The Twittering Genealogist

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Tweets, retweets, followers, and tweeps. Unlock the mysteries of the twitterverse and discover what twitter can do for the personal family historian and professional genealogist.

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The Twittering Genealogist

  1. Mark Tucker
  2. Introductions <ul><li>Tweeps (using Twitter) </li></ul><ul><li>Personal Family Historians </li></ul><ul><li>Professional Genealogists </li></ul><ul><li>Genealogy Societies </li></ul><ul><li>Companies </li></ul><ul><li>Organizations </li></ul>You: Me:
  3. How many of you use? <ul><li>E-mail </li></ul><ul><li>Forums </li></ul><ul><li>Mailing/Discussion lists (ex: RootsWeb) </li></ul><ul><li>Wikis </li></ul><ul><li>Instant Messaging </li></ul><ul><li>Blogs </li></ul><ul><li>Facebook </li></ul>vs.
  4. Growth (12/08 – 12/09) 4.4M 22.8M 418%
  5. Growth (4/08 – 4/09) 17M
  6. Twitter Early Adopters ~50% of Twitter Users are 35+ years old U.S. Unique Visitor (000) Trend (Source: comScore Media Metrix)
  7. Sign up It only takes 140 seconds
  8. Recommendations <ul><li>Use your real name </li></ul><ul><li>Link to your website </li></ul><ul><li>Include a descriptive bio </li></ul><ul><li>Choose public over protected </li></ul><ul><li>Include a photo </li></ul>
  9. Sign up Demo
  10. Who has never seen a Tweet before?
  11. What is a Tweet? <ul><li>140 characters or less </li></ul><ul><li>“ What’s happening?” </li></ul><ul><li>Statement, Announcement, News, Knowledge </li></ul><ul><li>Question or Answer </li></ul><ul><li>Hash tag (#genealogy) </li></ul><ul><li>Link </li></ul><ul><ul><li>Web page </li></ul></ul><ul><ul><li>Video </li></ul></ul><ul><ul><li>Picture </li></ul></ul>
  12. Sample Tweet 1 2 3 4 5 6
  13. If I tweet and nobody is following me, can it still be seen?
  14. Timelines Public Timeline http://twitter.com/public_timeline Your Profile http://twitter.com/marktucker Followers Home Page http://twitter.com/home Lists Following You http://twitter.com/FHExpos/fhexpo
  15. Links & Shortening URLs <ul><li>Before (84): </li></ul><ul><li>http://www.thinkgenealogy.com/2010/01/09/video-the-twittering-genealogist-following/ </li></ul><ul><li>After (26): </li></ul><ul><li>http:// tinyurl.com /yzt9gvu </li></ul>
  16. More on URL Shorteners <ul><li>Will the shortened links run out? </li></ul><ul><ul><li>bit.ly allows for 57 billion links </li></ul></ul><ul><li>Concerns </li></ul><ul><ul><li>Linkrot (broken links) </li></ul></ul><ul><ul><li>Obscures target </li></ul></ul>
  17. Mention & Reply Mention by: Photoloom Reply by: footnoteMaven <ul><li>@<username> </li></ul><ul><li>Public conversations </li></ul><ul><li>Q&A </li></ul>
  18. Retweet Tweet Retweet <ul><li>A retweet is like a quote </li></ul><ul><li>Can reach a larger audience </li></ul>
  19. Old-Style Retweet Tweet by: genlighten (72 followers) Retweet by: hikari17 (289 followers) Dean Richardson Tweet by: marktucker (1357 followers) Retweet by: rootsmagic (250 followers)
  20. New-Style Retweet Tweet by: TomKemp Retweet by: megansmolenyak
  21. Direct Message <ul><li>Like e-mail </li></ul><ul><li>Doesn’t appear on timelines </li></ul><ul><li>Private conversations </li></ul><ul><li>D <username> </li></ul>
  22. Find then Follow <ul><li>Look in e-mails & on web sites </li></ul><ul><li>Directories & Groups </li></ul><ul><ul><li>http://wefollow.com/twitter/genealogy </li></ul></ul><ul><ul><li>http://twittgroups.com/group/genealogy </li></ul></ul><ul><ul><li>http://twittgroups.com/group/surnames </li></ul></ul><ul><li>Twitter Search </li></ul><ul><li>Spelunking </li></ul><ul><li>Recommendations </li></ul>
  23. Search http://search.twitter.com/ genealogy OR #genealogy OR &quot;family history&quot; -MLM Example: http://search.twitter.com/advanced http://search.twitter.com/operators
