Timucuan TrailParks Foundation<br />
Overview<br />
SWOT Analysis<br />Strengths<br />Supports the preservation of local parks<br />Hardworking board with strong community ti...
SWOT Analysis<br />Opportunities<br />Social media<br />Build from ground up<br />Green movement<br />Voice during budget ...
Research<br />
Client Interview<br />Marketing strategy<br />Fundraising<br />Increase park visits<br />New website<br />Increase brand a...
Focus Group<br />Website<br />“Too wordy,” “archaic” and “not child-friendly”<br />New suggestions<br />Social media<br />...
Digital Footprint<br />Google<br />8th result for “Timucuan Trail Parks Foundation”<br />Facebook<br />Over 600 million us...
Local Groups<br />Young Professional<br /><ul><li>The Junior League of Jacksonville
The Wild Things
The Pawfessionals
The Sierra Club
EcoMotionTours
The Tree Hill Nature Center
The Nature Conservancy</li></ul>Environmental <br /><ul><li>The Trust for Public Land
The North Florida Land Trust
The EcoExplorersClubs
Sustainable Jacksonville</li></li></ul><li>Park Memberships<br />Price<br />$20 to $450 annually<br />Benefits<br />Parkin...
Campaign Goal<br />To increase awareness and funding of the Timucuan Trail Parks Foundation and to promote preservation of...
Target Audience<br />Young professionals<br />Diverse and active<br />College students<br />Fans of free events<br />Famil...
Creative Concepts<br />
Corporate Identity<br />
Campaign Objectives<br />
Objective 1<br />To increase donorship through fundraising activities and business partnerships by 25 percent in the next ...
Objective 2<br />To increase Facebook fans and Twitter followers by 60 percent in the next 12 months.<br />
Facebook Page<br />
Change.org Campaign<br />
Objective 3<br />To increase park attendance and participation by 10 percent in the next 12 months. <br />
Membership Levels<br />Corporate Levels<br />$5,000 (Chieftain)<br />$3,000 (Tribesman)<br />Private Levels<br />$300 (Ibi...
School Tours<br />
Geocaching<br />
Objective 4<br />To increase awareness of TTPF through local print and electronic media coverage. <br />
First Print PSA<br />
Second Print PSA<br />
Third Print PSA<br />
Fourth Print PSA<br />
Radio PSA<br />
Upcoming SlideShare
Loading in...5
×

TTPF Campaign Presentation by PRmotion

356

Published on

To watch the presentation as delivered on April 11th, 2011, visit this URL: http://vimeo.com/22327976

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
356
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

TTPF Campaign Presentation by PRmotion

  1. 1.
  2. 2. Timucuan TrailParks Foundation<br />
  3. 3. Overview<br />
  4. 4. SWOT Analysis<br />Strengths<br />Supports the preservation of local parks<br />Hardworking board with strong community ties<br />Several well known partners<br />Weaknesses<br />Low name recognition<br />Limited funding<br />Young organization<br />Lack of staff<br />Website<br />
  5. 5. SWOT Analysis<br />Opportunities<br />Social media<br />Build from ground up<br />Green movement<br />Voice during budget cuts<br />Threats<br />Competition for donors<br />Demand for land<br />Budget deficits<br />
  6. 6. Research<br />
  7. 7. Client Interview<br />Marketing strategy<br />Fundraising<br />Increase park visits<br />New website<br />Increase brand and park awareness<br />
  8. 8. Focus Group<br />Website<br />“Too wordy,” “archaic” and “not child-friendly”<br />New suggestions<br />Social media<br />Events<br />Membership<br />
  9. 9.
  10. 10.
  11. 11. Digital Footprint<br />Google<br />8th result for “Timucuan Trail Parks Foundation”<br />Facebook<br />Over 600 million users<br />Average user “likes” 80 different community pages<br />Smartphone apps<br />Large opportunities<br />
  12. 12. Local Groups<br />Young Professional<br /><ul><li>The Junior League of Jacksonville
  13. 13. The Wild Things
  14. 14. The Pawfessionals
  15. 15. The Sierra Club
  16. 16. EcoMotionTours
  17. 17. The Tree Hill Nature Center
  18. 18. The Nature Conservancy</li></ul>Environmental <br /><ul><li>The Trust for Public Land
  19. 19. The North Florida Land Trust
  20. 20. The EcoExplorersClubs
  21. 21. Sustainable Jacksonville</li></li></ul><li>Park Memberships<br />Price<br />$20 to $450 annually<br />Benefits<br />Parking pass<br />Contributing to a good cause<br />
  22. 22. Campaign Goal<br />To increase awareness and funding of the Timucuan Trail Parks Foundation and to promote preservation of the urban park system surrounding Northeast Florida. <br />
  23. 23. Target Audience<br />Young professionals<br />Diverse and active<br />College students<br />Fans of free events<br />Families<br />Community activities<br />Environmental groups<br />It’s their passion<br />
  24. 24. Creative Concepts<br />
  25. 25.
  26. 26.
  27. 27. Corporate Identity<br />
  28. 28. Campaign Objectives<br />
  29. 29. Objective 1<br />To increase donorship through fundraising activities and business partnerships by 25 percent in the next 12 months.<br />
  30. 30.
  31. 31.
  32. 32.
  33. 33.
  34. 34.
  35. 35.
  36. 36. Objective 2<br />To increase Facebook fans and Twitter followers by 60 percent in the next 12 months.<br />
  37. 37. Facebook Page<br />
  38. 38. Change.org Campaign<br />
  39. 39.
  40. 40. Objective 3<br />To increase park attendance and participation by 10 percent in the next 12 months. <br />
  41. 41. Membership Levels<br />Corporate Levels<br />$5,000 (Chieftain)<br />$3,000 (Tribesman)<br />Private Levels<br />$300 (Ibis)<br />$100 (Blue Heron)<br />$50 (Egret)<br />
  42. 42. School Tours<br />
  43. 43. Geocaching<br />
  44. 44. Objective 4<br />To increase awareness of TTPF through local print and electronic media coverage. <br />
  45. 45. First Print PSA<br />
  46. 46. Second Print PSA<br />
  47. 47. Third Print PSA<br />
  48. 48. Fourth Print PSA<br />
  49. 49. Radio PSA<br />
  50. 50. Video PSA<br />
  51. 51. Timeline<br />
  52. 52. Budget<br />
  53. 53. Budget Comparison<br />Blue Jay<br />Hummingbird<br />Osprey<br />
  54. 54. Evaluation<br />Media Impressions<br />Google Alerts<br />Social Media<br />Facebook Insights<br />Google Analytics<br />Compare with similar sites<br />Communicate to organization<br />Track donorship and membership dollars<br />
  55. 55. Thank You<br />
  56. 56. Erica Kelly<br />Campaign Director<br />Lauren Wetmore<br />Lauren Taylor<br />Account Executives<br />Taylor Spectorsky<br />Account Manager<br />Tiffany Chandler<br />Kari Finch<br />Joel Winters<br />Editors/Writers<br />Michelle Clark<br />Mark Wilhelm<br />Creative Directors<br />Hope Gorman<br />Jennifer Mach<br />Tiffany Terrell<br />Communications Managers<br />Lauren Loy<br />Laura McGarity<br />Media Planners<br />Brittany Dunn<br />Jeff Earley<br />Melissa Strickland<br />Research/Strategy Directors<br />Alexis Lahiff<br />Kristie Perkins<br />Event Coordinators<br />
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×