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Multimedia Innovation  Sept09
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Multimedia Innovation Sept09

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use multimedia to get your message across with precision and clarity

use multimedia to get your message across with precision and clarity


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Transcript

  • 1. SolutionChannels
    Using Multimedia to enhance communications
    Introducing the SolutionChannels Multimedia Service
    CLARITY / SIMPLICITY / PRACTICALITY
  • 2. Communication challenges…
    When considering your Communications process…How do you:
    Increase the effectiveness of Customer/Partner Communications?
    Reach more customers
    Maximise the impact & increase click-thru’s
    Increase volume of sales leads
    Reduce the Communication costs?
    Is the Campaign process repeatable?
    Reduce time to Market (take immediate advantage of new business opportunities)
    Increase the volume of Communications?
    for increased market coverage and reach?
    Ensure efficient and effective sales follow-up?
    Provide training for your sales teams & Senior Executives
    Equip your sales teams (and Partners/Resellers) with everything they need for effective Campaign follow-up?
    Ensure accurate, consistent and effective Campaign follow-up?
    Across your entire sales ecosystem (including your Partners/Resellers)
    EXECUTIVE SUMMARY
    ANSWER: SolutionChannelsmultimedia service…
  • 3. Multimedia Service: How is it used?
    Examples of how the SolutionChannels multimedia service is used by our clients…
    Demand Generation
    Internal & External Communications
    Promoting a Product or Service
    (To Partners & Customers)
    Increasing Market Awareness
    Special Offers
    Sales Campaigns
    Promotions
    Driving Customer and Partner Loyalty
    Promoting Business Partnerships
    (Products, Services & Solutions)
    Communicating Information
    Up-selling and
    Cross-selling
    (increasing TCV)
    Promoting a Webinar or Event
  • 4. Multimedia: Service Overview
    Define Programme
    Associated collateral for the promotion or Campaign
    (products/services/solutions)
    Create Multimedia
    SolutionChannels creates multimedia for the Comms Programme
    (from client-supplied collateral)
    Target Customer list for Comms Programme
    Client identifies Target Customer list for the sales campaign / promotion.
    (from Client’s CRM System)
    Assemble Email
    Create Client Email
    Assemble Target Client list (from CRM)
    Embed Multimedia links
    Ready to Deploy to Target Customers
    SolutionCell
    Multimedia Toolkit
    All Communications Programmes archived in SolutionCell for rapid access,
    re-use and sales enablement
    Programmes archived in SolutionCell
    • Immediate sales enablement
    • 5. Rapid Campaign fulfilment
    • 6. Automated sales training
    Deploy via email and/or Mobile
    Email blast to Target Audience
  • 7. Multimedia Service: Mobile Module
    Key Feature Overview:
    Auto device recognition – the Mobile Module automatically recognises the end-user device and delivers multimedia in the right format.
    Captures clickstream – you will know when the multimedia was accessed, forwarded etc. Used to capture stats for measuring effectiveness.
    Multimedia distribution – for use with SolutionChannels multimedia and/or clients existing multimedia
    SolutionChannels Hosted –multimedia hosted by us for re-use and archiving in the CLOUD (via SolutionCell)
    Benefits:
    Convenience – Recipients can access via their mobiles (Blackberry etc)
    Speed – Reach more customers more rapidly
    Increased Effectiveness – Reach more customers
    Faster Decisions – Instant mobile access means faster customer decisions
    The SolutionChannels Mobile Module enables end-users to access multimedia content from PCs and/or Mobile Devices.
  • 8. Low-cost, Campaign Management
    Automated, Repeatable & Scalable process
    Real-time Campaign Management
    Reduced Costs & Time-to-Market
    Rapid time-to-market
    Increased Volume of Campaigns
    Increased market coverage
    Integrate with existing CRM
    Integrate with Email Management system
    Simplified Sales Communication
    Minimal Campaign training for Sales Teams
    Consistent/Accurate Selling (across the sales teams - including Partners)
    Automated campaign ‘tool kits’ reduce sales communication costs
    Collaborate with Partners & Clients
    Efficient & Effective follow-up
    Reduce Time-to-market for Campaigns
    Increased Campaign Effectiveness
    Reach More Clients
    Maximise the Impact / Increase ‘stickiness’
    Increase volume of sales leads
    Multimedia Service: Key Benefits
    • Embedded Campaign Multimedia
    • 9. Increase Impact of sales Messages
    • 10. Increase Customer ‘eye balls’
    • 11. Sales Differentiator – stand out from the crowd!
    • 12. Innovation and Simplicity
    • 13. Partner Collaboration
    • 14. Lead Sharing
    • 15. Partner Pipeline Management
    • 16. Dynamic Bid Management
    • 17. SolutionCell Online Benefits:
    • 18. Simple and Rapid to Implement
    • 19. No software to install
    • 20. Overlay on existing processes
    • 21. Distance Selling (more sales calls!)
    • 22. Easy access to Campaigns from anywhere!
    • 23. Access via any standard web browser
    • 24. no bespoke technology or plug-ins!
  • SolutionChannels: Multimedia Case Study
    Major Telco achieves the following results using our Multimedia Service…
    Increased Campaign Effectiveness
    • INCREASED CUSTOMER ‘EYEBALLS’
    (from 4% to 17% click-thru’s)
    • INCREASED REVENUE
    (+387% revenue Campaigns – year on year)
    • INCREASED SALES LEADS
    • 25. £3.1m in new revenue from just one campaign
    (achieved in just 3 weeks!!!)
    Reduced time-to-market
    • RAPID RESPONSE TO NEW MARKET OPPORTUNITY
    (From 6 weeks to 4days!)
    • RE-USABLE CAMPAIGNS
    (for Client & their Partners)
    • COMPETITIVE ADVANTAGE
    (Innovative – stand out from the crowd)
    387%
    Increase in Revenue
    Deployed via Email & SMS to PCs & Mobile Devices
    Integrated to
    Email Management Tool
    Reduced Campaign Costs
    • Automated Campaign Awareness
    (Integrated fulfilment tools - no sales training!)
    • Re-usable Campaigns with Rapid Deployment
    • 26. 45% reduction in Campaign Costs
    Increased Market Coverage
    • Increased volume of Campaigns
    (from just 25 per annum to 18 Campaigns in 4 months)
    • Re-usable by Client’s Partners
    (minimal changes & simple personalisation)
    • More effective Targeting to customers
  • Multimedia Service: Additional Functions
    SolutionCell– Online Knowledge Base
    Archive all your Comms Programmes online:
    Simplified Access & Rapid re-use
    Content Packaging – all information in one place!
    Automated sales awareness training
    Management Statistics
    Capture and Measure the Marketing Effectiveness of your Comms Programmes
    Full Click-stream data
    Management dashboard (available via SolutionCell)