  24. Genealogy Follow Suggestions Companies/Organizations Individuals <ul><li>Ancestrydotcom </li></ul><ul><li>familylink </li></ul><ul><li>familypursuit </li></ul><ul><li>FamilyTreeMag </li></ul><ul><li>FHExpos </li></ul><ul><li>footnote </li></ul><ul><li>geneabloggers </li></ul><ul><li>geni </li></ul><ul><li>genseek </li></ul><ul><li>legacyfamily </li></ul><ul><li>rootsmagic </li></ul><ul><li>rootstelevision </li></ul><ul><li>AncestryInsider </li></ul><ul><li>danlynch </li></ul><ul><li>DearMYRTLE </li></ul><ul><li>dickeastman </li></ul><ul><li>footnoteMaven </li></ul><ul><li>LisaCooke </li></ul><ul><li>Lmeitzler </li></ul><ul><li>lovegenealogy </li></ul><ul><li>megansmolenyak </li></ul><ul><li>rjseaver </li></ul><ul><li>TamuraJones </li></ul><ul><li>TheGenealogue </li></ul>
  25. Don’t Take Shortcuts <ul><li>We get followers the </li></ul><ul><li>old fashioned way, </li></ul><ul><li>we EARN them. </li></ul>
  26. Lists <ul><li>Follow lists without following tweeps </li></ul><ul><li>Group by relationship, organization, topics </li></ul><ul><li>Create your own or use others’ lists </li></ul><ul><li>20 lists per account (private & public) </li></ul><ul><li>@<username>/<listname> </li></ul><ul><ul><li>@TamuraJones/genealogists </li></ul></ul><ul><li>http://twitter.com/<username>/<listname> </li></ul><ul><ul><li>http://twitter.com/TamuraJones/genealogists </li></ul></ul>
  27. Following People & Lists Demo
  28. TweetDeck
  29. Personal Family Historians <ul><li>Surname – tweet & search </li></ul><ul><li>Connect – family historians, relatives, … </li></ul><ul><li>Share – links, knowledge, success, frustration </li></ul><ul><li>Conference/Reunion – live tweet, follow policy </li></ul><ul><li>Feedback – products, software, services </li></ul><ul><li>Promote – web site, blog, DNA study </li></ul><ul><li>Questions – ask & answer </li></ul><ul><li>Learn – news, links, blog & retweet </li></ul>
  30. Professional Genealogists <ul><li>Promote – marketing plan, background </li></ul><ul><li>Expert – technology, specialty in bio & tweets </li></ul><ul><li>Share – projects, challenges, solutions, success </li></ul><ul><li>Conferences – attendance, speaking, booth </li></ul><ul><li>Speaking – announce 1m-1w-1d, policy </li></ul><ul><li>Books – pre-release buzz, pre-order, signings </li></ul><ul><li>Articles – title, magazine or site, published, promotions </li></ul><ul><li>Interviews – when & where to find them </li></ul>
  31. Genealogy Societies <ul><li>Conference/Workshops – when, early bird, lodging deadline, #hashtag, policy, twitter café, virtual door prizes </li></ul><ul><li>Promote – meeting date, time, & topic; announce blog posts on twitter </li></ul><ul><li>List - officers </li></ul>
  32. Companies/Organizations <ul><li>Buzz – new book, product, or service </li></ul><ul><li>Conference – attendance, location/booth, specials, hosting your own (see above) </li></ul><ul><li>Cruise – promote, early bird discount, reminders </li></ul><ul><li>Customer Service – search, reach out, listen </li></ul><ul><li>Feedback – ask, surveys, respond </li></ul><ul><li>Sales – sales, discounts, twitter exclusive (Dell) </li></ul><ul><li>Auction – announce, countdown to final bid </li></ul><ul><li>Software – releases, betas, bundles, promotions, training </li></ul>
  33. Personalize Your Background
  34. Personalize Your Background
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  45. Questions <ul><li>Twitter: </li></ul><ul><li>http://twitter.com/marktucker </li></ul><ul><li>Mail: </li></ul><ul><li>[email_address] </li></ul><ul><li>Blog: </li></ul><ul><li>www.ThinkGenealogy.com/twitter </li></ul><ul><li>Facebook: </li></ul><ul><li>http://www.facebook.com/marktucker1 </li></ul><ul><li>Genealogy Wise: </li></ul><ul><li>http://www.genealogywise.com/profile/MarkTucker </li></ul>

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