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Building the SAP Community - Enterprise 2.0 conf

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This brief presentation was given by Mark Yolton of SAP as an intro to a "fireside chat" with Rachel Happe at the Enterprise 2.0 conference in Santa Clara, CA on November 9, 2010.

This brief presentation was given by Mark Yolton of SAP as an intro to a "fireside chat" with Rachel Happe at the Enterprise 2.0 conference in Santa Clara, CA on November 9, 2010.

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    Building the SAP Community - Enterprise 2.0 conf Building the SAP Community - Enterprise 2.0 conf Presentation Transcript

    • The Story of Building SAP: From a Simple Support Forum to a Comprehensive Ecosystem Strategy
      Mark Yolton Senior Vice President
      SAP Community Network
      @MarkYolton
    • #e2conf-9 @MarkYolton @rhappe
    • SAP Community Network
      Enterprise 2.0 @ Santa Clara, CA
      Mark Yolton, SVP - SAP Community Network
    • SAP Community NetworkWhat is it…?
      SAP Community Network (SCN) is the
      Social Networkfor SAP professionals
      (covering developers, IT professionals, business process experts,
      business users, business intelligence pro’s, professors and students)
      delivering
      to SAP customers, partners, employees,and independent experts
      Social
      Innovation
      Social Intelligence
      Social
      Commerce
    • SAP Community Network (SCN) A Rich, Global Network of Communities and Assets
      Customers
    • SAP Community NetworkLeadership in Social Innovation, Social Commerce, Social Intelligence
      > 2 million members strong
      > 200 countries and territories
      ~ 20,000 new members / month
      Members
      ~ 1 million unique visitors / month
      > 2 million visits @ 20 million pages / month
      + 30,000 attendees at related in-person events
      Traffic
      > 200,000 have contributed (ever)
      > 99,000 last year w/ 3,000 “top” contributors
      ~ 6,000 bloggers … 90 SAP Mentors …
      Contributors
      ~ 3,000 posts / day in 350+ forums
      > 1.7 million topic threads @ > 7M messages
      > 2 million monthly newsletter impressions
      “SAP Community Network may be the most extensive use to date of social media by a corporation.”
      Leveraging the Talent-Driven Organization The Aspen Institute - 2010
      Momentum
      > 700 SAP “app store” solutions + services
      Thousands of demos and trials delivered
      Leads from >100 countries @ all industries
      Impact
      © SAP 2010 / Page 6
    •  Mark YoltonSenior Vice President
      SAP Community Network
      http://scn.sap.com
      +1 650-687-4656
      mark.yolton@sap.com
      @MarkYolton
      http://scn.sap.com
      © SAP AG 2009. All rights reserved. / Page 7
      sap.com/techtour
      © SAP 2010 / Page 7