP BusinessObjects communities
Role models for the community
Provide passion and energy +
coaching on tone, content, context
Mentors take on a leadership role
Create a sense of belonging
Candid feedback + direction to SAP
Preview, advise, counsel
Trusted, semi-private
communication channels
© SAP 2009 / Page 19

2008 Community Activity Overview
Global Reach, Rich Content, Active Contribution
~250 articles published per month
by ~200 extended team content publishers
~50 eLearning modules per month
~120k eLearning views per month
~200,000 forum posts per month
~300 blogs published per month
>375k SDN Newsletter subscribers
>250k BPX Newsletter subscribers
~940k SDN + 50k BOC + 30k BPX homepage
views per month
3.9M SCN points in all of 2008
>150k lifetime contributors;
>70k in ’08
12k contributors >100 lifetime points;
>6,300 in ’08
6,500 lifetime contributors >250 points;
>2,700 in ’08
>160 features, projects, and platform changes
implemented in ’08
2 million content searches per month
© SAP 2009 / Page 20

SAP Communities Deliver Customer Value
Florida’s investment in an Siemens' developers Proctor and Gamble has
SAP tax and revenue actively tap into SDN to moved from a community
management solution enhance work with SAP definition group for Sales
yielded a 9:1 ROI. technologies. Order Cockpit in 2008 to pilot
and ramp up in 2009.
“Extending our solution… “Siemens resolves
required a very different NetWeaver-related technical “Our Sales Order Cockpit will
business process. With BPX, problems using SDN 50 % provide significantly improved
we tapped into experts and faster than through other user productivity for Customer
launched faster leveraging channels.” Service Operations.”
the work of others.”
Richard Hirsch Dr. Dietmar Giljohann,
Louis Panebianco Senior Portal/SAP NetWeaver® Global Solution Owner,
Florida Department of Consultant Order Management in Supply
Revenue Siemens IT Solutions Network Services
and Services Procter and Gamble, Inc.
© SAP 2009 / Page 21

The SAP Ecosystem makes headlines
Many businesses can create stickiness by building user communities. Every year, … SAP hosts
“ conferences where customers can meet with IT experts, software developers, and, most important,
each other. These aren’t sales events per se, but you can be sure that attendees leave with a feeling
of partnership with SAP.
THE
Jack and Suzy Welch, The Welch Way
Business Week, September 2008 WELCH WAY
SAP has set the standard — certainly within the tech industry — and offers a good example of the
“ potential. SAP is one of the leaders in the scale, diversity, and integration of its vast ecosystem.”
John Hagel and John Seely Brown
How SAP Seeds Innovation
Business Week, July 2008
The route of communities can be a powerful strategy…I see this as a competitive advantage (for
“ SAP). Other vendors … are more instance-oriented and unsophisticated.”
Stephen Hendrick
SAP Tech Ed Las Vegas Highlights, IDC
SAP has elevated its community development into an entire practice … it allows the most dedicated
“ members of its community direct access to senior management to provide feedback on products,
services, and strategy. This is the best way to stay customer-focused and relevant in a rapidly
changing competitive environment.”
Chris
© SAP 2009 / Page 22 Andrews
Four Components of Successful Innovation, Forrester, April 2009
© SAP 2009 / Page 22

Our communities drive value to…
Free access to subject matter experts for fast implementation + issue resolution
Many support resources reduce TCO
Increase knowledge at low cost
Customers Connect with peers and partners; increase influence
Co-innovate by connecting experts for surprising results
Subject matter experts for solutions, innovation, and market insight
Many implementation and support resources reduce support costs
Partners Demonstrate expertise, generate leads to >1.5M members globally
Quick product/service adoption and market ramp-up
Speed, agility, better decision making, and risk reduction via rich insights
Higher customer satisfaction and loyalty; better retention, up-sell, and cross-sell
Improved product and information quality with outside-in feedback on our products,
SAP services, processes, and customer experiences
Proof of strong commitment to ecosystem enablement and success
Lead generation for the ecosystem – SAP and partners
Co-innovation by connecting experts with others = leadership
Our Ecosystem Gateway to solution certification
© SAP 2009 / Page 23

