Building Personal Brand Authority Online via Content & Social SEO
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Building Personal Brand Authority Online via Content & Social SEO

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How a combination of unique, authoritative content and wise use of community building via social media, along with some understanding of SEO, can help build your personal brand online.

How a combination of unique, authoritative content and wise use of community building via social media, along with some understanding of SEO, can help build your personal brand online.

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    Building Personal Brand Authority Online via Content & Social SEO Building Personal Brand Authority Online via Content & Social SEO Presentation Transcript

    • Mark Traphagen - Director of Digital Outreach, Virante Inc Online Brand Building Power of Personal Authority
    • Mark Traphagen | Virante.org | @marktraphagen
    • Mark Traphagen | Virante.org | @marktraphagen
    • Mark Traphagen | Virante.org | @marktraphagen Ain’t About Fame
    • Mark Traphagen | Virante.org | @marktraphagen Authority
    • Mark Traphagen | Virante.org | @marktraphagen Trust
    • Mark Traphagen | Virante.org | @marktraphagen www.zeromomentoftruth.com
    • Mark Traphagen | Virante.org | @marktraphagen
    • Mark Traphagen | Virante.org | @marktraphagen People Trust Perceived Authority
    • Mark Traphagen | Virante.org | @marktraphagen
    • Mark Traphagen | Virante.org | @marktraphagen Do You Know This Man?
    • Mark Traphagen | Virante.org | @marktraphagen
    • Mark Traphagen | Virante.org | @marktraphagen Graphic courtesy of Hubspot www.hubspot.om/inbound-marketing
    • Understanding Social SEO
    • Mark Traphagen | Virante.org | @marktraphagen Image courtesy of http://www.postano.com/
    • Mark Traphagen | Virante.org | @marktraphagen
    • Mark Traphagen | Virante.org | @marktraphagen
    • Mark Traphagen | Virante.org | @marktraphagen
    • Mark Traphagen | Virante.org | @marktraphagen
    • Mark Traphagen | Virante.org | @marktraphagen
    • Mark Traphagen | Virante.org | @marktraphagen
    • Mark Traphagen | Virante.org | @marktraphagen
    • Mark Traphagen | Virante.org | @marktraphagen
    • Mark Traphagen | Virante.org | @marktraphagen
    • Mark Traphagen | Virante.org | @marktraphagen
    • Mark Traphagen | Virante.org | @marktraphagen
    • Mark Traphagen | Virante.org | @marktraphagen
    • Mark Traphagen | Virante.org | @marktraphagen So What About
    • Mark Traphagen | Virante.org | @marktraphagen Profiles Have PageRank
    • Mark Traphagen | Virante.org | @marktraphagen Pages Have PageRank
    • Mark Traphagen | Virante.org | @marktraphagen Communities Have PageRank
    • Mark Traphagen | Virante.org | @marktraphagen Google+ Internal PR
    • Mark Traphagen | Virante.org | @marktraphagen Google+ External PR
    • Mark Traphagen | Virante.org | @marktraphagen
    • Mark Traphagen | Virante.org | @marktraphagen Google+ Fitness & Nutrition Community 4 Posts on High PR Blogs Went from pg. 8 to pg. 1 for "fitness & nutrition” for 3 months!
    • 1 - My Google+ post 2 - Google+ page post 3 - Another Google+ post by me 4 - Share of Google+ post by friend 5 - Home page of site 6 - Inside page of site 7 - Another page of site 8 - Another page of site Mark Traphagen | Virante.org | @marktraphagen
    • Mark Traphagen | Virante.org | @marktraphagen
    • Mark Traphagen | Virante.org | @marktraphagen
    • Google Authorship Google+ Authorship Community: bit.ly/AuthorshipCommunity Mark Traphagen | Virante.org | @marktraphagen
    • Mark Traphagen | Virante.org | @marktraphagen http://bit.ly/AuthorshipCTR
    • Permission Marketing
    • Permission Marketing ● Communicates with prospects w/o selling when they aren’t (yet) ready to buy ● Useful instead of annoying (YOUtility) ● Establishes ○ Expertise ○ Authority ○ Trust
    • Why Content Marketing?
    • Banner Blindness
    • How do you stand out… when everyone is doing the same thing?
    • Thought Leadership
    • You don’t need to be the CEO to be a leading voice.
    • Meet Lisa Barone
    • Lisa Barone ● Multiple blogs on AdAge’s Power 150 ● Featured in New York Times, Wall Street Journal, BusinessWeek, Inc. Magazine, Reuters, Intuit, Forbes, PBS, FOX News ● Contributor and Social Media Editor for SmallBizTrends.
    • Marcus Sheridan - Sales Lion
    • Awesome doesn’t have to ask permission.
    • INTERRUPTION!
    • Nobody picks up when they see this caller.
    • Pre-checking the box is weak
    • Don’t sell until you’ve EARNED the right to sell
    • You have to be better Everyone on the web has stuff. Your stuff needs to be better and more focused to garner any attention at all. Generating content because it’s your job isn’t good enough anymore.
    • Are you paying attention? ● Have you checked your email since this started? ● How long do you wait before you look at your phone after it vibrates during a meeting? ● Are you live tweeting or Facebooking?
    • How do you plan on getting this family’s attention?
    • Attention is the new currency You are competing with every other fragment of life that is demanding your reader’s attention.
    • Nobody reads the whole page
    • You have 8 seconds An Associated Press survey conducted in January of 2012 found that the percentage of page views that last less than 4 seconds was 17%, while views over 10 minutes was 4%.
    • The Google algorithm and SEO
    • It’s harder to game the system
    • Why it’s harder to game the system Panda February 2011
    • Why it’s harder to game the system Penguin April 24, 2012
    • So What Works?
    • So What Works? ● Authoritative content ● Natural links ● Active social engagement
    • Mark Traphagen | Virante.org | @marktraphagen
    • Google Authorship
    • Where is your eye drawn?
    • More important than ranking
    • Authorship Rich Snippet Result The byline link shows all of YOUR content!
    • Authorship shows all your content spread across the web.
    • Author Stats
    • Inbound.org = Free Education!
    • Thank You Mark Traphagen Director of Digital Outreach Virante.org @marktraphagen