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The Story of Building SAP:
From a Simple Support Forum to a
Comprehensive Ecosystem Strategy
Mark Yolton Senior Vice Presi...
Mark Yolton
Senior Vice President
SAP Community Network
Community: http://scn.sap.com
Twitter: @MarkYolton
Rachel Happe
Pr...
© SAP 2010 Page 3
SAP Community Network
Enterprise 2.0 @ Santa Clara, CA
Mark Yolton, SVP - SAP Community Network
© SAP 2010 Page 4
SAP Community Network
What is it…?
SOCIAL
INNOVAT ION
SOCIAL
INT E LLIGE NCE
SOCIAL
COM M E RCE
SAP Comm...
© SAP 2010 / Page 5
SAP Community Network (SCN)
A Rich, Global Network of Communities and Assets
Customers
© SAP 2010 Page 6
SAP Community Network
Leadership in Social Innovation, Social Commerce, Social Intelligence
> 2 million ...
internal
© SAP AG 2009. All rights reserved. / Page 7
http://scn.sap.com
sap.com/techtour
Mark Yolton
Senior Vice Presiden...
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Building the SAP Community - Enterprise 2.0 conf

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This brief presentation was given by Mark Yolton of SAP as an intro to a "fireside chat" with Rachel Happe at the Enterprise 2.0 conference in Santa Clara, CA on November 9, 2010.

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Transcript of "Building the SAP Community - Enterprise 2.0 conf"

  1. 1. The Story of Building SAP: From a Simple Support Forum to a Comprehensive Ecosystem Strategy Mark Yolton Senior Vice President SAP Community Network @MarkYolton
  2. 2. Mark Yolton Senior Vice President SAP Community Network Community: http://scn.sap.com Twitter: @MarkYolton Rachel Happe Principal & Co-Founder The Community Roundtable Website: http://www.community-roundtable.com/ Twitter: @rhappe #e2conf-9 @MarkYolton @rhappe
  3. 3. © SAP 2010 Page 3 SAP Community Network Enterprise 2.0 @ Santa Clara, CA Mark Yolton, SVP - SAP Community Network
  4. 4. © SAP 2010 Page 4 SAP Community Network What is it…? SOCIAL INNOVAT ION SOCIAL INT E LLIGE NCE SOCIAL COM M E RCE SAP Community Network (SCN) is the Social Network for SAP professionals (covering developers, IT professionals, business process experts, business users, business intelligence pro’s, professors and students) delivering to SAP customers, partners, employees, and independent experts
  5. 5. © SAP 2010 / Page 5 SAP Community Network (SCN) A Rich, Global Network of Communities and Assets Customers
  6. 6. © SAP 2010 Page 6 SAP Community Network Leadership in Social Innovation, Social Commerce, Social Intelligence > 2 million members strong > 200 countries and territories ~ 20,000 new members / monthMembers ~ 1 million unique visitors / month > 2 million visits @ 20 million pages / month + 30,000 attendees at related in-person events Traffic > 200,000 have contributed (ever) > 99,000 last year w/ 3,000 “top” contributors ~ 6,000 bloggers … 90 SAP Mentors … Contributors ~ 3,000 posts / day in 350+ forums > 1.7 million topic threads @ > 7M messages > 2 million monthly newsletter impressions Momentum > 700 SAP “app store” solutions + services Thousands of demos and trials delivered Leads from >100 countries @ all industries Impact “SAP Community Network may be the most extensive use to date of social media by a corporation.” Leveraging the Talent-Driven Organization The Aspen Institute - 2010 © SAP 2010 / Page 6
  7. 7. internal © SAP AG 2009. All rights reserved. / Page 7 http://scn.sap.com sap.com/techtour Mark Yolton Senior Vice President SAP Community Network http://scn.sap.com +1 650-687-4656 mark.yolton@sap.com @MarkYolton © SAP 2010 / Page 7
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