Our communities deliver value thru…
Exclusive Content Connectivity
Leading Practices Peer Networking
"How-to” Guides Events
Whitepapers, Articles Industry and Solution Forums
Newsletters Thought Leader Blogs
eLearning Collaborative Wikis
Enterprise Services Definitions, Business Maps Access to Influencers + Execs
and Implementation Documents
Rich Assets Career Enhancement
Configuration and Skills Enhancement
Optimization Examples Member-Granted Points
Audio / Video Demos, eLearning Awards Program
Widgets, Wizards, Editors Appreciation, Status
Previews, Trials, Add-Ons Awareness, Visibility
Tools, Analyzers, Development Kits Education, Development
Solution Composer Skills Certification
Downloads SAP Mentor Program
© SAP 2009 / Page 24

The Essential “Strategic Argument” for
SAP Communities of Innovation
Business Network Transformation provides competitive differentiation
In a fast-changing market, marked by high expectations and requirements
With agility, reach, scalable co-innovation
From 1:many to many:many and community:community network relationships
Social networks open-up enterprises to reach across entire ecosystems
Web 2.0 Enterprise 2.0 Communities 2.0 …
By enabling virtual and physical community collaboration
SAP orchestrates "communities of innovation" to create value and to share benefits
across its global ecosystem
Faster, broader product adoption with higher customer satisfaction
Stronger affiliation to SAP and partners with deeper commitments
Extensive co-innovation differentiation, value
Economic impacts and advantages for all
Transformed relationships between customers, partners, suppliers, independents…
© SAP 2009 / Page 25

SAP Community Network:
Building a Culture of Community
© SAP 2009 / Page 26

Connect, Collaborate, Contribute, Co-Innovate
SAP Community Network (SCN)
http://scn.sap.com
SAP Developer Network (SDN)
http://sdn.sap.com
Business Process Expert community (BPX)
http://bpx.sap.com
Business Objects Community (BOC)
http://boc.sap.com
SAP TechEd & Tech Tour
Enterprise Services Community
http://sapteched.com
http://esc.sap.com
SAP EcoHub
University Alliance Community
http://ecohub.sap.com/
https://www.sdn.sap.com/irj/scn/uac
Partner Portal and PartnerEdge
http://www.partnerwithsap.com/
Industry Value Networks (IVNs)
http://www.sap.com/community/pub/innovation/ivn/
Industry and Technology Standards
https://www.sdn.sap.com/irj/sdn/standards-and-opensource
© SAP 2009 / Page 27

Thank You!
Mark Yolton
Senior Vice President
SAP Community Network
http://bpx.sap.com
http://sdn.sap.com
http://boc.sap.com
http://sapteched.com
T 650-687-4656
E mark.yolton@sap.com
© SAP 2009 / Page 28

Vibrant Communities Fuel
SAP’s Customer-Focused Ecosystem
Communities of Innovation at SAP
APPENDIX

The SAP Ecosystem Extends SAP’s Core
Deliver Breakthrough Results… …Unique Ecosystem Approach
Accelerate Innovation
Innovate ‘at the edge’ of the company 1 Industry-Focused
Trusted & relevant partner solutions & services
Excellence
• Comprehensive , integrated, & industry-
24x7 access to relevant knowledge & expertise specific solutions with partners
Rapidly find & deploy diverse resources
2 Community-Powered
SAP Ecosystem Results
Enhance • Role- and task-based community
engagement model
Return on • Quickly connects members with experts
Investment and the resources they need
SAP Products, Reduce integration costs
with pre-certified solutions 3 Orchestrated
Solutions, Co-Innovation
Decrease integration risk
& Services with standards-based Integrated approach with partners,
deployments customers, and individuals
Cut costs of acquiring Address entire solution lifecycle from
development to deployment and
knowledge
ongoing operations
© SAP 2009 / Page 30

