©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.
Alfredo Gangotena                                                                           CMO, MasterCard Worldwide©2011...
Spending Money as a Group©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.
Lots of Day-to-Day Use Cases                                                                           Tickets            ...
Hate Chasing Your Money?©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.
Create ‚Pocket‘©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.
Facebook Connect©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.
Invite Friends                       as Co-Payers©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.
Get their                         Commitment©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.
Automated                              Balancing©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.
State-of-the-Art Mobile Platform    √           Message-driven architecture    √           Grails for rapid development   ...
Revenue Model   1.5% of total amount shared (Pocket)   minimum 0.15 Cent per participant   √ Commonly known   √ Transactio...
Survey-Validated Assumptions 2-4 people 3x use cases/month à 21-50 EUR 3 of 4 would welcome support Today‘s substitutes ar...
Total Addressable Market                                                                           900 million on Facebook...
Strategy, Product, Marketing, $$$                                                                           Markus, 30    ...
Development, Processes, Security     Michael, 30     Founder & CTO©2011-2012 Pockets United GmbH. Company Confidential. Do...
E-Money-Expert In-House                                                                              Armin, 42            ...
Competition is Heating Up©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.
The Secret Sauce                                                   √            Mobile Solution                           ...
Carolin Everson                                                                           VP Global Marketing, Facebook©20...
Goodies & Social Peer Pressure©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.
Outlook: PoS Group Payment©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.
Roadmap & Milestones   Aug           Sep            Oct          Nov Dec                       Jan   Feb   Mar Apr    May ...
Proof-of-Concept @Wayra  √            50,000 EUR invested (savings)  -> 50,000 EUR Wayra     iOS/Android Development     R...
wayra@pocketsunited.com©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.
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PocketsUnited_DublinWebSummit

  1. 1. ©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.
  2. 2. Alfredo Gangotena CMO, MasterCard Worldwide©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.
  3. 3. Spending Money as a Group©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.
  4. 4. Lots of Day-to-Day Use Cases Tickets Cab Ride Eating out Group Gift Groceries Roadtrips ??? Drinks Bills©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.
  5. 5. Hate Chasing Your Money?©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.
  6. 6. Create ‚Pocket‘©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.
  7. 7. Facebook Connect©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.
  8. 8. Invite Friends as Co-Payers©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.
  9. 9. Get their Commitment©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.
  10. 10. Automated Balancing©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.
  11. 11. State-of-the-Art Mobile Platform √ Message-driven architecture √ Grails for rapid development √ NoSQL database©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.
  12. 12. Revenue Model 1.5% of total amount shared (Pocket) minimum 0.15 Cent per participant √ Commonly known √ Transactional √ Recurring©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.
  13. 13. Survey-Validated Assumptions 2-4 people 3x use cases/month à 21-50 EUR 3 of 4 would welcome support Today‘s substitutes are cash & wire transfer Willingness to pay up to 20¢/tx (1.50 for a group or 2%) First use requires slightly higher split amounts (50 > 30)©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.
  14. 14. Total Addressable Market 900 million on Facebook ~30% mobile use ARPU 12.- EUR/year* 3.6 billion EUR (est. TAM) *3x per month, average groups of 3 pax, shared amount 20 to 30.- EUR©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.
  15. 15. Strategy, Product, Marketing, $$$ Markus, 30 Founder & CEO©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.
  16. 16. Development, Processes, Security Michael, 30 Founder & CTO©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.
  17. 17. E-Money-Expert In-House Armin, 42 LL.M. & Board Member©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.
  18. 18. Competition is Heating Up©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.
  19. 19. The Secret Sauce √ Mobile Solution √ Positioning as Lifestyle App √ Intelligent Risk Handling©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.
  20. 20. Carolin Everson VP Global Marketing, Facebook©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.
  21. 21. Goodies & Social Peer Pressure©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.
  22. 22. Outlook: PoS Group Payment©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.
  23. 23. Roadmap & Milestones Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul 2012 2013©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.
  24. 24. Proof-of-Concept @Wayra √ 50,000 EUR invested (savings) -> 50,000 EUR Wayra iOS/Android Development Regulatory framework, IP -> 200,000 EUR angel money within 4 months Beta launch & marketing©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.
  25. 25. wayra@pocketsunited.com©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.

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