Data Driven Blogging: Treat Your Blog Like a Product

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Data Driven Blogging asked bloggers to stop focusing on gaining traffic, and start focusing on activating users.

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Data Driven Blogging: Treat Your Blog Like a Product

  1. 1. Data DrivenBloggingTreat   your   blog   like   a  productMarkus Robinson@markusrobinson
  2. 2. 2About MeBlack Web MediaRobinson InnovationsInteractive OneLoving Husband andFather
  3. 3. How to getfree traffic?
  4. 4. Social Sharing
  5. 5. Guest Blogging
  6. 6. Post on Craig’s List
  7. 7. Upload a Presentation on SlideShare
  8. 8. Answer Questions on Quora
  9. 9. Update Wikipedia
  10. 10. Go to Events
  11. 11. Change your Email Signature
  12. 12. But none of thatreally matters!
  13. 13. Most bloggers only track 3things.Traffic Pageviews Revenue$
  14. 14. Those metrics areresults, notsolutions!
  15. 15. Lean MarketingLoopAcquisition Activation Retention ReferralGetting users tocome to your siteGetting users tojoinGetting users to comebackGetting active usersto refer others
  16. 16. Now lets focus on thetools and techniques!
  17. 17. Analytics
  18. 18. Segmant.io
  19. 19. Mixpanel
  20. 20. User Testing
  21. 21. Lucky Orange
  22. 22. LeadConverter
  23. 23. Optimizely
  24. 24. Optimizely
  25. 25. Usertesting.com
  26. 26. Usability Hub
  27. 27. Acquisition
  28. 28. Acquisition PluginsJet PackWordpressSocial PopupWordpressOptinRevolutionWordpressWP-ViralWordpress
  29. 29. LeadPlayer
  30. 30. Competitive Analysis
  31. 31. Social Crawlytics
  32. 32. Shared Count
  33. 33. Search EngineOptimization
  34. 34. AuthorSure Plugin
  35. 35. SEO Auto Linker
  36. 36. Be DeliberateBe StrategicBe Amazing
  37. 37. Thank you : )Q&A

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