Community Benefits & Risks
Benefits for Customers Benefits for Partners Benefits for SAP
Free access to best practices and Direct access to other subject Speed, agility, better decision
subject matter experts for fast issue matter experts for solutions, making, risk reduction with rich
resolution information and insights
innovation, and market insight
Abundant implementation and Higher customer satisfaction and
support resources, reducing TCO Gateway to solution
loyalty; better retention, up-sell, and
and maintenance costs certification (ICC)
cross-sell via influencers
Build internal expertise, and Abundant implementation and Improved product and information
increase knowledge at low cost support resources to reduce quality with outside-in feedback on
Connect with peers and partners partner support costs products, services, processes, and
for new information & with people Opportunity to demonstrate experiences
they didn’t have access to before expertise, generate leads to >1M Co-Innovation by connecting experts
Generates a closer connection to members globally with others for surprising results
each other and to SAP Proof of SAP’s strong Quick adoption and market ramp-up
Co-Innovation (connect experts commitment to ecosystem Better informed and successful
with other experts for surprising enablement and success customers
results) Lead generation for the ecosystem
Direct sales leads via EcoHub
Risks of Doing It Wrong…
Disaffected employees and customers have a platform to vent; if no response then the sense that the
company doesn't care; need for constant attention
Can create a negative perception of inauthentic interaction or that there's one-sided benefit (to the
company only, not for the customers and partners and other community members)
Little or no activity can create the sense that the company is irrelevant; community care must be part of
a company's DNA, and the community needs to care enough to engage
Conflicting information if official company positions don't match behaviors or customer experience
Increased company exposure from a lack of control over information flow … but a red herring as true
information control (message management) does not exist
© SAP 2009 / Page 31

Communities Enrich SAP’s Own
Business Network Transformation
Evolving Role of Communities Implications:
P
C
C C
P
C C
C 1 Solidify the Core:
P C C
C Establish strong foundation on
P
C P C value to build, expand, connect
C
P C
C (e.g., scalable technology
SAP P
C platform )
C
C
Impact of Communities
C Borderless Enterprise
SAP P Enable customers and partners to
2 Integrate & Mainstream:
create communities connected with
P Incorporate community practices
SAP and each other
C Accelerate innovation by leveraging broadly into SAP business models
collective collaboration of community
(e.g., ESC, Innocentive… ) (e.g., formalize outside-in
Integrated Communities
C Build an economic web of
interconnected business models to
innovation with R&D)
C
Provide SAP with outside-in
innovation and insights accelerate distribution and value
P
capture (e.g., LinkedIn + ERP/CRM)
SAP Generate incremental revenues
through e-commerce enablement
P 3 Multiply & Accelerate:
C
Lower costs of customer
technical assistance, customer Remove barriers and facilitate
acquisition, operations, support
Thriving Community connections with other communities
Mainstream community efforts
Fast-growing, passionate, loyal into SAP, partner, and customer (e.g., IP policies to accommodate
community members share processes
solutions and expertise
co-innovation)
Collaboration on best practices
and innovations
…Today… Time
© SAP 2009 / Page 32

Community 2.0 Platform & Programs
Communication, Collaboration, Co-Innovation
Four Communities
Advanced Search
at Top Level
Wiki Hot Topics and
Sponsored Links
Content Library Premium Content
Customer & Partner
Contributors Innocentive
Featured SAP Thought
Content Leaders
Personal
Contributions Special Offers
Top Contributors Blogs
Physical Events Noteworthy
Contextually Customer Success
Related Articles Stories
Community News Video & Podcasts
Faces from the
Community Newsletters
© SAP 2009 / Page 33

Community Tools Enable a Rich Exchange
Blogs eLearning Downloads Subscriptions
Reputation
Forums Wikis
Management
twitter Facebook RSS
© SAP 2009 / Page 34

Role-Based Communities
Serve a Wide Spectrum of Member Interests
SAP Developers, consultants, analysts, systems integrators, SAP
Developer Ask and answer technical questions
Network Get expert advice; share detailed solutions
Find tools and documentation for implementation and operations
Business Business analysts, enterprise architects, consultants, SAP
Process Best practice sharing by industry and application type (CRM, ERP)
Experts Discuss business process, solutions and software implementation
Report and dashboard designers, enterprise developers, IT
Business professionals, SAP
Objects Resources and insight to transform data into information for better
Community decision-making
Business intelligence and information management solutions
University Students and professors learning and teaching SAP
Alliances Access and share product, process, and curriculum information
Community Make contacts across schools and with practitioners globally
Engage to develop collaborative team work habits early
© SAP 2009 / Page 35

SAP Developer Network
SDN
© SAP 2009 / Page 36

Business Process Experts
BPX
“I’m a fan of BPX because SAP “BPX connects the geeks and the
professionals of all flavors gather to suits… helps me move ahead in
collaborate… and SAP is participating” my career”,
Jon Reed, JonERP.com Jim Spath, Black & Decker
“The BPX community contains “The BPX community is
some of the brightest minds growing and thriving… it’s time
you can find on the planet to jump on it”
related to SAP” Dale Young, Cap Gemini
Dennis Howlett, Blogger
© SAP 2009 / Page 37

