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Building the SAP Community - Enterprise 2.0 conf

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This brief presentation was given by Mark Yolton of SAP as an intro to a "fireside chat" with Rachel Happe at the Enterprise 2.0 conference in Santa Clara, CA on November 9, 2010.

This brief presentation was given by Mark Yolton of SAP as an intro to a "fireside chat" with Rachel Happe at the Enterprise 2.0 conference in Santa Clara, CA on November 9, 2010.

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Building the SAP Community - Enterprise 2.0 conf Building the SAP Community - Enterprise 2.0 conf Presentation Transcript

  • The Story of Building SAP: From a Simple Support Forum to a Comprehensive Ecosystem Strategy
    Mark Yolton Senior Vice President
    SAP Community Network
    @MarkYolton
  • #e2conf-9 @MarkYolton @rhappe
  • SAP Community Network
    Enterprise 2.0 @ Santa Clara, CA
    Mark Yolton, SVP - SAP Community Network
  • SAP Community NetworkWhat is it…?
    SAP Community Network (SCN) is the
    Social Networkfor SAP professionals
    (covering developers, IT professionals, business process experts,
    business users, business intelligence pro’s, professors and students)
    delivering
    to SAP customers, partners, employees,and independent experts
    Social
    Innovation
    Social Intelligence
    Social
    Commerce
  • SAP Community Network (SCN) A Rich, Global Network of Communities and Assets
    Customers
  • SAP Community NetworkLeadership in Social Innovation, Social Commerce, Social Intelligence
    > 2 million members strong
    > 200 countries and territories
    ~ 20,000 new members / month
    Members
    ~ 1 million unique visitors / month
    > 2 million visits @ 20 million pages / month
    + 30,000 attendees at related in-person events
    Traffic
    > 200,000 have contributed (ever)
    > 99,000 last year w/ 3,000 “top” contributors
    ~ 6,000 bloggers … 90 SAP Mentors …
    Contributors
    ~ 3,000 posts / day in 350+ forums
    > 1.7 million topic threads @ > 7M messages
    > 2 million monthly newsletter impressions
    “SAP Community Network may be the most extensive use to date of social media by a corporation.”
    Leveraging the Talent-Driven Organization The Aspen Institute - 2010
    Momentum
    > 700 SAP “app store” solutions + services
    Thousands of demos and trials delivered
    Leads from >100 countries @ all industries
    Impact
    © SAP 2010 / Page 6
  •  Mark YoltonSenior Vice President
    SAP Community Network
    http://scn.sap.com
    +1 650-687-4656
    mark.yolton@sap.com
    @MarkYolton
    http://scn.sap.com
    © SAP AG 2009. All rights reserved. / Page 7
    sap.com/techtour
    © SAP 2010 / Page 7