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Google+ Profile PageRank: The Real AuthorRank? - SMX Advanced 2013

by Senior Director of Online Marketing at Stone Temple Consulting on Jun 11, 2013

  • 10,789 views

Everyone who uses Google Authorship wants to know: Is AuthorRank active yet? That is, is Google using Authorship data as a direct influence on search results yet? Most likely not. But...Authorship ...

Everyone who uses Google Authorship wants to know: Is AuthorRank active yet? That is, is Google using Authorship data as a direct influence on search results yet? Most likely not. But...Authorship provides a significant benefit that most miss: it builds the PageRank authority of your profile, making it a ranking powerhouse

(One correction from last slide: My Google+ guides are found at http://bit.ly/gplusguides - all lower case)

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http://searchengineland.com 1496
http://www.scoop.it 971
http://www.stateofsearch.com 317
http://www.stateofdigital.com 72
https://twitter.com 71
http://shawwebsitedesign.jimdo.com 62
http://home.searchfree.net 60
http://revenuesharing2014.blogspot.com 51
http://deegeedeeconsulting.com 32
http://www37.jimdo.com 25
http://gijipp.com 13
http://evirtualsalesforce.com 10
http://webcache.googleusercontent.com 10
http://www.revenuesharing2014.blogspot.com 6
http://newsblur.com 6
http://www.siterankresults.com 5
http://kristas-virtual-art.info 4
http://feeds.feedburner.com 4
http://www.kred.com 3
http://revenuesharing2014.blogspot.co.uk 3
http://www.revenuesharing2014.blogspot.ru 3
http://dashboardsearch.onemac.org 3
http://feedproxy.google.com 2
http://news.google.com 2
http://pinterest.com 2
http://www.linkedin.com 2
http://digg.com 2
http://google.tips.onemac.net 2
http://kred.com 2
http://6209005850488645140_b8b36bc2728ce81fb4cb9488075f525a33fae2ba.blogspot.com 1
http://platform.twitter.com 1
http://www.revenuesharing2014.blogspot.de 1
http://www.goread.io 1
http://www.digg.com 1
https://plus.google.com 1
http://plus.url.google.com 1
http://boroscene.com 1
http://pure-leverage-systems.co 1
http://translate.googleusercontent.com 1
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19 of 9 previous next Post a comment

  • TimShaw6 Tim Shaw, Web developer, Self employed at Shaw Website Design Group Very nice presentation Mark 9 months ago
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  • ronniebincer1 Ronnie Bincer, Google+ Hangouts, Video SEO at The Hangout Helper LOVE the Audio of you doing your presentation now... Great Stuff! 10 months ago
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  • marktraphagen Mark Traphagen, Senior Director of Online Marketing at Stone Temple Consulting Sean, it's worse than that. I've heard that Google intends to stop showing even Toolbar PageRank eventually.

    Marty, I totally agree that one of the smartest thing any content-publishing site could be doing right now is to recruit a stable of writers with Google+ profiles who have established good reputations in topics related to the site. With the direction Google seems to be heading, this is essential future-proofing for your site's SEO.

    Ronnie, I love Hangouts, but there is still no substitute for the live conference experience. I got to meet and interact with a lot of people who knew me only online, and I feel the face-to-face experience deepens and strengthens the relationships significantly. And also you can't yet get people to buy you beers on Hangouts.
    10 months ago
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  • seanbash Sean Murray, Founder / Owner at Raharney Capital, LLC So now that we've fingered PageRank as the culprit, I think it would be nice if Google would make public PageRank updates more frequently. I get that PageRank fluctuates every day but I had only started using Google Plus actively starting in mid January and Google's last public release was in February. At that time my PageRank was N/A, not even a 1 because I had never really used the account I guess.

    I'd like to see if it has gone up.
    10 months ago
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  • marktraphagen Mark Traphagen, Senior Director of Online Marketing at Stone Temple Consulting Terry, it's http://bit.ly/gplusguides - all lower case. 10 months ago
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  • terrymc321 Terry McEldowney very informative and insightful. Just questioned about the bit.ly/Gplusguides link...for all your Gplus guides...not complete bit.ly link. 10 months ago
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  • martinmartysmith Martin Smith, Founder at Crowdfunde Mark, you make a conclusive case that authorship is already playing a role. The nature of this ship is it doesn't corner well or speed up quickly AND Google OWNS authorship. Since they don't own Facebook or Twitter social signals safe to assume that Authorship, a property owned by Google, will be important (duh). I think the bigger authorship opportunity, the one clearly being missed now based on low adoption noted in your slides, is 'author arbitrage'. Once an author's work is clearly his AND his reputation is clear then bringing highly ranked authors TO A WEBSITE brings along some reputation benefit. You touch on this idea with linkage, but I believe the mere presence of an author's tag will lead to some 'slough off' of the author's prior prestige. Also, what is any author LIKELY to do after a guest post? Drive valuable confirming social links into the post. Prior prestige combined with confirming social signals means 'author arbitrage'is almost here :). Great slideshare Mark, simply brilliant, clear and a true 'Master Class'. Marty 10 months ago
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  • massrealty massrealty, Realtor at RE/MAX Executive Realty Nice job with this presentation Mark! Just tweeted:) 10 months ago
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  • ronniebincer1 Ronnie Bincer, Google+ Hangouts, Video SEO at The Hangout Helper Great stuff as usual Mark Traphagen. How come they don't let you present from within a hangout? Or do you prefer the travel? 10 months ago
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Google+ Profile PageRank: The Real AuthorRank? - SMX Advanced 2013 Google+ Profile PageRank: The Real AuthorRank? - SMX Advanced 2013 Webinar Transcript