SAP BusinessObjects Community
BOC
The premier SAP Business Intelligence community for all your technical needs
Participation Value/Benefit Incredible adoption and growth
Reduce implementation & deployment time Launched in 2008
Empower end-users to perform their own Membership is now 230,000
Discussion forums with >100 moderators
business intelligence on SAP data
14,000+ forum posts per month
Tap the community to get answers – fast 100’s of Business Objects blogs
Self training thru documents, articles, Crystal Reports & Xcelsius best-practices
webinars Forums localized to Korean, Japanese, Chinese
Collaborate with experts and other peers One of fastest-growing and most popular topics on SCN
Sampling of Feedback “That fixed it! If I had a
million dollars I'd give it to
you. I can't thank you
“Thanks a bunch, guys!!! enough. Have a wonderful
This place is great. It took day.”
me all day to research by
myself and now it is solved
in an hour.” “Thank you, thank you, thank
you!!!!! After several days of
beating my head against the
wall, my report works!”
© SAP 2009 / Page 38

University Alliances Community
Cultivating the Future
Launched early 2009
Already ~50,000 members
globally
For university professors,
faculty, and students
First online global academic
community of its kind
Rich content and collaboration
tools open to everyone
Additional private collaboration
spaces and tools for UAC
members only
© SAP 2009 / Page 39

Business Process Expert Community (BPX)
eBook
“Process First" describes the
evolution of the Business
Process Expert (BPX)
The BPX role adds value by
increasing effective communication
and program leadership skills
across technical and business
boundaries
Book was written through
collaborative contributions from the
BPX community via wiki in 2008
© SAP 2009 / Page 40

SAP & Innocentive
SAP Innovation & Technology Pavilion
Open innovation marketplace
where experts solve challenges
in technology, science, and
business
Prize-based open innovation
SAP, customers, and
partners sponsor challenges
Community members solve
for financial rewards!
https://www.sdn.sap.com/irj/sdn/innocentive
© SAP 2009 / Page 41

New: Docupedia
Shared Product Knowledge = Lower Total Cost of Understanding
Interactive version of SAP NetWeaver product documentation
SCN members can find, view, comment, organize, and rate our product information
Wiki-based: community members enhance documentation quality and completeness
Benefit for everyone: more effective, efficient, community driven product documentation
© SAP 2009 / Page 42

Software Subscriptions
One-Year SAP NetWeaver Development Licenses +
An essential stepping stone for developers and consultants
Complete Offering: (available in U.S. and Germany)
One-year, low-cost, test, development, and commercialization license
to the entire SAP NetWeaver platform ($1170 + tax US, €1071 Germany)
Automatic notification of patches and updates
Virtual SAP TechEd content to build expertise
Personal SAP namespace
Customer Feedback:
“For me, this subscription is clear proof that SAP supports start-up companies and freelancers
so that the SAP Ecosystem will grow.” – Marcel Salein
“We are now subscribers in our second year and this great product helped us in finding solutions
for our clients’ challenges, to build test scenarios, and to train our staff.” – Oliver Kaluscha
“I am planning to start a new company together with some friends, specializing on SAP Portal
applications, and I see the NetWeaver Development Subscription as the cornerstone for our
success” - Robert Briese
To learn more: sdn.sap.com/irj/sdn/subscriptions
© SAP 2009 / Page 43

Virtual SAP TechEd
Extraordinary Knowledge Transfer in a Convenient Format
Best of SAP TechEd
Accessible to all
Online and offline access
Available nowhere else
Cutting-Edge SAP Technologies
Best practices
Product roadmaps
Industry solutions
Affordable
Complete Package:
– 2006, 2007, 2008, +2009
500+ sessions
€ 300 per license
recorded live at SAP TechEd
© SAP 2009 / Page 44

SAP Pinnacle Awards
Recognizing Extraordinary Partnerships for Shared Benefit
Top Community Contributor Categories
SDN Top Contributor
BPX Top Contributor
BOC Top Contributor
ESC Top Contributor (new in ’10)
SAP Partner Pinnacle Awards
recognize SAP partners who have
excelled in developing their
partnership with SAP by providing
quality products, solutions, and
services to our customers
© SAP 2009 / Page 45

Evolving to a Borderless Enterprise
SAP Communities
© SAP 2009 / Page 46

SAP Community Network:
Building a Culture of Community
© SAP 2009 / Page 47